Posts in Advertising

greg le tocq

A day in the life of... Founder & MD of Vouchercloud

Vouchercloud is a well known business in the UK, synonymous with its popular restaurant deals.

We caught up with Founder and Managing Director Greg Le Tocq, to find out what his job entails.

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trust

Why trust & transparency are crucial components of brand success

Steve Jobs famously proclaimed, "A brand is simply trust".

Data from an annual study carried out by Kantar Millward Brown proves the strong relationship between the trust in a brand (in this case measured by their TrustR score) and their brand value. Among the most valuable brands in the world, the higher the level of trust in the brand, the more valuable it is, proving that trust is inherent in brand success.

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Five things we learned from Mark Zuckerberg's Capitol Hill testimony

Last week, Facebook's CEO donned a suit instead of a hoodie and made his way to Capitol Hill, where he was questioned by American lawmakers in the wake of the Cambridge Analytica scandal.

That scandal, the largest the world's largest social network has ever dealt with, has brought Facebook's collection and use of data into the spotlight. With negative headlines being published daily and the threat of regulation on the horizon, the company's public appearance shy chief, Mark Zuckerberg, had little choice but to go before lawmakers and answer questions.

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ian hyde

A day in the life of... a head of paid media at a digital marketing agency

Ian Hyde is head of paid media at Ayima. But what does a head of paid media do?

Here's Hyde to tell us more...

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The best digital marketing stats we’ve seen this week

It’s high time we dig into some stats. This week’s roundup includes news about search, social media, celebrity campaigns, and everyone’s favourite (or not) topic: Facebook.

Be sure to check out the Internet Statistics Compendium too, it’s packed full of more info.

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Google's response to header bidding is now available to all DFP publishers

Last week, Google announced that Exchange Bidding, a real-time bidding solution that allows third-party exchanges to compete with DoubleClick Ad Exchange, is now available to all DoubleClick for Publishers (DFP) customers. 

Exchange Bidding is Google's response to header bidding, which some have suggested poses one of the greatest threats to the world's most powerful digital advertising business.

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gdpr

Companies should consider embracing the GDPR even where they don't have to

As its co-founder and CEO prepares to testify later today before the United States House of Representatives in the wake of the Cambridge Analytica scandal, a reeling Facebook is being urged to adopt the GDPR globally.

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facebook f logo

No, 'the media' is not just out to get Facebook because it’s taking its advertising revenue

For the next couple of days, Mark Zuckerberg will testify before Congress in the wake of the Cambridge Analytica scandal.

There is no doubt the most needling and awkward moments of the Facebook founder’s testimony will be reported by the press. After all, it’s going to make electric watching and reading to see one of the world’s most successful entrepreneurs be brought back to earth with a bump.

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laptop in the dark

Is the ad fraud problem really getting better? New research suggests not

Ad fraud is a huge problem, but the past year has seen growing optimism that progress was being made in the fight against the industry's biggest threat.

The Association of National Advertisers (ANA) suggested that losses from ad fraud were going to drop from $7.2bn in 2016 to $6.5bn in 2017. What's more, efforts to reduce common forms of ad fraud have gained traction. Perhaps most notably, the IAB Ads.txt standard, which aims to make spoofing much more difficult, is rapidly being adopted.

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retargeted ad

Six big retargeting mistakes marketers should avoid

Retargeting can be an incredibly powerful weapon in the digital marketer's arsenal. For some marketers, it consistently produces one of the highest ROIs of all digital campaigns.

But even so, many marketers make mistakes that can reduce the efficacy of their retargeting campaigns. Here is a look at six of the biggest.

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josh baines

A day in the life of... a product marketer

Josh Baines is global product marketer at Grapeshot, a contextual intelligence platform (technology that uses keyword analysis to look at web content and improve ad targeting and inventory segmentation).

What's it like to be a product marketer? Let's find out...

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The best digital marketing stats we’ve seen this week

There’s a lot to sink your teeth into in this week’s stats roundup.

It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium.

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