Posts in Content

France's 'three strikes' piracy law hasn't helped music or movie sales

What's the best way to stamp out piracy? In France, the entertainment industry was successful in pushing a 'three strikes' law that would boot serial infringers from the web.

That went into effect in October 2010. So how's it doing?

According to HADOPI, the agency tasked with administering and enforcing the law of the same name, things are going just great. 

A report it released, which looked at data for the 17-month period following the law's implementation, claims that "illegal downloading [is] clearly on the decline in France."

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China gets its Pinterest clone courtesy of Alibaba

Could popular online pinboard Pinterest have what it takes to develop a viable new model for ecommerce?

China's Alibaba apparently thinks so.

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E-book sales giving publishers a reason to smile

Compared to the digital doldrums some traditional media companies, such as record labels, have found (and put) themselves in the past years, times look relatively good for book publishers.

At least that's the way it appears if you look at the January 2012 figures published by the Association of American Publishers (AAP), which includes data from over 1,000 book publishers.

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Google pays publishers to get data for Consumer Surveys offering

Large multinational corporations and consumer brands spend big bucks on market research, and for good reason. Figuring out what consumers are thinking about and what they want can help inform crucial product development and marketing decisions.

If you're an entrepreneur or small business owner, having access to similar market research insight is probably a very appealing proposition, but the costs typically put that market research out of reach.

Google is hoping to change that with a new offering called Google Consumer Surveys.

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Google set for tablet battle with Amazon: report

A modified version of Google's Android OS powers Amazon's popular Kindle Fire tablet, but being able to take some credit for the Fire's OS apparently isn't enough for the search giant.

Google reportedly believes that it needs a tablet of its own and it could start a fierce battle with Amazon as early as May when it releases an inexpensive 7-inch tablet to take on the Kindle Fire.

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Pinterest: a spammer's newest best friend?

Pinterest may be one of the hottest start-ups of the moment, but early adopters, brands, bloggers and members of the media aren't the only ones paying attention to the service's growth.

Spammers are pinterested in the online pinboard too, and are apparently making a mint because of it.

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Google to launch comment platform to rival Disqus and Facebook

Thanks to the rise of the social web, some of the most valuable content on many websites isn't created by their owners - it's created by the users in the form of comments.

When it comes to providing the functionality that enables users to comment, third parties often play a key role.

That's because instead of rolling their own commenting functionality, many website owners turn to companies like Facebook and Disqus, which have carved out a niche for themselves by offering commenting functionality that can be enabled with a few lines of code.

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tweetTV wants to be the social TV guide

With more and more television viewers turning to sites like Twitter to weigh in on what they're watching at any given moment, it's no surprise that social media is attracting the focus of content creators and television networks.

But it's also attracting the attention of startups looking to capitalize on the opportunities created by a world in which the consumption of television content increasingly involves two screens.

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Why Facebook commerce is alive and well

Some have questioned the effectiveness of Facebook as a commerce platform, but can you dismiss an ad and marketing channel with 800+ million users?

Here are some tips for increasing the opportunities for commerce on Facebook.

Recently, Bloomberg published an article about several retailers, J.C. Penney, Nordstrom, Gap and Gamestop, who all closed their Facebook stores in 2011.

As a consultant implementing s-commerce (Social Commerce) solutions for my clients, I am writing to let you know that Facebook commerce (f-commerce) is alive and well and customers are making money selling products and services via Facebook. 

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Google Semantic Search Update

Google’s semantic search set to revolutionise SEO

Well co-ordinated press releases over the past couple of weeks provide a hint at what Google has up its sleeve.

We believe it will mark one of the most significant changes to search engine marketing since AdWords was launched.

In fact, this could be the beginning of the end of search results as we know them...

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Q&A: Tourism Australia's Nick Baker on content creation and curation

Econsultancy recently launched its State of Digital Marketing in Australia report, which found that online marketing is rapidly becoming a priority for companies, although many are struggling with elements within this.

However, a number of organisations in the country have a well-established legacy of digital operations, arguably the most recognisable and prominent being Tourism Australia, the official Government agency which is responsible for both the international and domestic promotion of Australia as a travel destination.

Here, their executive general manager of consumer marketing, Nick Baker, explains the secrets of their success to date, as well as their plans for the future…

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SXSW video: Review of the Interactive Trade Show 2012

While at the SXSW 2012 Interactive Trade Show, we had a chance to tour the floor and meet with some of the companies on display.

They offered a wide range of marketing solutions and gave us a few seconds of their time to give us their elevator pitch explaining just what they do.

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