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Posts in Advertising

YouTube pushes music in latest UK ad campaign

YouTube is making music the star of its latest campaign in the UK, aiming to highlight the music videos and dedicated artist channels available on the site.

Artists such as Jessie J, Lana Del Rey, Ed Sheeran and Emeli Sande appear in the digital and outdoor ads that use the tagline ‘Get More Into Music’.

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ITV to Apple: don't use 'iTV'

Is Apple's next big move the revolution of the small screen? Despite the company's less-than-stellar past attempts at putting its imprint on the television, many believe 2012 is the year Apple will up its efforts to change the device with a big product launch.

If Apple does move forward with a smart television, there's one obvious name that would be most fitting: iTV. After all, Apple has become synonymous with 'i-' products, from the iPod to the iPad.

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YouTube adds cars and travel to its channel line-up

YouTube has launched two new motor channels to add to its ever increasing range of original content.

The Motor Trend channel is described as a “never-ending car expo” and will broadcast programming from brands such as Hot Rod, Motorcyclist, Lowrider and FourWheeler.

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Amazon wades into the US video streaming market

Amazon has announced a new partnership with Viacom which allows Amazon Prime members and Kindle Fire owners to stream unlimited television onto their devices.

Extending Amazon's partnership to include streaming puts them ahead of the race against Netflix and the new Verizon and Redbox partnership as the retail giant looks to capitalize on a market wanting more TV on demand.

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How brands lost the Super Bowl race for the second screen

Here in New York last week, digital media and advertising commentators were all talking about the role that digital and in particular, social media, was going to play during the Super Bowl TV ad breaks. With advertisers paying about $3.5 million for a slot, this has been another record year for TV ad revenue and the show was the most watched TV event in American History.

Sunday night was going to be #Hashtag-Heaven, we were told – or at least a #FacebookFrenzy, with brands falling over themselves to drive people off their 47 inch flatscreens and onto their other devices – the so-called ‘second screen’. So you’d think that the ad execs would have thought the web in all its forms - mobile, tablet and laptop - would be the place to go make sure they extended the reach and level of audience engagement worthy of such an expensive commodity. 

You’d be wrong. 

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Experience an augmented Valentine's Day with Starbucks

Yesterday Starbucks launched their new Valentine's augmented reality (AR) cups.  It's quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one.

All you need to do is download the app from Starbucks and you can "experience your valentine" as the heart on the side of the cup comes to life.

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Unruly study sees brand recall improve with social video recommendations

Social video platform Unruly has today released findings that suggest viewers are far more likely to recall a brand name and engage with an ad’s message if a brand-led video has been recommended to them.

Carried out by Decipher Research, the study spoke to 976 18-34 year olds online, discovering that brand recall and association rose 7% among viewers who had been recommended the videos versus viewers that found them by browsing.

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Toyota turns to social media, mobile for car giveaway

In the multi-channel, multi-platform age, running marketing campaigns is a lot different than it used to be. There are more options, and a lot more to think about. The same is true when it comes to giving away a car.

That's what Toyota is doing as part of its Camry Effect, which the company describes as "a social media initiative developed to unite the nearly seven million Camry owners in this country through an interactive, online experience."

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Making the affiliate Long Tail wag : part two

In part one we looked at how and why the engagement of an affiliate programme’s ‘Long Tail’ is pertinent to advertisers today.

This second part will look at specific techniques and ‘quick wins’ which have proven successful for other advertisers.

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YouTube CEO says it may launch subscription service

YouTube CEO Salar Kamangar has suggested that the video sharing website could introduce a subscription service.

The company is currently investing around $100m to develop dedicated content channels for subjects such as news, fashion and fitness and celebrity gossip.

During an interview at D:Dive Into Media, Kamangar said we are entering a “third wave” of media where people expect to receive exactly what they want to watch through a continuous stream of video content.

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Companies boosting digital marketing budgets - new report

Marketing Budgets 2012 ReportCompanies are investing more money in digital marketing and related technology as they seek to benefit from the ever growing digital economy, according to research published today. 

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Q&A: Ben Edelman of Harvard on adware & affiliate commission fraud

It has been a while since the topic of adware and conjugated affiliate commission fraud has been brought up on digital marketing blogs. It may appear that the problem is gone. However, this is by no means so.

Today I am thrilled to bring you a Q&A with Ben Edelman, a Harvard Business School-based expert on affiliate commission fraud.

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