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Posts in Advertising

10 of the best digital marketing stats we’ve seen this week

There are lots of fine stats to enjoy this week.

You’ll find news about online search, consumer behaviour, email, apps and even more.

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Marketers plan Facebook audits following metrics faux pas

With the world's largest social network, it's no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge.

According to a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they're running on the social network.

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Three bold marketing technology predictions for 2017

As the old proverb goes, it's difficult to make predictions, especially about the future.

Yet as a new year starts, making predictions is part of our jobs. Priorities have to be set, budgets allocated, and resources diverted according to how things have changed over the past 12 months.

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Ashley Friedlein's marketing and digital trends for 2017

Every year I pick out digital and marketing trends and developments which I think will shape the industry and digital/marketing planning and thinking in the year ahead. 

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Why Oprah’s endorsement could be the key to success for Weight Watchers

I recently wrote about how Iceland is turning its back on celebrity marketing in favour of micro-influencers.

However, with shares in Weight Watchers growing 20% after Oprah revealed the results of her new diet, it appears high-profile personalities might still hold the power.

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10 mind-boggling digital marketing stats from this week

We’ve got a bumper edition of stats for you this week.

Well, just the standard set of ten, but there’s lots to enjoy.

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My nightmare trying to understand header bidding

I tried to understand header bidding in programmatic advertising, but I hit a brick wall of incomprehension.

I got completely confused reading about how real-time bidding (RTB) works.

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Programmatic 101: What are user scoring and propensity modelling?

Essentially, user scoring and propensity modelling are the same thing and they also go by a number of other subtly different synonyms, just to make everything more confusing.

You might have heard or seen reference variously to:

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10 stirring digital marketing stats from this week

Congratulations are in order. You have survived the first week of January (hopefully without too much complaint or injections of coffee).

What better way to reward you than with a jam-packed roundup of digital marketing stats?

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The best APAC digital marketing stats from December 2016

This month's roundup features some interesting mobile stats from India and encouraging news on commerce and ad spend in Australia.

As always, you can find more stats in Econsultancy's Internet Statistics Compendium.

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Three keys to digital advertising success in 2017

2017 is here and marketers are now reviewing their priorities for the new year. This will be challenging for digital advertisers as a lot has changed since this time last year.

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Five trends which will define data-driven marketing in 2017

That marketing is 'all about the data' has now become so widely accepted that many marketers are left wondering, what's next?

To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance.

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