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Posts in Advertising

Spotify's new apps reviewed

Yesterday, Spotify announced a new apps platform, featuring apps from Last.fm, The Guardian, Rolling Stone, and more. 

Whether this apps platform provides ways for developers to monetise their apps is up for debate, but I want to look at the apps released so far, and whether they enhance the experience for Spotify users. 

3 comments

Billabong launches augmented reality ad campaign

Billabong has become the latest company to use augmented reality technology (AR) in an interactive ad campaign.

The sports brand is using Augmented Reality(AR) app Zappar to allow consumers to interact with its instore, online and print advertising.

By using Zappar on Billabong’s ‘Life’s better in board shorts’ ads, consumers gain access to videos of surfers and are linked to a dedicated microsite.

0 comments

Spotify wants to become the Facebook of music

One of Facebook's biggest assets is the open platform it has built which enables developers to build apps that Facebook users can install and use while logged in to the social network.

Today, that platform not only helps Facebook generate billions in revenue, it has served as the foundation for other billion-dollar businesses, like social gaming giant Zynga.

So it's no surprise that another prominent consumer internet upstart, Spotify, is looking to Facebook and launching its own platform.

1 comment

The Importance of cookie hierarchies

Not all affiliate activity is the same.

Any single affiliate programme is as likely to include behavioural re-targeting, site abandonment-triggered emails or downloadable software as it is to number ‘traditional’ affiliate stalwarts such as blogs and incentive-based sites.

This is a good thing. Affiliate marketing should be as focused on targeting as any other online marketing channel and it is a sign of the health of the industry that new methods can find a place in an environment where the focus has always been on customer acquisition.

3 comments

YouTube launches upgrades to analytics tool

YouTube has today launched a new analytics tool that it claims will make it easier to discover who is watching your videos.

The new interface, called YouTube Analytics, offers the same data currently available through Insight, but it will be presented in a more user-friendly way.

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Using Google image search for affiliate recruitment

A good affiliate marketing campaign is one that has a fair spread of affiliate types. It is not all desirable to have too few driving too high a percentage of the earnings.

What if you were to lose one of those key affiliates?

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Video content: learning from the amateurs (specifically, Benton)

This probably seems like 'newsjacking'. It might be. I'll try to get to bottom of what makes ‘Benton’ so shareable. (For the record, I know it's actually 'Fenton').

People in the digital industry are obsessed with memes because they spend all their days on the internet.

And it’s obviously clear that the recreation of this level of ‘sharability’ is the holy grail for brands, who find it difficult to convince the customer to suspend their disbelief when being sold to.

Some sources point to a shared piece of content being three times more likely to be viewed than a ‘paid’ piece. Below I attempt a cod analysis of ‘Benton’, to find out what makes him so sharable, along with some famous examples of adverts and video content that apply the same principles.

9 comments

Google takes to the small screen to promote Google+

It's not exactly surprising that the world's most prominent online advertising company, Google, pretty much shunned television ads for the first decade of its existence.

After all, it helped pioneer an ad model that has shifted budget away from traditional forms of advertising.

But as the search giant has moved beyond search and search ads to launch new digital products, it has clearly accepted the notion that there's a place for television advertising.

4 comments

Good news for Groupon, consumers still want vouchers

Despite Groupon’s recent woes on the stock market, new research shows that consumers are still drawn to discount voucher deals.

A survey of 1,000 consumers by affiliate network LinkShare found that 56% of people would buy from an unfamiliar brand if offered the right deal at the right time.

4 comments

HMV launches on demand video rentals

Beleaguered retailer HMV has announced a new online rental service as it continues to move into new digital channels.

The new offering at hmvon-demand.com went live today with new releases Bad Teacher and X-Men: First Class.

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Microsoft acquires VideoSurf for $70m

Microsoft has acquired video search specialist VideoSurf for a reported $70m in what is the latest in a spate of startup takeovers.

A statement from the software giant says it plans to integrate VideoSurf’s technology into the Xbox 360 to improve the search function on Xbox LIVE.

1 comment

Toyota gets interactive with Yahoo's 'Living Ads'

Interactive ‘Living Ads’ for the Toyota’s Prius V have started to appear in Yahoo’s new Livestand iPad app.

Yahoo says the Living Ad format is more engaging for consumers since it uses photography and sequenced videos to grab people's attention.

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