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To promote the PlayStation Store’s ‘Video Store’ service, the company has released three short films that show how a living room can be transformed into an environment that reflects the movie being watched.
Combining real-time tracking, projection mapping and augmented reality, creative agency Studio Output has created what it calls a “a supercharged experience” using immersive imaging and the PlayStation Move controller.
YouTube unveiled a new look for its homepage last night, with a greater emphasis on channels and a refreshed colour scheme.
The update, which we revealed last month, allows users to create their own line up of channels, and provides better integration with Google+ and Facebook to see what friends are watching.
Dune is planning to rollout catwalk-style videos across its entire footwear range online. This follows a trial that saw this produce a ‘huge’ increase in conversation rates.
Working with Adobe’s Scene7 rich media product, the shoes and accessories retailer began testing product videos on selected lines when it launched a new website in May this year – which now sees over half a million visitors each month.
Yesterday, Spotify announced a new apps platform, featuring apps from Last.fm, The Guardian, Rolling Stone, and more.
Whether this apps platform provides ways for developers to monetise their apps is up for debate, but I want to look at the apps released so far, and whether they enhance the experience for Spotify users.
Billabong has become the latest company to use augmented reality technology (AR) in an interactive ad campaign.
The sports brand is using Augmented Reality(AR) app Zappar to allow consumers to interact with its instore, online and print advertising.
By using Zappar on Billabong’s ‘Life’s better in board shorts’ ads, consumers gain access to videos of surfers and are linked to a dedicated microsite.
One of Facebook's biggest assets is the open platform it has built which enables developers to build apps that Facebook users can install and use while logged in to the social network.
Today, that platform not only helps Facebook generate billions in revenue, it has served as the foundation for other billion-dollar businesses, like social gaming giant Zynga.
So it's no surprise that another prominent consumer internet upstart, Spotify, is looking to Facebook and launching its own platform.
Not all affiliate activity is the same.
Any single affiliate programme is as likely to include behavioural re-targeting, site abandonment-triggered emails or downloadable software as it is to number ‘traditional’ affiliate stalwarts such as blogs and incentive-based sites.
This is a good thing. Affiliate marketing should be as focused on targeting as any other online marketing channel and it is a sign of the health of the industry that new methods can find a place in an environment where the focus has always been on customer acquisition.
YouTube has today launched a new analytics tool that it claims will make it easier to discover who is watching your videos.
A good affiliate marketing campaign is one that has a fair spread of affiliate types. It is not all desirable to have too few driving too high a percentage of the earnings.
What if you were to lose one of those key affiliates?
This probably seems like 'newsjacking'. It might be. I'll try to get to bottom of what makes ‘Benton’ so shareable. (For the record, I know it's actually 'Fenton').
People in the digital industry are obsessed with memes because they spend all their days on the internet.
And it’s obviously clear that the recreation of this level of ‘sharability’ is the holy grail for brands, who find it difficult to convince the customer to suspend their disbelief when being sold to.
Some sources point to a shared piece of content being three times more likely to be viewed than a ‘paid’ piece. Below I attempt a cod analysis of ‘Benton’, to find out what makes him so sharable, along with some famous examples of adverts and video content that apply the same principles.
It's not exactly surprising that the world's most prominent online advertising company, Google, pretty much shunned television ads for the first decade of its existence.
After all, it helped pioneer an ad model that has shifted budget away from traditional forms of advertising.
But as the search giant has moved beyond search and search ads to launch new digital products, it has clearly accepted the notion that there's a place for television advertising.
Despite Groupon’s recent woes on the stock market, new research shows that consumers are still drawn to discount voucher deals.
A survey of 1,000 consumers by affiliate network LinkShare found that 56% of people would buy from an unfamiliar brand if offered the right deal at the right time.