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Posts in Content

Aiming content at competitors

Some brands, by their nature, find it hard to build a social profile and reap the SEO benefits. One way round this is to build a community of peers and competitors rather than customers. 

6 comments

Social media: opinions are like...

Newspapers face numerous challenges in the digital age. From online business models to organizational structure, many newspapers are struggling to find their way in the world.

And then there are the 'smaller' challenges that are sometimes just as thorny. One of these: the importance of journalist objectivity.

1 comment
FT on iPad

Financial Times: we don't need in-app subscriptions

Traditional publishers have known better days. The business models of the past are failing, and new ones that can take their place are, for many publishers, elusive.

But a few, like The Financial Times, are not just surviving, they're thriving. And increasingly, they're extending their success into new channels and onto new platforms.

3 comments

The HuffPo's lesson: know why you're doing what you're doing

After being bought by AOL for $315m, it's safe to call The Huffington Post one of the most successful new media ventures to date.

The HuffPo's rapid rise and nine-figure acquisition is all the more incredible because of the fact that much of the HuffPo's content is created by unpaid contributors.

Lured by the promise of being able to write for a massive audience, experienced and often-recognizable individuals helped Arianna Huffington build the HuffPo into what it is today.

3 comments

Ten ways marketers can use QR Codes

QR (Quick Response) codes are much talked about at the moment, but will the adoption of such a simple yet powerful code change the landscape of digital marketing in 2011? 

Here are ten ways that QR codes could be implemented into businesses, whether B2B or B2C. You will have heard of some of these, but i'm sure there are a few you haven't...

29 comments

SEO: a due diligence must?

When investing in or buying a company, taking a peek under the hood is all but required. Anything else, of course, is sort of like going to Vegas and betting a huge chunk of your retirement on black.

Generally, due diligence includes looking at a company's financials. From the top line to the bottom line, prospective investors and acquirers need to know how healthy a company is and where it appears to be headed. But when investing in or acquiring an online business, should investors and acquirers be paying more attention to the SEO profiles of the properties they're considering?

5 comments

How gobbledygook clichés make your web copy invisible

Every copywriter and marketer faces the challenge of writing web copy that connects with their readers. Engaging copy encourages visitors to find out more, spread the news to colleagues and make return visits.

5 comments

The miracle of the New York Times pay wall

Yesterday, the New York Times officially rolled out its new subscription in the United States.

According to Arthur Sulzberger, Jr., the launch represents a "major step forward" for the storied daily he publishes.

According to Sulzberger, "It will allow us to develop new sources of revenue to strengthen our ability to continue our journalistic mission as well as undertake digital innovations that will enable us to provide you with high-quality journalism on whatever device you choose".

4 comments

Digital magazines to boost circulation figures

Times are tough for magazine publishers. From dramatic declines in subscribers to dramatic declines in ad pages, it seems that publishers just can't get a break. Until now.

On Tuesday, the Audit Bureau of Circulations (ABC) announced that it's changing the requirements for qualifying U.S. and Canadian consumer magazine circulation figures.

1 comment

Seven ways to be a blog content king

I’m sure you’ve already read a lot of articles advising you about the power of blogs. They provide fresh, content that search engines love, that you can farm out through social channels and use to engage and amuse your audience, share links, grow your network… the list goes on.

The problem is, you really aren’t sure how to go about it. First and foremost, running a successful blog requires a lot of hard work on your part, and maybe you just don’t feel you have enough interesting content to fill page after page.

The biggest mistake made is often the assumption that a blog is simply another promotional channel for your business.

7 comments
Annabelle Knight - Lovehoney

Why is this so hard? Google, Facebook and adult retailing

My day-to-day marketing activities are somewhat different from yours. Instead of optimising campaigns and formulating strategy, with every day comes a new onslaught of ad disapproval, a rumour of a change in policy, a decline from an ad network or long email conversation with a boilerplate-spouting representative.

In this article I'll give you an insight into the surprisingly not-salacious world of Adult Retailing in relation to the internet's biggest players: Google and Facebook.

32 comments

Google's Farmer update and the squeezed middle

Google's Farmer update has made it harder to build search and social profiles with mediocre or derivative content.

And that's likely to hit medium-sized firms harder than anyone...

18 comments