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Posts in Content

Belgian newspapers: Google is boycotting us. Oh wait...

In 2006, a Belgian newspaper group, Copiepresse, sued Google. It claimed that the search engine was violating its copyrights in showing headlines and excerpts from its newspapers in Google News.

Google lost in court, but it may have won a small moral victory when it left those same newspapers crying 'Bloody Mary!' this week. The reason? They noticed that their websites were no longer appearing in Google search results.

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How to beat Panda: split into multiple sites?

Google's Panda update was designed to eliminate spam and content farm content, thus improving the quality of Google's index and SERPs.

Many sites caught in Panda's grip claim that they were unintended victims of the update, and have sought ways to recover.

Many have been unsuccessful in reestablishing themselves with Google, but according to the Wall Street Journal, one publisher may have found the secret to recovery.


Did Netflix just make a huge multichannel mistake?

With a market cap of over $15bn and a share price of $290, Netflix is one of the internet's highest flying stars. But changes the company is making to its pricing could have it crashing back down to earth.

Yesterday, the company announced that it is offering two separate plans going forward: one for unlimited DVDs by mail, which costs $7.99/month, and one for streaming, which also costs $7.99/month. Currently, Netflix customers can receive both unlimited DVDs and streaming for only $9.99/month.

Not surprisingly, a 60% price increase has sparked an online fury, with angry Netflix customers threatening to drop their Netflix subscriptions.


The move towards social 2.0: mirroring our offline and online social behaviour

The launch of Google+ has caused quite a stir in the ‘digital community’ with many viewing it as a potential game changer while others see only a desperate, and ultimately futile, attempt to try and combat the seemingly unstoppable Facebook juggernaut.

Whether Google+ succeeds or fails, only time will tell. But, for me, some of the subtler – and indeed less subtle – features in this new network points towards a change in our approach to social networking and online social behaviour in general.


Five reasons why B2B marketers need a coherent approach to digital content

In an interesting though at times over-excited Marketing Manifesto ebook Velocity proposes six B2B Staples, the first of which is content marketing.

Content has always been important to B2B, so why all of a sudden am I writing a blog post about it? For the simple reason that the business audience mindset has been shifting and digital content is the new brochure. 


Should publishers sell tablets?

When Apple announced the iPad, many executives in the publishing industry voiced high hopes for the tablet device. "This could be the technology that helps us capitalize on digital," they effectively said in one way or another.

Of course, today we know that the iPad isn't a panacea for traditional publishers. That, of course, doesn't mean that tablet devices aren't important to them, or that they should abandon all hope. 

But how much hope is too much hope?

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Could Oracle destroy Android?

Two software giants, Oracle and Google, are fighting a fierce war that could upend the mobile market. Oracle, which owns Sun Microsystems, alleges that parts of Android use Sun software that Google didn't license.

Apparently, the allegation may be legitimate, and preparing for victory, Oracle is reportedly approaching handset makers that use Android and asking them to license its software directly at significant cost.

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Psychographic targeting in B2B marketing

There are so many ways to segment an audience and target your messages – by job title, industry, seniority, behaviour... But there's an important dimension that's often ignored by B2B marketers: psychographics.

How different prospects feel about things can guide your segmentation, offers and creative. The trick is to find ways to get your psychographic targets to identify themselves so you can market to their specific biases.


Does Slovakia hold the secret to paywall success?

Here's a question most publishers would love to have an answer to: what's the secret to building a successful pay wall?

Although one might expect major publishers like the New York Times to eventually provide the answer, newspapers in Slovakia may have beat their Western counterparts to the task.


The five biggest benefits of a company blog

The popularity of social media has encouraged many companies to create accounts and profiles on popular services like Facebook and Twitter.

However, one of the earliest components of a social media strategy, the company blog, still has the potential to provide some of the greatest value.

And for good reason. While a company blog can't fix a product or service that's lacking, or send your site to the top of the SERPs overnight, it does things that may not be possible on third party services that determine the format of content and how it's distributed.


Stop being Flash and embrace open web standards

The noughties have been a good to the world of the web. Open standards and a philosophy of interoperability have led to widespread adoption of several languages which offer power without proprietary limits.

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Forget tablets, e-readers are where the growth is at: report

Since Apple unveiled the iPad to the world, tablet devices have attracted an immense spotlight. To some, they represent the future of computing, publishing, advertising and, well, life as we know it.

But is the smoke from the tablet market obscuring even bigger fires elsewhere? According to a study conducted by the Pew Research Center's Internet & American Life Project, e-reader ownership is growing much, much faster than tablet ownership.