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Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn.
But a lot has changed since then. So much, in fact, that it's worth asking if video is effectively the future of the internet. The answer: perhaps.
For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging.
This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses.
But savvy merchants will soon be able to change that thanks to Facebook's Offline Conversions API.
With a population of over 1.3bn and rapidly rising income levels, India looks like an attractive market for Western brands.
Additionally, India has a large English-speaking population and uses many of the same websites and social networks as consumers in the West.
While Twitter tries to lure advertisers with emoji targeting, Snapchat last week made some big ad announcements that could hasten the app's rise as a marketing platform for brands looking to connect with young consumers.
Here's what marketers need to know about the announcements.
Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels.
But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use.
We’ve got tons of digital stats to enthral you with this week.
Well, just ten like always. But ten delightful ones... (our headlines never lie).
Here it is, your roundup of the week's digital news.
All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.
Augmenting the retail environment with consumer-facing digital technology is always a much debated topic.
Ksubaka is a startup that creates fun digital experiences for consumers whilst delivering brand advertising.
We caught up with the team...
Australia and New Zealand are well-known as leaders in digital.
Companies such as Atlassian, Xero, Canva, and Vend are often included in the list of the world's hottest online startups.
But how does this leadership carry over into marketing? Are companies in Australia and New Zealand also reallocating their media spend to digital?
Though the term non-linear advertising is perhaps a little academic, the concept is a useful one when discussing multichannel campaigns.
It's also a lens through which to view display advertising, and the problems it is beset by.
Here's my attempt at explaining it.
It’s a question I’ve been asked for decades, but in a world where we can measure almost everything, do we finally have the definitive answer?
It used to be that clients wanted to get as much into their (potentially expensive) video as possible – to ‘really make the most of it’.
It wasn't too long ago that people were saying that trying to sell products and services on social media would never be very successful.
Well, direct response social ads – specifically Dynamic Ads for Facebook – are showing these reservations might not hold true.