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Posts in Advertising

news

All the digital news stories you missed this week

The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.

Here are the best bits you should catch up on...

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terminator

Where has programmatic gone wrong and how can agencies fix it?

Programmatic advertising is growing, is still exciting, but has ultimately frustrated thus far.

But why, and how can agencies fix it?

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tango

The tango of data science and art: How agencies should work together on programmatic

How do creative and media agencies work together to ensure programmatic advertising is impactful?

That was the question for an esteemed panel of top agency bods at yesterday's Get With The Programmatic event.

Here's what they had to say...

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How OOH programmatic helped drive Missing People’s latest campaign

The amount of children who went missing in the UK in 2015 could fill Wembley Stadium – twice.

This is just one shocking statistic cited by Ross Miller, Director of Fundraising and Communications at Missing People.

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Specsavers and Carlsberg: why copyrighted words are great brand marketing

Last month, Specsavers successfully trademarked the word ‘should’ve’ - a key part of its infamous catchphrase “should’ve gone to Specsavers”.

Though rivals still have a few weeks left to make an objection, if the ruling passes, all other companies will be prevented from using the word for marketing purposes in future.

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wechat

Instant messaging: An introduction to the future of communication

At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".

When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.

But where is instant messaging heading and what does this mean for marketers?

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adobe stock image clothing

Adobe's hilarious stock photo campaign: Why it works

We all know what every woman looks like when eating a salad, right?

The image below is just one example of the hilariously bad stock photos we all love to hate – and it has now become immortalised as part of Adobe’s new creative marketing campaign.

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Three big problems with marketing automation rules (and how to solve them)

The effort needed to create marketing automation rules are causing B2B organisations to lose time, money and new business.

It's time to use predictive machine learning instead.

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16 ad examples that prove print isn't dead

In a digital world, the print ad is often dismissed as an old-fashioned medium.

However, according to new research it is more powerful than today’s marketers might think.

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ge instagram

10 examples of great GE marketing creative

GE obviously has some money behind it, but its marketing is not just about big above-the-line campaigns.

The brand has jumped on new platforms relatively early, and uses video and educational content to great effect.

Here are 10 examples of great GE marketing creative.

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chart

10 devastating digital marketing stats we've seen this week

The stats this week are devastating (in a good way).

Tons of goodness about ecommerce KPIs, 'marketing moments', financial services, good old TV, and more.

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How Unilever is targeting the ‘conscious consumer’

Sustainability is often thought to be a hard sell.

But according to new research from Unilever, 54% of consumers now have a desire to buy sustainable products, with environmental and social factors being a major influence on purchasing decisions.

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