Posts in Advertising

The best digital marketing stats we’ve seen this week

We hope you enjoyed a happy and healthy start to the new year, dear readers. 

Let’s start as we mean to go on, shall we? Here’s a top-notch roundup of this week’s best digital marketing statistics, including news about TV ads, cybersecurity, QR codes, and ecommerce sales.


If PPC is a line item on your media plan, you're not very good at it

Biddable media is not the same as traditional media. You do not do deals, buy it upfront and report on the results later.

In AdWords, for example, you bid on trillions of different data points in a live auction.

So why do I keep seeing PPC as a line on the media plan? It’s a nonsense that weeds out the amateurs.


AudioBoom on why podcasts are an advertisers dream

Podcasts have exploded in popularity in the past couple of years. Once a forgotten medium, it’s now a burgeoning market, with the number of monthly listeners steadily growing year on year. 

So, what’s behind the boom and what are the opportunities for brands? I recently caught up with Oli Walters, head of Sales at Audioboom, to get his thoughts on the matter.


Programmatic advertising trends in 2018: What do the experts predict?

What a year 2017 was for programmatic advertising! Surely, 2018 can only see more transparency and greater creative execution?

But I'm not the man to ask, so I went in search of some experts. Here's what they said...


The best digital marketing stats we’ve seen this week

Let’s marvel at some wondrous stats from the world of digital marketing, shall we?

This week’s roundup is complete with news about online ads, supermarket emails, and everyone’s favourite festive topic – GDPR. 


Four key programmatic trends from 2017

2017 seems like it may prove a somewhat seminal year for programmatic advertising.

Ahead of a lengthier take on what 2018 might hold, our experts take a look at four key trends from this year.

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China: Why digital marketing is changing along with a millennial middle class

Since the time of David Ogilvy, our job has been to make people want things and it’s time we redirect our energies to that purpose because advertising is getting harder due to the appearance of a new middle class, the Y-generation, or millennials, in China and the rest of the world.

The 2017 Havas Meaningful Brand global report shows findings that “people wouldn't care if 74% of the brands they use disappeared.”


10 of the best ad campaigns from the UK’s top supermarkets

The UK’s biggest supermarkets are constantly vying for consumer attention. 

The supermarkets spend millions on large-scale ad campaigns each year (and never more so than at Christmas time).


What Amazon's entry into the pharmacy market might mean for pharma marketers

Amazon's unrelenting drive to take over the world continues. The latest potential target of the online retailer's ambitions: prescription drugs.

According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a year business that many believe is ripe for disruption. While a final decision has apparently not yet been made, it's not too early for pharma marketers to start considering the prospect of Amazon entering this huge market.


China: Tips for marketers taking a new digital role in the country

Recently, I wrote a piece on what brands should take note of before entering the Chinese market.

However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your consideration.

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Three ways to boost brand safety in the programmatic age

A perfectly planned ad campaign, sabotaged by brand messages popping up next to extremist or inappropriate content. This nightmareish prospect is enough to fill most marketers with fear - and for some, unfortunately, it has become a reality. 

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How will Snapchat's redesign affect branded content?

By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it's getting better at monetizing users, has yet to prove that it will ever become a profitable business.

Snapchat's woes don't appear accidental either. Facebook recognized that Snapchat presented perhaps the biggest threat to its dominance and has engaged in a concerted effort to thwart Snapchat's rise, one that seems to be working.