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Everything from music streaming services to healthy sweets are being marketed through free trials and there’s a reason why it's such an effective marketing tactic.
Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions.
Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.
It wasn’t long ago that most advertising pundits were ridiculing and criticizing the native ad format.
Jump forward to 2017 and current forecasts estimate that native ads will capture 30% of the global ad spend by 2020.
Ready for the mother of all stats roundups?
You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street. That's right, robots.
Do you know a sponsored Instagram post when you see one?
According to a recent survey, a surprising proportion of consumers remain in the dark, with 77% unaware what the #sp hashtag stands for (‘sponsored’) and 48% even unsure what the #ad hashtag means.
YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads.
This week's Day in the Life follows Anne Coghlan, a maths and philosophy student now working in the world of ad tech.
Read on to find out what Anne does in her work as an implementation consultant. Or if you're looking for a new job, check out the Econsultancy jobs board.
What better way to step into spring than with a spellbinding roundup of stats?
We can’t promise it’ll be too cheerful, but hey, the sun’s been out this week. You can’t have it all.
The roundup includes news about ad fraud, online delivery, and digital ads. For even more, head on over to the trusty Internet Statistics Compendium.
AI gets a bad rap. For the most part conversations on the topic tend to revolve around loss of jobs and the redundancy of human labour.
Ros King is the Director of Marketing Communications at Lloyds Banking Group.
She will be speaking at Marketing Week Live, which takes place today and tomorrow in London, about how well advertising is reflecting modern Britain. We caught up with her to get a brief insight into the topic.
This week we’re welcoming in March with a monumental roundup of stats.
We’ve got news about cyber security, smartphone sales, sponsored content and lots more.