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Posts in Content

Getting back to basics online

Websites should always be designed to deliver an engaging user experience. To succeed, marketers need an understanding of how online communication works and they need to be clear about how a business can serve the needs of its customers on the web.

The websites that are succeeding online are the ones that concentrate on the delivery of quality user experience, functionality and added value elements such as personalisation to really engage with visitors.

5 comments

The Wall Street Journal: WikiLeaks 2.0?

Journalism or not? Ethical or unethical? WikiLeaks, the infamous internet-based organization that releases sensitive and often-classified material that is leaked to it, is perhaps one of the most controversial organizations in the world today.

But despite the controversy surrounding WikiLeaks, it appears that at least one major newspaper is envious enough of what it's doing to start its own online service designed to allow 'whistleblowers' to share their wares.

3 comments

Tablets aren't killers: report

Thanks to Apple, we know that there's a market for tablet computing devices. But what we still don't know is how the growth of tablet devices will impact the usage of other computing devices.

Some, not surprisingly, believe that the tablet is a killer. A popular meme on this front: the iPad is killing netbooks. But is that really the case?

6 comments

Fortune bets on the web for its Fortune500+ mobile app

Mobile is here to stay, and publishers are eager to embrace it, even if figuring out how to is not an easy task.

Thus far, publishers have focused much of their effort on building native mobile apps, and it's no surprise why: mobile apps are being downloading at a frantic pace.

According to a recent report by IHS Screen Digest, the top four mobile app stores may generate close to $4bn in revenue this year, and ABI Research has forecast that by 2016, consumers will download 44bn mobile apps.

1 comment

Newspaper circulation declines, even with free copies

Newspapers need help anywhere they can get it, and the Audit Bureau of Circulations is trying to help. Recently, it updated the rules it uses to calculate newspaper circulation.

One of the changes: free copies given to local schools and newspaper employees are now counted.

That should help, right? Apparently, it's not that easy. Despite the Audit Bureau of Circulations' good intentions, newspaper circulation in the U.S. continues to decline.

4 comments

Content as an appreciating asset

Content may be king. At least that's what many companies in the business of producing content think for obvious reasons.

Take Demand Media, for instance. It's so confident that its content is an appreciating asset that will produce value over a long period of time that it amortizes the costs of producing content over five years.

9 comments

Five multichannel tips for publishers

Today, traditional publishers face numerous challenges. While some will not rise to the challenge and meet them, others may one day look back and find that today's challenges pushed them to even greater heights.

A big reason for that is a proliferation of channels that publishers can use to reach consumers in meaningful ways. To take advantage of multi-channel opportunities, however, publishers need multi-channel strategies.

0 comments

Forget the pay wall: introducing the like wall

Faced with the reality that viable businesses require revenue, more and more newspapers and magazines are erecting pay walls on their websites.

But paid content isn't a panacea, and it's far easier -- and more comfortable -- to erect a pay fence. Case in point: the New York Times, whose new pay wall features enough holes to fit a truck through.

18 comments

How to use content curation to add value to your own website

If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original.

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Using rewriteable URLs to help user experience and SEO

It doesn’t take much to send a story viral on Twitter, but a recent quirk in the URL system at The Independent saw a flurry of humorous web links scattered across the Twittersphere. 

11 comments

E-books now selling faster than dead trees: report

Stories about the decline of print publishing often focus on newspapers and magazines, but following new data released by the Association of American Publishers last week, we might soon be hearing more than more about the decline of print book publishing.

According to the Association, e-books sales recently achieved a notable milestone: they are now selling at a faster clip than hardcovers, trade paperbacks and mass market paperbacks individually.

5 comments

Why you should start to think like a media publisher

Every business is now a media business. Smart and successful ones think and behave like media publishers even though their origins are miles away from content creation.

5 comments