Posts in Content

Are inbound links the best way to measure a blog’s influence?

An article in the FT this week attempted to cast some light on the most influential blogs in the UK and Europe, though the methodology used to calculate the blog rankings leaves a little to be desired.

The piece was based on a study conducted by blog search engine Technorati and Edelman, the PR firm, but instead of using traditional metrics such as reach and audience share, it used the number of inbound links to determine a blog’s ‘influence’.

So what’s wrong with that?

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Witty vs descriptive headlines - what works best?

The Google Pony Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a pony’.

As an expert in SEO you’d think Danny’s beef would be linked to a lack of keywords in titles, but this isn’t in fact the problem...

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Chinese bloggers reach 17 million mark

The number of bloggers in China has now topped the 17 million mark, and 34 million have signed up for blog accounts, according to a recent survey.

The research, by the China Internet Network Information Centre, also revealed that 75 million people read blogs on a regular basis in China, more than half of the 123 million internet users in the country.

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User generated content becomes a hit in UK

The popularity of sites featuring user-generated content (UGC) has increased dramatically in the UK over the last year, according to research by comScore.

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Rand's top tips on how to increase blog traffic

Rand at SEOmoz has published another fine article, this time on how to attract more traffic to your blog.

The article contains 21 tips, including ‘Choose the right blog software’, ‘Tag your content’, ‘Only one post in 20 can be linkbait’ and ‘Use a human voice’. Rand’s post is linkbait of the very best variety, since it is original, valuable content, so I’m linking to it.

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Jakob loves easy search words, but ignores labels and tags

Jakob Nielsen has been making some noise this week, ostensibly to promote his new book, about the benefits of speaking in the language that can be easily understood by users.

In the Age of Google this 20-year old ‘speak the user’s the language’ usability maxim has a fresh impetus, since many users begin a web journey on a search engine, by typing in a search query.

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Piracy of football coverage hits Premium TV

Premium TV, the company which manages the Premiership and Football League’s online services, has been forced into a security upgrade because of “increasing piracy”.

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Brits trust old media over new

The British public still consider traditional media brands to be far more trustworthy than blogs, according to a survey commissioned by interactive marketing company Telecom Express .

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Webwag enters customisable start page tussle

Webwag, the latest creation of ex-Google France chief Franck Poisson, is set to go live at the end of this month, adding more competition to the 'customisable start page' arena.

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Myspace is ‘hotbed for spyware’

Online communities such as Myspace are becoming a major target for spyware creators, security company Webroot has warned.

The group says spyware infection rates have returned to 2004 peak levels as cyber criminals focus on new distribution channels such as social networking sites.

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Disney pulls UK mobile service for families

Disney has delayed the launch of a ‘family-friendly’ mobile service in the UK, according to The Sunday Telegraph .

The media giant announced in April that it would launch a mobile virtual network operator (MVNO) using capacity on O2’s network, similar to its existing service in the US.

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Web 2.0 to have high impact, says Gartner

Analyst group Gartner has included mashups, Ajax and other elements of Web 2.0 in a report that predicts which key technologies are likely to impact on businesses over the next decade.

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