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Performance marketing used to be simple. Search and affiliates loosely covered the space, the internet was accessed via a single device and conversion rates were good (8.4% in 2006, according to IMRG).
Performance channels were clearly defined and we knew what to measure. So what happened?
How does one make the most of their affiliate marketing program? On what areas of affiliate management should one focus to optimize the ROI of an existing affiliate program? These and many other questions are answered by today's guest.
Today's Q&A is with Carolyn Tang Kmet, former Director of Affiliate Marketing for Groupon, currently VP of Performance Marketing at All Inclusive Marketing Inc and holds Affiliate Summit's Affiliate Manager of the Year 2010 Pinnacle Award. Carolyn is also an adjunct lecturer at the Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses
Hollywood may not have a reputation for embracing new channels, but it's increasingly clear that new channels have the ability to help Hollywood's biggest companies succeed as consumers use technology to interact with content in new ways.
This is especially evident in the world of social media. It's increasingly evident that social channels can impact the small screen, and even though television and cable networks may not fully understand what this means yet, many of them are experimenting and investing in social because they see the potential to benefit.
With 6 billion phones on the planet and 1 billion of them smart phones, mobile is growing faster than ever. Tablets are close behind with 30% of Americans owning tablets or eReaders that are internet enabled. But what are we are marketers and businesses doing about it?
According to today's presentation by MEC's Global Chief Strategy Officer, Melanie Varley, and their Head of Mobile and Emerging Platforms, North America, Andy Wasef, the only way to be creative is to be mobile. Now, more than ever, we need to think of mobile first instead of an add on further into the process of developing a campaign or experience.
At the IAB Mixx conference in New York today, Microsoft Advertising revealed their new Windows 8 and IE 10 platform that will be available October 26. Their focus is on integrating between the boundaries of hardware, OS and the cloud to virtually integrate eco-systems to move them to a position to closer compete with Apple, who are currently winning the battle for a smarter enterprise.
We are living in the time of the digitalization of society and as devices and technology have opened our minds to what is possible, our expectations are far surpassing what we're able to experience as consumers. For the most part, advertising is falling behind and consumers aren't getting the integration and personalization they are expecting as we move to digitalize almost ever aspect of what we do.
How many times have you walked past a shop window to see a mannequin with only one arm and clothes draped haphazardly?
This has become an all too common sight on today’s British high street and one that today’s consumers are more conscious of given the increasing online retail market.
Smart retailers need to do more to enchance the in-store experience for today's tech-savvy shoppers.
As affiliate marketing matures, newer threats and challenges also evolve. However, the opportunities are still bountiful, and with the right approach a merchant can still succeed marketing their brand and business through a well-built affiliate program.
Today's guest is Todd Crawford, a recognizable affiliate marketing veteran, co-founder of Impact Radius, and former VP of sales and business development at Digital River's oneNetworkDirect.
In 1998 Todd also contributed to the founding team at Commission Junction, where he later served as Vice President for more than seven years.
It's well-established that despite digital's rise over the past decade, spend on online ads is still disproportionately lower than where it should be in theory.
While there's reason to believe that spend will catch up, the shift of budgets to digital isn't coming fast enough for many publishers and ad networks -- something that is becoming particularly noticeable when it comes to mobile and video.
David Sasson is COO of content discovery solution Outbrain, the sponsor of the Content Marketing Survey Report being published by Econsultancy next week.
David, who will be on the panel for the research launch event in London next Wednesday, spoke to us about the growth of content marketing and what the company's platform can offer for publishers, advertisers and consumers.
Both affiliate marketing (in general), and affiliate program management (in particular) have intricacies. And the further we go, the more fascinating these become. With the proper approach (read: due attention), new doors and opportunities open all around the place.
My today's Q&A guest is Tony Nelan, Head of Account Management at Google Affiliate Network. Having affiliate marketing experience both in the United States and in the United Kingdom, Tony is now leading Google's global affiliate account management team.
In the 15 months since the launch of Google+, over 250 million people are using it. Though many of commented on it being a ghost town, this is far from the case. On average, users are on Google + 12 minutes a day, which is just shy of Facebook's average of 14 minutes a day. With over one million brands jumping on the wagon (including over 50% of the top 100 US brands), this arena is growing rapidly. With 5 Billion plus ones per day, this has been the fastest global social share button in history.
Yes. Today I've been getting schooled on the world of Google Plus in my first session at Social Media Week Chicago. Though I was asked how many people are holding accounts to prevent brand jacking, the stats say that it's use is only growing and I'd argue, if you're just sitting on your brand page, you're missing a huge opportunity to get ahead of your competition.