Posts in Content

What's your content marketing plan of attack? [infographic]

This infographic from Quaturo looks at content marketing in Google's post-penguin/panda world, and how marketers can avoid the SEO minefield that has developed as a result of recent algorithm updates.

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Earning a place in the future of marketing

Marketing today has so many different guises that it’s impossible for professionals to live by one skill alone. 

Ten years ago there were clear divisions and defined roles and skillsets. PRs, writers, marketers, web developers and search marketers hardly spoke, let alone crossed into each other’s worlds.

The situation has changed dramatically since then and it’s time for the agency world to follow suit.

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Latin America has the most engaged social network users

According to Econsultancy’s latest Internet Statistics Compendium, Latin America’s users spend the most time on social networks with a total of 7.6 hours spent per month, ahead of Europe and North America with 7 and 6.4 hours respectively.

Despite this trend, the same report also revealed that Latin America has among the lowest social network penetration in the world with only 25% of the population using them.

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The 34 types of blog post that work wonders for Econsultancy

We’ve been blogging at Econsultancy for the past six years and it has been great for our company. I have long held the view that all businesses should have a blog.

Our blog now accounts for two thirds of site traffic and has claimed lots of valuable search placements on Google, which we’d otherwise have to buy. It also provides our social media manager with a bunch of fresh content to feed into the likes of Twitter and Facebook.

Furthermore, it has helped to grow awareness and perceptions of our brand, while establishing a warmer tone of voice than might otherwise be expected of a ‘consultancy’ (we’re actually a learning-based business, as opposed to an outright consultancy!).

When new writers start at Econsultancy I give them a handy cut out and keep list of blog post templates, which they can use for inspiration. Everybody gets writer’s block from time to time, and my checklist helps to provide a framework for the blog.

I have adapted these 34 ideas to make them less Econsultancy-centric, so that you can use them. I hope they prove helpful, whether you’re a writer, editor or content strategist.

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If everyone’s a publisher now, when will we start acting like it?

What every marketer, product manager, web owner and CEO currently craves is commercially advantageous fame, via the deployment of killer content.

If you’re getting into content production on a serious scale you need systems, hierarchy and good old-fashioned editorial quality control.

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Apple TV: rumour has it...

The rumours of an iTV or Apple TV have been persistently circulating for several years. More recently the hype built around the Apple Worldwide Developers Conference (WWDC) and failing any mention of the device by Apple CEO Tim Cook, the company's stocks fell.

While many will use this opportunity to highlight again the loss of Steve Jobs and the big shoes that Tim Cook is struggling to fill, no doubt Apple has a plan.

The brand's history is full of hype, rumour and new technology to market that has revolutionised how we listen to music, use our mobile phones and share and interact with each other. Apple TV, I’m sure, will be no different.

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This week's top six infographics

Here's a round up of some of the best infographics we've seen this week. 

Topics include the world app economy, the best time to post links on social media, the evolution of content marketing, and some shameless self-promotion.

If your eyes are straining to see the detail, you can click on some of the images for larger versions...

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Yahoo teams with Getty Images for image and video search

Is a big part of search's future based on content partnerships?

You might think so looking at the recent deals Bing has struck with Encyclopaedia Britannica and Yelp.

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Content marketing: four inspiring ideas you may have missed

We all struggle for content ideas from time to time, where a blank page and a deadline combine to give you a big headache.

If you’re wondering what you should, or could be writing to fuel your content marketing machine here are a few simple sources of great content.

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Google courts developers with Developers Live portal

For the largest tech companies in the world, it's all about developers, developers, developers.

Apple has them in spades, Microsoft wants them and Facebook can thank them for helping it build one of the richest consumer internet companies ever in less than a decade.

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The next cookie law deadline is approaching

In the UK the deadline for compliance with the EU cookie law has come and gone and either you worked like crazy to get your site reconfigured to be in compliance or you decided to wait it out and see what happened. (Lots of us are still waiting).

But are you ready for the next deadline?

For those of you who have implemented a solution and collected your consumer’s consent regarding cookies you may not know that there is another deadline coming on or around the 26th of June. The date by which at least 35% of third party cookies will have been deleted.

It seems like storing the cookie preference in a cookie may not be the best solution, but are their other options? Yes, Device ID.  

With Device ID a website owner gets to have the value exchange discussion with a consumer just once and then to store their preference in a way that doesn’t get deleted every time a consumer clears their cookies.

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The importance of building 'Good to Great' teams to win online

The single biggest thing I would say I've learned during the last few years is the importance of hiring the right people and growing a great team.

An excellent book to explain this far better than I ever could is Good to Great by Jim Collins. This highlights the value in building a great team and having the right people on the bus simply can't be underestimated if you're looking to make big leaps forward.

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