Posts in Content

Guest blogging in a post-Penguin world

The aftermath of Google’s Penguin update has seen a lot of speculation as to which factors might have caused sites to be hit.

The overwhelming message is that Google is becoming more proactive and stricter when dealing with link spam.

There are plenty of great blog posts out there looking at what type of unnatural links might have influenced drops, so instead I decided to look at how the Penguin update might change guest blogging.

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Facebook's real ad problem: addressable market size

Facebook's Friday IPO may have been cause for celebration on the company's Menlo Park campus, but it was hardly the coming out party major players on Wall Street had hoped it would be.

Beset by technical glitches at the NASDAQ and perhaps more skepticism from the market than anticipated, Facebook's shares failed to 'pop' as many expected.

The company's underwriters were forced to step in to keep Facebook's shares from falling below the $38 offering price.

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What happens when you can't meet customer demand?

When a team can't meet customer demand, that demand starts to go underground.

This can have unintended side effects...

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Content trends: six things everyone’s talking about

We're nearly halfway through 2012 and there are some clear content trends emerging.

Here are the top six hot issues we’re discussing with content owners…

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Your tablet loves Mad Men: new report explores the multi-screen reality

Econsultancy has just finished a new report, The Multi-Screen Marketer, written on behalf of the Interactive Advertising Bureau and based on a survey to over 1,800 consumers.

The goal was to find out how they use a second screen while watching television and to help us understand the impact of these behaviors on advertising and marketing.

There's no shortage of research on the topic, so we focused on areas that believe to be the least examined (and most useful), including how different types of content correlate with multi-tasking, how the distraction of the second screen affects advertiser awareness and what consumers expect from their TV experience in the future.

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Yahoo's ten biggest mistakes

The resignation/termination of now-formerly new Yahoo CEO Scott Thompson amid a resume scandal was an embarrassing moment for the once-great internet giant.

For most companies, such a collosal blunder would represent a faux pas of the highest order, but that's not the case for Yahoo, it's just one more in a long line of mistakes. 

Here are the ten biggest mistakes the company has made...

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Pinterest joins the billion dollar club with $100m funding from Rakuten

A million dollars isn't cool. You know what's cool? A billion dollars.

The words made famous by the movie that dramatized Facebook's beginnings may soon be passé in Silicon Valley, as investors clamouring to get in on funding rounds for the hottest tech startups seem increasingly willing to put their cash in at billion-dollar valuations.

Crazy? Perhaps, but Facebook's $1bn Instagram acquisition shows that big valuations don't exclude companies from the startup lottery, at least for the time being.

The latest entrant to the billion dollar club will be Pinterest, thanks to a $100m funding round led by Rakuten. The funding round puts a $1.5bn valuation on Pinterest. 

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Making tag management work for you: new report & infographic

The digital world is complicated and website tags sit at the heart of online businesses and marketing. In fact, effectively managing website tags, or tracking pixels, is fundamental to digital marketing. 

In the ROI of Tag Management, a new report released today in partnership with Tealium, we explore the role, challenges and opportunities for technology in handling vendor website tags.

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Successful content marketing doesn’t require a zoo

Jaguar 0412 6365a - Ross Elliot

Content marketing requires many things to be successful; luckily a Zoo isn’t one of them.

That said, you can definitely learn a thing or two from “We bought a Zoo” author Benjamin Mee.

I won’t bore you with all the details of who Benjamin is, but if you’re interested you should visit the Dartmoor Zoological Park website or watch this short video.

Benjamin’s book was published in 2008. Since then it has become a film and the Zoo has enjoyed a significant amount of interest from the world’s media.

This isn’t a typical content marketing story and it’s true to say Benjamin had a huge advantage having been a professional writer, however you can learn a number of things from his success.

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EU e-Privacy Directive: don't call it a cookie law

The deadline for the e-Privacy Directive is fast approaching. While the subject has generated significant attention across Europe, the word 'cookie' continues to dominate the headlines.

In fact, the part of the Directive that applies to cookies is written more broadly and requires consent for non-essential tracking, regardless of whether a cookie is involved.

In this article, I'll review the facts behind the 'cookie law' and lift the lid on what consent really means for UK businesses.

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GM ditching paid Facebook ads: report

Facebook apparently hasn't experienced any problems convincing investors to put their money into its IPO, but while the social network focuses its attention on Wall Street, it might do well to pay more attention to a nearby street: Madison Avenue.

That's because, according to a Wall Street Journal report, GM, the world's largest car maker, apparently isn't hot on Facebook's paid ads.

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Twitter hits 10m UK users, 80% use mobile

Facebook may be the subject of all of the headlines with its public debut looming this Friday, but another major player in the social networking space is reminding the world that it's still growing too.

Twitter, which has built a company that one day might go public too on the back of 140 character messages, has waived its hands in the air by announcing that it has surpassed 140m users worldwide.

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