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Posts in Content

How VoD is becoming the video consumption method of choice across the world

The Demographics and Technology Adoption section of our Internet Statistics Compendium saw some fascinating video-related data hit its pages in this month’s update.

As usual, we have collected the best bits from our own in-house research, as well as trends we’ve published in collaboration with other research houses and the most insightful freely available digital stats from around the web.

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10 mind-boggling digital marketing stats from this week

This week’s digital marketing stats include Brexit-related tweets, Instagram success, investment in video and much much more.

Make yourself a cup of tea (we’ve no doubt you need it...) and settle down for the roundup.

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Weixin on mobile

Marketing in China: Where mobile and content marketing are driving change

Marketing in China is still in its early stages.

Compared to countries like the US or those in Europe, marketing as a discipline still has to develop the strategic maturity that is necessary to be successful internationally.

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Four examples of brands using an episodic content marketing strategy

Whether you’re hooked on 'House of Cards' or addicted to 'Orange is the New Black', I'm sure you can relate to that insatiable need to find out what happens next.

As brands cotton on to this common phenomenon, many are using episodic content as a key part of their overall marketing strategy.

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Despite all the challenges of 'distributed news', traditional brands are vital for social

The Reuters Digital News Report was released last week, it's the usual collection of insightful research and sage analysis.

Despite Mark Thompson's warning that 'winter is coming' for the world's news publishers as they seek to ensure profitability, there are some positive findings in the report.

Notable is the ability for traditional news brands to cut through the noise of social media, despite the inherent challenges of distributed news.

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Social media image guide for brands: June 2016

We've just published our new Social Media Best Practice Guide, so I thought I’d give another helping hand by putting together an updated social media image size guide.

The overlords who run the social media channels we all use on a daily basis are constantly moving the goalposts. 

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Ad blocking continues to grow, but many publishers & advertisers still don't get it

While there's debate around the impact of ad blocking, the statistics are clear: the extent to which consumers have embraced ad blocking is not in question.

And there's no sign that the consumer desire to keep ads at bay is waning.

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Five ways Emerald Street is delivering irresistible email content

There aren’t many emails sent to my personal inbox that I take the time to read. 

Usually a mixture of random newsletters and shopping confirmations, most are instantly deleted or ignored.

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If video is the future of the internet, here's what brands need to know

Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. 

But a lot has changed since then. So much, in fact, that it's worth asking if video is effectively the future of the internet. The answer: perhaps.

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Three ways digital marketers in Mumbai increase customer engagement

If marketers ever got away with just spraying ads, blasting emails and hoping for the best, those days are truly over.

Now, key performance indicators (KPIs) for marketers typically involve customer engagement metrics.

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Six things we learned from using Periscope to live stream from #FODM16

This year we brought an extra element of fun to our Future of Digital Marketing event by broadcasting a talk on Periscope.

However, this was a decision made less than 24 hours before the talk was scheduled to happen. 

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The week in digital (in five minutes)

Here it is, your roundup of the week's digital news.

All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.

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