Posts in Advertising

Five ways that video can boost your digital marketing campaigns

The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.  

But there's more to video than just creating and posting product information. Are you doing everything you can to make the most of these incredibly valuable assets?

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10 interesting digital marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Statistics include Enhanced Campaigns, on-page SEO, mobile content, Google Play, and football's most social team.

For more digital marketing stats, check out our Internet Statistics Compendium.

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car brands digital

Eight digital campaigns from the world's best and worst selling car brands

With in-car radios quickly being replaced by Spotify, car manuals being PDF’d onto iPads and QR codes in magazines taking you straight to the mobile site for the manufacturer, it’s apparent that the digital transformation of the auto industry is taking place right now.

Ford, Chevrolet, Volkswagen, and Toyota are all selling amazingly globally, but one of them isn't performing as well in its digital marketing efforts.

In contrast, Smart, Suzuki, Fiat, and Daihatsu are floundering in terms of sales, but one is doing far better online than in the stores.

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burger

Six delicious YouTube channels from food brands (and two yucky ones)

Like takeaway food, online video can be consumed pretty much anywhere.

Engaging video, with its heritage in television programming and advertising, is eminently sharable through social media, and can be staggeringly successful, or altogether lacking in umami.

So, which brands are using video, and YouTube in particular, to great success? How have these brands approached the creative in shareable content, and who has yet to nail it?

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10 inspiring digital marketing campaigns from Coca-Cola

Coca-Cola has achieved some notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns.

As such I thought it would be interesting to round-up 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples.

This post follows on from similar articles focusing on McDonald’s and Nike.

And for more information on Coca-Cola’s digital strategy, checkout our blog posts looking at how the brand uses the four main social networks and how it used co-creation to crowdsource marketing ideas...

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10 great examples of responsive design from around the world

Responsive design as a standard feature on a website is growing quickly.

There is no longer much of a debate over whether brands need a mobile site, as consumer demand dictates that sites need to be optimised for small screens.

The choice now is between a dedicated mobile site, an app, or responsive design. 

So to show how responsive design can be applied in practice, here are 10 examples from around the world...

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Emotion: The elephant in the room for marketers?

Imagine that you are standing in the beer aisle in a supermarket. You want to pick a lager among a whole range of similar looking brands.

One name stands out to you. You may remember drinking it when you went to Croatia that summer. You drank beer at the beach. You had an amazing time. Nothing ever tasted better and more refreshing.

This may be an active memory and you actually picture yourself at the beach. More often than not, you’d already have put the six pack into your basket, not knowing why you picked it over the others.

A flawless, rational decision or one driven by how you felt?

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Six examples of brilliant marketing creative to enjoy with your coffee

Here on the Econsultancy blog, we’re going to start teasing you with details of the week-long siren of excellence and japes that is the Festival of Marketing (8-10th October in London).

One of the many components of the Festival is PUNCH, the event where marketing meets the new creative. To quote our website, ‘in today’s increasingly saturated media landscape, creative power matters more than ever’.

So, to celebrate this event, and to give you something pretty to look at while you let your mind wander, I’ve listed some of my favourites in the world of creative in marketing.

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Oreo - the agile marketing posterboy

Eight great examples of agile marketing from Oreo

In recent months, we've seen lots of brands launching real time campaigns in response to national events, producing great opportunist campaigns.

Good examples include, Golden Wonder's fast reaction to Sir Alex Fergusan's retirement, and the Bodyform Facebook response.

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10 interesting digital marketing statistics we’ve seen this week

This week there's, of course, the royal baby's impact on web traffic, some Facebook ad commentary, following their Q2 results, and some global ad spend data from Nielsen.

Feast on these, and try not to speak with your mouth full.

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10 awesome digital marketing campaigns from Nike

Following on from Andrew Warren-Payne’s post looking at various digital marketing campaigns from McDonald’s, I thought it would be interesting to take a similar look at one of the world’s biggest sport brands.

Nike has achieved a great deal of brand exposure from its excellent digital campaigns, particularly through social, and here are 10 of the best examples.

Many of them tie into its overarching #MakeItCount initiative and the Nike+ network, but others are memorable viral videos or interesting social competitions.

So here they are...

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Mobile marketers must reach for the stars

The success of mobile as an advertising medium depends on shifting people’s perceptions about what advertising looks like.

Consumers want choice, control and relevance if they are going to interact with a brand. If an ad’s easy to ignore, it will be; if it intrudes upon consumers’ content, they’ll naturally start to resent the brand that’s interrupting them.

Give mobile users choice over whether and how they view an ad, however, and brands can achieve the recognition (and even the affection) that traditional mobile advertising has so signally lacked.

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