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Posts in Content

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Five keys to managing your online reputation in Google search

Managing your online reputation in search is not something you can leave to chance. What are the key things you should consider?

UC Davis (part of the University of California) is an example of what happens when things go wrong: the school was reportedly forced to spend $175,000 to help clean up negative references about it that appeared online after an incident when student protesters were sprayed with pepper spray by campus police.

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What do Facebook's new VR and AR platforms mean for marketers?

At Facebook's F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir.

Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners.

In this article, I'm going to look at some of the key functionality and what it could mean for marketers.

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Jumping on the bandwagon: How brands capitalised on Coachella

While good old Glastonbury is still more about bands than brands, other festivals are increasingly becoming overshadowed by commercial involvement. 

Case in point: Coachella.

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Three reasons why brands should improve their cross-channel marketing

It is always a challenge for brand marketers to optimize campaigns, even in a single channel.

Coordinating campaigns across many channels is even harder, though, according to a recent Econsultancy research report, produced in association with IBM Marketing Cloud.

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As Facebook cracks down on a major spam operation, USA Today loses millions of Likes

While the number of fake accounts on Facebook's billion-plus member social network might be a rounding error in the overall scheme of things, the world's social networking giant isn't ignoring the problem.

Facebook acknowledges that fake accounts are "closely related to the creation and spread of spam," and last week it detailed how it's has been cracking down on abuse, including bots used to create fake accounts and paid likes.

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Three ways language can affect conversion rates on travel sites

From cheap flights to positive reviews - there are a number of obvious factors that can influence whether or not someone books a trip online.

One thing that might not spring to mind is the language used by the travel brand in question.

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changing workforce

The future of content is marketplaces, not AI

Content generation is increasingly being undertaken using management platforms and dispersed teams of freelancers, rather than traditional fixed role, in-house teams.

This trend is evident in a burgeoning gig economy and a rise in technology companies providing HR and content platforms. Over and above AI, these content marketplaces represent the future of content creation.

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10 cracking digital marketing stats from this week

It’s the Easter weekend, which might mean you’re knee-deep in chocolate eggs, hot cross buns and beer by now. But hold up – why not take a break from all that lovely stuff and get stuck into some even lovelier stats?

This week’s roundup includes news about digital ad spend, brand communications and personalisation. You can head on over to the Internet Statistics Compendium for lots more too.

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Why Instagram is the ideal platform for fitness brands

The new year might see a surge in gym memberships, but spring time is when things start to get serious.

Thanks to social media, there’s a constant stream of motivation to draw on, with a plethora of fitness and sports brands capitalising on our ongoing quests for self-improvement.

While other industries might concentrate on a multi-platform approach, also using the likes of Facebook and YouTube to reach an audience, fitness brands seem to typically concentrate on Instagram to drive social strategy.

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Crocs aims to turn around fortunes with celebrity-driven campaign: Will it work?

Never has a brand of shoes been the source of such derision as Crocs. 

You know the ones. The rubbery, foam-like clogs with holes in them – usually worn by people who work on their feet all day long or laugh in the face of what’s ‘cool’. 

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Four examples of brands using educational content marketing

Education can be a powerful marketing tool for brands. Knowledge is power, after all.

Interestingly, research has shown two thirds of consumers prefer content marketing that educates and informs them about a subject or product, meaning it could be even more effective than pure entertainment.

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SME case study: How an auction house added Facebook Live to its digital strategy

A regional auction house might not sound like the most obvious example of digital transformation. However, Simon Charles Auctioneers has demonstrated how being digital-first can generate big results - even for the smallest of companies.

In the past year, the auction house has transferred its offline marketing activity online, using a combination of video content, social media and email marketing to target consumers. 

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