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As the old proverb goes, it's difficult to make predictions, especially about the future.
Yet as a new year starts, making predictions is part of our jobs. Priorities have to be set, budgets allocated, and resources diverted according to how things have changed over the past 12 months.
Every year I pick out digital and marketing trends and developments which I think will shape the industry and digital/marketing planning and thinking in the year ahead.
I recently wrote about how Iceland is turning its back on celebrity marketing in favour of micro-influencers.
However, with shares in Weight Watchers growing 20% after Oprah revealed the results of her new diet, it appears high-profile personalities might still hold the power.
We’ve got a bumper edition of stats for you this week.
Well, just the standard set of ten, but there’s lots to enjoy.
I tried to understand header bidding in programmatic advertising, but I hit a brick wall of incomprehension.
I got completely confused reading about how real-time bidding (RTB) works.
Essentially, user scoring and propensity modelling are the same thing and they also go by a number of other subtly different synonyms, just to make everything more confusing.
You might have heard or seen reference variously to:
Congratulations are in order. You have survived the first week of January (hopefully without too much complaint or injections of coffee).
What better way to reward you than with a jam-packed roundup of digital marketing stats?
This month's roundup features some interesting mobile stats from India and encouraging news on commerce and ad spend in Australia.
As always, you can find more stats in Econsultancy's Internet Statistics Compendium.
2017 is here and marketers are now reviewing their priorities for the new year. This will be challenging for digital advertisers as a lot has changed since this time last year.
That marketing is 'all about the data' has now become so widely accepted that many marketers are left wondering, what's next?
To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance.
2016 was certainly not a dull year for advertising.
There are still big questions to be answered about media agency practices, transparency and effectiveness.
All the while, adtech technology and data management becomes more sophisticated. So, what does 2017 and beyond have in store?
When it comes to kicking off a digital campaign, most advertisers know the importance of setting strategic and well-thought-out goals.
However, in practice, it is extremely common for agencies and advertisers to want to hit the ground running, and rush right into planning.
We start all of our campaign kickoffs with one question that has become the single most important thing we do.