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Posts in Content

Amazon readies the Kindle Fire: report

Amazon's Kindle e-reader may be one of the most popular e-readers, but the company's long-term position in the market is far from certain.

On one flank, the Kindle competes with the most popular tablet device, the iPad, and on the other, competitors like Barnes & Noble have built more sophisticated devices like the NOOK Color.

So Amazon is rumored to be responding later this week with a new version of the Kindle that's more like the iPad and NOOK Color.

Dubbed the Kindle Fire, it will reportedly feature a 7" backlit display, books (of course), plenty of magazine subscriptions, and apps to boot.

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AOL asks editors to do marketing and ad sales

In 2007, Tim Armstrong was the head of Google's North American ad sales, making him one of the company's most important and powerful executives.

He was also very interested in local content, and disappointed by the lack of information about his hometown, helped start Patch Media, a company dedicated to building a network of local news and information.

After Armstrong became CEO of AOL in 2009, AOL purchased Patch and started funneling money into the network with plans to establish a footprint in hundreds of cities.

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Google News asks publishers for 'standout' content

For many publishers, Google News is an important source of traffic. This is particularly true for publishers involved in the business of distributing news.

As a result, it's no surprise that a Google SEO strategy for some publishers focuses heavily on Google News.

For those publishers, a new tag introduced by Google to help publishers surface their best content will be of interest.

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Seven reasons why you shouldn’t hire a ghost-tweeter

I believe that if you resort to using a ghost-tweeter to update your Twitter feed then you’re doing it wrong.

Why? Well mainly because I think social media is about customer (or audience) centricity. It is about placing the customer at the very heart of your business, and caring about what they have to say. And as such it has an impact on – and it reflects – organisational culture. 

The brands that are doing social media right are very much focused on listening, sharing, communicating and responding. Outsourcing these tasks is myopic, and it can also be rather dangerous (especially if you fire the ghost-tweeter and fail to change the passwords to your social media accounts).

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Five reasons your job posting is not working

Great businesses depend on great people, and that's particularly true in the tech and digital marketing industries, where many of a company's possible advantages lie in the gray matter of its employees.

When recruiting new hires, many companies turn to job postings to attract a broad, diverse pool of candidates. But the process can be difficult, and many companies struggle to turn job postings into interviews and great hires.

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Google targets undesirable pagination

Pagination, the breaking up of content across multiple pages, is a common practice and in many cases, a product of good design.

After all, there are plenty of cases where pagination creates a more pleasurable, higher-performing user experience.

But pagination isn't always desirable. Some sites, for instance, employ pagination in a questionable attempt to boost page views, and thus ad impressions.

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Is computer-generated content better than content farm content?

Content farming may be a big business, but that doesn't mean that companies in the business of content farming are particularly well-liked.

The questionable quality of content produced by armies of authors paid to crank out search engine-friendly content has, not surprisingly, led Google to crack down on the content farmers.

But the internet is increasingly finding content from a new and perhaps even more controversial source: computers themselves.

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Create an 'Engagement Zone' to increase lead capture rates for your funnel

Organisations are employing a variety of digital sales and marketing tools, channels, content and practices to generate awareness and traffic to their web assets, but the percentage of that traffic converted to contacts, prospects, leads and actual business is woeful.

Why is that, and what can we do?

This post presents the idea of an 'Engagement Zone' that integrates content access, next steps, calls-to-action and marketing automation into a custom conversion solution. 

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Why you need a freelance copywriter

Using a freelance copywriter isn't just about flexibility and convenience. It's often the best way to get a quality result. 

A few weeks ago, Sharon Flaherty wrote a guest post here entitled Want quality content? Produce it in-house. As her title suggests, Sharon argues that the best way to get high-quality content is to employ an in-house copywriter. 

Although I commented on the post, I feel it deserves a more considered response, so here it is. 

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Dispelling the TechCrunch myth

The debates over what constitutes journalism, and what the future of journalism will look like, rages on.

Last week, a firestorm erupted when TechCrunch founder Michael Arrington announced that he was launching a fund to invest in technology startups.

TechCrunch, of course, which is now owned by AOL, is a blog focused on technology startups, and while Arrington will apparently be off the editorial payroll, he'll still be able to contribute as an unpaid blogger.

Adding fuel to the firestorm: the fact that AOL itself is investing in Arrington's fund.

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Five steps for managing social media

As the social media space matures, more and more businesses are looking to social networks as a way to better engage with and understand their customers.

Increasingly therefore, companies need to focus on how best to invest in the right staff and processes so they can build future-proofed, socially active businesses.

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The Guardian and WikiLeaks: is this the future of journalism?

For journalists, the present day may seem like both the best of times and the worst of times.

Traditional news organizations, disrupted by the internet, are struggling, making it harder to turn journalism into profit.

But at the same time, change brought about by the internet is creating exciting new opportunities for journalism.

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