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Posts in Content

Ten ways marketers can use QR Codes

QR (Quick Response) codes are much talked about at the moment, but will the adoption of such a simple yet powerful code change the landscape of digital marketing in 2011? 

Here are ten ways that QR codes could be implemented into businesses, whether B2B or B2C. You will have heard of some of these, but i'm sure there are a few you haven't...

29 comments

SEO: a due diligence must?

When investing in or buying a company, taking a peek under the hood is all but required. Anything else, of course, is sort of like going to Vegas and betting a huge chunk of your retirement on black.

Generally, due diligence includes looking at a company's financials. From the top line to the bottom line, prospective investors and acquirers need to know how healthy a company is and where it appears to be headed. But when investing in or acquiring an online business, should investors and acquirers be paying more attention to the SEO profiles of the properties they're considering?

5 comments

How gobbledygook clichés make your web copy invisible

Every copywriter and marketer faces the challenge of writing web copy that connects with their readers. Engaging copy encourages visitors to find out more, spread the news to colleagues and make return visits.

5 comments

The miracle of the New York Times pay wall

Yesterday, the New York Times officially rolled out its new subscription in the United States.

According to Arthur Sulzberger, Jr., the launch represents a "major step forward" for the storied daily he publishes.

According to Sulzberger, "It will allow us to develop new sources of revenue to strengthen our ability to continue our journalistic mission as well as undertake digital innovations that will enable us to provide you with high-quality journalism on whatever device you choose".

4 comments

Digital magazines to boost circulation figures

Times are tough for magazine publishers. From dramatic declines in subscribers to dramatic declines in ad pages, it seems that publishers just can't get a break. Until now.

On Tuesday, the Audit Bureau of Circulations (ABC) announced that it's changing the requirements for qualifying U.S. and Canadian consumer magazine circulation figures.

1 comment

Seven ways to be a blog content king

I’m sure you’ve already read a lot of articles advising you about the power of blogs. They provide fresh, content that search engines love, that you can farm out through social channels and use to engage and amuse your audience, share links, grow your network… the list goes on.

The problem is, you really aren’t sure how to go about it. First and foremost, running a successful blog requires a lot of hard work on your part, and maybe you just don’t feel you have enough interesting content to fill page after page.

The biggest mistake made is often the assumption that a blog is simply another promotional channel for your business.

7 comments
Annabelle Knight - Lovehoney

Why is this so hard? Google, Facebook and adult retailing

My day-to-day marketing activities are somewhat different from yours. Instead of optimising campaigns and formulating strategy, with every day comes a new onslaught of ad disapproval, a rumour of a change in policy, a decline from an ad network or long email conversation with a boilerplate-spouting representative.

In this article I'll give you an insight into the surprisingly not-salacious world of Adult Retailing in relation to the internet's biggest players: Google and Facebook.

32 comments

Google's Farmer update and the squeezed middle

Google's Farmer update has made it harder to build search and social profiles with mediocre or derivative content.

And that's likely to hit medium-sized firms harder than anyone...

18 comments
New York Times paywall

NY Times pay wall: the good, the bad, the ugly

One of the most storied news dailies, The New York Times, has been talking about a pay wall for well over a year. Like most newspapers, times are tough, and to survive and thrive, new sources of revenue must be found. For obvious reasons, subscriptions are one of the most appealing potential revenue sources.

Yesterday, The New York Times finally pulled the trigger and announced that it will be launching a paid subscription model later this month.

3 comments

Mandatory licensing for ad professionals: worst idea ever?

Have you been asked by a local business to develop an ad strategy, manage a company's paid search campaign or create promotional flyers for a nightclub?

If some in the ad industry have their way, you'd need a license to do all of those things.

3 comments

Ignore SEO, just produce good content

Producing content just to satisfy SEO targets and pressures is dangerous because that’s when you get into the realms of publishing content for content’s sake and clearly, Google doesn’t like that given its recent Farmer Update.

More importantly, your website users don’t like that. While SEO clearly has its place, it shouldn't get in the way of producing great content... 

23 comments

Google reconsiders keyword domains

2011 has been a busy year for Google. Faced with increasing criticism about the quality of its search results and the tactics publishers use in attempts to influence them, the world's most prominent and widely-used search engine has taken aggressive steps to crack down on paid links and content farms.

But Google's tweaks may go well beyond moves to reign in black and gray hat SEO tactics. In fact, it may be looking at core components of its algorithm altogether.

5 comments