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Posts in Content

How fashion and travel are leading the way in m-commerce

It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.

Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives. 


Three travel sites that offer a great UX (plus one that doesn’t)

It’s probably no surprise to read that the travel industry is going through a period of digital transformation, where a prospective holidaymaker’s next destination is just a Google search away on their phone.

No longer do the majority rely on travel agents in high-street locations first, walking out with piles of glossy brochures to thumb through over a cup of tea.


Google to create separate mobile index: What you need to know

If you needed any more evidence that mobile has taken over the world, you got it last week when news broke that Google is going to be creating a dedicated mobile index.

Here's what you need to know about it.


Black Friday 2016: How are UK retailers optimising search landing pages?

With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday.

However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be?

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Pharma company Novartis taps Facebook Live event to promote heart failure drugs

Pharma companies' television ads are losing their sway with consumers.

And due to scrutiny from the public, government regulators and even physicians, pharma marketers are spending more on unbranded ads, some of which have been criticised for being unnecessarily scary.

But for all the challenges and criticism the pharma industry faces today, there are plenty of opportunities, and some companies are taking advantage of them.


A brand that loves you: How Buzzfeed uses empathy to connect with its audience

If you try to think of a celebrity who is humble and shows empathy towards their fans, Snoop Dogg is perhaps not the most obvious example that springs to mind.

However, Frank Cooper, the CMO & Chief Creative Officer at Buzzfeed, recently explained how the rapper’s humility has been a great source of inspiration to the brand.


10 examples of great fashion marketing campaigns

Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s ‘cool’.

Whether or not the clothes are wearable... well, that’s beside the point.


VisitBritain and Expedia launch campaign to target US travellers

On the back of Brexit, tourists have been making the most of the pound’s sharp decline in value. 

In July, visits to Britain were up 2% YoY, and combined with the fact that Americans spent £3bn here last year – it appears to be the ideal time to target travellers from overseas.


How Nationwide is using Tumblr to target a younger generation

Lately we’ve been hearing a lot about how banks are alienating young customers.

A recent study from Viacom reported that 79% of millennials would prefer to visit the dentist rather than the bank. 


The Colouring Cafe: How Ribena used influencers to engage with millennials

Ribena is a brand that many people think of in relation to childhood.

Maybe it was a favourite as a kid, or your little one loves it now.


Boss life: How Avon is rebranding to target a new generation

Avon is a beauty brand that has gone through various makeovers through the years.

In the US, it has just launched a new marketing campaign as part of New Avon – the North American division that separated into its own private company last year.


Four implications of Snapchat’s update to its Stories page

Can Snapchat become more user-centric and provide more opportunities for marketers in its flagship product at the same time?

That is certainly the ambition with the photo sharing app’s new product changes.