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Facebook made headlines last week when The Wall Street Journal reported that it had "vastly overestimated average viewing time for video ads on its platform for two years."
It was a rare embarrassment for a company that has built one of the most powerful ad businesses in the world.
Snapchat is getting into the hardware game.
On Friday, the company unveiled Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, or Snaps, of up to 10 seconds.
According to Google, there are more people are searching for ‘ASMR’ on YouTube than ‘candy’ or ‘chocolate’.
Why? And why is KFC involved?
Last month, Specsavers successfully trademarked the word ‘should’ve’ - a key part of its infamous catchphrase “should’ve gone to Specsavers”.
Though rivals still have a few weeks left to make an objection, if the ruling passes, all other companies will be prevented from using the word for marketing purposes in future.
At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".
When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.
But where is instant messaging heading and what does this mean for marketers?
Facebook generated more than $17bn in revenue in 2015, primarily from its ad products.
Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on the world's largest social network.
The effort needed to create marketing automation rules are causing B2B organisations to lose time, money and new business.
It's time to use predictive machine learning instead.
In a digital world, the print ad is often dismissed as an old-fashioned medium.
However, according to new research it is more powerful than today’s marketers might think.
GE obviously has some money behind it, but its marketing is not just about big above-the-line campaigns.
The brand has jumped on new platforms relatively early, and uses video and educational content to great effect.
Here are 10 examples of great GE marketing creative.
A Reevoo study found that 70% of consumers place peer recommendations over professionally written content.
So it's no surprise that user-generated content is an increasingly common sight, from rich product pages in ecommerce to sourcing ideas for product development.
The stats this week are devastating (in a good way).
Tons of goodness about ecommerce KPIs, 'marketing moments', financial services, good old TV, and more.