Posts in Content

Donuts raises $100m for 300+ new gTLDs

Google may have produced a few chuckles with its application to run a .lol gTLD, but some companies believe there's serious cash to be made in the so-called .brand domains that ICANN is going to be approving.

One such company, Donuts, is so confident that the new gTLDs are going to be a hit that it's reportedly raised a $100m Series A round of funding to operate a portfolio of them.

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Salesforce buddies up with Buddy Media for $745m

Over the past several years, many of the world's largest brands have increasingly looked to establish better relationships with consumers by investing heavily in social media.

Now, some of the biggest names in software are investing heavily in startups built to help brands manage their social media initiatives.

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How has the Queen used technology over the last 60 years?

Not content with merely heading up the Commonwealth, The Queen apparently maintains active accounts on Twitter, Facebook and Flickr.

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Why you should be using rel=author

Google launched its authorship program last year, which allows authors to get more enhanced listings in the search results by using the rel=author markup. 

This is something we have done for many of the staff and guest writers on this blog, and it's (generally) easy to set up. 

Here are five reasons why you should try this on your site... 

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Search engines driving less traffic to Facebook Pages: report

Some advertisers may be questioning their investments in paid Facebook ads, but even the brands most unhappy with Facebook's paid advertising offerings are, by and large, continuing to spend big bucks on their Facebook Pages.


Those Facebook Pages may not technically be owned media, but Facebook Pages are free, and brands have more control over them than anything else on Facebook, so they're often treated like owned media.

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Google launches Google+ Local with Zagat content, makes Zagat.com free

Last September, Google acquired Zagat, a company that built a world-famous brand around printed restaurant guides.

Thanks to the internet and the rise of user-generated reviews sites like Yelp, Zagat like so many other print publishers had seen a stunning reversal of fortunes before Google swooped in to buy it.
Thanks t

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Mobile is the future, just don’t forget the consumer

Mobile commerce is set to revolutionise the way that consumers engage with brands, but marketers don’t seem to be putting it to good use yet. 

According to KPMG, mobile payments are set to reach £591bn by 2015 while Gartner predicts that 190m people will use their mobile to make payments in the next 24 months.

The potential for marketers is obvious, however in order to take advantage of this growing market they must first understand the full scope of what mobile payments entail.

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Mapping world social media trends

Facebook's growth is increasingly fuelled by users in emerging markets, including Latin America and the Middle East. But it still faces local competition in many countries.

It’s been a tough week for Facebook, with share prices falling sharply after its widely hyped IPO. But that doesn’t change the fact that the social networking giant now reaches roughly one in eight of the world’s population.

And it’s still growing fast internationally, especially in developing countries in Africa and Latin America.

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Five ways to market your brand abroad

William Hague’s recent call to British business leaders to ‘stop complaining’, ‘work harder’, and ‘get on a plane’ to find growth opportunities has angered some business leaders.

But an increasing number of UK retailers are discovering new markets abroad without getting on a plane. E-commerce, adapted websites and well-executed international internet marketing programmes are seeing UK business selling to Europe and beyond while keeping the business firmly rooted in home soil.

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The great newspaper paywall debate continues

For many newspapers, the decision to erect a paywall has been a decision of last resort.

And for a seemingly good reason: despite the obvious need to generate the type of revenue that advertising often can't provide alone, asking the consumers of your content to pay for the privilege can be a difficult undertaking.

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Does your content strategy make your site ‘house’ or ‘home’?

Most digital marketers have a content strategy they would confidently defend and rightly so. Content strategies ensure there’s always something new and useful on your site for visitors and define how that content will be promoted.

The main problem with this is that something that probably started off with all the best intentions can quickly become lip service and a chore.

Keeping it fresh and relevant is a challenge.

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Google launches in-app subscriptions on Google Play

For developers building mobile and tablet apps, in-app billing is an indispensable monetization tool.

After all, it's often easier and more profitable to give an app away for free and then charge for extra features. This is particularly true for gaming apps.

But there's another monetization tool that many developers, particularly those building content-rich apps, have been eying: in-app subscriptions.

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