Posts in Content

Three ways brands overcome obstacles to connect with customers

Some marketers find it relatively easy to connect with their customers. They have a well-researched customer base, established workflows and enough data to gauge success to a reasonable level.

0 comments
amazon prime day banner

Amazon stumbled on Prime Day, but its competitors failed to pounce

On Monday, Amazon held its fourth annual Prime Day, its summer answer to the infamous Black Friday and Cyber Monday shopping holidays held every November.

On Prime Day, Amazon rewards Prime members – of which there are now more than 100m – with deals galore, including deals on items sold by Whole Foods, which Amazon acquired last year for nearly $14bn.

4 comments

How challenger brands are redefining the beauty industry

The beauty industry used to be ruled by large cosmetics companies like L’Oréal and Estee Lauder. 

These days, while they’re still generating success, major brands are increasingly feeling the heat from a number of new brands intent on shaking up the industry.

1 comment

An interview with influencer platform CEO, Evangeline Leong

Econsultancy often invites guest speakers to events who can help our audience, marketers, achieve digital excellence.

In Asia-Pacific, though, we noticed that we were missing one key thing.

0 comments

What can we learn from bad marketing copy?

Every now and again, an ad or marketing campaign comes along that’s so misguided, it’s baffling to think how it ever made it to fruition.

A bad idea or poorly executed theme is one thing, but when it involves copy that’s clearly been painstakingly created, reviewed, and approved – it’s all the more disconcerting.

1 comment

Six tips for influencer marketing success

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.

But despite the spend, many brands aren't realizing influencer marketing's full potential. 

2 comments

Instagram's IGTV shows potential but is not yet a free lunch for brands

Last month, Instagram launched IGTV, a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.

Before IGTV, videos on Instagram were limited to one minute in length. With IGTV, Instagram users can now create their own channels on which they publish videos of up to 60 minutes. In the future, Instagram plans to allow users to publish videos of unlimited length.

1 comment
lola gamester

A day in the life of... head of production at a creative agency & studio

Blacklist Creative is a creative agency and production studio. We spoke to Head of Production and co-owner Lola Gamester to find out more about her role.

As always, allow us to point you to Econsultancy Jobs if you're looking for a new role.

0 comments
typewriter

How can financial brands improve clarity of copywriting?

Copywriting within the financial sector is notoriously difficult to get right. 

According to a recent study by Edelman, even the top ranked websites are failing to reach expected standards of readability. This means many websites are made up of convoluted sentences in the passive voice and overly complex language.

0 comments

Five benefits of using gamification in email marketing (with examples)

When it comes to engaging email subscribers, marketers often focus on strategies such as personalisation, segmentation, and optimisation of subject lines. 

Gamification is another, perhaps lesser-used tactic, however it can also be a highly effective way to grab and hold attention with email. 

0 comments
eddie tomalin

A day in the life of... VP Marketing at a video tech company

We're visiting Wirewax today, an interactive video platform (which enables shoppable video, amongst other things), to find out what their VP Marketing does with his time.

Enjoy!

0 comments
email

B2B email creative doesn't have to be all bells and whistles

The worlds of B2B and B2C marketing are more alike than they have ever been, from freemium model software such as Dropbox and Slack, to lookalike marketing or retargeting.

Sadly that means some B2B email marketers attempt clever, quirky or fun copy (like that more suited to smoothie packaging) and often fail to get their complex message across. One recent example I saw springs to mind – design studio Nucco Brain's GDPR repermissioning email (shown below and taken from our repermissioning roundup), which flogs an analogy to death.

0 comments