Posts in Android

10 superb digital marketing stats from this week

January still dragging on? 

Luckily, we've got a fine set of stats to see you happily through to February.

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Facebook: A handy roundup of its latest developments and commercial opportunities

Although it is nearly seven years since Time Magazine observed that Facebook was ‘the site that ate the internet’, in the intervening years the social network has only increased its influence in the digital space and beyond. 

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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Does app data suggest we are nearing peak social?

Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?

According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.

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Three points to consider when developing a mobile app strategy

As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.

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Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.

But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.

During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.

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Homebase’s new mobile commerce app reviewed

Homebase has just launched a new smartphone app that aims to bolster its multichannel offering.

The home and garden retailer launched a click-and-collect app way back in 2010, but this new version offers a more comprehensive range of features.

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Givvit

Start Me Up! A profile of social treating app Givvit

Givvit is a new mobile app that enables users to send their friends small gifts, an activity it describes as ‘social treating’.

Available on iPhone and Android, the treats include things like boxes of chocolates, flowers, restaurant vouchers, or a pint in your local pub.

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Mothercare logo

Mothercare's mobile strategy: apps, iBeacons & content, but no RWD

Apple’s iBeacons are becoming increasingly popular among retailers and event organisers, with numerous trials rolled over the past 12 months.

And now Mothercare is likely to become the latest brand to adopt the technology, though trials won’t begin until the New Year.

At Demandware’s Xchange ’14 Summit Harpinder Singh, Mothercare’s senior omnichannel development manager, discussed the brand’s current mobile platforms and what it plans for the near future.

The company operates a separate mobile site, plus apps on iPhone, iPad and Android.

But as Mothercare continues its move to becoming a multichannel business there is less focus on mobile as a sales channel and a greater appreciation of its role in the overall customer experience.

To give an insight into what this means in practice, here’s what Singh had to say on how Mothercare is approaching some of mobile’s biggest challenges...

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Mobile Asia: Growth in Hong Kong, India and Taiwan

Asia is a fascinatingly diverse continent when it comes to digital trends.

Along with a wealth of data from all corners of the online world, the latest update to our Internet Statistics Compendium has seen some great mobile data from three key markets in the region: Hong Kong, India and Taiwan.

I thought I’d share some quick Asian mobile growth numbers here. But for more information, our ISC collects freely available stats from a comprehensive range of secondary sources, as well as choice cuts from Econsultancy’s own reports and guides.

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Twitter logo

Nine intriguing internet marketing statistics we've seen this week

Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.

This week it includes Gov.uk's rapid response unit, wearables, mobile apps, Facebook, Twitter, giffgaff, and ecommerce in China.

For more of the same download Econsultancy's Internet Statistics Compendium...

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iBeacon trials: 13 brands trying to find a use case

You’ve probably heard about iBeacons. It's the cool new technology that Apple put in the latest iOS that’s going to kill NFC, QR codes and every other mobile marketing technology.

At least that’s what people generally perceive to be the case due to consumer indifference to the other technologies I mentioned, as well as the fact that history proves that the safe bet is generally with Apple.

Though it's worth noting that the technology is also available in the latest Android handsets.

At the time of writing iBeacons are still in the trial phase, but hopefully one of the global brands currently experimenting with them will prove that they can be used as a successful marketing or commerce tool. 

To find out more about how the technology works, read my post investigating what iBeacons are and why marketers should care...

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