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Psychological horror film Citadel is letting fans view bespoke clips from the movie via an augmented reality enhanced poster.
Realise Digital collaborated with Sigma Films and Bl!nder Films to create buzz ahead of the premiere, which took place at the SXSW Film Festival in Texas this weekend.
Once you've installed Aurasma's app, simply point your mobile at the poster (which has been appearing around Austin) to reveal unique edits of scenes from the film.
Where previously, film posters have simply augmented trailer footage within offline film marketing, the Citadel poster is a bespoke edit designed specifically for the festival audience. Viewers are then invited to interact further via Facebook.
The ‘rise of mobile’ has been a hot topic in online for years; however, at the start of 2012 it’s beginning to feel like mobile marketing has finally arrived as a channel worth shouting about both in terms of viability and, more importantly for the bottom line, profitability.
More and more consumers are using smartphones and mobile devices to access content. A whopping 42% of the UK mobile users now operate on a smart phone and 51% have browsed the internet on their mobile devices in the past week.
While 65% of mobile owners routinely use their mobile devices to find businesses for in-store purchases (Source: Google, 2011) a significant 13% of UK consumers have actually made a purchase via a mobile, with a further 19% having used their mobile to compare prices and look at product reviews while out shopping.
This shift in consumer behaviour is having a dramatic impact on the affiliate sector, which has proved in the past to be a perfect testing ground for more innovative advertising models.
With advertisers increasingly investing in viable mobile commerce sites, publishers are utilising the platform as another avenue for increasing revenue.
With this in mind, what steps should advertisers and publishers be taking to increase affiliate traffic and drive revenue through a mobile platform?
New research from Diffusion and YouGov suggests that one in five British TV viewers (17%) use social media as a way of discovering new programmes.
Based on an online survey of 2,025 UK consumers aged 18 to 55+, the report found that 39% turned to social media to guide them in their TV choices (defined as "helping discover new TV shows and be alerted to programmes that are currently on and being talked about") - while 17% use social media to gain a "fresh perspective on what they are watching".
At SXSW, the talk is all about food. Whether you're tweeting for a taco truck or searching for the latest social media food app, there seems to be an explosion of discussion in this area.
We had a chance to talk to Ariel Norwood of Whole Foods, Babette Pepaj founder of Bakespace.com and Alexa Andrezejewski co-founder of Foodspotting. What is our fascination with food in the digital space and how can marketers capitalize on that?
If you ran a cable company facing the very real phenomenon of cord-cutting and you're approached about a partnership by one of the companies that has arguably done more to spur cord-cutting than any other, what would you say?
If you're Comcast, the answer is simple: 'take a hike.' And according to the New York Times, that's precisely what it has told Netflix.
The BBC is said to be planning a new pay-to-download service for both its new and old TV programmes.
As reported by paidContent, BBC executives want to make all shows available as download-to-own (DTO) for around £1.89 per show from a service that it hopes would rival iTunes.
The nude body scanners placed at American airports may or may not be completely useless, but the way the Transport Security Administration (TSA) has responded to one critic's YouTube video (which has gone viral) is a case study in how not to deal with a social media crisis.
The TSA had little choice but to respond to the claims made by Jonathan Corbett, a vocal critic of the TSA and its nude body scanners.
In his video, which has racked up over 750,000 views in just a matter of days, Corbett explains how a simple technique can be used to defeat the scanners, and he successfully demonstrates the technique at an airport.
Spanish broadcaster Antena 3 delivered 2m sponsored links to its viewers in four days after its ‘audio watermarking’ app was downloaded by 200,000 users.
The app, called ANT 3.0, recognises hidden digital audio codes played during TV broadcasts and links to relevant online content.
Channel 4 has announced the launch of a new channel, called 4seven, at the FT’s Digital Media Conference this morning.
The channel will re-air shows that create the most buzz within social media over the past seven days, giving people an opportunity to catch up on the programmes they’ve missed – and give more time to those that people talk about the most.
If you're a consumer, finding a buying your favorite tunes is as easy as opening up iTunes or heading over to Amazon.com or Google Play.
But where do you go if your business is in search of the perfect song for a presentation, corporate video or trade show event?
There are numerous differences between Apple's content ecosystem and Google's. One of the biggest: through iTunes, Apple offers a unified and arguably superior experience. Whatever you're looking for, be it music, apps or books, can be purchased and downloaded in a single place.
This apparently hasn't been lost on Google, which today announced that it's combining Android Market, Google Music and the Google eBookstore into a single entity dubbed Google Play.