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It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.
Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives.
How do companies and people remain relevant during transformative times? Through reinvention.
It’s a topic that is dear to Publicis Groupe Chief Strategist Rishad Tobaccowala’s heart.
I spoke to him about the empowered consumer, the mass restructuring facing the TV industry and how agencies can rebuild trust when clients think they are double dealing.
Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s ‘cool’.
Whether or not the clothes are wearable... well, that’s beside the point.
It’s been brand-tastic in terms of tech news this week, with announcements and releases aplenty.
Here’s a roundup of everything you might have missed.
We’re racing through Autumn at the speed of light, so naturally, this week’s roundup includes two Christmas-related stats.
Avon is a beauty brand that has gone through various makeovers through the years.
In the US, it has just launched a new marketing campaign as part of New Avon – the North American division that separated into its own private company last year.
Can Snapchat become more user-centric and provide more opportunities for marketers in its flagship product at the same time?
That is certainly the ambition with the photo sharing app’s new product changes.
I recently paid a visit to Nestle’s KitKat Chocolatory in London’s Westfield.
A pop-up store allowing visitors to ‘create their own break’, it is open for five weeks up until November 8th.
WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish.
That's because throughout the digital economy, walled gardens seem to be sprouting.
Daniel Wilkinson is head of paid media at digital marketing agency Jellyfish.
He's had an interesting career path, as the headline suggests.
We caught up with him to find out what life is like running paid media at the UK's largest independent performance marketing agency.
The travel retail industry has seen huge growth over the past few years.
Valued at $63.5bn in 2014, it is predicted to grow to a mammoth $84bn by 2020.
For weeks, rumors have been swirling that Twitter is a buy-out target.
The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter's share price to drop by 20%.
It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.