Posts in Advertising

NFC

Should brands add NFC into the mobile marketing mix?

As the number of devices with NFC (near field communication) technology continues to grow, we are seeing a handful of UK brands using NFC in their marketing campaigns to help drive sales and raise brand awareness, all through the use of mobile.

Is this something marketers should be considering for their campaigns?

8 comments

Social video: you don’t have to ‘go viral’ to make an impact

When it comes to talking social video, the buzzword on most people’s lips is usually ‘viral.’ But viral and social video are two different breeds and naturally, so are viral and social marketing.

While a viral approach is about making a quick hit with content designed to become hugely popular over a short period, social video is about building an audience and establishing trust with that audience via word-of-mouth recommendations.

1 comment
FaceTime

Three important marketing lessons from Apple's latest iPhone adverts

The next few years will be interesting for Apple. With innovation inevitably slowing and consumers becoming aware of its incremental design tactics there will be worries in the camp.

But regardless of these growing concerns, there is no question that Apple is still marketing in a way which is incomparable to any other brand.

While the company is still innovating in its marketing output, we should take a second to learn a thing or two… 

5 comments

Only a fifth of companies optimising paid for digital media

With so much attention now being given to 'owned' and 'earned' media, it's easy to forget that it is still paid media which command the biggest chunk of marketing budgets and where the stakes are highest.

However, despite the large sums of money being invested, new research by Econsultancy and Adobe shows that few companies are taking an integrated and cross-channel approach to paid-for digital media. 

0 comments

Nokia comes second to Samsung for online video shares, sadly not for sales

If online video shares translated to sales then the mobile landscape would look drastically different, but unfortunately for Nokia its phones haven’t proved to be as popular as its ads.

New research from Unruly shows that Microsoft’s most recent acquisition received 17% of all online video shares among smartphone brands, second only to Samsung which dominated with more than half (52%) of shares.

Apple came a lowly third with 9.4% closely followed by Sony (7%) and Blackberry (6.7%).

However Samsung’s impressive performance is thanks to the high number of videos it has launched over the years, so it’s potentially a case of quantity rather than quality.

0 comments

How to use digital word of mouth to boost sales

I recently completed an internship with Econsultancy, and on my final day I rounded up a group to play Cards Against Humanity.

How did I find this game? Digital word of mouth, that's how. 

Below I list three ways to capitalise on digital word of mouth...

1 comment

What does a perfect agile marketing strategy look like?

A few months ago I compiled a list of 26 wonderful agile marketing campaigns, as there are some serious wins to be had for brands that can act fast. 

But what does it take to react quickly? 

Good timing is everything in comedy, in sport, in fashion, in cooking, and in business. Wait too long and you’ve missed your moment, but there’s a very sweet spot to hit if you get it right. As Anna Wintour says:

It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.

Vogue’s editor in chief could have so easily been talking about agile marketing, which requires superlative timing. How are you supposed to win the earned media game if you sit around twiddling thumbs, or don’t have the right set up to make things happen quickly?

With this in mind, I thought I’d outline the key agile marketing success factors, and to try to figure out what kind of team structure and processes need to be put in place.

5 comments

Heart attack and Vine: the best six second accounts

Word up to all the Tom Waits fans that recognise this post's headline.

I've tried to round-up some vines that haven't been featured here before, and I'll try to inspire some of you to look again at the tool. Although lots of brands started using Vine back in winter when it launched, many have forgotten about it.

It's so easy to use, and immediately marks out any Twitter account as willing to share some fun with fans. As Airbnb, and many others, show, it's also a good medium to use for competitions, as vines are easily sharable and defined by brevity and, hopefully, wit.

0 comments

A bombshell from Kia: Lady Gaga, Twitter, YouTube, Shazam and the VMAs

Kia has produced one of the year's most memorable adverts, and with the use of Lady Gaga, Twitter, the VMAs and Shazam, the brand looks set for some great 'traction'.

The advert featuring Lady Gaga’s new single, Applause, and a handful of America’s Next Top Model cast members premiered during the MTV Video Music Awards (VMAs) show on 25th of August, racking up 10.1m live viewers.

The Kia Soul demographic fits well with that of the VMAs. With many first-time drivers tuning in, the moderately priced and trendy car was a hit, as seen by some of the many tweets.

0 comments
Interactly

Start Me Up! A profile of Interactly

Interviewing is a pain, as is leaving your desk to go ask questions of someone to ensure a personable real-life reply.

Interactly offers the ability to pose questions and harvest video answers recorded by your interlocutors on their webcams.

We spoke to CEO and founder, Rogier Trimpe, to ask him about this time-saving product.

0 comments

Spotify ads: which is right for your brand?

The global music streaming giant Spotify made £370m in revenue for 2012 with increases in both users and advertisers.

Spotify has a selection of ten main advert formats. Some are interruptive, others arrive during extended terms of no-use of the application, and some are clickable.

These ad formats will suit various types of businesses. The high-end or in need of last-second promotion (movie studios, album launches) will enjoy the light boxes and homepage takeovers, while small businesses with low budgets may prosper with trendy playlists.

This post details the five most commonly selected advert formats, with my own quick survey (via SurveyMonkey) of 100 people providing opinion as to which works best.

Take a look and which your brand could be using.

1 comment

More brilliant marketing creative to enjoy with your coffee

I wrote this post on examples of marketing creative recently. Since it was popular, here’s some more brilliant marketing creative to enjoy with your coffee. Mmmm…drink it in.

If any of you are in London in October, check out our event, Punch, where marketing meets the new creative (part of the Festival of Marketing).

2 comments