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Posts in Advertising

Experience an augmented Valentine's Day with Starbucks

Yesterday Starbucks launched their new Valentine's augmented reality (AR) cups.  It's quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one.

All you need to do is download the app from Starbucks and you can "experience your valentine" as the heart on the side of the cup comes to life.

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Unruly study sees brand recall improve with social video recommendations

Social video platform Unruly has today released findings that suggest viewers are far more likely to recall a brand name and engage with an ad’s message if a brand-led video has been recommended to them.

Carried out by Decipher Research, the study spoke to 976 18-34 year olds online, discovering that brand recall and association rose 7% among viewers who had been recommended the videos versus viewers that found them by browsing.

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Toyota turns to social media, mobile for car giveaway

In the multi-channel, multi-platform age, running marketing campaigns is a lot different than it used to be. There are more options, and a lot more to think about. The same is true when it comes to giving away a car.

That's what Toyota is doing as part of its Camry Effect, which the company describes as "a social media initiative developed to unite the nearly seven million Camry owners in this country through an interactive, online experience."

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Making the affiliate Long Tail wag : part two

In part one we looked at how and why the engagement of an affiliate programme’s ‘Long Tail’ is pertinent to advertisers today.

This second part will look at specific techniques and ‘quick wins’ which have proven successful for other advertisers.

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YouTube CEO says it may launch subscription service

YouTube CEO Salar Kamangar has suggested that the video sharing website could introduce a subscription service.

The company is currently investing around $100m to develop dedicated content channels for subjects such as news, fashion and fitness and celebrity gossip.

During an interview at D:Dive Into Media, Kamangar said we are entering a “third wave” of media where people expect to receive exactly what they want to watch through a continuous stream of video content.

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Companies boosting digital marketing budgets - new report

Marketing Budgets 2012 ReportCompanies are investing more money in digital marketing and related technology as they seek to benefit from the ever growing digital economy, according to research published today. 

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Q&A: Ben Edelman of Harvard on adware & affiliate commission fraud

It has been a while since the topic of adware and conjugated affiliate commission fraud has been brought up on digital marketing blogs. It may appear that the problem is gone. However, this is by no means so.

Today I am thrilled to bring you a Q&A with Ben Edelman, a Harvard Business School-based expert on affiliate commission fraud.

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Sky launches new online TV service

Hot on the heels of a new deal to stream BBC iPlayer and ITV Player through its on-demand service, Sky has launched a new online service that makes its content available to non-Sky customers.

Launching in the first half of 2012, the service will include a range of content, including Sky Movies with sports added later in the year, on a variety of pricing options.

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Amazon contemplates competing with Netflix

Netflix was once one of the highest-flying internet media companies around.

That all changed in 2012 when its CEO, Reed Hastings, decided that the days of requesting DVDs by mail were numbered.

The future of his business was streaming. To push consumers into the future, Hastings had to break 'DVDs by mail' and 'streaming' into two separate services, each requiring a different subscription.

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Presidential first as Obama hangs out on Google Plus

President Barack Obama will be the first president to use Google Plus Hangouts to chat with voters in a 45 minute open forum after his State of the Union address tomorrow.

During the session, Obama will answer questions submitted to YouTube, echoing his YouTube town halls of the past, as well as chat live with a select group of questioners.

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YouTube users now upload an hour of footage every second

YouTube has announced that its users upload 60 hours of footage per minute and watch 4bn videos each day.

Aside from being an impressive milestone, the statistic will be a useful sales tool for the video site as it seeks to bring in more advertising revenue following its recent redesign.

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Blockbuster announces exclusive rentals but fails to deliver streaming

Blockbuster has announced a series of exclusive DVD rental partnerships as it plans to take on streaming services like LoveFilm and Netflix.

Following a deal with several Hollywood studios including Disney, Icon and Lionsgate, new movies including Drive and Tinker, Tailor, Soldier, Spy will be available to rent in the UK from Blockbuster for three weeks prior to general release.

The DVDs can be rented online or at one of Blockbuster’s 600 high street stores, but cannot be streamed online.

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