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Posts in Advertising

Moviegoers increasingly influenced by mobile: report

Hollywood may not have a reputation for embracing new channels, but it's increasingly clear that new channels have the ability to help Hollywood's biggest companies succeed as consumers use technology to interact with content in new ways.

This is especially evident in the world of social media. It's increasingly evident that social channels can impact the small screen, and even though television and cable networks may not fully understand what this means yet, many of them are experimenting and investing in social because they see the potential to benefit.

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Four paths marketers must take to put mobile first

With 6 billion phones on the planet and 1 billion of them smart phones, mobile is growing faster than ever. Tablets are close behind with 30% of Americans owning tablets or eReaders that are internet enabled. But what are we are marketers and businesses doing about it?

According to today's presentation by MEC's Global Chief Strategy Officer, Melanie Varley, and their Head of Mobile and Emerging Platforms, North America, Andy Wasef, the only way to be creative is to be mobile. Now, more than ever, we need to think of mobile first instead of an add on further into the process of developing a campaign or experience.

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Microsoft unveil apps driven Windows 8 and IE 10 at IAB Mixx

At the IAB Mixx conference in New York today, Microsoft Advertising revealed their new Windows 8 and IE 10 platform that will be available October 26. Their focus is on integrating between the boundaries of hardware, OS and the cloud to virtually integrate eco-systems to move them to a position to closer compete with Apple, who are currently winning the battle for a smarter enterprise.

We are living in the time of the digitalization of society and as devices and technology have opened our minds to what is possible, our expectations are far surpassing what we're able to experience as consumers. For the most part, advertising is falling behind and consumers aren't getting the integration and personalization they are expecting as we move to digitalize almost ever aspect of what we do.

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How retailers are taking online innovation to bricks and mortar

How many times have you walked past a shop window to see a mannequin with only one arm and clothes draped haphazardly?

This has become an all too common sight on today’s British high street and one that today’s consumers are more conscious of given the increasing online retail market.

Smart retailers need to do more to enchance the in-store experience for today's tech-savvy shoppers. 

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Q&A: Todd Crawford of Impact Radius on state of affiliate marketing

As affiliate marketing matures, newer threats and challenges also evolve. However, the opportunities are still bountiful, and with the right approach a merchant can still succeed marketing their brand and business through a well-built affiliate program.

Today's guest is Todd Crawford, a recognizable affiliate marketing veteran, co-founder of Impact Radius, and former VP of sales and business development at Digital River's oneNetworkDirect.

In 1998 Todd also contributed to the founding team at Commission Junction, where he later served as Vice President for more than seven years.

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Publishers, ad networks blame agencies for their mobile, video monetization woes

It's well-established that despite digital's rise over the past decade, spend on online ads is still disproportionately lower than where it should be in theory.

While there's reason to believe that spend will catch up, the shift of budgets to digital isn't coming fast enough for many publishers and ad networks -- something that is becoming particularly noticeable when it comes to mobile and video.

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Q&A: David Sasson of Outbrain on content marketing and content discovery

David Sasson is COO of content discovery solution Outbrain, the sponsor of the Content Marketing Survey Report being published by Econsultancy next week.

David, who will be on the panel for the research launch event in London next Wednesday, spoke to us about the growth of content marketing and what the company's platform can offer for publishers, advertisers and consumers. 

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Q&A: Tony Nelan of Google Affiliate Network on opportunities

Both affiliate marketing (in general), and affiliate program management (in particular) have intricacies. And the further we go, the more fascinating these become. With the proper approach (read: due attention), new doors and opportunities open all around the place.

My today's Q&A guest is Tony Nelan, Head of Account Management at Google Affiliate Network. Having affiliate marketing experience both in the United States and in the United Kingdom, Tony is now leading Google's global affiliate account management team.

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Start Me Up! A profile of the NimbleNetwork

The NimbleNetwork, which launched yesterday, is the first ever peer to peer deal sharing network. 

I've been asking Prashant Nedungadi, Founder & CEO of NimbleCommerce, about the startup and its plans for the future...

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Get on Google Plus or get left behind

In the 15 months since the launch of Google+, over 250 million people are using it. Though many of commented on it being a ghost town, this is far from the case. On average, users are on Google + 12 minutes a day, which is just shy of Facebook's average of 14 minutes a day. With over one million brands jumping on the wagon (including over 50% of the top 100 US brands), this arena is growing rapidly. With 5 Billion plus ones per day, this has been the fastest global social share button in history.

Yes. Today I've been getting schooled on the world of Google Plus in my first session at Social Media Week Chicago. Though I was asked how many people are holding accounts to prevent brand jacking, the stats say that it's use is only growing and I'd argue, if you're just sitting on your brand page, you're missing a huge opportunity to get ahead of your competition.

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Soul-searching in the world of display advertising

This month has been a busy time for the online display advertising world with the huge dmexco trade show in Cologne followed by AdTech and two display-focused conferences taking place in London last week.

This post covers some of the main trends and challenges discussed at these events, some of which were outlined in my State of Display presentation at OMMA Display.

While there is much excitement around the growth of real-time bidding, there has also been plenty of realism and candour about the industry's on-going struggle to address the issues which are preventing brand advertisers from investing more of their advertising budgets.  

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Why the high street needs the internet

Last year Mary Portas released 'The Portas Review', which set out her recommendations for reviving the high streets of Britain's towns and cities. 

As we said at the time, she seemed to have a blind spot as far as the role of the internet and digital technology is concerned. In fact, the report said that the internet 'is one of the key threats to retail on our high streets'.

We see it differently: the internet is vital to the future of the high street. 

In our new report, 'How the Internet can save the High Street'(free for Bronze members upwards) we explore how digital technology can be used to drive footfall to the high street, and to enhance the in-store experience for consumers. 

Here are a few highlights from the report....

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