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Posts in Advertising

Top 25 Econsultancy guest posts of 2011

I've compiled the top 25 guest posts published on the Econsultancy blog this year, ranked (roughly) by number of page views. 

A big thank-you to all of Econsultancy's guest bloggers for their valuable contributions to the blog this year on a range of subjects. 

If you're not on the list, don't worry. It's about quality, not quantity... 


2012 Super Bowl to be streamed online and via mobile

The NFL and US broadcaster NBC have announced that the 2012 Super Bowl will be streamed live online and to mobile devices.

Along with the annual showpiece, wild card Saturday and the Pro Bowl will also be available online and from Verizon’s NFL Mobile app.

The stream will include additional camera angles, highlights and live stats.

This isn't the first time that the NFL has ventured into the world of streaming – viewers have been able to access live games via NFL.com for several years while NBC shows its ‘Sunday Night Football’ broadcasts online and to Verizon phones.


YouTube releases top 10 most watched videos for 2011

Hot on the heels of Google’s 2011 Zeitgeist, YouTube has released a list of its most-watched videos in the UK this year.

Surprisingly the top spot isn't taken by a cat, but is filled by a talking dog, followed closely by a T-Mobile advert that took advantage of the buzz surrounding the royal wedding.


BBC achieves 1.1m downloads and 500k new users with iPhone app

The BBC’s iPlayer iOS app has been downloaded 1.1m times in the week since it was upgraded to run on the iPhone and iPod touch.

Daniel Danker, BBC general manager of programmes and on demand, said that 500,000 of the downloads were to users who had never installed the app before.

The iPlayer app, which was launched on iPad and Android in February, has been a key factor in the growth of tablet and mobile viewing of BBC content.


Sony rolls out digital art platform The Studio globally

Sony Computer Entertainment America (SCEA) is rolling out its digital art platform, The Studio, to the US, Canada, Mexico and Brazil following huge success in Europe.

The Studio hosts static and dynamic themes from artists, illustrators, graphic and digital designers such as Jasper Goodall, eBoy and Anthony Burrill, which are available to download via the PlayStation Network to personalise the PS3 experience.


Forrester discusses 'affiliate deal sites'

A new report from Forrester focuses on the emergence of the affiliate deal site as a new force in the coupon-based shopped model.

Retail analyst Andy Hoar writes on his blog that since consumers increasingly look for discounts online and flock to ‘horizontal’ coupon sites like ShopatHome or Vouchercloud, 'vertical' coupon sites like TechBargains and cashback sites Ebates or Quidco, this is becoming the norm.


YouGov releases consumer predictions for 2012

Research company YouGov has today released its predictions for people’s consumption and behaviour in relation to smart TV, smartphones, digital radio and tablets throughout 2012.

The main points suggest that connected TV will not be taken up with gusto just yet, smartphone users largely ignore advertising on mobiles, and that DAB digital radio hasn’t quite lived up to the hype.

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Five key marketing trends for 2012: Are you being served?

In a fluctuating economic world, it is essential for brands to adapt.

For 2012, businesses must become agile and adopt innovative strategies that engage with today’s increasingly ‘switched-on’ consumer. Here's how.


The 10 funniest video ads of 2011

Laughter may well be the best medicine, but it is also the best way to get web users to share your branded videos. 

That's according to a new study conducted by the University of South Australia, which found that the best way to get people to tweet, email or share your clip with their various networks was to make them chuckle. 

The stronger the belly laugh, the more likely they are to share it with their friends, family and peers. Emotions such as sadness and anger also featured prominently, but were less likely to prompt sharing.

Looking at the most popular social videos over the last couple of years that does seem to be the case. Last year, 15 of the top 20 videos used humour as one of the content triggers.

This year's top 20, released by Unruly recently, also backs up this theory, with half of the ads using humour.

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The AdWords which could give you a criminal record

In 2012 the Olympic Games are coming to London. They bring one of the most strict and heavily enforced set of trademark restrictions, sponsorship and marketing rule sets in the world.


YouTube acquires licensing firm RightsFlow

YouTube has acquired RightsFlow, a company that helps songwriters, recording artists, labels, distributors, and online music services set up licensing and royalties arrangements.

Announced via a blog post on Friday, David King, YouTube product manager wrote that, “Smart copyright management is an important part of this online video service - it helps songwriters and performers to be appropriately compensated for their works, while also allowing for those works to be used in new ways.”

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Pillsbury launches augmented reality campaign with Shazam

Home baking brand Pillsbury has launched an interactive TV campaign in the US in partnership with Shazam.

Pillsbury says that it is targeting 'tech-savvy mums' by offering additional recipe content when the TV ads are scanned with the mobile app.

Though Shazam is largely known for its music tagging properties in the UK, it's now able to do the same for advertisements and television shows.

Once people have scanned the recipe suggestions shown within the ad, the app saves them to review later while shopping.

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