Posts in Affiliate Marketing

Amazon turns Twitch into an influencer sales platform

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014.

Why would an ecommerce giant want to own such a service and why would it, at the time, pay more cash for it than it had paid in any prior all-cash acquisition? 

1 comment
easyjet

Five great examples of integrated brand partnerships online

For some, traditional revenue generation models just don’t work. 

For businesses in the digital landscape, particularly those that rely on mobile apps, the answer to monetisation without destroying the consumer experience is integrated partnerships.

0 comments
Screenshot from Mumsnet.com

Seven steps to plan & manage your affiliate marketing campaigns

Wow. With affiliate marketing I can get more than 12x return for every cent I pay a publisher? Now that’s what I call ROI. Show me where I sign. 

Stop. Breathe. If you just rush off and join any old affiliate network without due preparation chances are you’re going to be disappointed.

0 comments
Screenshot of ASOS US Affiliate page.

A dive into the murky, but very important world of affiliate marketing

In 2007 founder and then ASOS CEO Nick Robertson called the affiliate business to order, describing some of its members as “grubby”.

10 years on the affiliate business is bigger, more reputable and driving good ecommerce sales. But it is still a business that is cloaked in a shroud of secrecy and invisibility.

1 comment
nike ipod

A complete guide to partnership marketing: Part two

Welcome to part two of our complete guide to partnership marketing.

Part one covered the first five types of partnerships - affiliation, content partnerships, distribution partnerships, charitable partnerships and joint products.

In this article, we'll be looking at numbers six through 10, including:

0 comments
starbucks at cineworld

A complete guide to partnership marketing: Part one

Marketing as a subject comprises of everything from digital marketing to out-of-home advertising, including models such as McCarthy’s Marketing Mix and Porter’s Five Forces.

All the while the idea of brand collaborations seems to have been lost within these theories and practices. Why is that? Is it because it is simply not a useful marketing technique? 

1 comment

Why did Amazon's online video shopping channel fail?

Last March, Amazon launched Style Code Live, a daily live online show that looked like an attempt to bring the home shopping channel into the 21st century.

But little more than a year later, Amazon apparently decided that Style Code Live was not going to be this generation's answer to TV shopping.

1 comment

Why online publishers are launching wedding verticals

We’re making our way into spring and summer, which, alongside the promise of disappointing weather, means only one thing – it's wedding season.

Whether this fills you with glee or gloom, there’s no doubt it’s an area some people are very interested in. With the likes of Topshop recently launching its first bridal collection, it presents big business opportunities for retailers.

1 comment

Amazon tries its hand at influencer affiliate marketing

Can influencers and affiliate marketing be a match made in heaven? Online retail's 800-pound gorilla is apparently interested in finding out.

Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program "exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content." 

0 comments

CAP issues fresh guidelines for influencer marketing: Will it make a difference?

Do you know a sponsored Instagram post when you see one?

According to a recent survey, a surprising proportion of consumers remain in the dark, with 77% unaware what the #sp hashtag stands for (‘sponsored’) and 48% even unsure what the #ad hashtag means.

0 comments
Christmas shoppers on smartphone

How Britain's favourite brands are attracting consumers this Christmas

Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.

But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?

0 comments
Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

0 comments