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One of the first things I was taught when I started out in SEO a few years ago was that “your site speed is part of Google’s algorithm and can affect ranking performance.”
My reply was something like “Google has algorithms?”
Halloween isn't even over, but many online retailers just can’t wait to get going with their Christmas marketing campaigns.
Some are so impatient, they’ve already gone into full on festive-mode.
When it comes to the biggest media properties in the world, the likes of Buzzfeed or Vice might be obvious candidates.
A brand you might not expect to appear in the list is UniLad.
Election season is in full swing and the buzz of the Presidential race inescapable.
While it might just be Americans that are heading to the polls, US elections always capture the imagination of the rest of the world – and the clash of the Titans, Trump vs. Clinton, is no different.
When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming.
According to TweetReach, during the three hours before I wrote this article, #SocialSelling gathered more than 800,000 impressions on Twitter.
It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.
Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives.
If you needed any more evidence that mobile has taken over the world, you got it last week when news broke that Google is going to be creating a dedicated mobile index.
Here's what you need to know about it.
With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday.
However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be?
Pharma companies' television ads are losing their sway with consumers.
But for all the challenges and criticism the pharma industry faces today, there are plenty of opportunities, and some companies are taking advantage of them.
If you try to think of a celebrity who is humble and shows empathy towards their fans, Snoop Dogg is perhaps not the most obvious example that springs to mind.
However, Frank Cooper, the CMO & Chief Creative Officer at Buzzfeed, recently explained how the rapper’s humility has been a great source of inspiration to the brand.
Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s ‘cool’.
Whether or not the clothes are wearable... well, that’s beside the point.
On the back of Brexit, tourists have been making the most of the pound’s sharp decline in value.
In July, visits to Britain were up 2% YoY, and combined with the fact that Americans spent £3bn here last year – it appears to be the ideal time to target travellers from overseas.