Posts in Content

Huh? Autodesk buys mobile video startup Socialcam for $60m

Investors are pouring big bucks into startups, and when it comes to their mobile investments, photos and videos are where it's at. And for an obvious reason: following Facebook's still-pending purchase of Instagram for $1bn, investors are hoping they can fund the next big acquisition target.

But predicting who will be acquired, and by whom, can be a tricky exercise. Case in point: today, Autodesk announced that it is acquiring mobile video startup Socialcam for $60m.

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Sky finally launches its internet TV service, NOW TV

In January, Sky announced that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis.

Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.

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Lego: great online strategy, but what about social?

There is much to admire about the way Lego uses digital marketing, with lots of great shareable content, a shiny new e-commerce site and some excellent mobile apps. 

However, despite the many mentions of Lego on social media and the general affection for the brand, it doesn't seem to interact with its audience as much as some other firms.

I've been looking at some of the things Lego does well online, as well as asking whether its social strategy could be improved...

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Five lessons learned from Digg's rise and fall

Social news site Digg was once one of the most popular services on the internet. An early social media darling, Digg and its founder, Kevin Rose, were the subject of numerous high-profile articles, including an embarrassing (and not-entirely-accurate) BusinessWeek cover piece with the headline How This Kid Made $60 Million In 18 Months.

It wasn't just the media lavishing attention on Digg: investors poured big money -- some $45m in total -- into the company. 

But what goes up often comes down and as it turned out for Digg, the company's future was not going to be nearly as bright as its early years. Yesterday, the company's assets, including the code for the Digg site itself and its domain, were sold to New York-based development firm Betaworks for a reported $500,000.

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Amazon courts game developers with GameCircle

Amazon's first Kindle devices may have been ereaders, but with the Kindle Fire, Amazon is neck deep in the tablet world.

Previous research has found that tablets are popular gaming devices, so it's no surprise that Amazon is interested in making sure its app store is filled with compelling games.

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Facebook's portal problem

Apparently the next CEO of Yahoo will not be current Hulu CEO Jason Kilar. He reportedly isn't interested in the job, and one of the reasons may be that he has a new friend in Facebook.

According to the New York Post, Facebook CEO Mark Zuckerberg is considering Kilar for a senior role at the world's largest social network. His job: get Big Media to 'like' Facebook.

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The ‘Buzzfeed Model' and Photo-Driven Marketing Strategies

What do Facebook, Buzzfeed, and Pinterest have in common besides keeping us from getting actual work done?

Each of them is powered by pictures. That’s right: jpegs, pngs, graphics, photographs. Facebook’s April acquisition of Instagram and more recent launch of its camera app announced to the world what it’s known for a while.

That the best way to keep users engaged is to give them lots and lots of images to view, post, and share. This will be among Facebook’s greatest successes.

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Oracle continues social shopping spree with Involver acquisition

Many businesses may have little idea what their social media marketing and ad campaigns are producing in the way of ROI, but by and large companies continue to up their investments in social.

That has created a booming business for firms that popped up to help companies manage and track their social campaigns. A booming business that caught the attention of some of the biggest names in tech.

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Example of Focus on Experience not Features

Six tips for becoming a marketing-oriented technology company: part two

The question of how to define marketing, especially in a technology organisation, as opposed to sales, remains one of my favorite questions.

The best answer I’ve heard was from a former SVP Marketing as SPSS, “As a company goes in to battle, marketing is like the bombers whereas sales are the infantry. Marketing bombs ahead and provides the air support to sales”.

I love this analogy and to take it a step further I believe the sooner you expect an activity to pay back the less likely it is to be true marketing as opposed to selling. 

Being at the heart of two tech organisations I can now share six tips from my experience on how to become a marketing oriented technology company.  

I hope you've put the tips from part one into practice; this is part two with my three final tips.

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The 11 Cs of e-commerce internationalisation

Taken from our Internationalisation of E-commerce Best Practice Guide, this extract provides a framework to enable you to quickly review the opportunities and challenges presented by a specific market and help you make an initial judgement of what markets to enter.

Here are the 11 Cs of e-commerce internationalisation...

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Amazon planning to roll out its own Android smartphone: report

When Amazon entered the tablet space, there were more than a few skeptics. But launching the Kindle Fire made sense: Amazon is one of the world's most efficient retailers, is flush with cash, has significant technical chops and brings a content ecosystem that few other companies can rival.

With all that, it's no surprise that Amazon has found some success with the Kindle Fire, which is now the most popular Android-based tablet in the world.

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Yahoo's next CEO will be content, ad-focused

Losing its formerly new CEO, Scott Thompson, in an embarrassing resume scandal has been one in a series of blows to the once-great internet Yahoo.

With Thompson out, Yahoo appointed Ross Levinsohn as interim CEO and began the process of conducting a this-time-more-thorough CEO search.

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