Posts in Content

Draw Something draws television interest, CBS pilot

Many have criticized Zynga's $200m acquisition of OMGPOP, the company behind the hit mobile game Draw Something.

According to critics of the deal, Zynga overpaid for the game just as it was hitting its peak, it will never recoup the purchase price and it could even be scantly remembered by consumers in a year's time.

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Tesco buys music service We7

Earlier this week, Sainsbury's purchased a majority stake in ebook retailer Anobii from HMV for £1 in what was the latest example of a major retailer trying to extend its footprint into the world of digital content.

Yesterday, we saw another example of this same trend as Tesco purchased UK-based music streaming service We7 for £10.8m.

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Can Google take on cable with paid YouTube subscriptions?

Google's acquisition of YouTube may prove to be one of the savviest in internet history. Although some believed it appeared rich at the time, ask any of the companies that could have purchased Facebook for $1bn-plus less than a decade ago, and they'd probably tell you that sometimes, eleven figures is cheap.

But a big part of the reason YouTube has been so successful following its acquisition by Google is that the search giant continues to invest heavily in its development. The company is working with Hollywood to produce original content, and has made great strides over the years in inking licensing pacts with content creators.

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Google+ loses two game developers

Rumors of social gaming's death may not be exaggerated.

There's been increasing discussion about the possibility social gaming has finally jumped the shark this year, and Zynga's big drop in daily active users sent investors in the social gaming giant rushing for the exits earlier this week.

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AOL investors choose to stay the course

AOL's shares may be up significantly in the past several months, but the company's future is far from certain.

Under CEO Tim Armstrong's reign, the company has invested heavily in content. Last year, it purchased The Huffington Post for $315m and the year prior, it paid eight figures for popular tech blog TechCrunch. The company's tab for its homegrown Patch reportedly stands at more than $150m, with profitability nowhere in sight.

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Yelp inks deal for Bing Local Search

When Google announced that it was acquiring Zagat, it looked problematic. After all, Zagat was a publisher struggling to stay relevant in the digital age and Google was the world's biggest search engine. The potential conflicts the deal could create were huge.

One of the companies likely to have been most concerned with the acquisition was Yelp. Along with other popular user-generated reviews sites, it has arguably played a key role in Zagat's woes. With Google behind it, would the Mountain View-based company push Zagat content at the expense of a company like Yelp, which it once reportedly looked to buy?

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ICANN reveals new gTLD applications

After lots of media attention, speculation and intrigue, ICANN today finally revealed which organizations applied for new gTLDs and which gTLDs they applied for.

All told, ICANN received 1,930 applications, well more than the 1,200-plus figure previously cited. Each applicant ponied up $185,000 per application just for the privilege of applying.

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Twitter seeks testimonials with offer for £1,000 in free ads

Twitter may have taken the development of a business model slow, but its efforts to monetize its 140m user strong audience are in full swing.

Earlier this year, it opened up its long-anticipated self-serve ad platform, and offered US businesses $100 in free advertising credits to businesses in partnership with Amex.

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Can Zynga wean itself off Facebook fast enough?

After a rocky start, Facebook's life as a publicly-traded company has settled down a bit. Despite healthy skepticism about its prospects in light of a $100bn valuation, its stock price has stabilised (for now) while industry observers and investors are taking stock of its actual -- not hypothetical -- business.

But one of Facebook's best friends, social gaming giant Zynga, hasn't been so fortunate. Today, its stock plunged to under $5, its lowest level since the company went public last year.

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Sainsbury's buys stake in ebook retailer Anobii from HMV for £1

Fueled by the availability of affordable ereader and tablet devices, the market for ebooks is taking off far faster than many predicted just years ago.

So it's no surprise that more than a few big companies have been looking to get a piece of the ebook pie.

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Apple woos developers with promise of Chinese riches

Thanks to the incredible popularity of its devices, Apple may have one of the strongest software ecosystems out there, if not the strongest. If you're a developer and you're looking to strike it rich, there are few ecosystems that can compare.

In reality, of course, your chances of hitting the jackpot in the App Store are probably about as high as winning a lottery. The competition is fierce and most developers don't see their apps don't fly off the shelves. While that doesn't mean developers will flee Apple's ecosystem any time soon, it does pose a risk for Apple, who must look for new ways to keep developers on its side.

At WWDC this week, Apple may have found a way to do just that: China.

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Writing a search marketing brief in a multichannel world

In the context of an evolving search landscape and multichannel environment, retailers need to re-evaluate the information they include in a brief when sourcing a search agency.

This article explores firstly why the search marketing brief needs to evolve before providing practical advice on what retailers should include in it.

Search remains a critical component of a retailer’s online and wider multichannel strategy. One might argue that it feels almost ‘old hat’ when pitted against new and exciting mediums, such as social media and mobile.

However, search engines remain the number one route by which ‘qualified’ prospects begin their discovery of a brand or product.

Yet the discipline has evolved significantly.

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