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With social media authentication a common sight across the web, Google takes it one step further with their latest Google+ Sign-In.
With many questioning the worth of Google+ as a social media channel, there needed to be a change in their marketing model to give brands and publishers a reason to invest time into the platform. So, bright and early on the morning of February 26th, Google introduced Google+ Sign-In to the web community.
Now it is possible for users to sign into a website via Google and bring along their information from the Google+ social graph for an “upgraded experience”; something Facebook and Twitter have been doing for a long time.
Videos are a powerful way to showcase products on an ecommerce website, and savvy online retailers are discovering ways to get the best return on their investment in video.
For example, videos can help improve SEO campaign results, and user-generated videos can help boost conversion rates.
Almost every type of website you visit these days features video prominently, since website visitors and shoppers have a growing appetite for video.
It’s more engaging for website visitors, and tells a brand or product story in a more immersive way than text and images do.
So we’ve proved online performance marketing is big, but what’s next?
The report has provided fantastic ammunition for everyone involved in affiliate marketing and lead generation, whether talking from the network perspective, publisher or even client side, to point to the enormous value that OPM delivers.
We can see where the 12% average growth per year over the last five years has come from and where the potential for future growth might be. Financial services accounts for 45% of total spend retail 20%, media and telecoms at around 10% and travel and leisure at 9%.
Most large brands in the UK are involved in affiliate marketing and the study also signalled continued rapid growth with an average increase in investment of 25% this year.
Over the past two years we have witnessed traffic through mobile devices increase from 2% to 19% of total network clicks.
If we exclude tablet devices from this equation, traffic through mobile handsets has grown from 1.8% to 11%.
With consumers increasingly using mobile devices to access the internet, it becomes of paramount importance to ensure that the mobile user journey is optimised for this experience.
Despite a growing convergence between TV and online advertising, only half of agencies (50%) currently plan their TV and digital video campaigns together.
However the situation is likely to improve, as more than two-thirds (67%) of those who don’t plan TV and digital video together indicated that they would begin to do so in the next 12 months.
One of the issues preventing a more joined up approach to online and offline video advertising could be the difficulties involved with measurement.
About 43% of agencies agree (7% strongly) that they simply don’t have the tools they need to enable truly unified planning and measurement of TV and video campaigns.
Over the last week, the Econsultancy team has been jumping from venue to venue, listening in on some great sessions and workshops as part of Social Media Week 2013.
As we know our readers are not all based in New York, we thought we'd go through the list of some of the great sessions we saw and share those that have a recorded live stream that we liked so you can watch it for yourself. It's like you were there with out having to deal with subways or the rain of last week. It also means you weren't in New York, but hey, it's much cheaper this way.
When Google purchased YouTube for $1.65bn in late 2006, some wondered whether the acquisition would be the Web 2.0 equivalent of Yahoo's ill-fated billion-dollar purchase of Broadcast.com during the first .com boom.
It was hard not to be somewhat skeptical: YouTube was an expensive operation to run and was facing the same type of legal assault from Hollywood that basically killed Napster 1.0 years earlier.
Video content is an increasingly important part of any brands marketing mix. TubeRank aims to help agencies and brands make viral videos, with the ambition to make YouTube a better place full of better content.
I've been asking TubeRank founder Chris Quigley about the app and the company's business model...
For many advertisers, when it comes to ad formats, bigger and bolder is better. And for good reason: many consumers are blind to ads, so to get their attention, ads really have to stand out.
But as much as advertisers say they want new ad units that will stand out, they apparently aren't impressed with the bigger and bolder units the Interactive Advertising Bureau (IAB) unveiled in 2011.
As homes and offices fill with more and more internet-connected devices, consumers are increasingly consuming content on multiple screens.
Content creators and distributors know this. Advertisers know this. Analysts know this. Entrepreneurs and startups know this.
Social Media Week in New York started big with Ford's announcement this morning with a new Ford Fiesta ad campaign that will use content created only by users - in fact, it'll be their first ever user generated campaign that spans the entire advertising year.
Ford are focusing on creating a team of 100 social influencers who will create the advertising material that Ford will distribute through a mix of paid media, social media and experiential events. These will be the new Ford Fiesta Agents - I'm just glad they didn't opt for Guru or Ninja. Phew.
So the content the agents create can be in whatever form they choose to do. Ford gives them cars, a camera and in addition to this open remit of any content goes, the group will also have to complete challenges with properties such as American Idol, the X Games and music festival, Bonnaroo.
It’s unlikely you’ve missed the recent internet meme that is the Harlem Shake, which is currently sweeping across the world.
And it was pretty inevitable that it wouldn’t be too long before brands jumped onto the bandwagon - already, Pepsi and Red Bull are among the companies who have already tried to prove that they’ve got their fingers on the pulse.
This in itself brings about various debates around user-generated content and the associated lifetime of memes (do they stop being a natural commentary of culture once commercialised?) - but, thought-provoking issues aside, it’s actually the massive uptake within the digital (and wider marketing and advertising) industry that’s of interest.