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WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish.
That's because throughout the digital economy, walled gardens seem to be sprouting.
Daniel Wilkinson is head of paid media at digital marketing agency Jellyfish.
He's had an interesting career path, as the headline suggests.
We caught up with him to find out what life is like running paid media at the UK's largest independent performance marketing agency.
The travel retail industry has seen huge growth over the past few years.
Valued at $63.5bn in 2014, it is predicted to grow to a mammoth $84bn by 2020.
For weeks, rumors have been swirling that Twitter is a buy-out target.
The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter's share price to drop by 20%.
It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.
If, like me, you were lucky enough to be at the best event in the marketing and advertising industry this week, you may have hazy memories of the week's news.
Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.
WhatsApp and chicken nuggets are just two reasons why you should enjoy September's selection of APAC digital marketing stats.
And don't forget, Econsultancy subscribers can peruse the Econsultancy Internet Statistics Compendium, for more stats.
The robots are coming for jobs, and many who believe that they're exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.
That includes marketers.
Cadbury is well known for its imaginative video ads, but lately it has been stepping up its marketing efforts with a series of experiential events.
From students to mums, here’s a look at how the chocolate brand is using this method to engage consumers of all ages.
While brand giants are still comfortably dominating their markets, it’s becoming increasingly common for fast-moving challenger brands to threaten and encroach on the market shares of already established leaders.
The typical reaction from the de facto market leader is to quickly purchase said challenger brand or make an often delayed and unsuccessful attempt at creating their own version to win back lost ground.
Most fashion adverts go by without much comment or fanfare from consumers online.
H&M’s latest campaign, however, has been met with a flurry of positivity from people on Twitter and other social networks.
There are indications that the level of interest towards brand loyalty remains increasingly strong.
Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession.