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Posts in Advertising

Presidential first as Obama hangs out on Google Plus

President Barack Obama will be the first president to use Google Plus Hangouts to chat with voters in a 45 minute open forum after his State of the Union address tomorrow.

During the session, Obama will answer questions submitted to YouTube, echoing his YouTube town halls of the past, as well as chat live with a select group of questioners.


YouTube users now upload an hour of footage every second

YouTube has announced that its users upload 60 hours of footage per minute and watch 4bn videos each day.

Aside from being an impressive milestone, the statistic will be a useful sales tool for the video site as it seeks to bring in more advertising revenue following its recent redesign.

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Blockbuster announces exclusive rentals but fails to deliver streaming

Blockbuster has announced a series of exclusive DVD rental partnerships as it plans to take on streaming services like LoveFilm and Netflix.

Following a deal with several Hollywood studios including Disney, Icon and Lionsgate, new movies including Drive and Tinker, Tailor, Soldier, Spy will be available to rent in the UK from Blockbuster for three weeks prior to general release.

The DVDs can be rented online or at one of Blockbuster’s 600 high street stores, but cannot be streamed online.


64% of UK consumers would pay to stream films online

Almost two-thirds of UK consumers are willing to pay to stream films online, while 30% would pay for TV shows.

But statistics from KPMG’s Media and Entertainment Barometer show that the willingness of consumers to pay for streamed TV is still yet to take off in the UK, increasing just 3% between September 2010 and October 2011.


Groupon acquires social commerce company Mertado

Deals giant Groupon has acquired Mertado, a social shopping company that helps customers discover new products. 

This is the second talent-based acquisition the company has made in the past month, as it announced the purchase of ‘stealth’ start-up Campfire Labs just a few weeks ago - which was yet to launch.


Making the affiliate Long Tail wag : part one

This is the first of two articles about how to engage and optimise the Long Tail of your affiliate programme.

Whilst the term has its origins in statistical sciences as early as 1946, it was popularised 60 years later with the publication of Chris Anderson’s book of the same name.

So how does this apply to affiliate marketing?

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MTV’s Facebook app helps US students tap $70b in aid

Today MTV, in partnership with Get Schooled and the College Board, launched "My College Dollars," a new Facebook app that matches US students with financial aid opportunities. Once you sign up, you are targeted with scholarships based on information collected by Facebook such as your age, gender and state.

For the next 6 weeks, students can also take part in the "My College Dollars Sweepstakes." If they connect to the app and save a scholarship deadline to their calendar, or, as it usually is with socially driven contests, share the app with a friend, they can enter to win. Prizes include tickets to the "2012 MTV Music Awards" or gift cards to cover school supplies. They suggest books and fees, though knowing college students, some of it will go on beer.

So why is this app so important?

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Monkeybars wants to reward fans for buying content online

Music is arguably one of the most popular things in the world (who doesn't listen to music), but it isn't exactly easy being a musician. That's particularly true for indie artists who don't have huge audiences and major record label backing.

The pains of the music industry, coupled with its overall sexiness as a business, have made the music space one of the most popular for startups.


Doritos Super Bowl ad chosen by a Facebook vote

Doritos’ Super Bowl ads will be created by the public again this year, with the overall winner chosen by a Facebook vote.

The Pepsico brand has used user generated ads during the Super Bowl several times since 2007, and the ‘Crash The Super Bowl’ commercials have proven to be extremely popular.

Doritos ads came joint first and fourth in the 2011 USA Today Super Bowl Ad Meter.

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Connected TV: journey to the centre of the living room

As this year’s Consumer Electronics Show (CES) came to an end, the shiny, light-weight, thin gadgets were packed away and the technology industry took a step back to evaluate which ground-breaking development will really make a difference to consumer’s everyday lives.

While the in-car technology, digital health devices, ultrabooks and smartphones will all undoubtedly impact and improve our lives, it was the connected TVs that created the greatest buzz.


SnapStream extends TV monitoring to Macs

TV monitoring service SnapStream has made its software available to Mac users, potentially opening up a huge new marketplace among media agencies.

Its new web-based video player and Mac client allows users to search, record and clip recorded TV shows.


Predictions for social video in 2012

There is no doubt that 2011 has been a record-breaking year for social video. 

It was the year Volkswagen’s ‘The Force’ ad stormed the SuperBowl to become the most shared ad of all time in just six days, jumping from 100,000 to 1m views in just a few hours. 

It was the year that Charlie Sheen, thanks to some hilarious interviews, gained 1m followers in 25 hours and 17 minutes on Twitter, earning himself a Guinness World Record for the fastest person to a million followers. 

It was also the year that saw online beat TV to the number one ad spend spot for the first time.

With social video being included as an ad format in its own right, ad spend continued to follow the 100% growth year on year trend that started in 2008. 

So what does 2012 hold for online video?  

Here are some predictions from Unruly Media's 'What's next for social video?' insight report...