Posts in Content

Amazon planning to roll out its own Android smartphone: report

When Amazon entered the tablet space, there were more than a few skeptics. But launching the Kindle Fire made sense: Amazon is one of the world's most efficient retailers, is flush with cash, has significant technical chops and brings a content ecosystem that few other companies can rival.

With all that, it's no surprise that Amazon has found some success with the Kindle Fire, which is now the most popular Android-based tablet in the world.

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Yahoo's next CEO will be content, ad-focused

Losing its formerly new CEO, Scott Thompson, in an embarrassing resume scandal has been one in a series of blows to the once-great internet Yahoo.

With Thompson out, Yahoo appointed Ross Levinsohn as interim CEO and began the process of conducting a this-time-more-thorough CEO search.

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The future of digital music distribution and online music marketing

Following years of doom and gloom surrounding the rise of internet piracy and the death of physical formats, we’re finally hearing some good news from the UK music industry.

In May the British Phonographic Industry (BPI) announced that UK digital music revenues overtook those from physical formats. It means that the UK music industry is finally catching up with the US and China who were already earning the lion’s share of their revenue from online digital music distribution.

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Digital dose: Interesting content is key

Each week with Digital Dose, we will be talking to top marketers their top tips for their peers.

Today, we highlight a tip from Chris Tolles, CEO of Topix, who details how you should focus on content that interests your customer rather than pushing sales. 

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Live TV the fastest growing segment of copyright infringement: report

When you think about digital piracy, music and movies probably top the list of the most sought-after types of content.

But according to a study conducted by Google and the Performing Right Society, it's piracy of live television that is growing the fastest.

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Netflix surpasses 1bn hours watched in June

The past year hasn't been the best for Netflix. After making several strategic blunders, including one of the most painful branding disasters in recent memory, the company lost subscribers and saw and investors dump its shares.

But mistakes behind it, Netflix is pushing forward and in June, the company achieved a significant milestone: its subscribers watched more than 1bn hours of video.

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EA prepares for a digital future

For companies in the business of making and selling video games, "It was the best of times, it was the worst of times" may be a fair way to describe the past several years.

Like so many industries, the video game industry has seen major changes in a very short period of time. That has created huge opportunities for new and established players alike, but has also produced significant challenges.

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Start Me Up! A profile of The Periscope Post

The Periscope Post is a curated news site which collates the best news and opinion from a diverse spectrum of online sources. 

I've been asking Founder Thomas D. Gommes about the thinking behind the site and how he plans to monetise it. 

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How to use web personalisation to increase sales

In today’s highly competitive market, having engaging online content is fundamental when attracting new and returning customers.

Personalisation is a great way to target your audience and tailor your website to their needs. The travel industry in particular is a perfect example of how to use data to improve overall customer service.

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Facebook on ads: ROI can take a year

Following GM's decision to ditch paid Facebook ads prior to the social network's much-anticipated IPO, reports surfaced indicating that the break-up was due to Facebook's refusal to allow the automaker to run bigger, bolder ads.

Although the world's largest social network has been ratcheting up its monetization efforts, it has understandably been cautious about giving advertisers free reign. After all, if advertisers had their way, Facebook would probably be plastered with ads.

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Marketing Oriented Technology Organisation

Six tips for becoming a marketing-oriented technology company: part one

“What is Marketing?” Mark Ritson asked me when I took his course at London Business School ten years ago.

Ironically, marketing has an image problem and dispelling these myths is the enabler to great marketing decisions.

Being at the heart of two tech organisations I can now share six tips from my experience on how to become a marketing oriented technology company. This will come in two parts with these three tips now to start you off...

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Twitter API 'evolution' cuts off LinkedIn

What do you do when your company surpasses 100m users and begins cementing its status as one of the internet's most popular services?

If you're Twitter, you apparently start adding restrictions to the API that helped you achieve some of your popularity, cutting off functionality offered by other popular services in the process.

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