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Posts in Content

Facebook launches Demo Tool for Sponsored Stories

Facebook, which is fast-headed towards a record-breaking IPO, is betting a lot on Sponsored Stories.

It's clearly counting on the paid ads, which appear in the news feed and perhaps most importantly, be displayed to mobile Facebook users, making them the company's first mobile ad unit ever.

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Rovio, Walmart team up for Angry Birds Space launch

It's going to be a big week for Rovio, which has become one of the world's most valuable gaming companies thanks to its ultra-popular Angry Birds franchise. On Thursday, the latest Angry Birds game, Angry Birds Space, will make its way to app stores around the internet.

But for players looking to maximize their Angry Birds Space experience, a trip to the local Walmart may be in order.

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New York Times cuts free articles to 10 per month

Can paid content save newspapers? For many newspapers, there is good reason to be skeptical.

But trying to get readers to pay for content is a necessary move and naturally, major dailies like The New York Times are having an easier go of it.

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What you should really do on Twitter

Business users coming to Twitter receive some advice that may not help them in the long run. Here’s an alternative view. 

I have now composed over 12,000 Tweets. Laid end to end, they’d make a decent-sized book. A really boring, intensely repetitive book about eating soup, last night’s TV and, from time to time, a little bit of copywriting.

When it comes to Tweeting, I’ve earned my stripes. 

I’m not saying I’m a ‘social media expert’. But I do find that my experience clashes with some of the received wisdom about using Twitter for business. Here are five pinches of salt to go with some of the stuff you might read online. 

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Are newspapers in the US doomed?

The past decade has been tough for newspapers, but many newspaper execs are arguably more upbeat about the future than one might expect.

There may be a need for that optimism, but it might also be completely unfounded if new figures about newspaper revenue in 2011 are any indication.

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SEOs beware: Google preps over-optimisation penalty

Can you ever have too much of a good thing? According to Google, the answer is 'yes' when it comes to SEO.

In the past couple of years, the search giant has made a concerted effort to improve the quality of its index.

The measures taken are wide-ranging, from updates targeting content farms to the more recently announced penalty for pages with too many ads.

Now Google is apparently set to take its efforts one step further by targeting pages and sites it deems have been over-optimised.

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Conde Nast serves up tablet data to advertisers

It remains to be seen whether tablets are the future of publishing or not, but one thing is undeniable - they will be an increasingly important part of the publishing landscap

So it's no surprise that major publishers like Conde Nast have been investing heavily in making sure their publications are available on devices like the iPad.

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Is SMS dead? Industry says 'no'

It's easy to forget about SMS these days. After all, the rise of the smartphone has seemingly made SMS text messaging a thing of the past for many mobile phone users.

But is that really the case? Are smartphones marginalizing SMS to the point where it might be called effectively dead?

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Encyclopaedia Britannica saying goodbye to print

For nearly 250 years, Encyclopaedia Britannica has been a household name. Once the encyclopedia of record, chances are your family had an Encyclopaedia Britannica set sitting on the bookshelf, or that you've picked up a heavy volume at school or the library.

Yesterday, however, Encyclopaedia Britannica announced that it's going all digital and will no longer be a print publisher.

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Q&A: Catherine Glover, Director of Social@Ogilvy, on knowledge management in the social age

Rapid knowledge sharing is vital for marketers producing cutting edge technical and cultural products. The social environment these goods are intended for is evolving constantly, and production methods have to evolve with it. The goal of knowledge management is to extract the best knowledge of all employees, and redistribute it throughout an organization.

Social media is terrific at this. However, all of the approaches, methods, and tools used so far have often had a limited technical shelf-life. Econsultancy spoke with Catherine Glover, the director of social@ogilvy, about the rise Truffles, a centralized in-house knowledge management system and its eventual obsolescence and replacement by team-level adaption of ad hoc solutions. 

This interview is an excerpt from Econsultancy's latest Smartpack: The Social Shift in Internal Communications.

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Is Pinterest a Copyright Time Bomb?

Is Pinterest a copyright time bomb?

MIT Tech Review hails Pinterest's terms of use as a genius-level copyright dodge. And while that may be so, its position is disingenuous to the point of irony.

The problem is that "sharing whatever you like" and copyright infringement are, well, sort of the same thing. Especially as Pinterest encourages people to use "nice big versions" of what they find, and to "share from more than one source".

On one hand Pinterest makes it easy to grab images from all over the Internet, even though the terms of use say that's something users will never do.

I've already started a pin board to track the legal issues ahead for Pinterest. But thanks to the terms, using Pinterest could end-up landing me in court for doing so. And that has a few smart users backing off from this hot new social network.

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Draw Something: one app, five weeks, 20m downloads

Developers hoping to cash in on the app gold rush today face a harsh reality. Competition is fierce, standing out can seem like an impossible task and well-heeled companies are capable of producing bigger and better apps more rapidly than ever before.

Even so, app store success stories like keep developers going.

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