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Posts in Affiliate Marketing

Why online publishers are launching wedding verticals

We’re making our way into spring and summer, which, alongside the promise of disappointing weather, means only one thing – it's wedding season.

Whether this fills you with glee or gloom, there’s no doubt it’s an area some people are very interested in. With the likes of Topshop recently launching its first bridal collection, it presents big business opportunities for retailers.

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Amazon tries its hand at influencer affiliate marketing

Can influencers and affiliate marketing be a match made in heaven? Online retail's 800-pound gorilla is apparently interested in finding out.

Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program "exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content." 

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CAP issues fresh guidelines for influencer marketing: Will it make a difference?

Do you know a sponsored Instagram post when you see one?

According to a recent survey, a surprising proportion of consumers remain in the dark, with 77% unaware what the #sp hashtag stands for (‘sponsored’) and 48% even unsure what the #ad hashtag means.

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Christmas shoppers on smartphone

How Britain's favourite brands are attracting consumers this Christmas

Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.

But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?

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Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

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The Luxury Affiliate Marketing Paradox by Chris Bishop

Think affiliate marketing doesn’t work for luxury brands? Think again

Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.

Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.

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Combating ad blocking: What we can learn from the affiliate channel

I’ve worked in affiliate marketing for more than 13 years and in that time I have had to endure a lot of comments about the industry emulating the “wild west” and being tarnished with a bad quality image. 

I have always felt these comments to be incorrect and unfair, but what the affiliate world has done very well is address these concerns by putting in place practices to ensure transparency and quality that is self-regulated by industry stakeholders.

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chart with affiliate window data

Six Black Friday trends we learned from performance marketing in 2015

With the dust settled on another record-breaking trading period, what does the underlying data tell us?

This year Affiliate Window’s publishers generated £100m in revenue for 1,600 UK and US retailers across the four day Black Friday weekend bookended by Cyber Monday. That's a 46% hike in sales revenue for 2015.

Here are six underlying trends.

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What is affiliate marketing & why do you need it?

No doubt you’re all sick of hearing about ad blocking by now, but it has opened up some interesting conversations around alternative ways for publishers to make money. 

Affiliate marketing is one such method, and it is also a way for retailers to sell more products with relatively little up-front investment. 

In this post I’m going to cover everything you need to know if you’re new to affiliate marketing, whether you’re a retailer or a publisher.  

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Cross-device tracking in the affiliate channel: Which method is best?

We are all surrounded by importance of mobile use in today’s industry, it gets rammed down our throat at every opportunity!

Cross-device tracking is an important and crucial development to enable us to better understand customer behaviour.

This is particularly true when looking to assign a sale correctly to an affiliate in our channel and also to have the ability to view the value of a channel that works on a last-click-wins basis. 

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Affiliate marketing’s cross-device challenge

The challenge of tracking cross-device transactions is a critical one for all digital marketers, but for a channel premised on paid for conversions, it takes on a heightened importance.

Cross device tracking first came on the radar in 2011, when it became obvious that online users were regularly accessing links and content from publishers across more than one device.

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Fascinating takeaways from Digital Cream Sydney, 2015: Part two

Digital Cream Sydney was held on Thursday, September 17 and dozens of brand marketers came to discuss their issues, concerns, triumphs and even blunders with one another at our hosted roundtables.

Here's part two of what was discussed.

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