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Posts in Content

How automotive brands are blurring the lines between digital & reality

For most people, the experience of buying a car can be a long and laborious process. 

As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead.

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The rise of the artisanal tone of voice among brand marketers

Since Innocent popularised the informal tone of voice, many brands have followed suit by trying to make friends with the customer (as well as sell them a product).

But lately, I've noticed a shift away from this conversational style of copywriting.

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Seven ways social media is shaping the beauty industry

In a recent survey by Dove, 30% of women admitted that their purchasing decisions are influenced by social media.

Having listened to Fashion & Beauty Monitor’s latest panel discussion, this stat is far from surprising.

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zoolander 2

Five of the all-time best brand tie-ups, including Starbucks, O2 & Zoolander

Last week saw three of the strangest brand tie-ups for a while.

The first was that Nike Starbucks shoe, retailing at $100, the second, a strained Wayne Rooney cameo (see below) in an X-Men adventure (and some blue-faced mascots at a United game), the third, green and red Angry Birds burger buns at McDonald's.

This got me thinking - what are the best brand tie-ups of the past few years?

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mcdonald's vr

Virtual reality: Three more brands dipping their toes in

Virtual reality is either the emperor's new clothes or the most exciting area of media today.

Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.

Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.

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Adidas creates B2B content to help with recruitment

Adidas' GamePlan A is one of the quirkier corporate websites out there.

It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.

But it's an interesting site because it shows that content marketing is still trusted, and could be a force in increasingly competitive recruitment.

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disney

10 examples of great Disney marketing campaigns

There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.

The company creates such strong stories/brands that all of its media can appear to work seamlessly.

Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.

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How Jamie Oliver harnessed the power of YouTube

Since 2013, Jamie Oliver's YouTube presence has gone from being barely noticeable to one of the platform's biggest food networks.

Now with three channels and well over 2m subscribers, he has truly mastered the art of video marketing.

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Four reasons recipe box brands are delivering success

If you’re someone who is short on time or inspiration, recipe boxes are the latest service intent on revolutionising your life.

With the news that Amazon is about to launch its very own recipe delivery service in partnership with Tyson Foods, it seems there are more to choose from than ever.

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Four delicious examples of food & drink brands on Instagram

What’s even more satisfying than the first bite of a burger?

Remembering to take a photograph beforehand of course.

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Electronic Health Records (EHRs) could help pharma marketers reach doctors

Pharma companies face a number of challenges when it comes to digital marketing.

We recently reported on the spectre of a consumer marketing clampdown, and how pharma brands aren't making the most of mobile and social opportunities.

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Three tips to help charity marketing videos flourish

One of the categories in this year’s Masters of Marketing Awards celebrates excellence in the charity and non-profit sector.

There’s a lot of competition among charities these days, so I thought I’d highlight a few factors which help to create a really impactful campaign video.

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