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Posts in Content

Digital magazines to boost circulation figures

Times are tough for magazine publishers. From dramatic declines in subscribers to dramatic declines in ad pages, it seems that publishers just can't get a break. Until now.

On Tuesday, the Audit Bureau of Circulations (ABC) announced that it's changing the requirements for qualifying U.S. and Canadian consumer magazine circulation figures.

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Seven ways to be a blog content king

I’m sure you’ve already read a lot of articles advising you about the power of blogs. They provide fresh, content that search engines love, that you can farm out through social channels and use to engage and amuse your audience, share links, grow your network… the list goes on.

The problem is, you really aren’t sure how to go about it. First and foremost, running a successful blog requires a lot of hard work on your part, and maybe you just don’t feel you have enough interesting content to fill page after page.

The biggest mistake made is often the assumption that a blog is simply another promotional channel for your business.

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Annabelle Knight - Lovehoney

Why is this so hard? Google, Facebook and adult retailing

My day-to-day marketing activities are somewhat different from yours. Instead of optimising campaigns and formulating strategy, with every day comes a new onslaught of ad disapproval, a rumour of a change in policy, a decline from an ad network or long email conversation with a boilerplate-spouting representative.

In this article I'll give you an insight into the surprisingly not-salacious world of Adult Retailing in relation to the internet's biggest players: Google and Facebook.

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Google's Farmer update and the squeezed middle

Google's Farmer update has made it harder to build search and social profiles with mediocre or derivative content.

And that's likely to hit medium-sized firms harder than anyone...

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New York Times paywall

NY Times pay wall: the good, the bad, the ugly

One of the most storied news dailies, The New York Times, has been talking about a pay wall for well over a year. Like most newspapers, times are tough, and to survive and thrive, new sources of revenue must be found. For obvious reasons, subscriptions are one of the most appealing potential revenue sources.

Yesterday, The New York Times finally pulled the trigger and announced that it will be launching a paid subscription model later this month.

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Mandatory licensing for ad professionals: worst idea ever?

Have you been asked by a local business to develop an ad strategy, manage a company's paid search campaign or create promotional flyers for a nightclub?

If some in the ad industry have their way, you'd need a license to do all of those things.

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Ignore SEO, just produce good content

Producing content just to satisfy SEO targets and pressures is dangerous because that’s when you get into the realms of publishing content for content’s sake and clearly, Google doesn’t like that given its recent Farmer Update.

More importantly, your website users don’t like that. While SEO clearly has its place, it shouldn't get in the way of producing great content... 

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Google reconsiders keyword domains

2011 has been a busy year for Google. Faced with increasing criticism about the quality of its search results and the tactics publishers use in attempts to influence them, the world's most prominent and widely-used search engine has taken aggressive steps to crack down on paid links and content farms.

But Google's tweaks may go well beyond moves to reign in black and gray hat SEO tactics. In fact, it may be looking at core components of its algorithm altogether.

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Apple introduces iAds to the iPad

When Apple launched iAds, Steve Jobs said that the foray into advertising was about more than just exploiting an obvious opportunity. "We want to change the quality of the advertising," he said.

But while Apple's successes are generally pretty clear-cut, the verdict is still out on iAd. Some of the advertisers buying in early didn't like Apple's micromanagement of creative, there were delays and high minimums, and the return is still subject to debate.

More recently, questions were raised over Apple's ability to move iAd inventory, as some developers have reported low fill rates.

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Web copy and the SRRC formula

People like to talk about whether a site is good or bad. I prefer to consider whether it works or not.  Some amazing looking sites fail to deliver; others that are pig-ugly perform magnificently.

Of course I am biased, but I firmly believe ‘sites that work have words that work’.

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What Apple's iPad 2 sales mean for tablets

ipad2

Turning lead into gold may be little more than a dream, but Apple seems to have mastered the alchemy of turning an iPad containing components reportedly worth a little more than $300 into gold.

With the release of the iPad 2, consumers lined up outside of Apple Stores waiting to get their hands on the company's newest tablet.

Not surprisingly given the lines, analysts see strong sales. Some are estimating that the company sold more than 1m iPad 2s in its debut weekend.

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How to extract meaning from retweets

Everybody loves to be retweeted, unless they’ve completely messed up, but it’s worth noting that retweets aren’t created equally.

Speaking from the perspective of a publisher, we love it when our links are shared. But what I really look for is the buzz surrounding an article, rather than the sheer volume of retweets a post generates.

The background chatter is more important to me than counting up the retweets. The problem is, some retweets contain little or no additional information from the retweeter.

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