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Posts in Advertising

Pampers to livestream web TV show within Facebook

Pampers is due to livestream an online TV show to its UK & Ireland Facebook page tonight.

The brand has built a dedicated event tab to host this, but will also stream Sleep WebTV live into the wall on the events page via an embedded player – something that’s believed to be a UK first.

Built by markettiers4dc, it features a ‘submit a question overlay’ – meaning that viewers will be able to ask questions easily from within the player.

The session features baby sleep expert Wendy Dean, who’ll be sharing her advice with those watching.


HBO Go set for April 1 Xbox 360 debut

It's a multi-channel, multi-platform and multi-screen world and that means one thing for broadcast and cable networks: distributing content effectively requires more than just access to the airwaves or cable pipes.

The networks realize this, which is why many have been rapidly pushing to make their content available to consumers wherever they go.


MTV launches social TV app 'Under The Thumb'

MTV has moved into the social TV market with a new mobile app called MTV Under The Thumb.

The app allows users to watch MTV on-demand content simultaneously with friends and chat about it in the app at the same time.

Users can also share their favourite shows through Facebook and watch the content through their desktop computer by connecting their mobile to a web browser with the mobile then acting as a remote control.

The app, which was developed by Viacom and AKQA, is initially being launched free on iOS and Android in Europe with additional subscription models for premium content.


Companies expect big moves into digital for 2012: new report

According a recent SoDA report, digital marketing efforts are expanding and it's the internal growth of resources where most companies are looking to boost their offerings.

This is leading to changes in working relationships with agencies as there is a shift to niche areas of expertise instead of a “one-stop shop” digital partner.

As part of the SoDA report, Econsultancy's Digital Outlook Marketing Survey shows a conservative yet steady growth of digital marketing spend according to the 650+ digital marketing professionals surveyed. The spending growth includes the addition of social media activities and an explosive growth of inbound marketing.


Adobe unveils new video ad software

Adobe has launched a new web-based video technology platform that allows marketers to create and edit live video clips for use in online advertising almost instantaneously.

The Primetime Highlights software, which was launched today at Mobile World Congress, means that marketers could create an ad featuring video content from a live event that is still ongoing.

It integrates with the Adobe Auditude ad platform, which delivers behaviourally targeted video ads, to create a single workflow for creating and monetising live video clips in real time.


New report examines how affiliates can achieve valid incremental sales

A new report by Affiliate Window and buy.at examines how affiliate promotions can complement an advertiser’s online marketing strategy to deliver incremental sales.

Affiliate Window client strategist Owen Hewitson points out that advertisers commonly question the extent to which the sales achieved through the affiliate channel are incremental.


Video: What happened at Digital Cream Dubai 2012?

At last week's Digital Cream Dubai, Econsultancy's CEO, Ashley Friedlein, presented the latest digital trends from the newly published State of Digital Marketing in the Middle East and North Africa report 2012.

In this post, we share a video blog from Paul de Bruin, Vice President of eZeliving.com, who talks about some of the main findings from the research. 


Note to entrepreneurs: sometimes "free" sucks

When comedian Louis C.K. decided to produce his own event and sell video of it to consumers directly online for $5, little did he know that his experiment would spark a trend. But then again, little did he know that his experiment would produce hundreds of thousands of dollars in profit in a matter of days.

Louis C.K.'s ability to profit significantly while retaining creative control over his event, ownership of his content and the relationships with his fans is, not surprisingly, of interest to other established comedians.


Google Music faces early struggles

Late last year, Google finally jumped into the digital music market by launching its long-awaited Google Music service.

Despite skepticism and criticism, the search giant clearly had high hopes for its music service, which competes with Apple's iTunes and Amazon's MP3 store. Thus far, however, the skeptics and critics appear to be right.


London Fashion Week AW12: a digital review

This past week, all eyes have been on London for Fashion Week AW12.

It’s been one of the most interesting seasons from a digital perspective. Not because all of a sudden fashion brands have ‘caught on’, but because integration with online has matured. It’s more valuable, comprehensive and better thought out.

As such, we've compiled some of the best digitally-enhanced offerings from fashion magazines, designers and the organiser itself.

1 comment

Does the size of branded videos matter?

Marketers and content makers have been conditioned over time to believe that online video needs to be short and punchy.

This is based on the presumption that people have limited attention spans, and therefore longer-form content would be wasted - particularly on the multi-tasking Gen Y consumer.

But is duration really a key factor of successful adoption? And how about social sharing? Is the length of a branded video likely to affect people's willingness to share it?

In the space of 1,000 or more words, I can't promise to deal with all the answers, but hopefully you'll agree these questions merit further consideration before setting your content or advertising strategy.


Adobe to focus Flash on games and "premium" video

Flash might not be dead, but Adobe is acting like it knows it's past its prime.

Case in point: the company ditched Flash for mobile late last year, and is increasingly hedging its bets with investments in standards-based web technologies like HTML5.