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Posts in Advertising

Automated video: considerations for publishers and advertisers

Video is the future of the internet, and it's reshaping even the most popular social platforms that launched without a video focus.

In fact, Nicola Mendelsohn, Facebook's VP for EMEA, has predicted that the world's largest social network would "probably" be "all video" in the next five years.

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news

The week's news in digital (in five minutes)

This week has seen product updates from Google and Snapchat - but that's just the appetiser.

Dig in for more digital sustenance, including all the marketing and advertising news you need to know from this week.

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Millennials native advertising exchange

Millennials don't hate advertising: It's all about the value exchange

With millennial expectations of advertising increasing and the rise of ad-blocking, the value exchange between brand and consumer is now more important than ever.

Depending on which definition you read as what constitutes a millennial, I am one. Apparently.

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Ads on premium sites drive 67% greater brand lift

Thanks in large part to programmatic, advertisers have more ways than ever to reach consumers online, and to target their ads at scale.

But according to comScore, not all ads are created equal. Instead, ads that appear on premium sites are far more productive, particularly mid-funnel.

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Four reasons Ghostbusters experiential marketing has been so successful

London Waterloo station's giant installation of the iconic Stay Puft Marshmallow Man ends this week.

The PR stunt has been used to promote the (somewhat divisive) all-female remake of Ghostbusters. With a flurry of excitement on social media, it’s proved to be a great example of out-of-home advertising. 

Here are four reasons why it worked.

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tinder

Four ways brands are marketing through dating services

Online dating services might not seem like ideal platforms for marketing.

After all, many are monetized primarily through paid subscriptions, and users, for obvious reasons, are probably more focused on finding a date than clicking on ads. 

But in recent years, brands have found ways to insert themselves into the online dating experience. Here are four examples.

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travelpeople

Why Lastminute.com is taking control of its ad inventory

Last week, lastminute.com group announced its new media business, The Travel People.

In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.

Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?

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illegal drugs

Is ad fraud the 21st century drug trade?

Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime's most lucrative businesses.

In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested "It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud."

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10 notable digital marketing stats of the week

This week's stat round-up includes news about Amazon, data regulation, ad spend and, of course, Pokemon Go.

Check out the Internet Statistics Compendium for lots more information and insight.

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pokemon go

The week's news in digital (in five minutes)

Yes, yes, we'll be talking about Pokémon.

But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.

Here's your five minute update on the week's digital news.

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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house

Programmatic advertising: Why the trend for moving it in house?

I've been reading our CMO's Guide to Programmatic and publishing some highlights here on the blog.

So far, I've touched on challenges of programmatic and the basics of mobile programmatic.

For this post, I've concentrated on the trend of bringing programmatic in house. What's driving it and why?

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