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Posts in Content

A closer look at the National Trust's content strategy

Last year, we gave you eight reasons why the new National Trust's website is funkier than the average.

With its stunning visuals and personal tone of voice, it’s certainly an impressive relaunch.

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Pret a Manger teams up with Bosh to create recipe video

A Pret sandwich is a lunchtime staple, but with the recent release of a new recipe video, fans of the food brand can now recreate their favourite Chef’s Special at home.

Created by the online cooking channel Bosh, it explains how to make an Asian mushroom and avocado baguette in just 45 seconds.

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How Lynx’s ‘Bigger Issues’ campaign helped reinvigorate the brand

Lynx's famous slogan insinuated that women would fall at the feet of any man that wore the brand's products.

In reality, the 'Lynx effect' resulted in an association of the brand with laddish culture and an immature demographic.

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Six brands that have made false health claims in advertising

What’s the difference between exaggeration of the truth and misleading information?

In the world of advertising, many brands appear to be clueless about the matter. Either that, or deliberately cunning.

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Five tips for creating a successful FAQ page

An FAQ page is often one of the most neglected and uninspiring parts of a brand website.

Yet when executed correctly, it can be an important part of the user experience, and in turn, help companies to increase conversion.

Not to mention save them from endless (and very repetitive) enquiry emails.

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Q&A: TotallyMoney.com on its customer-centric approach to financial services

Since 2007, TotallyMoney.com has become one of the biggest credit comparison sites in the UK.

I recently sat down with CEO Alastair Douglas to get his thoughts on the company's success, future challenges and consumer-facing finance in general.

Here's what he had to say!

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All the digital news stories you missed this week

Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.

Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.

Here's what you missed...

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Will Facebook’s artificial image creation solve our stock photo woes?

One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns.

The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message. 

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How HostelWorld uses video to connect with target audience of young travellers

HostelWorld has grown to become one of the leading hostel booking sites, linking travellers with over 33,000 properties in 170 countries.

By ‘tuning into what makes millennial travellers tick’, its digital marketing strategy is all about connecting with those under the age of 35. 

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How the NSPCC is putting a positive spin on its marketing with Pantosaurus

Since rebranding in 2014, the NSPCC has been striving to promote its brand message as one of solutions rather than shock.

With a new animated film, Pantosaurus, it is continuing its hopeful and inspiring approach - aiming to get parents talking to their children about the awkward topic of sexual abuse.

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Eight drool-worthy restaurant websites

Whenever I go to out to dinner, I probably already know what I'm going to order.

Call me impatient, but I just can’t resist checking out the menu online beforehand.

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How Pets at Home’s omnichannel strategy is driving sales growth

The continued growth of Pets at Home proves that even in the midst of economic uncertainty, the UK's love of animals never waivers.

With a 2.7% increase in like-for-like sales in the 16 weeks to July 21, the retailer’s success is also down to its customer-focused strategy both on- and offline.

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