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Social media influencers have continued to be a hot commodity for brands in recent years, with interest in ‘influencer marketing’ majorly increasing since 2013.
However, according to L’Oréal Paris, many brands are getting it wrong by focusing on short-term exposure rather than long-term gain.
The emoji has had a super-charged journey into our digital lives.
Despite being rooted in ancient Egyptian hieroglyphics, they’re said to have been first invented in 90s Japan.
The phrase 'people in glass houses shouldn't throw stones' has never been more pertinent.
I present for you, 10 common traits of bad copywriters.
Luxury shopping tends to be more of an understated affair than on the high street.
Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.
If you look through Periscope to see how healthcare marketers might use personal video, the picture is still fuzzy.
But if you look at this through Facebook Live, it’s crystal clear why many are adding Facebook Live to the innovative edge of their brand’s digital engagement strategies.
We’re hurtling head first into December now, which means Christmas emails are in full swing.
So, how are fashion brands executing this year?
The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.
According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales.
We've got some really interesting APAC stats from November 2016.
Highlights include the effectiveness of branded content, uptake of mobile wallets in India, and most influential brands in China.
It’s officially December, which in marketing terms means waving goodbye to non-Christmas related subjects until the start of the Boxing Day sales.
Are you ready? Are ya?
The world of digital marketing is so vast that marketers find it difficult to prioritise.
There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time.