In this two part series key content, consumer and digital marketing trends between the UK and US online marketers are explored.
Transatlantic differences and approaches to content and consumer culture are explained in this first post.
In part two we take a deep dive into UK and US digital, search and social marketers.
Different types of blog post bring different benefits to your website.
Through painstaking research into all the blog content of one website, I have been able to identify clear patterns that should help you think about ways to plan your content strategy.
In this article I will explain the analysis that led to the results you will see here.
Whether it’s a few hours, a day, a week, two months, or ten years, purchase cycles exist for every product.
The length of the cycle usually reflects the magnitude of the purchase, with smaller items such as cups of coffee having a typically short purchase cycle and more significant transactions such as cars or fitted kitchens tending towards far longer cycles.
Asian nations are apparently among the most prolific sharers of online video according to a new report, with Indonesians sharing more video content than any other country.
India came second overall, followed by Greece and Thailand, with the US and UK down in 19th and 43rd respectively.
The data, which comes from video ad network Coull, shows that the most popular video content among Indonesians is related to style and fashion.
With video content proving to be so popular among Southeast Asian countries it’s important for brands in the region to have a relevant strategy in place.
In order to help digital marketers improve their video strategy in the region Econsultancy has just published a new Online Video in South-East Asia Best Practice Guide.
Nintendo’s third quarter financial results aren’t normally essential reading for a content marketer, but this quarter is different.
Nintendo is struggling; the Wii U has been a disaster (I love it, but sales have been terrible) and the DS isn’t selling in the numbers it was.
Mobile disrupted Nintendo’s market and the ’what can save Nintendo?’ debate is coming down to whether they should take their amazing IP (Mario, Zelda, Donkey Kong, et al) to mobile platforms they don’t own, or to fight for the space they’re in.
Well it has decided to bet on mobile, but not in the way you might have predicted, and how it plays out could be interesting for content marketers.
Samsung has generated a bit of buzz in the tech world this week by announcing a Kanye West and Jay Z concert at SXSW that is only open to owners of its Galaxy devices.
It marks the continuation of Samsung’s association with Jay Z, as back in 2013 Galaxy owners could grab a free copy of the rapper’s new album by downloading an app.
This inspired me to delve further into Samsung’s back catalogue to see what other interesting digital marketing campaigns it had been come up with over the years.
You can also read similar posts focusing on digital campaigns from Coca-Cola, Nike and McDonald’s...
Recently, we ran our first roundtable session of the year in Singapore with 25 marketing professionals engaged in a candid discussion on content marketing.
These sessions are of a much smaller scale in comparison to our annual Digital Cream events, but it’s something we will occasionally be running throughout the year.
It's an initiative to keep our communities and like-minded peers a little more connected, united and close knitted when it comes to exchanging experiences, sharing of insights, benchmarking with others, etc.
Getty Images this week decided to make its library of more than 35m images available, for free, to bloggers and social media users.
But what does this mean for publishers, and should they just dive straight in to a world of free content?
Let's take a closer look.
Anyone near the world of content marketing understands the importance of writing. Well-chosen words strung together with care are the heart of any modern SEO strategy.
Current and topical writing in blog posts help businesses become relevant for current and prospective customers.
If you are one of those people, you probably also understand one other hard truth: A lot of the stuff we write doesn't really get read. People are busy, and it's hard to pay attention to a whole blog post and certainly a whole book with everything else clamoring for attention.
But what if a reader could read, and totally comprehend, a 300-word post in 30 seconds? Before that truck commercial is over, the whole blog is read.
It’s the round-up of weekly entertainments from around the internet that doesn’t really have a consistent name.
Instead I prefer to choose from a list of increasingly ironic or vaguely snarky titles pinned to my desktop that bear little relation to each other beyond the word ‘internet’.
In previous week’s editions I’ve toyed with the idea of keeping the introduction to this post evergreen, but I soon jettisoned that fanciful notion in order to write nothing but topical, newsworthy matters from around the globe.
That didn't really work either.
This week I’ll be trying something new. This week I’ll be going ‘super-local’ by giving you a glimpse into the latest news from the very desk of the Econsultancy content team.
Here’s the highlight of our week….