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Times are tough for pharma marketers.
Though digital marketing budgets are growing in 2016, there are signs of frustration among marketers when it comes to winning boardroom and organisational battles.
Our seventh annual Marketing Budgets Report 2016, sponsored by Oracle Marketing Cloud, was published this week.
The survey of almost 500 company and agency marketers reveals some important trends...
Two of the most-loved things about our industry are undoubtedly experiential marketing and people with silly job titles.
I'm sure Joss Davidge, Director of the Unexpected at BEcause, won't mind me saying that.
People-based advertising is the use of first-party data to identify known individuals within an advertising ecosystem.
The data is selectively shared with publishers, reaching real people where they congregate online.
So, which solutions are brands using to do this and to what end?
It's been a fine week for digital marketing and ecommerce stats.
So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.
Facebook is evolving, and one of the trends has the attention of the CEO of the world's largest social network.
Facebook users are sharing less about themselves and Mark Zuckerberg is personally imploring his staff to reverse the trend of what the company internally refers to as "context collapse."
Augmented reality and virtual reality are the source of growing buzz.
For brands interested in exploring them, which is the more worthy technology?
Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.
So what should brands looking to embrace livestreaming do to increase their chances of success?
Here are seven tips.
For the past two weeks nothing has occupied my mind as fixedly as the McDonald's Monopoly TV adverts.
The burger giant has generated an incredible amount of word-of-mouth in the UK simply by creating a rather confused, social TV campaign.
Why? And what, if anything, can we learn from it?
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.
Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.
For many global brands, trying to drive business through digital marketing in an unfamiliar country is a hefty challenge.
There are local languages, media platforms, and cultures to consider and so often it's best to use a local or global agency, or not bother at all.
But in our digital age, it is possible to at least test a new market and decide on its potential with hard statistics.