Posts in Advertising

The changing face of consumer trust and the implications for marketers

I had the pleasure of hearing author Rachel Botsman speak at two events recently – NESTA and the Royal Society of Arts alongside Andy Haldane of the Bank of England.  

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Why digital out-of-home advertising is not really digital (yet)

Digital out-of-home advertising (DOOH) is predicted to hit 50% of all outdoor revenue by the end of 2017, while the number of digital screens in the UK has increased from 2,056 in 2009 to over 17,000 in 2017 thanks to investment of around £100m.

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john goulding

A day in the life of... product director at Media iQ

John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns.

Goulding gives us some nice insights into the world of programmatic, as well as letting us know what he gets up to day-to-day.

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10 thrilling digital marketing stats we’ve seen this week

It’s that time of the week when we regale you with some glorious digital marketing stats.

This week’s roundup includes news about ecommerce reviews, CRO, AI, and digital payments. Be sure to head on over to the Internet Statistics Compendium for lots more.

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The myth of storytelling in marketing and why brands should encourage 'story sharing'

The word ‘story’ is so compelling (and so heavily employed) in marketing, because it evokes emotional reactions rooted in our childhood. Many of the stories told us by our parents were in turn heard from their parents before that and so on.

It is this transferred passion and heritage that makes the word, and associations we have with it, so powerful. 

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The single best way to improve your online advertising

One of the most popular topics at Econsultancy events is online advertising.

Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on programmatic buying.

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facebook logo

A beginner's guide to Facebook Custom Audiences

Thanks to its treasure trove of data, in little more than a decade, Facebook has fast become one of the most important marketing channels for many businesses.

But for many marketers, Facebook's most productive targeting functionality is Custom Audiences, which allows marketers to deliver Facebook ads to users they're already interacting with.

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paul maraviglia

A day in the life of... general manager at MaxPoint

Paul Maraviglia is general manager, Europe for MaxPoint, and the latest interviewee in our Day in the Life feature.

In their own words, MaxPoint is "a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance."

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Google ditches first click free, embraces paywalls

This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't saw their search rankings demoted.

For years, publishers complained that first click free policy made it difficult for them to maximize their subscription revenue. Yet many chose to follow it rather than give up Google referral traffic.

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sali davies

A day in the life of... client manager at a shopper media agency

Shopper media agencies create campaigns that work for retailers, supplier brands and shoppers alike.

As it says on Threefold's website, they "look at a retailer’s whole media estate, from their branded microsites to the space on their supermarket trolleys. Then [they use their] trademarked technology to work out how to put the right brands in front of the right shoppers at the right time."

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10 delightful digital marketing stats we’ve seen this week

Our headlines never lie. We’ve got some delightful digital marketing stats for you this week, including news on ad fraud, retail returns, and AR apps. 

There’s lots more in the trusty Internet Statistics Compendium of course. Check it out for further facts and figures. 

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10 exciting digital marketing stats we’ve seen this week

Ready for your stats roundup? It’s a good’un, I promise.

This week’s includes news about smartphone usage, in-store tech, mobile ad spend, and lots more. Be sure to check out the Internet Statistics Compendium for further facts (and a few fancy charts).

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