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Posts in Content

HP TouchPad: the iPad's first real contender?

The market for tablet devices, which basically didn't exist at this time last year, is now a major focus for just about every large computer and mobile manufacturer.

Yet despite this, one company is reaping almost all of the rewards: Apple.

3 comments

Introduction to DDG and digital sales & marketing for SME/SMBs

This is an introductory article for small to medium businesses who are either behind the digital sales and marketing curve, or who are dabbling with digital tactics for either branding or lead generation purposes. 

The focus of this article is 'Digital Demand Generation' (DDG), a discipline that combines a custom combination of digital tactics for lead generation (traffic), and an implementation of a marketing automation tool to manage lead progression through the funnel towards a closed sale. 

This discipline is now emerging as Revenue Performance Management (RPM) and was originally termed Marketing Automation. Regardless of title, progressive organisations can make significant strides forward with DDG  by increasing their number of leads, number of sales qualified conversions and reduction of the sales cycle in terms of time and expense. 

Using digital marketing tactics, marketing automation tools and the latest best practices can result in a tremendous revenue growth opportunity for SMEs, but be sure to consider the suitability of DDG for your business.

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AOL and The Huffington Post: you've got fail?

Yesterday's surprise announcement that AOL is buying The Huffington Post for $315m sent shockwaves through the blogosphere.

The deal is not only one of the biggest in the consumer internet space in the past several years, it's one of the biggest online publishing acquisitions ever involving a 'blog'.

5 comments

Everyone needs a tagline: welcome to the age of micro-celebrity.

In the age of Personal Branding, or Micro-Celebrity, quickly giving visitors to your profiles an all important nugget about who you are is very important. 

Okay, I admit it, coming from a tagline professional like me, that headline might sound just a tad self-serving, and maybe it is, but there's more than a shred of truth in the statement too.

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Site search: five ways to improve your information architecture

To a lot of people Information Architecture (IA) is some kind of remote construct with no apparent significance.

However,  IA permeates every aspect of our lives, and for e-commerce sites, good information architecture is paramount to success. 

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Murdoch's The Daily: can it work?

Yesterday, News Corp. made what many publishing executives hope will be one of the most important announcements in the annals of digital publishing: the launch of the much-anticipated iPad publication, The Daily.

But while subscribing to The Daily is probably accurately described as 'affordable' at 99 cents a week, or $39.99/year, producing the publication isn't. News Corp. has confirmed that its investment to date is already a whopping $30m, and that The Daily will have a weekly overhead of $500,000.

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Optimism and uncertainty in media: the C-suite looks to the future

Media Growth Trends Cover

A new study by Econsultancy explores the opportunities and challenges in media and publishing using feedback from nearly 500 media company CEOs and senior executives.

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Mobile app sales to explode in 2011: report

Mobile applications have taken off in the past several years. Thanks in large part to the rise of the iPhone, millions upon millions of consumers treat their mobiles like computing devices. It's a trend that nobody expects to slow anytime soon.

But despite the rapid growth of mobile apps, when it comes to app sales, there's good news for everyone in the mobile ecosystem: the best is yet to come.

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Google, Demand Media and the value of content

As consumers, techies and the media trade some of their infatuation with Google for the latest crop of super-hot web upstarts like Facebook, the world's most dominant search engine is finding that more and more people are pointing out its flaws.

The quality of Google's SERPs have increasingly come under question, with some complaining that Google isn't doing enough to weed out web spam and low-quality content that ranks well but doesn't offer consumers much value. I am one of those who have been highly critical of Google's capabilities in these areas.

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How you can attract more retweets: a 10-step guide

How you can attract more retweets: a 10-step guideIs there a science to optimising retweets? Or is it a combination of luck and network reach?

I believe that some tweets are more likely to be shared than others, and that you can increase your chances of being retweeted by following a few simple tips. 

There are various factors that come into play, and thankfully there is some data to back up some of these ideas. 

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Paid content on the iPad is just like on the web: report

Media executives around the world are holding their breath. Rupert Murdoch's bold and risky bet on the iPad is on the way. The ultimate hope: it will prove that the iPad is a viable platform for profitable content distribution. A big part of the 'profitable' part: paid content.

But media executives might not want to hold their breath for too long. According to research firm Knowledge Networks, consumer expectations on the iPad look a lot like consumer expectations on the internet.

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Five principles for online personalisation

Web personalisation is about delivering targeted content and adaptive web experiences based on what you know about each visitor. For ambitious web marketers looking for the next leap in returns, this is a massive opportunity.

Of course, it’s not without risks. Get it wrong, and you’ll confuse visitors, waste resources and depress conversions. But get it right and you’ll surprise and delight your web visitors while driving your website to new levels of effectiveness.

9 comments