Posts in Content

Veoh launches web TV player

Veoh, the online video site, has launched a downloadable player for users to access its content, making the viewing experience as near to TV as possible.



My 7 deadly sins of writing for social media – am I right?

I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...


Telegraph launches RSS reader

The Telegraph has added a new feature to its MyTelegraph section - an RSS reader that gives the paper's online readers a chance to read other news sources without having to leave the site.



Google confirms FeedBurner buy

Google has continued its recent spending splurge with the purchase of FeedBurner, the Chicago-based distributor of news feeds to web browsers.

Thought to be in the region of $100m (£50m), the deal offers the web giant a chance to extend its huge online ad network into the realm of RSS and off-site consumption of content.


EMI to show music videos on YouTube

EMI has concluded a content deal with YouTube to show its vast catalogue of music videos and performances on the video site.

EMI, the third largest record label, follows the other three big guns, Sony, BMG and Universal in allowing YouTube to show their artists' videos.


Which are your best keywords? (you’ll never guess)

People who write regularly for online publications generally enjoy the process of writing and many don't want to get sidetracked into the technical area of doing keyword research.

Yet when one keyword can bring ten times as much traffic as another, we need to be very careful in our choice of words and use the best keywords wherever possible.


The Guardian redesigns its home page

The Guardian has today unveiled a new look for its homepage, with a more image-heavy approach than the previous version...

New Guardian front page

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Google points to over cloaking

Volkswagen's US marketing web team has made changes to the way its pages are constructed following an intervention from Google. had been featured by Google's Enterprise blog last week for making search front and centre of a new design.


Yahoo! intros content separation tag

Yahoo! has introduced a new tag that lets site owners make their core content more visible in search results.

The robots-nocontent tag allows webmasters to define areas of a page that are merely navigational elements or other secondary constructs that should be ignored by search spiders.


O'Reilly reverses call for blog code of conduct

Praise be! Tim O’Reilly, aka the man who coined the term ‘Web 2.0’, appears to have decided to drop plans for a blogger code of conduct that he proposed as recently as last week.

Speaking to Wired, he says: “I've come to think the call for a code of conduct was a bit misguided.”

Damn straight.


BBC to put its entire archive online

The BBC is planning to make its entire archive available to watch, listen to and download online, in a scheme expected to be announced by the corporation later this week.

The proposals will give licence fee payers access to over 1m hours of archive footage.

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Businesses concerned over Web 2.0

Two bits of research have highlighted caution among businesses towards so-called Web 2.0 applications like blogs and wikis, as well as fears that confidential information could be leaked by employees on social media sites.