Posts in Augmented reality

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Creative and design leaders are more worried than excited about emerging tech in 2018 [stats]

Creativity is all about new ideas, thinking outside the box, making intuitive leaps and approaching problems in innovative ways.

Because of this, you might assume that the creative and design industries would be at the front of the queue to embrace emerging technology and start incorporating it into their day-to-day work.

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Five brands infusing AR with experiential marketing

The aim of experiential marketing is to create fun and memorable experiences, and forge a closer bond between brands and consumers.

We’ve previously seen a plethora of brands achieve this through immersive pop-ups, live events, and marketing activations. 

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a third of uk shoppers believe augmented reality will help narrow down product choice

The best digital marketing stats we’ve seen this week

Welcome to your weekly stats roundup.

This time round we’ve got news about ad spend, augmented reality (AR), email marketing, and lots more. 

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How Shazam is using augmented reality to help brands come to life

It’s hard to believe that the music discovery app Shazam has been around for 10 years. 

Since it first appeared, it has taken prime real estate on users’ phones alongside the likes of Google Maps and WhatsApp.

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How Zara is using in-store tech to improve its frustrating shopper experience

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it comes to their in-store customer experience.

Since that time, it appears Zara has undergone quite a few changes, largely through an increased investment and focus on technology.

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The best digital marketing stats we’ve seen this week

There’s a lot to sink your teeth into in this week’s stats roundup.

It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium.

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What’s next for WeChat in 2018?

WeChat is commonly referred to as China’s ‘app for everything’. 

Combining instant messaging, social networking, online shopping, mobile payments and more – there’s a reason why 902m people are logged in on a daily basis. 

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How publishers are using augmented reality to bring stories to life

Print sales might be on the rise, but that does not mean publishers are turning their backs on digital content altogether. 

While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented reality means that publishers are now able to bring stories to life in a whole new way. 

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10 delightful digital marketing stats we’ve seen this week

Our headlines never lie. We’ve got some delightful digital marketing stats for you this week, including news on ad fraud, retail returns, and AR apps. 

There’s lots more in the trusty Internet Statistics Compendium of course. Check it out for further facts and figures. 

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Five new and innovative examples of augmented reality in retail apps

Apple introduced iOS 11 earlier this month, and along with it came ARKit – a new way for developers to add augmented reality into apps.

One of the first brands to take advantage of it has been Ikea, with its new ‘Ikea Place’ app. 

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Four ways travel brands can improve the customer experience

When it comes to the opportunity for customer engagement, the travel industry already has a head-start – because who doesn’t get excited at the prospect of going on holiday?

But while travel consumers might naturally be more inclined to engage, this also means there is greater opportunity for brands to get it wrong. Delays and disruptions might mar a travel experience, but how a brand deals with it can make or break a customer relationship.

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Three ways the iPhone X will change CX in travel & tourism

Apple has officially unveiled the iPhone X.

CEO Tim Cook stated the device is “the future of the smartphone,” and it’s clear the iPhone X (pronounced “ten”) offers the most significant update to the iPhone family in years, with edge-to-edge OLED display, facial recognition capabilities and an aptitude for augmented reality. 

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