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Posts in Content

Six successful examples of online brand communities

I recently wrote a beginner’s guide to the role of community management.

Following on from this, I’ve been looking at some of the best online brand communities out there.

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rick and morty

All the digital news stories you missed this week

This week's digital news pales into insignificance against the backdrop of today's inauguration.

However, we've still rounded up the best bites, including a Zuckerberg 'burn', Twitter's ecommerce functionality and that schoolboy dream, the flying car.

Enjoy!

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Storytelling might boost your product page conversion rates: stats

Storytelling is a popular marketing buzzword, and there are numerous examples demonstrating how brands that engage in storytelling derive value from the exercise.

Much of the discussion around the topic focuses on how brands tell stories at a strategic level, but according to a study conducted by Hill Holiday research division Origin, companies can profit from applying storytelling at a much more practical level too. 

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Four common mistakes brands make with influencer marketing

As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns.

The process isn’t always easy, of course.

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What does a community manager do and what skills do they need?

If you work in social media, explaining your job can be a frustrating experience - especially to family members who probably assume that you just use Facebook all day. 

For Community Managers, in particular, there tends to be a lot of confusion over exactly what the role entails.

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content strategy

12 evergreen resources for content managers

There's no harm in pointing out some of our best articles from months and years gone by, especially when they include evergreen advice for content creators.

Leaving aside the ambiguity of the term 'content creator', here are some great tips for marketers working with copy, imagery and video.

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Why Oprah’s endorsement could be the key to success for Weight Watchers

I recently wrote about how Iceland is turning its back on celebrity marketing in favour of micro-influencers.

However, with shares in Weight Watchers growing 20% after Oprah revealed the results of her new diet, it appears high-profile personalities might still hold the power.

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How brands are using WhatsApp for marketing

With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing.  

Finding a balance between engaging and intrusive is not always easy, but since the platform updated its privacy policy last August, more businesses have been getting involved.

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Four food brands with delicious copywriting

They say that most people eat with their eyes, which is why food brands tend to rely on high quality imagery and design to sell their products. 

While they are tricky to get right, words can be just as important, with the most successful examples triggering both an emotional response and a physical craving.

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Seven ways Google helps you unlock the secrets to creating killer content

For content ideas and inspiration, most content creators depend on a number of techniques.

They might develop buyer personas, talk with the sales team (to get first-hand insights about customer challenges), conduct customer research (which can get expensive) and regularly brainstorm new topics. Plus they rely on a very highly developed ‘gut feel’ that tells them when a topic or idea will work. 

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Digital transformation in the Premier League: Southampton FC's fan-first strategy

Premier League football clubs tend to have dreadful websites.

Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.

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Why Iceland has replaced celebrities with micro-influencers

If there’s one person who can sell frozen pizza, you’d think it’d be Peter Andre.

However, you might have noticed that Iceland, the UK’s frozen supermarket chain, has stopped airing TV adverts featuring the overly-enthusiastic Aussie.

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