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There's a rather childish feel to this week's digital news roundup, but it is nearly Christmas, after all.
Stories this week include games, toys and base humour. All of it, essential.
Jeremy Hlavacek heads up programmatic advertising sales at The Weather Company, where he is VP of Global Automated Monetization.
I recently spoke to him about innovation in programmatic ad sales, how major weather events like Hurricane Matthew affect business and the challenges posed by ad fraud.
Video ad tech company Unruly has revealed the most shared ads of 2016.
Here are the top 10...
(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)
It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.
I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies.
My overwhelming feeling after watching a whole bunch of Christmas adverts is that brands aren't really sure what approach to take.
Have they misjudged the consumer of 2016? Let's start with John Lewis...
Donald Trump's upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation.
Much of this debate has focused on fake news sites and how articles they published found an audience thanks to the algorithms used by social networks and search engines.
Content marketing as we know it has reached its peak, and things are about to change.
The quality of content being created is at its highest, but the syndication and effectiveness of the content has become the most bottlenecked area due to the vast amount of it.
Now, it’s time to move on to what it takes to devise and execute a truly disruptive marketing model.
It goes without saying that the Chinese display advertising market is huge and evolving quickly.
With the number of smartphone users comfortably exceeding 500m in 2016, Western brands in China are experimenting with programmatic to increase their reach.
Here are some key points about Chinese programmatic for the newcomer.
I've listened to programmatic experts discuss the problem of hiring an in-house programmatic team, and the consensus often seems to be threefold.
Hire people who know PPC, poach media-agency staff, or if that fails, hire young, smart people and train them up.
But what else is there to consider, not just attracting programmatic talent, but retaining it, too?
In January, Donald Trump will be sworn in as the 45th president of the United States.
His stunning upset victory as an outsider with no political experience shocked the world, and now everybody is trying to figure out what the Trump presidency will actually mean.