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Posts in Advertising

How to improve customer experience with effective onsite search

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Search optimisation is a well-discussed and documented marketing strategy to increase the visibility of your site and help customers find you.

But when we talk about search, most marketers focus their energy and investment in optimising content keywords, search engine ranking positions (SERP) and often overlook the power of an effective on site search engine.

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How social media is changing the patient-physician relationship

You’re in the doctor’s office as she tells you that she’s very sorry, but you have lymphoma. Later, before you walk out of her chilly exam room and into your changed life, when you ask how you can find out more about your disease, she says, “Whatever you do, don’t go looking on the Internet.”

Yet that’s precisely what you will do because guess what: Looking for health information is the third most popular activity online, according to a Pew report released last year.

That “human capacity to be online? That’s the most powerful tool any organization has,” said Dr. Farris Timimi, a cardiologist at the Mayo Clinic and keynote speaker at the annual Social Communications and Healthcare conference organized by the Business Development Institute in New York City last week.

Timimi has made his name in digital circles praising the benefit of social media for healthcare and, more importantly, for science.

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Not all multi-screen activities are created equal: Infographic

Multi-screen activities while watching TV are very common with many viewers also on their computers, tablets and mobiles.

According to the Econsultancy/ IAB report, The Multi-Screen Marketer, the way viewers engage with their other screens changes depending on what program they are watching.

We've broken down the percentage of commerce and non-commerce activities for seven major program areas as well as highlighted the top activities for specific programmes and put them in a handy infographic.

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Six challenges for big data

Big data is about more than Hadoop and a bunch of fancy technology: there are some very real organisational barriers too.

It's a bit of a mirage. As soon as you get your head around it, it ceases to exist.

How so? The accepted definition for Big Data talks about exploiting “data sets whose size is beyond the ability of commonly used tools to process it within tolerable time”. By that definition, as soon as you’re comfortably handling the data, it ceases to be big.

Nonetheless, Big Data is clearly trending amongst the tech analysts, and it’s doing so for good reasons. The volume of data we’re handling is growing dramatically, Social media, the internet of things.  The mass of data produced by smart electric grids, intelligent traffic systems, etc.  

90% of the data ever created has been created in the last two years...

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Huh? Autodesk buys mobile video startup Socialcam for $60m

Investors are pouring big bucks into startups, and when it comes to their mobile investments, photos and videos are where it's at. And for an obvious reason: following Facebook's still-pending purchase of Instagram for $1bn, investors are hoping they can fund the next big acquisition target.

But predicting who will be acquired, and by whom, can be a tricky exercise. Case in point: today, Autodesk announced that it is acquiring mobile video startup Socialcam for $60m.

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10 ways to optimise your video for search

With 60 hours of content uploaded to YouTube every minute, it’s not easy to make your video content stand out from the crowd.

But there are steps you can take to make sure that you give yourself the best chance of showing up in search results, thereby increasing your potential audience.

As our Online Video Best Practice Guide points out, Google is increasingly returning ‘blended’ SERPs which contain video as well as web pages, images, news items and map listings.

It’s actually much easier to get on to page one of Google with a video than for a normal web page. That’s because everyone is competing hard on web page rankings and there are many more web pages out there than there are videos.

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Sky finally launches its internet TV service, NOW TV

In January, Sky announced that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis.

Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.

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Viacom & DirecTV take their fight online

Popular Viacom channels, including MTV, Comedy Central, Nickelodeon and more, have been dropped from the DirecTV network after negotiations broke down over a contract renewal.

Neither company is looking very good as they each try to control the narrative and paint one another in a negative light. How could these companies be so insensitive that they would choose to seperate viewers from the programs they love?

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Facebook's portal problem

Apparently the next CEO of Yahoo will not be current Hulu CEO Jason Kilar. He reportedly isn't interested in the job, and one of the reasons may be that he has a new friend in Facebook.

According to the New York Post, Facebook CEO Mark Zuckerberg is considering Kilar for a senior role at the world's largest social network. His job: get Big Media to 'like' Facebook.

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The ‘Buzzfeed Model' and Photo-Driven Marketing Strategies

What do Facebook, Buzzfeed, and Pinterest have in common besides keeping us from getting actual work done?

Each of them is powered by pictures. That’s right: jpegs, pngs, graphics, photographs. Facebook’s April acquisition of Instagram and more recent launch of its camera app announced to the world what it’s known for a while.

That the best way to keep users engaged is to give them lots and lots of images to view, post, and share. This will be among Facebook’s greatest successes.

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Seven tips for maximising engagement with online video ads

Online video has grown massively in the past two years to the point where it is no longer a ‘nice to have’ and is instead a vital part of many brands’ marketing strategies.

Statistics included in our new Online Video Best Practice Guide show that more than 200m people in the EU7 (UK, France, Germany, Spain, Italy, Russia and Turkey) watch an average of 20 hours each of online video every month.

And as people are becoming more comfortable watching video online, the power of video advertising is also growing.

To help brands take advantage of this opportunity, social web video platform Ebuzzing has put together seven tips for maximising engagement with premium video advertising...

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Yahoo's next CEO will be content, ad-focused

Losing its formerly new CEO, Scott Thompson, in an embarrassing resume scandal has been one in a series of blows to the once-great internet Yahoo.

With Thompson out, Yahoo appointed Ross Levinsohn as interim CEO and began the process of conducting a this-time-more-thorough CEO search.

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