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Last week, lastminute.com group announced its new media business, The Travel People.
In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.
Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?
Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime's most lucrative businesses.
In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested "It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud."
Yes, yes, we'll be talking about Pokémon.
But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.
Here's your five minute update on the week's digital news.
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
I've been reading our CMO's Guide to Programmatic and publishing some highlights here on the blog.
For this post, I've concentrated on the trend of bringing programmatic in house. What's driving it and why?
Out of home (OOH) advertising is changing as more and more digital inventory is unveiled.
In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples.
On the face of it, programmatic advertising and creativity would appear to make strange bedfellows.
The use of an automated, algorithmic method of media buying sounds like the death knell for creative campaigns.
It’s an emotive subject as it plays to wider fears about computers stealing our jobs.
For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable.
I use Fitbit religiously to track my steps, heart rate and sleep patterns.
I combine Fitbit with data from MapMyRun and MapMyRide, apps that collect running and biking data from geo-location info in my smartphone.
For B2B organisations, account-based marketing (ABM) is becoming an increasingly important focus.
Instead of broader marketing techniques such as online and offline advertising, PR and SEO, companies are now realising the potential of a laser-focused approach.
But Snapchat is itself changing.
Mobile programmatic is something of a tautology - if you are advertising, you should automatically be thinking about mobile.
For marketing leaders new to programmatic and the implications of mobile, here's a primer.
All the information comes from The CMO's Guide to Programmatic, our new report, in association with Audience Science.