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'Data-driven' is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?
As marketing increasingly moves to digital platforms, however, the concepts behind the term 'data-driven marketing' have become distinguished from more traditional marketing and even have their own vocabulary.
Alistair Dent is Chief Media Officer at iCrossing.
Ever wondered what such an agency role entails? We asked Alistair exactly that.
In an effort to increase paid subscriptions, the Wall Street Journal (WSJ) last year began experimenting with changes to the mechanics of its paywall.
As part of its experimentation, the WSJ began limiting access to its content through Google's First Click Free program.
We’ve got a myriad of digital marketing stats for you this week.
Settle in for news about Super Bowl ads, Valentine’s Day searches, grocery retailers and lots more. Meanwhile, don’t forget to give the Internet Statistics Compendium a look-see too.
Programmatic continues to take over the digital advertising world, fueled in large part by advertisers who are enticed by the advantages programmatic offers, such as the ability to target audiences at scale.
But what about publishers? How do they feel about programmatic?
After years of being absent from the market for Google Product Listing Ads (PLAs), it appears that online retail's 800-pound gorilla is finally getting into the game.
This could have a big impact on other retailers using PLAs to market their wares to consumers.
Time to settle down for your trusty stats round-up.
This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.
On Thursday, Snapchat filed with the US Securities and Exchange Commission (SEC) to go public.
The move, which has been anticipated for some time, paves the way for the biggest initial public offering (IPO) since Facebook made its debut on the NASDAQ exchange in May 2012.
Now, marketers will have even more opportunities to reach consumers on Pinterest thanks to the launch of search ads on the popular service.
What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world's largest social network is apparently intent on encouraging long-form video.
Here's what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that.
January still dragging on?
Luckily, we've got a fine set of stats to see you happily through to February.
In 2016, 73% of advertisers' total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need to pay particular attention.
While the nature of programmatic itself is to streamline and create efficiencies inside the buying process, marketers need to keep the most important piece of this strategy front and center: the consumer.