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This week's digital news pales into insignificance against the backdrop of today's inauguration.
However, we've still rounded up the best bites, including a Zuckerberg 'burn', Twitter's ecommerce functionality and that schoolboy dream, the flying car.
Storytelling is a popular marketing buzzword, and there are numerous examples demonstrating how brands that engage in storytelling derive value from the exercise.
Much of the discussion around the topic focuses on how brands tell stories at a strategic level, but according to a study conducted by Hill Holiday research division Origin, companies can profit from applying storytelling at a much more practical level too.
As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns.
The process isn’t always easy, of course.
If you work in social media, explaining your job can be a frustrating experience - especially to family members who probably assume that you just use Facebook all day.
For Community Managers, in particular, there tends to be a lot of confusion over exactly what the role entails.
There's no harm in pointing out some of our best articles from months and years gone by, especially when they include evergreen advice for content creators.
Leaving aside the ambiguity of the term 'content creator', here are some great tips for marketers working with copy, imagery and video.
I recently wrote about how Iceland is turning its back on celebrity marketing in favour of micro-influencers.
However, with shares in Weight Watchers growing 20% after Oprah revealed the results of her new diet, it appears high-profile personalities might still hold the power.
With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling instant customer service and highly targeted marketing.
They say that most people eat with their eyes, which is why food brands tend to rely on high quality imagery and design to sell their products.
While they are tricky to get right, words can be just as important, with the most successful examples triggering both an emotional response and a physical craving.
For content ideas and inspiration, most content creators depend on a number of techniques.
They might develop buyer personas, talk with the sales team (to get first-hand insights about customer challenges), conduct customer research (which can get expensive) and regularly brainstorm new topics. Plus they rely on a very highly developed ‘gut feel’ that tells them when a topic or idea will work.
Premier League football clubs tend to have dreadful websites.
Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.
If there’s one person who can sell frozen pizza, you’d think it’d be Peter Andre.
However, you might have noticed that Iceland, the UK’s frozen supermarket chain, has stopped airing TV adverts featuring the overly-enthusiastic Aussie.
Congratulations are in order. You have survived the first week of January (hopefully without too much complaint or injections of coffee).
What better way to reward you than with a jam-packed roundup of digital marketing stats?