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Posts in Content

Is SMS dead? Industry says 'no'

It's easy to forget about SMS these days. After all, the rise of the smartphone has seemingly made SMS text messaging a thing of the past for many mobile phone users.

But is that really the case? Are smartphones marginalizing SMS to the point where it might be called effectively dead?

4 comments

Encyclopaedia Britannica saying goodbye to print

For nearly 250 years, Encyclopaedia Britannica has been a household name. Once the encyclopedia of record, chances are your family had an Encyclopaedia Britannica set sitting on the bookshelf, or that you've picked up a heavy volume at school or the library.

Yesterday, however, Encyclopaedia Britannica announced that it's going all digital and will no longer be a print publisher.

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Q&A: Catherine Glover, Director of Social@Ogilvy, on knowledge management in the social age

Rapid knowledge sharing is vital for marketers producing cutting edge technical and cultural products. The social environment these goods are intended for is evolving constantly, and production methods have to evolve with it. The goal of knowledge management is to extract the best knowledge of all employees, and redistribute it throughout an organization.

Social media is terrific at this. However, all of the approaches, methods, and tools used so far have often had a limited technical shelf-life. Econsultancy spoke with Catherine Glover, the director of social@ogilvy, about the rise Truffles, a centralized in-house knowledge management system and its eventual obsolescence and replacement by team-level adaption of ad hoc solutions. 

This interview is an excerpt from Econsultancy's latest Smartpack: The Social Shift in Internal Communications.

4 comments
Is Pinterest a Copyright Time Bomb?

Is Pinterest a copyright time bomb?

MIT Tech Review hails Pinterest's terms of use as a genius-level copyright dodge. And while that may be so, its position is disingenuous to the point of irony.

The problem is that "sharing whatever you like" and copyright infringement are, well, sort of the same thing. Especially as Pinterest encourages people to use "nice big versions" of what they find, and to "share from more than one source".

On one hand Pinterest makes it easy to grab images from all over the Internet, even though the terms of use say that's something users will never do.

I've already started a pin board to track the legal issues ahead for Pinterest. But thanks to the terms, using Pinterest could end-up landing me in court for doing so. And that has a few smart users backing off from this hot new social network.

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Draw Something: one app, five weeks, 20m downloads

Developers hoping to cash in on the app gold rush today face a harsh reality. Competition is fierce, standing out can seem like an impossible task and well-heeled companies are capable of producing bigger and better apps more rapidly than ever before.

Even so, app store success stories like keep developers going.

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Twitter acquires Posterous

Twitter has raised hundreds of millions of dollars in funding, and yesterday it apparently put some of that money to use in making what might be its most prominent, if not largest, acquisition yet.

What did Twitter buy?  Short-form blogging site Posterous. 

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B2B content marketing sweet spot

B2B content marketing: finding your sweet spot

In B2B content marketing, what you write about can be as important as what you write.

But there's a hell of a lot of so-called 'thought leadership' out there that isn't leading anyone's thought at all. That's because it isn't written from the company's true sphere of authority -- from the 'sweet spot'. 

If you're committed to content marketing (as I'm sure you are) it's incredibly important to think about your sweet spot and keep your content inside it.

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TED launches new YouTube channel as part of education drive

The non-profit organisation TED is responsible for some of the most inspiring talks relating to technology and innovation in circulation today.

Unsurprisingly, videos of these often become viral hits within relevant communities online. But many believe TED is ignoring an important audience: youngsters.

As TED curator Chris Anderson explains, "Over the past few years...we've seen these talks spread over the Web and a recurring theme from people in the community has been, 'These are great, but could you do something more for the kids?'"

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More than 2m Kindle Singles sold by Amazon: report

As ebooks become a more prominent part of the publishing market, authors, publishers and digital distributors like Amazon are increasingly experimenting with new formats.

One of those formats is the 'esingle'. As the name suggests, these are ebooks that are fairly short (usually longer than a magazine article but shorter than a full book).

Typically sold in the range of 99 cents to $2, or 70p to £2, the value proposition of esingles to the consumer is simple: quality content, no bloat.

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Visibli wants to help marketers better segment their Twitter followers

Between Facebook and Twitter, marketers have access to hundreds of millions of consumers around the world.

That, for obvious reasons, has helped make social media one of the hottest areas for marketing investment in the past several years.

But social media marketing isn't without its challenges. Audience doesn't always equate to reach, and reach doesn't always produce ROI.

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content outreach

How to create a killer authority outreach map

Google's eponymous Panda update and recent Search + Your World integration has changed the landscape as far as reward for quality content is concerned.  

Out of it is growing a new industry based around intelligent content marketing and authority outreach.

In my first post for Econsultancy I want to explore this area in more detail and give some insight into how best to approach the task of discovering, and then reaching out to, the right people to maximise return on your time invested.

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Navigating a world where everyone is a media company

Yesterday at the Brite conference, one of the breakout sessions explored how we can navigate a world where everyone is a media company.

Matthew Quint, Associate Director of Columbia Business School, brought together four very different speakers to discuss the opportunities and fears of this future of content and curation.

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