Posts in Advertising

Red Bull's Instagram Your Inspiration Campaign

Four great examples of brands using Instagram to break free of the browser

The expectations of brands on social media are getting higher. This is leading to businesses having to turn away from traditional approaches and create more engaging and interactive experiences, with crowd-sourcing of content becoming a favourite method.

With 40% of people responding better to visual information than text alone, it is not a surprise to see brands diving in to experience the hype of the photo-sharing app, Instagram.

And there are brands who not only aim to discover the joys of Instagram through traditional engagement and networking, but by creating immersive and innovative campaigns.

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Why you should show your product videos on Pinterest

Pinterest’s rapid growth means that many more influential consumers are using the pinboard site, and they’re looking for material to share.

Videos are becoming a sharable item on Pinterest, and brands can be at the edge of this trend, so why not showcase your product videos to best effect on Pinterest to encourage sharing?

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Five ways to create marketing worth sharing

Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers.

That’s because Don Draper represents the old school of marketing, said Tom Fishburne, CEO of Marketoon Studios, at Integrated Marketing Week earlier this month.

In the Draper model, marketers decided what the brand stood for and what its strategy was. Every touch point with the customer was controlled.

Today those touch points have exploded and marketers have far less control, said Fishburne. To succeed in such an environment, we need to create marketing worth sharing, he continued, outlining five guiding principles.

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10 interesting digital marketing stats we've seen this week

This week's stats round-up has a mobile slant, but also covers search, email and our top 100 digital agencies report. 

For more digital marketing stats, check out our Internet Statistics Compendium.

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Cannes Lions Day 2 recap

Cannes Lions day two: go big or go home

As we move into day two of Cannes Lions, the conversation has shifted from quick bite size content to thinking big and preparing for the posibilty of huge opportunities.

Our man on the ground, Jeremy Katz, Olgivy & Mather's Worldwide Editorial Director, gave us his top four takeaways from day two for those of us watching from the sidelines.

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Seven innovative new technologies set to revolutionise marketing

“There must be an easier way.” Lots of great ideas have been born from that simple phrase, and judging by the entries to The Digitals Innovative New Technology category, it’s not a trend that’s set to die down at any point soon.

From collecting multiple device data to search optimization, getting all your marketing ducks in a row is hard work. Here are seven new technologies set to make your life a little easier in future…

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Five future-gazing presentations from FODM 2013

Last month's Future of Digital Marketing event was rounded off with presentations looking at new innovations and future trends in digital. 

Here are five of those presentations, looking at the future of mobile, social video and more...

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Seven inspiring examples of charity / non-profit marketing campaigns

In advance of our The Digitals awards night on June 27th, I thought I'd present some of the shortlisted entries from the charity and non-profit category. 

There's a wide range of campaigns here, covering mobile, content marketing, video, email and social media. 

Here are seven of the best... 

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The innocuous hashtag

Has #Facebook just become #Twitter?

The hash has been around for a very long time, it's always riding the zeitgeist, a trendy so and so. One small symbol has come to represent instant access to topics of interest, in the here and now.

Utilised by Twitter for years, Facebook have now introduced it. This is no small addition to Facebook. It actually has very significant consequences.

Is Facebook about to become Twitter? Will it steal Twitter's real-time, instant access USP? And will it add a whole new dimension to its behavioural targeting capability? 

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Cannes Lions day one: change the world...but make it fast

Cannes Lions, the most prestigious international creative communications awards festival, kicked off this week showcasing more than 34,000 entries from around the world.

Major brands and agencies battle it out each year in June to win one of the highly-coveted Lion trophies presented at four award ceremonies throughout the week.

The Social@Ogilvy team is on the ground at Cannes, gathering insight into what some of the key messages are during this seven day festival.

Here are four insights from day one highlighting what some of the top minds in the advertising and marketing worlds are thinking about in 2013.

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The Digitals

20 noteworthy campaigns guaranteed to inspire your own digital marketing

Which campaigns have you seen recently that are defining the digital marketing landscape?

Genius can recognise genius, right? So, we asked this question of some ingenious folk shortlisted for Econsultancy and NMA's The Digitals Awards (we'll be handing out the awards on June 27th at a swanky swank bash).

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Three tips for negotiating with online talent

Just when we were coming to terms with "blogger" being as legitimate a title as "journalist," we learn that some are falling into a more rarefied category: online talent.

That subset, a wider group that includes Instagrammers, Pinners, Tweeters, and YouTubers, has reps who negotiate deals resulting in anything from emceeing runway shows and styling lookbooks to signing on as a brand ambassador for a major retailer.

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