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Posts in Big data
45% of marketers cite content & experience management as top priority in 2018
Econsultancy’s Digital Trends 2018 report, published in association with Adobe, delves into the biggest trends that are set to impact companies in the near future.
This year, the report – which is based on a global survey of 12,795 marketing, creative and technology professionals – also strives to identify how top-performing companies are setting themselves apart from their peers.
Why fashion and beauty brands are still betting on chatbots
Chatbots have gone in and out of favour during the past couple of years. First touted as the ‘next big thing’ for marketing, many brand examples have since died a death due to the tech lacking sophistication or failing to provide any real relevance for consumers.
That being said, the fashion and beauty industries still appear attached to the concept, with many more brands launching AI-powered chatbots in the past year or so.
The five Ps of AI strategy for marketers
Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers.
But to unlock AI’s huge potential you need an AI strategy. Here are five Ps to help you develop yours.
The best digital marketing stats we’ve seen this week
What better way to kick off the most festive month of the year than with a run-down of digital marketing stats?
Go on, grab and mince pie, you’re officially allowed now…
10 of the best digital marketing stats we’ve seen this week
Time to sink your teeth into some juicy stats.
This week we’ve got news about ad fraud, seasonal emails, and mobile tech. If the roundup isn’t enough to satisfy, be sure to head over to the Internet Statistics Compendium for lots more.
Why most of today’s DMPs are broken
The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences.
As a single, smart hub for all of their owned data (CRM, email, etc)—and acquired data, such as 3rd party demographic data —DMPs go a long way towards building a sustainable, modern marketing strategy that accounts for massively fragmented digital audiences.
10 important digital marketing stats we’ve seen this week
We’ve got a treasure trove of stats for you to dive into this week.
The roundup includes news about consumer trust, click and collect, GDPR, and ad spend. Oh and don’t forget, the Internet Statistics Compendium is ready and waiting should you be left wanting more.
The changing consumer landscape: How brands can keep up with sky high customer expectations
According to Ray Wang, the founder of Constellation Research – customer loyalty is dead. We are now living in an ‘attention economy’, which means that if you’re not capturing the consumer’s attention or saving them time, they’re just not interested.
Marketers have more data than ever, so why aren’t they better at experimentation?
The philosopher of science Paul Feyerabend famously wrote that “the only principle that does not inhibit progress is: anything goes.”
10 remarkable digital marketing stats we’ve seen this week
There’s lots to enjoy in this week’s stats roundup.
We’ve got news about personalisation, data partnerships, and predictive tech. And if that’s not plenty enough, you can also always head on over to the Internet Statistics Compendium for lots more.
Four ways travel brands can improve the customer experience
When it comes to the opportunity for customer engagement, the travel industry already has a head-start – because who doesn’t get excited at the prospect of going on holiday?
But while travel consumers might naturally be more inclined to engage, this also means there is greater opportunity for brands to get it wrong. Delays and disruptions might mar a travel experience, but how a brand deals with it can make or break a customer relationship.
Birchbox's UK Managing Director on content, personalisation & forays into physical retail
I recently put together a round-up of great content marketing examples from beauty brands. Birchbox stood out as one of the best, effectively using its online magazine to help customers make the most of their monthly subscription box.
But how exactly does Birchbox create and execute its content strategy across all its digital channels?