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Posts in Content

facebook live

10 pioneering examples of brands using Facebook Live

Live streaming via Facebook Live was opened to all verified brands at the end of 2015.

Since then, many brands have got involved, not just broadcasters (such as the BBC, who trialled the tool as early as October of last year).

Facebook's F8 conference revealed that APIs will be made available, allowing the integration of Live into third-party apps.

With lots to look forward to, let's look at the baby steps brands have taken so far.

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Micro-Moments

Capturing Micro-Moments & Answer Boxes for content success

Part of the luxury of my job is that we get to work with a lot of brands and identify new opportunities for them to gain extra search traffic.

One topic of conversation that’s ‘hot’ at the moment is around understanding Micro-Moments to drive long tail traffic and also use these to capture additional search real estate by occupying the Google Answer Box.

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10 of the best social stories & campaigns from April 2016

With the departure of writer Jack Simpson, there’ll be a new source of monthly social roundups.

That source is the new social media executive, Andrew Chrysostom (yes, I did refer to myself in the third person). 

Now that’s out of the way, let’s take a look at what’s been hot during social in a month which has been both creatively exciting and innovative.

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Three ways marketers can benefit from the drone revolution

Look up at the sky. Is it a bird? Is it a plane? No, it's a drone.

And in the very near future, it's possible that drone will be serving a marketer.

Here are three ways marketers can benefit from this much talked about technology.

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The online copywriter's paradox: How to write for your audience & yourself

Writing copy online is difficult. On one hand you have a set message to deliver, but on the other you have be interesting.

Otherwise, you risk losing your easily-distracted audience.

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medium

10 things marketers should know about Medium's new publishing platform

Those that have used Medium (300,000 have published there) know it to be a slick and enjoyable tool.

But now Medium has decided it's a platform and not just a social network for writers.

So, what should marketers know about Medium?

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chart from ofcom report

Five key findings for marketers from Ofcom's media report

How do UK adults consume media? On what devices? And in what frequency?

The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.

I've picked my highlights for marketers from the survey of 1,841 adults.

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humanise brand

Seven ways to humanise your brand through content marketing

Some content is so flat and boring that it can be hard to read.

No one wants to be faced with an article that is corporate, uninspiring, and feels like it has been written by a robot.

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Six common reasons content marketing campaigns don't perform

A growing number of companies are investing more heavily in content marketing, but not all of their campaigns will deliver the performance they're expecting.

There are a number of reasons content marketing campaigns don't succeed.

Here are six of the most common.

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The rise of Amazon's private labels shows the perils of not owning your data & customers

Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.

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airbnb guidebooks

10 examples of great travel marketing campaigns

Great marketing creative is always popular on the Econsultancy blog.

Thus far, I've enjoyed rounding up some campaigns from big brands (e.g. IKEA and Lowe's).

Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!

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Three online copywriting tips supported by research

When you're writing for the web, there are many, many things to consider. 

To help our readers keep track of many of these considerations, Econsultancy regularly posts helpful tips and reminders about writing high-quality online copy.

1 comment