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Posts in Advertising

A closer look at the re-brand of Abercrombie & Fitch

Last week, Abercrombie & Fitch wiped its Instagram account clean.

It wasn’t the result of a social media fail, but rather, the unveiling of a long-awaited rebrand.


How fashion and travel are leading the way in m-commerce

It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.

Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives. 


Q&A: Publicis’s Rishad Tobaccowala on digital transformation & agency double dealing

How do companies and people remain relevant during transformative times? Through reinvention.

It’s a topic that is dear to Publicis Groupe Chief Strategist Rishad Tobaccowala’s heart.

I spoke to him about the empowered consumer, the mass restructuring facing the TV industry and how agencies can rebuild trust when clients think they are double dealing. 


10 examples of great fashion marketing campaigns

Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s ‘cool’.

Whether or not the clothes are wearable... well, that’s beside the point.


All the digital news stories you missed this week

It’s been brand-tastic in terms of tech news this week, with announcements and releases aplenty. 

Here’s a roundup of everything you might have missed.


10 stupendous digital marketing stats from this week

We’re racing through Autumn at the speed of light, so naturally, this week’s roundup includes two Christmas-related stats.



Boss life: How Avon is rebranding to target a new generation

Avon is a beauty brand that has gone through various makeovers through the years.

In the US, it has just launched a new marketing campaign as part of New Avon – the North American division that separated into its own private company last year.


Four implications of Snapchat’s update to its Stories page

Can Snapchat become more user-centric and provide more opportunities for marketers in its flagship product at the same time?

That is certainly the ambition with the photo sharing app’s new product changes.

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The KitKat Chocolatory: Is Nestle's London pop-up store any good?

I recently paid a visit to Nestle’s KitKat Chocolatory in London’s Westfield.

A pop-up store allowing visitors to ‘create their own break’, it is open for five weeks up until November 8th. 

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Will messaging apps be the next walled gardens?

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish.

That's because throughout the digital economy, walled gardens seem to be sprouting.

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A day in the life of... a dancer turned head of paid media

Daniel Wilkinson is head of paid media at digital marketing agency Jellyfish.

He's had an interesting career path, as the headline suggests.

We caught up with him to find out what life is like running paid media at the UK's largest independent performance marketing agency.


Why travel retail is big business for beauty brands

The travel retail industry has seen huge growth over the past few years.

Valued at $63.5bn in 2014, it is predicted to grow to a mammoth $84bn by 2020.