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Posts in Content

How context is driving the future of web content management: new report

Content Management Systems Buyer's Guide 2012Despite volatile economic conditions and frugal marketing budgets, web content management (WCM) has experienced significant growth in the last few months. Vendors profiled in the recent Content Management Systems Buyer’s Guide are optimistic about the global WCM market which is estimated to be worth more than $1 billion.

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Q&A: Craig Hepburn, Global Director, Digital & Social Media at Nokia, on becoming a social business

Nokia's Craig Hepburn is a Glaswegian force of nature. Upon meeting him you can understand why he's leading the charge to integrate social media into everything Nokia does.

Recently, Hepburn launched Agora, Nokia's version of Dell's social media dashboard.

But how did he get there in the first place? What steps did he have to take to get social media at the core of Nokia's working practise?

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Using mobile marketing to reach a global audience

Around 87% of the world's population now has a mobile phone, with China and India leading growth.

Mobile marketing is one of the easiest ways to tap into growing, emerging markets and reach a much larger audience.

However, global companies have been slow to catch on to this trend.

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Beats, HTC may launch streaming music service

Despite the woes of the music industry over the past decade, few things are as popular as music. Not surprisingly, that's true on the internet too.

Just how popular is music on the internet? Consider that once-dominant social network MySpace, long written off by many as effectively dead, has managed to attract 1m new users primarily with a revamped music player.

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Digital talent: the innovative & integrated marketing brain

Sometimes it’s easy to forget that we only use between 10 and 20% of our brains and, with hot debate surrounding the convergence of so many digital channels and disciplines, it’s important to make sure we know how best to use it.

While some integrated marketers simply get on with it, others argue and engage in constant conflict.

What channel to use, which is the best, where does this channel fit, how do we structure and adapt to change?

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Don Tapscott on privacy and the new web

As most of us are aware, we are in a huge age of change. The technology genie is now out of the bottle and it is changing the way the next generation is interacting and shaping our world.

Don Tapscott, author of Macrowikinomics, opened Social Media Week in New York with his thoughts on emerging trends. The biggest takeaway?  We need a new set of institutions that fit a digital age. The future as Tapscott sees it, is not to be predicted. It’s to be achieved.

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Social media engagement is 'the top priority for digital marketers'

Fourth Quarterly Digital Intelligence Briefing: Digital Trends for 2012New research about digital marketing trends published today shows that social media engagement is rated as both the top priority and most exciting opportunity for companies this year.

But while the fourth Quarterly Digital Intelligence Briefing, published by Econsultancy in association with Adobe, shows a huge appetite for social media programmes, there is a worrying lack of commitment to investment in associated analytics and measurement. 

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Does Google give too much prominence to Wikipedia?

Wikipedia is page one for 99% of Google UK searches, according to a study of 1,000 searches using randomly generated nouns. 

The research, carried out by Intelligent Positioning, raises a number of questions. 

Is Google giving too much prominence to Wikipedia, or are these rankings justified? 

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The growth of content marketing: infographic

Content marketing is on the rise and relevant and timely content needs to be an integral part of your marketing strategy.

90% of marketers are already doing this but not all have realised the extent of content marketing or how to harness it to its full potential.

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Start Me Up! A profile of Tripomatic

Launched in 2011, Tripomatic is a new website which helps users plan holidays, as well as activities and places to see wherever they go. 

I've been asking the team about Tripomatic... 

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Q&A: Malcolm Coles on the new Mirror website

The Mirror relaunched its website this week, with a cleaner design and integration of personalisation technology. 

I've been talking to Product Director at Trinity Mirror (and Econsultancy guest blogger) Malcolm Coles about the thinking behind the new site design. 

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Identify and Fix Google Panda

How to identify and fix Google Panda in 2012

Google’s Panda update was a direct attack on bad content, which comes in many different flavours, including duplicate, weak, thin and template. 

Panda acts like a domain wide penalty, so your whole site is affected and your good pages are dragged down by your bad pages.

This is a guide on how to find and fix Google's Panda algorithm update, based on our Panda fighting experience at SEOgadget in 2011.

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