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What do Facebook, Buzzfeed, and Pinterest have in common besides keeping us from getting actual work done?
Each of them is powered by pictures. That’s right: jpegs, pngs, graphics, photographs. Facebook’s April acquisition of Instagram and more recent launch of its camera app announced to the world what it’s known for a while.
That the best way to keep users engaged is to give them lots and lots of images to view, post, and share. This will be among Facebook’s greatest successes.
Online video has grown massively in the past two years to the point where it is no longer a ‘nice to have’ and is instead a vital part of many brands’ marketing strategies.
Statistics included in our new Online Video Best Practice Guide show that more than 200m people in the EU7 (UK, France, Germany, Spain, Italy, Russia and Turkey) watch an average of 20 hours each of online video every month.
And as people are becoming more comfortable watching video online, the power of video advertising is also growing.
To help brands take advantage of this opportunity, social web video platform Ebuzzing has put together seven tips for maximising engagement with premium video advertising...
With Thompson out, Yahoo appointed Ross Levinsohn as interim CEO and began the process of conducting a this-time-more-thorough CEO search.
When you think about digital piracy, music and movies probably top the list of the most sought-after types of content.
But according to a study conducted by Google and the Performing Right Society, it's piracy of live television that is growing the fastest.
Online video is an important tool for marketers as it offers a great opportunity for building consumer engagement and developing a brand image.
You only need to look at the runaway success (and subsequent demise) of Kony 2012 to see the power of social video in spreading a brand message.
But producing video content that users will watch and share through social media isn’t easy.
Brands need to work out how to translate their creative ideas to the social web and ensure their content drives traffic and conversions on their other digital platforms.
Econsultancy’s new Online Video Best Practice Guide covers all you need to know about what's happening in online video, including best practice tips, platforms and techniques.
The past year hasn't been the best for Netflix. After making several strategic blunders, including one of the most painful branding disasters in recent memory, the company lost subscribers and saw and investors dump its shares.
But mistakes behind it, Netflix is pushing forward and in June, the company achieved a significant milestone: its subscribers watched more than 1bn hours of video.
For companies in the business of making and selling video games, "It was the best of times, it was the worst of times" may be a fair way to describe the past several years.
Like so many industries, the video game industry has seen major changes in a very short period of time. That has created huge opportunities for new and established players alike, but has also produced significant challenges.
In today’s highly competitive market, having engaging online content is fundamental when attracting new and returning customers.
Personalisation is a great way to target your audience and tailor your website to their needs. The travel industry in particular is a perfect example of how to use data to improve overall customer service.
Despite the Supreme Court’s ruling over the Affordable Care Act last week, the future of healthcare in America remains uncertain in this election year when a Romney victory could mean the act’s repeal.
Healthcare insurers aren’t waiting to see which way the wind blows, though. Some major players having already begun consumer-focused campaigns that signal a sea change for insurers who traditionally targeted their marketing to wholesale business accounts, not individuals.
Econsultancy has just published an updated version of its Online Video Best Practice Guide. The latest report reflects the evolution of online video from simply a 'nice-to-have' to a strategic marketing tool.
We caught up with the report's author, Steffan Aquarone, to find out more about how the world of online video has changed since the last version of the guide, and what the future holds for this rapidly moving space.
Based out of the 7thingsmedia New York office, I was glad to attend this week's Linkshare affiliate network Symposium.
The networking-heavy event had various sessions that were packed with affiliate insights, tips and best practice processes.
However, one session which particularly caught my interest was with Andy Hoar from Forrester Research on the Direct and Indirect value that affiliates deliver to advertisers.