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Posts in Advertising

Associated Press launches online Video Hub for digital publishers

The Associated Press (AP) has launched a Video Hub to allow faster delivery of news content to online publishers.

Though still in beta, the Video Hub will give AP’s digital customers access to world news, sport and lifestyle video.

Journalists in the field will be able to upload content via mobile, where it will then be curated and linked to relevant footage from AP’s archive.

The organisation says that the interface is “simple and intuitive" for users and includes an integration with Twitter so customers can follow a particular story then be updated when new content is available.


Ford uses Yahoo Screen to launch new Focus Electric

Ford has partnered with Yahoo to promote the launch of its new Focus Electric in what it says will be a 'digital only campaign'.

As part of this Yahoo will broadcast reality show competition ‘Plugged In’ on its video site, Yahoo Screen, throughout May.

Teams and celebrity guests will compete at locations around the US to win a new Focus Electric car, with viewers encouraged to share comments and photos within a dedicated Flickr group.


Nivea for Men scores 3.25m YouTube views in digital football campaign

Nivea for Men has revealed impressive results for a digital campaign aimed at engaging male consumers and driving awareness of its sponsorship deal with the England football team.

‘The Great Football Experiment’ generated 3.25m YouTube views, added more than 1,000 subscribers to the Nivea YouTube channel, created over 51,000 Facebook ‘likes’ and drove 200,000 visits to the Nivea website.

As part of the campaign the brand sponsored a Sunday League team for a season and created a range of viral digital content that was shared across YouTube, Facebook, the brand’s website and a wide range of online publications.


What the Lumia 900 means for Nokia and Microsoft: ask the experts

After last week's launch of the Lumia 900, all eyes are on Nokia and Microsoft to see if their new partnership is a game changer in the mobile industry. 

Following on from our post on Nokia and Microsoft last week, we've asked a few industry experts what their views were on the future of the partnership and how it will affect marketers and their future mobile campaigns.


Court reinstates Viacom lawsuit against YouTube

Google has taken YouTube to new heights since it acquired the popular online video service in 2006 for $1.65bn. And in 2010, it looked like the search giant would be able to continue to grow YouTube without worrying about the billion-dollar lawsuit media conglomerate Viacom had filed against it.

That lawsuit, which alleged that YouTube and Google were responsible for copyright infringement of Viacom content, was thrown out of court on the grounds that YouTube was protected by the safe harbor provisions of the Digital Millennium Copyright Act (DMCA).


Colorado's online use tax reporting law ruled unconstitutional

When Colorado politicians pushed an affiliate tax designed to bolster their state's revenue on the back of out-of-state retailers, one thing was certain: the effort would backfire.

After all, we've known for years that states which have tried to find a way to collect sales tax on out-of-state internet sales fail to raise revenue.


Vevo's UK users streamed 177m music videos in January

Music video site Vevo has revealed that its UK users streamed 177m videos in January, an increase of 120% since its UK launch last April.

Vevo also announced that it now has 12m unique monthly viewers in the UK, an increase of 23%.

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Associated Press to use video content from Bambuser members

Live video streaming site Bambuser has announced that its users will now be able to share newsworthy content via the Associated Press (AP).

The site already allows users to share content through Facebook, Twitter and other social media channels, and the partnership extends this to a potentially global audience – but only once AP has vetted the content.

The announcement comes as Kantar Media reveals that 35% of British internet users read user-generated content (UGC) and articles on newspaper websites, compared to 47% in Brazil, 44% in Argentina and 26% in Germany.

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Six tips for an effective online press room

What happens when a journalist comes to your web site and tries to find information? Can they easily find what they need or instead, do they click off, and visit one of your competitors to get the info they need?

Your online press room should be an important component of your PR, sales and marketing plans. Your press room is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when your PR and marketing teams are not available. Your website and its press room have to be able to provide all the info needed.


Tracking the customer journey with marketing attribution: new report

The customer journey isn't linear. It involves multiple sessions across diverse media and influenced by multiple marketing channels. Understanding how well they work means understanding how they work together. Econsultancy's new study highlights the promise and challenge of marketing attribution - the practice and technology that help marketers understand how their media truly performs.

Our latest report, Marketing Attribution: Valuing the Customer Journey, was conducted in association with Google Analytics, and it outlines the value in looking beyond channel specific measurement. 


Beyond 4G: The future of wireless

In a conference room overlooking Manhattan’s Greenwich Village last week, NYU showcased research being conducted by professors from its various branches—its school of medicine, Courant Institute of Mathematical Sciences, and Polytechnic Institute—at an event titled “Beyond 4G: The Future of Wireless.”

Nine academics presented their findings on the wireless environment of today and tomorrow.


Buddy Media announces integration with YouTube

Buddy Media has announced an integration with YouTube that allows brands to create social apps, apply global content targeting and view analytics in relation to the video site.

The company expects its YouTube-specific social apps - called ‘sapplets’ – to be the most popular new function, since video apps rank consistently among the top three most-used social apps within its marketing suite.