Posts in Advertising

10 signs that programmatic advertising is reaching maturity

If you read the press you'd be forgiven for thinking programmatic advertising is in decline.

But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of new technologies and initiatives have got many in the industry hopeful that 2018 could be a big year for programmatic.

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10 thought-provoking digital marketing stats we’ve seen this week

Welcome to your regular dose of digital marketing statistics.

It's a good'un this week. The roundup includes news about brand safety, B2B growth, and Black Friday emails. If that’s not enough, you’ll find lots more to enjoy in the Internet Statistics Compendium, which subscribers can download right here.

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hannity

After Keurig faces social media backlash, brands need to get smart about advertising and politics

Advertising and politics don't mix and the despite the ample evidence to this effect, brands continue to demonstrate an inability to keep themselves out of trouble.

The latest example of this: Keurig, the manufacturer of a home brewing system.

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What SME marketers need to know about Twitter Promote Mode

Twitter has unveiled a new ad offering dubbed Promote Mode that aims to help SME marketers advertise on Twitter.

Here's what SME marketers need to know about Promote Mode, which is currently in public beta.

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tv set

Ask the experts: How to integrate your programmatic and TV ad strategy?

Welcome to the third part of our programmatic 'ask the experts' series.

Previously we've looked at tracking the offline impact of programmatic spend and what data is needed for proper targeting. In this article we tackle the challenge of integrating programmatic and TV, as well as asking how programmatic creative interplays with other channels.

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10 fascinating digital marketing stats we’ve seen this week

It’s been a whirlwind week as always.

Let’s journey back and look at some of the digital marketing stats you might have missed.

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More brands want to bring programmatic in-house, but can they?

For years, brands have grappled with questions about which agency model is the best fit for their business

When it comes to programmatic, however, a new survey recently released by Advertiser Perceptions indicates that a growing number of brands are hoping to bring their efforts in-house.

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Personalised ad campaigns: Examples from Argos, 20th Century Fox & Microsoft

We’re used to seeing elements of personalisation in brand communication. An email saying happy birthday, for instance, or a targeted ad promoting something you were just eyeing up online.

But what about an advert featuring your face or someone you know?

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bitcoin

Could cryptojacking go legit and disrupt digital advertising?

The price of Bitcoin recently touched the $6,000 level for the first time ever, and this year has seen the cryptocurrency's value jump by over 500%.

Given the rising fortunes of Bitcoin and other cryptocurrencies like Ethereum, it's no surprise that scammers have sought to capitalize. One of the ways they have attempted to cash in on the cryptocurrency craze is through a new phenomenon dubbed cryptojacking.

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dartboard

Ask the experts: What's the best way to target programmatic ads?

The experts are back with more advice on programmatic advertising.

In this article they answer two questions – Which data are most valuable for targeting? And what are the most important innovations in direct response?

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10 interesting digital marketing stats we’ve seen this week

We’ve got a shedload of stats for you to enjoy this week. The roundup includes news on consumer trust, predicted retail spend, AI, and some rather positive updates about Amazon.

The trusty Internet Statistics Compendium is also ready and waiting, should you require any more statistical goodness to round off your week.

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Benchmarks Flyer

A B2B lead gen case study: Which channels achieve the most qualified leads?

Just to be up front; this is not a best practice blog post. I simply wanted to share my story of a recent lead generation campaign, with the hope it might be useful for marketers running similar campaigns.

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