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Marketers and content makers have been conditioned over time to believe that online video needs to be short and punchy.
This is based on the presumption that people have limited attention spans, and therefore longer-form content would be wasted - particularly on the multi-tasking Gen Y consumer.
But is duration really a key factor of successful adoption? And how about social sharing? Is the length of a branded video likely to affect people's willingness to share it?
In the space of 1,000 or more words, I can't promise to deal with all the answers, but hopefully you'll agree these questions merit further consideration before setting your content or advertising strategy.
Flash might not be dead, but Adobe is acting like it knows it's past its prime.
The British Fashion Council’s (BFC) livestream of 46 catwalk shows from London Fashion Week resulted in a 100% increase in viewers year on year, indicating the growing demand from an online audience for real time fashion events.
Powered by Rightster, the shows were accessible via the BFC’s YouTube channel, the London Fashion Week TV site, as well as delivered to designer and publisher Facebook communities for the first time - including the Roksanda Ilincic and Vogue pages.
Non-profit organisation Plan UK has installed a digital billboard on London’s Oxford Street which only displays its full content to women.
Plan’s ‘Because I am A Girl’ campaign aims to raise awareness of the issues faced by world’s poorest women, and prevents men from viewing the content to mirror the fact that girls “are denied choices and opportunities on a daily basis due to poverty and discrimination.”
More than 181m US internet users watched a combined total of 40bn online videos in January according to data from comScore.
Google sites, driven overwhelmingly by YouTube, ranked top with 152m unique viewers, followed by music video website VEVO with 51m and Yahoo sites with 49m.
We’ve seen some interesting examples of personalisation from brands of late, particularly in relation to Valentine’s Day last week.
Smart businesses looked at this ‘holiday’ as the starting point for a decent content marketing campaign – instead of pushing out loosely-related messages with a tangential link to romance.
notonthehighstreet.com is one such example of this, which worked with Manifest London to promote its Valentine’s gifts with a particular focus on its personalised offering.
According to some in the tech startup community, television is dead, or should be.
Instead of striking fear in the hearts of executives at the major television networks, it probably brings a smile to their faces. After all, year after year they count billions of dollars in revenues from upfronts as it rolls in.
Social TV is going to change the way we interact with everything. If you don’t think it’s coming, you're going to be in for a bumpy ride.
Contrary to popular opinion, NBC's Senior VP of Digital Jesse Redniss stated "GoogleTV is not social TV." He put YouTube in the same category as in his opinion they are mostly ways to highlight videos and consume content.
So what is social TV?
Nokia's Craig Hepburn is a Glaswegian force of nature. Upon meeting him you can understand why he's leading the charge to integrate social media into everything Nokia does.
Recently, Hepburn launched Agora, Nokia's version of Dell's social media dashboard.
But how did he get there in the first place? What steps did he have to take to get social media at the core of Nokia's working practise?
As part of Social Media Week Channel 4 hosted an event yesterday that provided some insight into the ways it is using social to drive engagement with its TV programmes.
It currently has 150 Twitter accounts and 100 Facebook pages, and recently launched genre-specific pages to build a captive audience that can be used to develop new shows.
Video plays on tablets, mobile devices and connected TVs nearly doubled in Q4 2011 compared to Q4 2010, according to digital video analyst Ooyala.
Google TV also registered impressive growth, achieving a 91% increase in video plays from Q3.
YouTube is making music the star of its latest campaign in the UK, aiming to highlight the music videos and dedicated artist channels available on the site.
Artists such as Jessie J, Lana Del Rey, Ed Sheeran and Emeli Sande appear in the digital and outdoor ads that use the tagline ‘Get More Into Music’.