Posts in Advertising

Four examples of brands rocking Instagram video

Instagram, the Facebook-owned photo sharing site, announced the ability to upload video in June.

Now with recently announced version 4.1 anyone can upload video right from their iPhone/Android's local storage,  and the branded mobile video wars have officially launched.

Here are some of the better examples of brands doing smart marketing with Instagram video.

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Programmatic media unpacked (part two)

Before we start, thanks for the feedback on my first instalment on programmatic media, this was much appreciated and forms a useful basis for this next piece.

This post covers the mechanisms that underpin programmatic, and attempts to portray the varying perspectives of those involved. 

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10 ways to suck at social media

There’s no shortage of gurus offering up social media advice, which is why I believe there’s room in the market for an anti-guru. 

I’d like to show you how to be the worst practitioner of the social arts that you can possibly be. If you follow these simple rules, you too can suck at social media. 

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Rockpack

Start me up! A profile of Rockpack, for social video curation

4G capabilities, Vine, Facebook’s video for Instagram; they've all put online video sharing firmly on the consumer agenda.

Launched in June 2013, Rockpack is an intuitive video curation platform for iOS. With partnerships ranging from Topshop to Jamie Oliver, thousands of channels, and an advisory board consisting of heavyweights such as Stephen Fry, Jamie Byng (Canongate Books) and Sean Knapp (Ooyala), Rockpack is a company to watch. 

The globally-available Rockpack platform makes it easy for people to create personalized video channels to share content, as well as to subscribe to video content from friends, influencers and celebrities.

Compatible with Facebook and Twitter, Rockpack offers premium content from vloggers and a growing number of brand partners. The company believes users will share their favorite videos through their own networks, helping to drive the discovery of relevant content through peer-to-peer curation.

Rockpack aims to change the way people discover and share videos, just as Pinterest changed image discovery and sharing. Much like consumers curate photos on Instagram and Pinterest, Rockpack will allow people to browse videos, create personalized channels by category and subscribe to channels created by friends or influencers.

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Three steps to mobile marketing mastery

Mobile marketing involves much more than big budgets and a mobile-optimised website.

In particular, as social and location intelligence technologies mature, integrating marketing data from these sources in to the mobile marketing mix becomes incredibly important.

As brands build the sophistication of their mobile marketing efforts, there are three things brands should focus on getting right.

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How misusing Tumblr might hinder your connection to the teen demographic

Back in June 2012 Tumblr creator David Karp and his team publicly announced a more focused attempt at getting advertising on people’s dashboards. 

One of the first brands to trial the paid service was Adidas, however it is definitely not the best as proven by the low amount of ‘re-posts’ it receives.

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Showrooming in store

So your customers are showrooming? Big deal

Ever been in a shop looking at the most recent iPhone or the newest DVD release and wondered if it’s cheaper somewhere else?

I recently discussed showrooming on a panel session at IMRG Connect and more than half of the audience admitted that they’d done it. 

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Measures of digital marketing ROI are meaningless unless ads are viewable

If you have the sneaking suspicion that your digital ad spend isn’t working hard enough, it turns out you’re probably right.

Hundreds of millions of pounds and dollars are being wasted each year on digital ads which are served but never viewed.

New figures from comScore show that more than half of digital ads (54%) are never seen by consumers. It’s a colossal waste, and demonstrates the need for brands and marketers to reassess their digital marketing approach.

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Video advertising on mobile

How to make the most of video on mobile

This article is about; well you guessed it, video. I’m a massive fan of multimedia, and any form of combining text, audio, still images, animation, interactive content forms and most importantly, video.

The Chairman of the Newspaper Association of America stated "as newspaper penetration falls... the culture itself moves from textual to visual literacy”.

Wikipedia will tell you that “video recorders were sold for $50,000 in 1956, and videotapes cost $300 per one-hour reel”. That’s a barrier to entry right there.

It’s no surprise that advances in technology have eliminated (nearly) all barriers and allowed, practically anyone, to capture, store, edit and transmit video clips from multiple devices to each and everyone.

Combining the lowered cost of production with the rise and availability of multiple platforms and channels, it’s clear that video is ripe with possibilities. 

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Five ways that video can boost your digital marketing campaigns

The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.  

But there's more to video than just creating and posting product information. Are you doing everything you can to make the most of these incredibly valuable assets?

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10 interesting digital marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Statistics include Enhanced Campaigns, on-page SEO, mobile content, Google Play, and football's most social team.

For more digital marketing stats, check out our Internet Statistics Compendium.

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car brands digital

Eight digital campaigns from the world's best and worst selling car brands

With in-car radios quickly being replaced by Spotify, car manuals being PDF’d onto iPads and QR codes in magazines taking you straight to the mobile site for the manufacturer, it’s apparent that the digital transformation of the auto industry is taking place right now.

Ford, Chevrolet, Volkswagen, and Toyota are all selling amazingly globally, but one of them isn't performing as well in its digital marketing efforts.

In contrast, Smart, Suzuki, Fiat, and Daihatsu are floundering in terms of sales, but one is doing far better online than in the stores.

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