Posts in Advertising

Brand campaigns in airports: Four creative examples

Over 200,000 passengers pass through Heathrow Airport on any given day.

Other large airports, including Atlanta International and Beijing Capital, welcome even more.

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adidas boot

Was the World Cup a scoreless draw for Nike, Adidas & Puma?

As any fan of soccer – or communications – will attest to, the World Cup traditionally delivers memorable campaigns.

Nike often leads the way with epic adverts such as ‘The Secret Tournament’ (players battling in a cage on a disused tanker) or the immense ‘Write The Future’ (a 'sliding doors' ad which features Wayne Rooney living in a caravan). Both managed to balance deification and anticipation with a sense of humour.

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graham morley

A day in the life of... head of product at an audience management platform

Graham Morley is a customer experience expert who works for Carbon, an audience management platform, developed by Clicksco.

What is an audience management platform? Here's Graham to explain more and to tell us what he does with his time.

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jack carr

A day in the life of... a performance manager at a media agency

Performance marketing – the client only pays for results – is surely thriving in the current murky landscape of dodgy impressions and fake followers.

So let's talk to a performance manager, Jack Carr, from digital agency NMPi.

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The best digital marketing stats we’ve seen this week

Let’s delve into some stats, shall we?

This week’s roundup includes news about product thinking, programmatic media, and artificial intelligence. Be sure to check out the Internet Statistics Compendium while you’re here - there's lots more included.

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zoe governo

A day in the life of... head of client retention at a referral marketing platform

If you're into growth hacking, referral marketing, customer acquistion, performance, then this 'day in the life' is for you.

Zoe Gove is from Mention Me, a refer-a-friend platform. Here's her day...

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A mobile Ads.txt is needed as fraudsters pounce on shortcomings

The digital ad industry has made significant strides in the past year in its fight against ad fraud.

One of the biggest: Ads.txt, an IAB standard that offers a means to defend against inventory spoofing and unauthorized sellers.

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The best digital marketing stats we’ve seen this week

It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days.

This roundup includes news about email open rates, app installs, digital transformation projects, and lots more too.

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sap study

The best Asia-Pacific digital marketing stats from June 2018

A short and sweet roundup this month. Here's the best Asia Pacific stats we've seen in June 2018.

Topics include basket abandonment, adspend in Ramadan, and trust in media.

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Instagram's IGTV shows potential but is not yet a free lunch for brands

Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.

Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.

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How account based advertising can help you avoid the 'content swamp'

Account based advertising can allow companies to win business from the companies they want to work with – faster – by increasing relevance and awareness.

You’ll reach them on the likes of the LinkedIn newsfeed, The Guardian, Marketing Week, The Engineer or any other website that supports advertising.

Simply creating content then using social media and search to drive buyers to your site is no longer sufficient. Account based advertising can give you the edge you need – and there are four factors powering an increase in adoption of this strategy.

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How prepared is the marketing industry for Brexit?

Two years on from the UK’s vote to leave the European Union, Brexit continues to be the subject of national debate, as lawmakers, policymakers and decision makers try to determine what it will mean for the country.

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