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Posts in Advertising

Consumers respond to social media symbols on TV: report

It's well-established that the second screen phenomenon is real, and there's plenty of reason to believe that social media and television are a perfect match.

But just how well do social media-oriented calls to action on television actually work? According to consulting firm Accenture, they work pretty well.


Air New Zealand launches Share & Earn scheme

Air New Zealand has launched a Share & Earn scheme with digitalanimal, tied to the promotion of its 777-300 Premium Economy Spaceseat experience.

Those registered for the programme, which is being trialled in the UK, will receive £50 cash for every share that directly results in a Premium Economy booking for the airline up until 16 May 2012.


Five ways to optimise your online video

A great video strategy can be a lot of work. Coming up with a good concept, producing the video, and editing are all vital steps in the process, but it does not end there. 

All too often, businesses will invest serious time and effort into producing great video content only to lose steam once they get the videos online. 

Your online video strategy should not end at the upload. Really great content can and often will go far on it’s own, but there many tactics that can be employed online to reach your video’s full potential.

Here are five post-upload steps you can take to ensure your video marketing strategy is a success.


Luxury goods sales increase 96% in January across LinkShare network

Luxury goods sales through Rakuten LinkShare UK increased 96% in January 2012 compared to the same period in 2011.

Statistics from the affiliate network show that though average item value has dropped 14% year on year, total order value is up 7%.

Rakuten says that the increase shows that luxury shoppers are taking advantage of sophisticated publisher sites that help them browse hundreds of luxury brands.

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Coming soon: Netflix's cloud monkeys

While Facebook's $1bn acquisition of Instagram may be the biggest red flag yet that we're in a bubble once again, one thing is certain: when the bubble deflates or bursts, countless companies and start-ups yet to be born will come away with more than they came to the party with.

That's because the latest internet boom has brought us a new generation of companies that open source many of the tools and technologies they build to solve their biggest challenges.


Music industry agrees to new mechanical royalty rates deal

There is little doubt that digital is the future of music. The CD may not be dead, but it might as well be.

Its replacement for millions of consumers has been digital music services of various kinds, ranging iTunes and the Amazon MP3 Store to Pandora and Spotify.


Tablets becoming television's companion, replacement: report

The rise of the tablet is one of the biggest trends in computing today and there's little reason to doubt that this trend won't get anything but stronger.

The new iPad smashed sales records, affordable tablets with rich content ecosystems like the Kindle Fire are helping bring these devices to the masses, and Intel is promising a slew of new tablets when Windows 8 is released later this year.


How video marketing powers SEO

While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business. What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings.

We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy. 


Associated Press launches online Video Hub for digital publishers

The Associated Press (AP) has launched a Video Hub to allow faster delivery of news content to online publishers.

Though still in beta, the Video Hub will give AP’s digital customers access to world news, sport and lifestyle video.

Journalists in the field will be able to upload content via mobile, where it will then be curated and linked to relevant footage from AP’s archive.

The organisation says that the interface is “simple and intuitive" for users and includes an integration with Twitter so customers can follow a particular story then be updated when new content is available.


Ford uses Yahoo Screen to launch new Focus Electric

Ford has partnered with Yahoo to promote the launch of its new Focus Electric in what it says will be a 'digital only campaign'.

As part of this Yahoo will broadcast reality show competition ‘Plugged In’ on its video site, Yahoo Screen, throughout May.

Teams and celebrity guests will compete at locations around the US to win a new Focus Electric car, with viewers encouraged to share comments and photos within a dedicated Flickr group.


Nivea for Men scores 3.25m YouTube views in digital football campaign

Nivea for Men has revealed impressive results for a digital campaign aimed at engaging male consumers and driving awareness of its sponsorship deal with the England football team.

‘The Great Football Experiment’ generated 3.25m YouTube views, added more than 1,000 subscribers to the Nivea YouTube channel, created over 51,000 Facebook ‘likes’ and drove 200,000 visits to the Nivea website.

As part of the campaign the brand sponsored a Sunday League team for a season and created a range of viral digital content that was shared across YouTube, Facebook, the brand’s website and a wide range of online publications.


What the Lumia 900 means for Nokia and Microsoft: ask the experts

After last week's launch of the Lumia 900, all eyes are on Nokia and Microsoft to see if their new partnership is a game changer in the mobile industry. 

Following on from our post on Nokia and Microsoft last week, we've asked a few industry experts what their views were on the future of the partnership and how it will affect marketers and their future mobile campaigns.