Posts in Content

Who funded Amanda Palmer? What one million in fan funding means to marketers

A few weeks ago there was a huge buzz about my neighbor and social media hero, Amanda Palmer, raising over a million dollars from fans to promote her new album.

If you're a relationship marketer, can you imagine a greater accomplishment than fans who will bankroll an enterprise they believe in?

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The Future Of Digital Marketing [Infographic]

Last week we hosted our annual Future Of Digital Marketing (FODM) conference in London. 

One of the things that makes FODM unique is the focus on the practical future. Newly formed ideas and technology that you can actually put to use straight away. 

This year was no different, and while there was a certain amount of theoretical future gazing (takes a bow, haptic contact lenses!)the buzz on Twitter focussed on the practical, with a number of interesting stats and concepts grabbing the lion’s share of ReTweets 

I make a point of monitoring the tweet action at all our events as it provides great insight into the discussion points that really matter to attendees.  

This year, mobile technology, integration and personalisation were all recurring themes. Let's take a look at these in a bit more detail: 

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Draw Something draws television interest, CBS pilot

Many have criticized Zynga's $200m acquisition of OMGPOP, the company behind the hit mobile game Draw Something.

According to critics of the deal, Zynga overpaid for the game just as it was hitting its peak, it will never recoup the purchase price and it could even be scantly remembered by consumers in a year's time.

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Tesco buys music service We7

Earlier this week, Sainsbury's purchased a majority stake in ebook retailer Anobii from HMV for £1 in what was the latest example of a major retailer trying to extend its footprint into the world of digital content.

Yesterday, we saw another example of this same trend as Tesco purchased UK-based music streaming service We7 for £10.8m.

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Can Google take on cable with paid YouTube subscriptions?

Google's acquisition of YouTube may prove to be one of the savviest in internet history. Although some believed it appeared rich at the time, ask any of the companies that could have purchased Facebook for $1bn-plus less than a decade ago, and they'd probably tell you that sometimes, eleven figures is cheap.

But a big part of the reason YouTube has been so successful following its acquisition by Google is that the search giant continues to invest heavily in its development. The company is working with Hollywood to produce original content, and has made great strides over the years in inking licensing pacts with content creators.

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Google+ loses two game developers

Rumors of social gaming's death may not be exaggerated.

There's been increasing discussion about the possibility social gaming has finally jumped the shark this year, and Zynga's big drop in daily active users sent investors in the social gaming giant rushing for the exits earlier this week.

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AOL investors choose to stay the course

AOL's shares may be up significantly in the past several months, but the company's future is far from certain.

Under CEO Tim Armstrong's reign, the company has invested heavily in content. Last year, it purchased The Huffington Post for $315m and the year prior, it paid eight figures for popular tech blog TechCrunch. The company's tab for its homegrown Patch reportedly stands at more than $150m, with profitability nowhere in sight.

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Yelp inks deal for Bing Local Search

When Google announced that it was acquiring Zagat, it looked problematic. After all, Zagat was a publisher struggling to stay relevant in the digital age and Google was the world's biggest search engine. The potential conflicts the deal could create were huge.

One of the companies likely to have been most concerned with the acquisition was Yelp. Along with other popular user-generated reviews sites, it has arguably played a key role in Zagat's woes. With Google behind it, would the Mountain View-based company push Zagat content at the expense of a company like Yelp, which it once reportedly looked to buy?

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ICANN reveals new gTLD applications

After lots of media attention, speculation and intrigue, ICANN today finally revealed which organizations applied for new gTLDs and which gTLDs they applied for.

All told, ICANN received 1,930 applications, well more than the 1,200-plus figure previously cited. Each applicant ponied up $185,000 per application just for the privilege of applying.

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Twitter seeks testimonials with offer for £1,000 in free ads

Twitter may have taken the development of a business model slow, but its efforts to monetize its 140m user strong audience are in full swing.

Earlier this year, it opened up its long-anticipated self-serve ad platform, and offered US businesses $100 in free advertising credits to businesses in partnership with Amex.

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Can Zynga wean itself off Facebook fast enough?

After a rocky start, Facebook's life as a publicly-traded company has settled down a bit. Despite healthy skepticism about its prospects in light of a $100bn valuation, its stock price has stabilised (for now) while industry observers and investors are taking stock of its actual -- not hypothetical -- business.

But one of Facebook's best friends, social gaming giant Zynga, hasn't been so fortunate. Today, its stock plunged to under $5, its lowest level since the company went public last year.

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Sainsbury's buys stake in ebook retailer Anobii from HMV for £1

Fueled by the availability of affordable ereader and tablet devices, the market for ebooks is taking off far faster than many predicted just years ago.

So it's no surprise that more than a few big companies have been looking to get a piece of the ebook pie.

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