Posts in Content

Search engines driving less traffic to Facebook Pages: report

Some advertisers may be questioning their investments in paid Facebook ads, but even the brands most unhappy with Facebook's paid advertising offerings are, by and large, continuing to spend big bucks on their Facebook Pages.


Those Facebook Pages may not technically be owned media, but Facebook Pages are free, and brands have more control over them than anything else on Facebook, so they're often treated like owned media.

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Google launches Google+ Local with Zagat content, makes Zagat.com free

Last September, Google acquired Zagat, a company that built a world-famous brand around printed restaurant guides.

Thanks to the internet and the rise of user-generated reviews sites like Yelp, Zagat like so many other print publishers had seen a stunning reversal of fortunes before Google swooped in to buy it.
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Mobile is the future, just don’t forget the consumer

Mobile commerce is set to revolutionise the way that consumers engage with brands, but marketers don’t seem to be putting it to good use yet. 

According to KPMG, mobile payments are set to reach £591bn by 2015 while Gartner predicts that 190m people will use their mobile to make payments in the next 24 months.

The potential for marketers is obvious, however in order to take advantage of this growing market they must first understand the full scope of what mobile payments entail.

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Mapping world social media trends

Facebook's growth is increasingly fuelled by users in emerging markets, including Latin America and the Middle East. But it still faces local competition in many countries.

It’s been a tough week for Facebook, with share prices falling sharply after its widely hyped IPO. But that doesn’t change the fact that the social networking giant now reaches roughly one in eight of the world’s population.

And it’s still growing fast internationally, especially in developing countries in Africa and Latin America.

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Five ways to market your brand abroad

William Hague’s recent call to British business leaders to ‘stop complaining’, ‘work harder’, and ‘get on a plane’ to find growth opportunities has angered some business leaders.

But an increasing number of UK retailers are discovering new markets abroad without getting on a plane. E-commerce, adapted websites and well-executed international internet marketing programmes are seeing UK business selling to Europe and beyond while keeping the business firmly rooted in home soil.

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The great newspaper paywall debate continues

For many newspapers, the decision to erect a paywall has been a decision of last resort.

And for a seemingly good reason: despite the obvious need to generate the type of revenue that advertising often can't provide alone, asking the consumers of your content to pay for the privilege can be a difficult undertaking.

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Does your content strategy make your site ‘house’ or ‘home’?

Most digital marketers have a content strategy they would confidently defend and rightly so. Content strategies ensure there’s always something new and useful on your site for visitors and define how that content will be promoted.

The main problem with this is that something that probably started off with all the best intentions can quickly become lip service and a chore.

Keeping it fresh and relevant is a challenge.

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Google launches in-app subscriptions on Google Play

For developers building mobile and tablet apps, in-app billing is an indispensable monetization tool.

After all, it's often easier and more profitable to give an app away for free and then charge for extra features. This is particularly true for gaming apps.

But there's another monetization tool that many developers, particularly those building content-rich apps, have been eying: in-app subscriptions.

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Facebook launches homegrown mobile photo app

What's cooler than spending $1bn on a mobile photo sharing app?

The answer: spending $1bn on a mobile photo service and then launching your own mobile photo sharing app service weeks later.

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Oracle goes social with Vitrue acquisition

It's been a rough week for the world's most prominent social networking company, Facebook, and the week isn't over yet, but that doesn't mean that social media is going away any time soon.

That explains why software giant Oracle has purchased cloud-based social marketing platform provider Vitrue.

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Guest blogging in a post-Penguin world

The aftermath of Google’s Penguin update has seen a lot of speculation as to which factors might have caused sites to be hit.

The overwhelming message is that Google is becoming more proactive and stricter when dealing with link spam.

There are plenty of great blog posts out there looking at what type of unnatural links might have influenced drops, so instead I decided to look at how the Penguin update might change guest blogging.

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Facebook's real ad problem: addressable market size

Facebook's Friday IPO may have been cause for celebration on the company's Menlo Park campus, but it was hardly the coming out party major players on Wall Street had hoped it would be.

Beset by technical glitches at the NASDAQ and perhaps more skepticism from the market than anticipated, Facebook's shares failed to 'pop' as many expected.

The company's underwriters were forced to step in to keep Facebook's shares from falling below the $38 offering price.

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