Posts in Content

London business blogging event – last call

So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.

There are about 10 places left, so consider this a last call.

1 comment

Apple's iPod is five years old today

It is five years to the day that Apple launched the almighty iPod. The device has undoubtedly transformed the way many of us buy and listen to music. In the last five years, 68 million iPods have been sold, and the company holds a staggering 75% share of the market.

Alongside the iPod's success, its companion service iTunes now holds 88% of the legal music download market and is now more than breaking even, according to Apple CFO Peter Oppenheimer.

0 comments

Google launches new AdWords testing tool

Google AdWords has released a new website optimiser tool for advertisers to test their landing pages, allowing them to choose the best options for their advertising campaigns.

Google announced the new service at the Emetrics Summit in Washington DC yesterday, and it will initially be available for testing to a limited number of advertisers.

5 comments

Websnapr vs WebThumb - thumbnail generators for webpages

Websnapr has been getting a lot of good coverage over the past couple of days on delicious and Digg, but it isn’t the only thumbnail generator in town.

0 comments

FeedRaider – creating personalised pages with RSS

Steve Rubel pointed out the joys of FeedRaider a couple of days ago, and it is well worth taking a look.

Ideal for those new to RSS, Feedraider allows you to create bespoke pages by adding RSS feeds and works a little like popurls, only you define where the content comes from.

Feedraider rocks...

If you want to set up a web-based RSS aggregator then it really couldn’t be simpler. It is also perfect for sharing news sources with friends and colleagues.

3 comments

Top UK blogs, ranked by unique users and impressions

Last Friday I wrote a post called “Are inbound links the best way to measure a blog’s influence?”, where I challenged a study published by Edelman and Technorati.

That study ranked the top blogs in the UK by influence, but rankings were determined solely by links from other blogs. My big issue is that the quantity of links doesn’t tell you very much, not when many blogs listed in Technorati are spam blogs. 

In any case, I don’t believe that PR professionals or media planners would subscribe to this link-based methodology to measure influence (or very much else for that matter).

So I promised a closer look at the top blogs in the UK, ranked by a more suitable metrics: unique users and page impressions.

After the jump, the results...

2 comments

The revenue model of user generated content?

Let’s face it shall we - no one creates something and then gives it away for free, expecting no return...

I mean, as much as we’d like to do stuff and give it away for free, in the interests of making the world a better place, the unfortunate reality is that we all have to earn our crust somehow, and if we throw our eggs into the user generated content basket, then you have to ask what the hell your revenue model is going to be?

4 comments

Online charities and Web 2.0 - interview with Dean Russell

In summer 2006 E-consultancy published a report called Online Charity Benchmarks, which was compiled by iConcertina, a London-based new media agency with a focus on the charity sector.

We talked to iConcertina's Dean Russell to further investigate the study and the drivers behind it...

1 comment

Do eRetailers need to use discounts in their email marketing?

I’m in the process of moving house at the moment. In my infinite wisdom, after spending my life’s savings on the bricks and mortar, it is the turn of my own wallet to finance a range of home improvements. 

To help in this arduous task, I’ve signed up for a number of relevant newsletters including B&Q, Screwfix Direct, Comet and more. 

Strikingly, the majority of the email promotion focuses on discounts and offering deals... 

0 comments

Are inbound links the best way to measure a blog’s influence?

An article in the FT this week attempted to cast some light on the most influential blogs in the UK and Europe, though the methodology used to calculate the blog rankings leaves a little to be desired.

The piece was based on a study conducted by blog search engine Technorati and Edelman, the PR firm, but instead of using traditional metrics such as reach and audience share, it used the number of inbound links to determine a blog’s ‘influence’.

So what’s wrong with that?

4 comments

Witty vs descriptive headlines - what works best?

The Google Pony Danny Sullivan has fired off a few rounds at the authors over at Google Blog, who habitually use non-descriptive headlines such as ‘Greetings, Earthlings!’ and, our favourite: ‘Yes, you can have a pony’.

As an expert in SEO you’d think Danny’s beef would be linked to a lack of keywords in titles, but this isn’t in fact the problem...

5 comments

Chinese bloggers reach 17 million mark

The number of bloggers in China has now topped the 17 million mark, and 34 million have signed up for blog accounts, according to a recent survey.

The research, by the China Internet Network Information Centre, also revealed that 75 million people read blogs on a regular basis in China, more than half of the 123 million internet users in the country.

0 comments