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This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.
If you want even more statistical goodness, you can also download the Internet Statistics Compendium for further insight.
Travel brands typically focus on leisure travellers – the type of person looking for adventure and escape.
But what about those looking for basic comfort and convenience?
Just in time for New York Fashion Week, the Outnet - a fashion ecommerce site from the Net-a-Porter group - has launched a new campaign called Pretty Influential.
However, it’s not exactly what you might expect.
I recently wrote an article about Pizza Express’s new customer-service chatbot.
My overall opinion was that it offers a fairly standard booking system via Facebook Messenger – nothing fancy, but practical enough.
Dating websites tend to see a spike in traffic between New Year’s and Valentine’s Day.
However, it’s not just the dread of February 14, aka 'singles awareness day', that gets people signing up.
In an effort to increase paid subscriptions, the Wall Street Journal (WSJ) last year began experimenting with changes to the mechanics of its paywall.
As part of its experimentation, the WSJ began limiting access to its content through Google's First Click Free program.
A single Facebook page is no longer enough for many big brands or publishers.
Neither it seems, is two or three. Now an increasing number are creating numerous Facebook pages in order to reach the biggest audience possible.
You might have seen a recent viral photo of a group of girls wearing the same trainers. The pair in question were the Adidas Superstar – clearly the must-have brand for young women everywhere.
But it’s not just girls of a certain age, is it? It seems everywhere you look these days, you’ll see Adidas trainers, hoodies and general apparel being worn in the name of high fashion – not just sport.
Consumers these days are so overwhelmed with emails, posts, white papers, and articles that many have now erected a personal 'attention barrier'.
This is a mental state which protects consumers' mental resources from all of the irrelevant messages and advertisements flashed at them online.
Travel brands often target potential customers via social media advertising.
On the other hand, with 97% of millennials reportedly posting their travel photos on social, an increasing number are banking on customers doing the advertising on their behalf.
Time to settle down for your trusty stats round-up.
This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.
When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.
Recently, however, with the news that it has added search advertising, Pinterest could be one to watch in 2017.