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When Google decided to kill right-hand PPC ads, many speculated that the change would be a net negative for paid search marketers.
A minority even suggested that there would be drastic effects, such as significantly higher CPCs for competitive keywords.
So how have campaigns been faring since Google implemented the change?
As a married man only a month resident in my first owned home, IKEA is a big part of my life.
The brand is frequently cited as a master of branding, marketing and advertising.
So, here are 10 examples of fantastic marketing creative from IKEA.
For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook.
The rationale was that if brands didn't prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up.
2016, to my mind, has seen the old argument finally put to bed, as Facebook steams into new features and publishers realise the art is in hedging bets and learning as they go.
I love our 'Day in the life..' series for its insight into what are (to me) sometimes opaque job roles.
What better position to shine a light on then, this week, than the Managing Director of an ad tech company.
I caught up with Chris Bennett, EMEA MD of Pixability, to find out what he does all day.
On Tuesday, Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds.
Here's what brands need to know about the change.
Whilst multi-device consumption is quite typical, for a marketer these usage patterns can be difficult to navigate and gaining a clear view of the user journey can be challenging.
So, how to improve cross-device measurement and deliver a seamless brand experience, with relevant, timely messages to audiences across all screens?
Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash.
I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far.
Mediacom has teamed up with Realeyes, the latest company to offer so-called 'emotional analytics'.
But, with the advertising landscape so chock-full of tech at the moment (even on the creative side - see CMPs and DCOs), do agencies and advertisers really need to be pointing web cams at people's faces to know if a video ad is good or not?
Here are, to my mind, some pros and cons of this new technology.
Online budgets are getting bigger to more accurately reflect consumer behaviour, but so are ROI expectations.
And some new technologies which promise to bring us closer to our customer, arguably push us further away.
How is the ad tech landscape changing in 2016? And what tactics can we expect to boom?
Recently, I wrote an article about the scale of ad fraud.
In it, I mentioned a press release I had received from engage:BDR about their new VP of Inventory Quality.
I decided to catch up with their CEO, Ted Dhanik, to discuss the state of the industry.
We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach.
Sixty-six percent of brand marketers and media buyers in Australia surveyed in our recent People-Based Advertising report either agree or strongly agree that the current model for display advertising is broken, and only 12% disagree that it is.
Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?
No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: