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Posts in Advertising

How Unilever is targeting the ‘conscious consumer’

Sustainability is often thought to be a hard sell.

But according to new research from Unilever, 54% of consumers now have a desire to buy sustainable products, with environmental and social factors being a major influence on purchasing decisions.

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The best APAC digital marketing stats from August 2016

Here are all the best digital marketing APAC stats from last month.

I'm a bit late with these, but the quality of the stats more than makes up for it - plenty of lovely charts and infographics, too.


Ted Baker unveils shoppable video & Google voice search stunt for AW16 campaign

Ted Baker has unveiled a shoppable three-minute film as part of its Autumn Winter 16 campaign.

The ad, which boasts Guy Ritchie as executive producer, has been teased on social for the past few days and is now live on Ted Baker’s site.


RIP innovation: How your company culture is killing marketing creativity

Proof of ROI is the one factor guaranteed to get board-level buy-in for increasing marketing budgets.

But is the fixation with ROI getting in the way of innovation?


Are online advertisers wising up about content quality?

YouTube is facing a backlash after popular content creators claimed that the platform is failing to monetize their videos.

The row focuses on YouTube's Advertiser-Friendly Content Guidelines, which users claim they were not told about and that they feel are ambiguous.


Facing scrutiny, pharma marketers turn to unbranded ads

Thanks in large part to drug pricing controversies, pharma companies have found themselves under scrutiny from the public, government regulators and even physicians.

That isn't stopping pharma companies from pouring big bucks into their marketing campaigns, but increasingly, pharma marketers are turning to unbranded ads in an effort to reach consumers in a more subtle, stealthy way.


GSK launches digital campaign to drive meningitis vaccinations

With television ads apparently losing their sway, pharma marketers are increasingly turning to social media, despite the fact that they have numerous digital shortcomings.

A new campaign launched by GlaxoSmithKline (GSK) demonstrates why addressing those shortcomings is so important.

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10 examples of great Airbnb marketing creative

Airbnb is a master of branding and tempting UX.

I thought I'd roundup some examples, from campaigns to webpages and even little bits of what one might call 'micro UX'.


How The Financial Times is dealing with the problem of ad blocking

According to the IAB, around 26% of people now use ad blockers while browsing on desktop. 

We recently spoke with Sacha Bunatyan, Global B2C Marketing Director at The Financial Times, to hear how the publisher is tackling the problem.


A day in the life of... CCO Media & Partnerships at lastminute.com Group

Our latest Day in the Life comes from the world of online travel.

Alessandra Di Lorenzo is Chief Commercial Officer, Media & Partnerships at lastminute.com Group.

We caught up with her to find out what she does all day.


China introduces far-reaching new internet ad law: Why it matters

China's internet advertising market is much larger in proportion to its traditional advertising than Western countries.

The US, for example, spends less than half (47%) on internet and mobile advertising and slightly less on TV advertising (39%).


What is the Financial Times' approach to programmatic advertising?

Econsultancy’s Get With The Programmatic conference returns to London on September 21st.

Hosted in partnership with Marketing Week, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.

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