Posts in Content management

How to start planning a successful content strategy

When it comes to creating a content marketing strategy for the year ahead, it’s easy to get caught up thinking about the end result.

When will the content be published, and how can you ensure it reaches consumers? Questions like these are highly important, of course, but they certainly shouldn’t be only focus. 

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Four challenges content marketers face every day and how they overcome them

The internet is full of all sorts of reports and posts which aim to help brands with their content marketing.

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Five keys to managing your online reputation in Google search

Managing your online reputation in search is not something you can leave to chance. What are the key things you should consider?

UC Davis (part of the University of California) is an example of what happens when things go wrong: the school was reportedly forced to spend $175,000 to help clean up negative references about it that appeared online after an incident when student protesters were sprayed with pepper spray by campus police.

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Five things to know about the possible Twitter subscription service

It only took eight some-odd years, but faced with stiff competition that has dented user growth and monetization, Twitter is finally considering a paid subscription offering.

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Four things brands must do to overcome content shock

If you haven't yet heard of 'content shock' then you may be an unknowing victim of its effects. Here is what you need to know about it - and how you can avoid it.

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19 words and phrases to weed out of your marketing copy

In a recent piece about content marketing trends for 2017, Joe Pulizzi – the self-styled poster-boy of the content marketing movement – makes the point that ‘writing still counts, perhaps more than ever.'

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After years of apathy, football clubs are embracing digital transformation

A few weeks ago I wrote an article about Southampton FC’s rather excellent digital strategy.

While praising Southampton I was rather sniffy about the digital efforts of other Premier League clubs, which historically have been extremely lacklustre.

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Seven ways Google helps you unlock the secrets to creating killer content

For content ideas and inspiration, most content creators depend on a number of techniques.

They might develop buyer personas, talk with the sales team (to get first-hand insights about customer challenges), conduct customer research (which can get expensive) and regularly brainstorm new topics. Plus they rely on a very highly developed ‘gut feel’ that tells them when a topic or idea will work. 

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Digital transformation in the Premier League: Southampton FC's fan-first strategy

Premier League football clubs tend to have dreadful websites.

Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.

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2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

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Three ways marketers can deal with the abundance of content

Marketers love content – the themes and stories that really bring to life the essence of a brand.

However, the best content is literally worthless if not managed properly. And new channels are popping up every day.

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Instant messaging: An introduction to the future of communication

At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".

When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.

But where is instant messaging heading and what does this mean for marketers?

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