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Adobe has launched a new web-based video technology platform that allows marketers to create and edit live video clips for use in online advertising almost instantaneously.
The Primetime Highlights software, which was launched today at Mobile World Congress, means that marketers could create an ad featuring video content from a live event that is still ongoing.
It integrates with the Adobe Auditude ad platform, which delivers behaviourally targeted video ads, to create a single workflow for creating and monetising live video clips in real time.
A new report by Affiliate Window and buy.at examines how affiliate promotions can complement an advertiser’s online marketing strategy to deliver incremental sales.
Affiliate Window client strategist Owen Hewitson points out that advertisers commonly question the extent to which the sales achieved through the affiliate channel are incremental.
At last week's Digital Cream Dubai, Econsultancy's CEO, Ashley Friedlein, presented the latest digital trends from the newly published State of Digital Marketing in the Middle East and North Africa report 2012.
When comedian Louis C.K. decided to produce his own event and sell video of it to consumers directly online for $5, little did he know that his experiment would spark a trend. But then again, little did he know that his experiment would produce hundreds of thousands of dollars in profit in a matter of days.
Louis C.K.'s ability to profit significantly while retaining creative control over his event, ownership of his content and the relationships with his fans is, not surprisingly, of interest to other established comedians.
Late last year, Google finally jumped into the digital music market by launching its long-awaited Google Music service.
Despite skepticism and criticism, the search giant clearly had high hopes for its music service, which competes with Apple's iTunes and Amazon's MP3 store. Thus far, however, the skeptics and critics appear to be right.
This past week, all eyes have been on London for Fashion Week AW12.
It’s been one of the most interesting seasons from a digital perspective. Not because all of a sudden fashion brands have ‘caught on’, but because integration with online has matured. It’s more valuable, comprehensive and better thought out.
As such, we've compiled some of the best digitally-enhanced offerings from fashion magazines, designers and the organiser itself.
Marketers and content makers have been conditioned over time to believe that online video needs to be short and punchy.
This is based on the presumption that people have limited attention spans, and therefore longer-form content would be wasted - particularly on the multi-tasking Gen Y consumer.
But is duration really a key factor of successful adoption? And how about social sharing? Is the length of a branded video likely to affect people's willingness to share it?
In the space of 1,000 or more words, I can't promise to deal with all the answers, but hopefully you'll agree these questions merit further consideration before setting your content or advertising strategy.
Flash might not be dead, but Adobe is acting like it knows it's past its prime.
The British Fashion Council’s (BFC) livestream of 46 catwalk shows from London Fashion Week resulted in a 100% increase in viewers year on year, indicating the growing demand from an online audience for real time fashion events.
Powered by Rightster, the shows were accessible via the BFC’s YouTube channel, the London Fashion Week TV site, as well as delivered to designer and publisher Facebook communities for the first time - including the Roksanda Ilincic and Vogue pages.
Non-profit organisation Plan UK has installed a digital billboard on London’s Oxford Street which only displays its full content to women.
Plan’s ‘Because I am A Girl’ campaign aims to raise awareness of the issues faced by world’s poorest women, and prevents men from viewing the content to mirror the fact that girls “are denied choices and opportunities on a daily basis due to poverty and discrimination.”
More than 181m US internet users watched a combined total of 40bn online videos in January according to data from comScore.
Google sites, driven overwhelmingly by YouTube, ranked top with 152m unique viewers, followed by music video website VEVO with 51m and Yahoo sites with 49m.
We’ve seen some interesting examples of personalisation from brands of late, particularly in relation to Valentine’s Day last week.
Smart businesses looked at this ‘holiday’ as the starting point for a decent content marketing campaign – instead of pushing out loosely-related messages with a tangential link to romance.
notonthehighstreet.com is one such example of this, which worked with Manifest London to promote its Valentine’s gifts with a particular focus on its personalised offering.