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Posts in Advertising

The Guardian claims impressive results from new native ad platform

Around 48% of news media companies are currently running some form of native advertising. 

According to research from the NAI (Native Advertising Institute) this percentage is only set to rise, with publishers expecting native ads as a percentage of overall ad revenue to grow from 11% to 25% in 2018.

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Three reasons to appreciate Spotify’s latest data-driven ad campaign

Spotify’s description of 2016 is pretty spot on if you ask me.

“Thanks 2016. It’s been weird” is the latest campaign from the music streaming service – and it also happens to be its largest to date.

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Christmas shoppers on smartphone

How Britain's favourite brands are attracting consumers this Christmas

Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.

But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?

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Three ways brands will use cognitive marketing

The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices.

Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective.

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Four things to consider before marketing on a new digital channel

Marketers face the challenge of a constantly changing media landscape.

According to a recent study by McKinsey & Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.

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ctr apac content

The best APAC digital marketing stats from November 2016

We've got some really interesting APAC stats from November 2016.

Highlights include the effectiveness of branded content, uptake of mobile wallets in India, and most influential brands in China.

Dig in.

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messenger games

All the digital news stories you missed this week

There's a rather childish feel to this week's digital news roundup, but it is nearly Christmas, after all.

Stories this week include games, toys and base humour. All of it, essential.

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The Weather Company on programmatic, ad fraud, and how extreme conditions affect business

Jeremy Hlavacek heads up programmatic advertising sales at The Weather Company, where he is VP of Global Automated Monetization.

I recently spoke to him about innovation in programmatic ad sales, how major weather events like Hurricane Matthew affect business and the challenges posed by ad fraud. 

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cadbury

The 10 most shared video adverts of 2016

Video ad tech company Unruly has revealed the most shared ads of 2016.

Here are the top 10...

(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)

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2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

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buster

Why Asda and Waitrose have won the battle of the Xmas TV adverts in 2016

My overwhelming feeling after watching a whole bunch of Christmas adverts is that brands aren't really sure what approach to take.

Have they misjudged the consumer of 2016? Let's start with John Lewis...

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What are dark Facebook posts?

In last week’s stats roundup, I reported how more companies than ever are investing their budgets in Facebook dark posts.

But wait just a moment - what exactly are dark posts?

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