Posts in Content

15 awesome mobile website performance optimization slideshows

If you're hoping to cash in on the tablet and smartphone revolution, there's good news and bad news. The good news: internet usage on tablet and smartphone devices continues to surge, creating significant new opportunities in the process. The bad news: expectations are high.

Whether you have a dedicated mobile site or have invested in a responsive design, consumers expect your website to load within seconds on their tablets and smartphones. If it doesn't, you just might have to kiss a sale goodbye.

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Use of Instagram growing among top brands: report

Brands continue to invest heavily in their presences on social media stalwarts like Facebook and Twitter and when it comes to newcomers, Pinterest seems to be creating the most buzz.

But the company that Facebook agreed to purchase for $1bn, Instagram, is quietly seeing adoption from a growing number of brands.

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Tablet, mobile users expect pages to load within seconds: report

Building a performant website that delivers a quality experience to the rapidly growing number of consumers surfing the web on mobile and tablet devices may often be a challenging task, but that doesn't mean that users are willing to cut companies any slack.

In fact, tablet users expect websites to load in under three seconds, and smartphone users only slightly more patient with a four second expectation.

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Facebook and gambling: what it means for brands

Despite its rocky debut as a public company, Facebook is focused on a long-term strategy. Or at least that's what the company's top executives say.

But actions speak louder than words, and it's increasingly clear that the world's largest social network is pushing to increase revenue meaningfully as quickly as possible.

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Television networks adopt Rovio's Angry Birds merchandising strategy

https://assets.econsultancy.com/images/resized/0002/1982/angry_plushies-blog-thumb.jpgIn today's multi-channel, multi-platform world, it's increasingly difficult for television networks to lure viewers to their shows. To succeed and build an audience, on-network promotions just won't cut it.

So a growing number of networks are turning to a strategy that has done quite well for a very different type of media company, Rovio, the maker of the hit gaming franchise Angry Birds.

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20 things that could be slowing your website down

Your website could be a visually-stunning conversion machine, but its appearance and functionality won't matter much if it takes too long to load. That's because web users are increasingly impatient and their impatience is likely to continue to grow as tablet and mobile web usage skyrockets.

Unfortunately, the list of things that can cause users to flee a website is long, and in many instances, any one of them can be enough to turn a new customer into a lost opportunity.

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Responsive design: five key considerations

The saying 'one size doesn't fit all' may be true in many cases, but with the use of -- and interest in -- responsive design skyrocketing, more and more companies are asking whether that's necessarily true when it comes to web design.

The idea of having a single website, with a single codebase, that can serve web, mobile and tablet clients is a powerful one. But just how realistic is it?

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Targeting Facebook Posts: The Good, Bad, and Intrusive

Although the news is only a few days old at this point, mentions of Facebook’s Enhanced Post Targeting, outlined in yesterday's Econsultancy post, and briefly below, is a feature that has been on my wishlist (yes, I have a running Facebook Innovation Wishlist!) for quite some time - and I am glad to see it taking shape. 

The Enhanced Targeting feature hasn't been rolled out, and still is not 100% announced yet, however, it looks promising that the feature will come to fruition and will be available to Page Admins. We have the ability to target self-serve ad units the same way - so the tools and data sets are there to make this happen.

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NBC faces social media criticism for Olympics tape delay, but is it working?

If you're an avid user of popular social media sites, there's a decent chance you've been exposed to the significant criticism that's been leveled at NBC over its tape-delayed coverage of the Olympics.

While the media giant is live streaming events online, NBC's rationale for airing the biggest events on a broadcast tape delay is simple: it can earn far more advertising dollars by capturing prime time eyeballs. That's important given that NBC isn't guaranteed to make a profit from the Olympics given the costs associated with airing them.

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FTC seeks to expand restrictions on data collection from children

For more than a decade, companies in the United States operating websites that collect data from children have been required to comply with the Children's Online Privacy Protection Act (COPPA).

At the time COPPA was implemented, the internet ecosystem was far less mature, and the law didn't cover all of the parties that today frequently collect data from children. So yesterday, the FTC published a proposal (PDF) with the intent of modifying COPPA to ensure that parties not currently governed by COPPA's rules are covered.

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Facebook's new enhanced post targeting: what brands need to know

If Facebook is going to keep brand marketers on its side, there's little argument that it's going to have to give them a greater level of insight into their Facebook audiences and campaigns. And when it comes to engaging with all those people who 'like' a particular brand, Facebook is going to have to give marketers a greater level of control.

It appears to be doing just that with new enhanced post targeting functionality that is being rolled out to Facebook Page admins.

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Five ways marketers can deal with social media fatigue

Prior to Facebook's IPO, a survey asked Americans what they thought of the world's largest social network. The results: more than half believe it's little more than a passing fad.

Right or wrong, talk of social media fatigue is on the rise and that has marketers, many of which have been investing substantial sums into social initiatives, on alert.

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