Posts in Content

Feedback fail! How too many stakeholders spoil the content...

Does your content quality take a nosedive at stakeholder signoff rounds? Here's how to avoid 'content by commitee'.

"What’s the biggest obstacle to better quality content in your organisation?" I ask at the start of each content strategy seminar. And somebody (often several somebodies) will reply, with a sigh, “stakeholders”. 

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Netflix: the algorithm company

If you were asked to think of one company that is defined by its use of algorithms, you might name Google.

And for good reason: the search giant's algorithms are not only at the heart of its success, but for many, they're the source of constant hope and fear as changes to them can literally make or break businesses.

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What the Lumia 900 means for Nokia and Microsoft, and how they're bringing it to market

Nokia and Microsoft’s sharp-looking new phone, the Lumia 900, is coming out today, and while there are no visible signs of panic, both companies desperately need a winner.

Nokia has been struggling for years now to compete in the rapidly changing mobile market, and Microsoft’s Windows Phone 7 OS has achieved only 2% penetration. Both companies are in danger of being locked out entirely, and need a smash hit.

So far, the results of their labors look pretty good. But will that be good enough? Nokia lost $1.4b in 2011, which includes a fourth quarter cash payment of $250m made by Microsoft. If the Lumia isn’t a breakout, is Microsoft willing to keep Nokia afloat?

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Court reinstates Viacom lawsuit against YouTube

Google has taken YouTube to new heights since it acquired the popular online video service in 2006 for $1.65bn. And in 2010, it looked like the search giant would be able to continue to grow YouTube without worrying about the billion-dollar lawsuit media conglomerate Viacom had filed against it.

That lawsuit, which alleged that YouTube and Google were responsible for copyright infringement of Viacom content, was thrown out of court on the grounds that YouTube was protected by the safe harbor provisions of the Digital Millennium Copyright Act (DMCA).

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Amazon launches eBooks Kindle en Español

According to new research from the Pew Internet & American Life Project, 21% of American adults have read an e-book in the past year. In mid-December, that number stood at 17%.

Chalk that increase up to the rise of affordable e-readers and tablets, like the Kindle Fire and NOOK Tablet, which many Americans received as gifts this past holiday season.

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Six tips for an effective online press room

What happens when a journalist comes to your web site and tries to find information? Can they easily find what they need or instead, do they click off, and visit one of your competitors to get the info they need?

Your online press room should be an important component of your PR, sales and marketing plans. Your press room is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when your PR and marketing teams are not available. Your website and its press room have to be able to provide all the info needed.

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Yahoo lays off 2,000 in an effort to get back on track

The internet is booming. Consumers are spending freely online, social networking services are thriving and the public markets are open for business.

But today's internet gold rush has largely passed one of the internet's most storied brands, Yahoo, by, and now the company's inability to capitalize on new opportunities is catching up with it.

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The year of earned media

There have been many changes over the past few years in terms of how information is shared.

The advent of social media, the perceived declining effectiveness of existing methods and the state of economies around the world have affected the way brands approach content creation and distribution.

Gone are the days when information flowed in one direction from the brand to the consumer with little or absolutely nothing going back the other way.

The days when brands had full control of their content, and the type of message that they wished to spread to consumers, have slowly given way to earned media – where media coverage is earned from consumers, not just paid for like a commodity.

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Seven top tips for improving viral campaign success

There’s clearly no secret formula for viral success otherwise we’d all be doing it. 

In fact, there’s nothing worse than a client briefing an agency to devise a viral campaign as it completely misses the point about how good ideas are generated. 

A viral campaign is a desired outcome, not the basis for developing break-through campaigns or memes. That said, there are definite skills, techniques and approaches which we can deploy to improve our chances of viral success.

In fact, Propagation Planning is a relatively new school of thought which is dedicated to this very concept. In theory, the more we understand how communities behave and share ideas, the better we’ll get at creating compelling advertising campaigns which self-propagate.

As Griffin Farley, Strategy Director from BBH succinctly puts it “Plan not for the people you reach, but for the people they reach”.

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France's 'three strikes' piracy law hasn't helped music or movie sales

What's the best way to stamp out piracy? In France, the entertainment industry was successful in pushing a 'three strikes' law that would boot serial infringers from the web.

That went into effect in October 2010. So how's it doing?

According to HADOPI, the agency tasked with administering and enforcing the law of the same name, things are going just great. 

A report it released, which looked at data for the 17-month period following the law's implementation, claims that "illegal downloading [is] clearly on the decline in France."

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China gets its Pinterest clone courtesy of Alibaba

Could popular online pinboard Pinterest have what it takes to develop a viable new model for ecommerce?

China's Alibaba apparently thinks so.

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E-book sales giving publishers a reason to smile

Compared to the digital doldrums some traditional media companies, such as record labels, have found (and put) themselves in the past years, times look relatively good for book publishers.

At least that's the way it appears if you look at the January 2012 figures published by the Association of American Publishers (AAP), which includes data from over 1,000 book publishers.

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