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Posts in Content

10 juicy digital marketing stats from this week

After our Black Friday bonanza, it's business as normal this week.

We’ve got shed loads of good stats for you, including news about effective abandonment emails, smartphone use, retail strategy and more.

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Could L’Oréal’s ‘Beauty Squad’ mark a shift for influencer marketing?

Social media influencers have continued to be a hot commodity for brands in recent years, with interest in ‘influencer marketing’ majorly increasing since 2013.

However, according to L’Oréal Paris, many brands are getting it wrong by focusing on short-term exposure rather than long-term gain.

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The art of the emoji: How and when brands should use them

The emoji has had a super-charged journey into our digital lives. 

Despite being rooted in ancient Egyptian hieroglyphics, they’re said to have been first invented in 90s Japan.

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maga

10 common traits of bad copywriters

The phrase 'people in glass houses shouldn't throw stones' has never been more pertinent.

I present for you, 10 common traits of bad copywriters.

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Five ways luxury brands attempt to increase conversions online

Luxury shopping tends to be more of an understated affair than on the high street.

Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.

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Facebook Live has become must-see TV for healthcare marketers

If you look through Periscope to see how healthcare marketers might use personal video, the picture is still fuzzy.

But if you look at this through Facebook Live, it’s crystal clear why many are adding Facebook Live to the innovative edge of their brand’s digital engagement strategies.

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Six examples of Christmas email marketing from fashion retailers

We’re hurtling head first into December now, which means Christmas emails are in full swing.

So, how are fashion brands executing this year?

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Three musts for online retailers to prepare for the last-minute rush

The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.

According to the National Retail Federation, the holiday season can represent as much as 30% of retailers’ annual sales.

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ctr apac content

The best APAC digital marketing stats from November 2016

We've got some really interesting APAC stats from November 2016.

Highlights include the effectiveness of branded content, uptake of mobile wallets in India, and most influential brands in China.

Dig in.

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10 dazzling digital marketing stats from this week

It’s officially December, which in marketing terms means waving goodbye to non-Christmas related subjects until the start of the Boxing Day sales.

Are you ready? Are ya?

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Five essential ingredients for digital marketing success

The world of digital marketing is so vast that marketers find it difficult to prioritise.  

There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time.

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10 of the best social media stories from November 2016

We haven’t done a social roundup for a while, so it’s high time we brought it back.

Don’t pretend like you haven’t missed it…

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