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Econsultancy’s Get With The Programmatic conference returns to London on September 21st.
Hosted in partnership with Marketing Week, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.
People-based ad targeting brings the opportunity to target increasingly small segments of customers.
But with that comes the extra workload, creating more versions of ads. That's where creative management platforms (CMPs) and dynamic creative optimisation (DCO) comes in.
I caught up with Victor Wong, CEO of Thunder, a CMP, to find out more about how advertisers are using CMPs.
Lynx's famous slogan insinuated that women would fall at the feet of any man that wore the brand's products.
In reality, the 'Lynx effect' resulted in an association of the brand with laddish culture and an immature demographic.
Programmatic may be the most exciting thing to happen in marketing since brands started to advertise on the internet.
The promise of programmatic is that mass advertising can be individually tailored to create personalised, one-to-one communications.
What’s the difference between exaggeration of the truth and misleading information?
In the world of advertising, many brands appear to be clueless about the matter. Either that, or deliberately cunning.
Since rebranding in 2014, the NSPCC has been striving to promote its brand message as one of solutions rather than shock.
With a new animated film, Pantosaurus, it is continuing its hopeful and inspiring approach - aiming to get parents talking to their children about the awkward topic of sexual abuse.
Nic Travis, vice-president and head of digital marketing at credit card company MBNA, will speak at Marketing Week and Econsultancy’s Get With the Programmatic conference on 20 and 21 September.
We caught up with him to explore the latest trends in programmatic ad buying, and how he sees the discipline evolving.
Apple recently announced it will introduce search ads on the App Store in iOS, which will have a major impact on advertisers, and on the app world in general.
I contacted Brett Patterson, Retention & Search Marketing Manager for Doubledown Casino in Seattle, WA, who is an expert app marketplace advertiser, to discuss the news.
Heavily segmented Facebook campaigns do not always deliver superior results.
At least this is the message coming from P&G, the world's largest advertiser and Facebook's dream customer.
You may all be thinking about going on your hollibobs, but there's never a dull week in digital.
This week's news is a rattlebag of Facebook updates, ecommerce buyouts, ad spend revelations, and....cats.
LinkedIn launched programmatic advertising at the end of June, intended to complement the fast-growing sponsored content on the platform.
Given LinkedIn's rich user information, this is a potential game-changer for B2B marketers.
We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK.
British ecommerce site Farfetch recently announced a new partnership with Apple Music, making it the third fashion brand to get on board.
With the likes of Alexander Wang and Burberry also integrating with the streaming service, it appears to be a hot new trend among the fashion pack.