Posts in Content

Live TV the fastest growing segment of copyright infringement: report

When you think about digital piracy, music and movies probably top the list of the most sought-after types of content.

But according to a study conducted by Google and the Performing Right Society, it's piracy of live television that is growing the fastest.

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Netflix surpasses 1bn hours watched in June

The past year hasn't been the best for Netflix. After making several strategic blunders, including one of the most painful branding disasters in recent memory, the company lost subscribers and saw and investors dump its shares.

But mistakes behind it, Netflix is pushing forward and in June, the company achieved a significant milestone: its subscribers watched more than 1bn hours of video.

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EA prepares for a digital future

For companies in the business of making and selling video games, "It was the best of times, it was the worst of times" may be a fair way to describe the past several years.

Like so many industries, the video game industry has seen major changes in a very short period of time. That has created huge opportunities for new and established players alike, but has also produced significant challenges.

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Start Me Up! A profile of The Periscope Post

The Periscope Post is a curated news site which collates the best news and opinion from a diverse spectrum of online sources. 

I've been asking Founder Thomas D. Gommes about the thinking behind the site and how he plans to monetise it. 

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How to use web personalisation to increase sales

In today’s highly competitive market, having engaging online content is fundamental when attracting new and returning customers.

Personalisation is a great way to target your audience and tailor your website to their needs. The travel industry in particular is a perfect example of how to use data to improve overall customer service.

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Facebook on ads: ROI can take a year

Following GM's decision to ditch paid Facebook ads prior to the social network's much-anticipated IPO, reports surfaced indicating that the break-up was due to Facebook's refusal to allow the automaker to run bigger, bolder ads.

Although the world's largest social network has been ratcheting up its monetization efforts, it has understandably been cautious about giving advertisers free reign. After all, if advertisers had their way, Facebook would probably be plastered with ads.

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Marketing Oriented Technology Organisation

Six tips for becoming a marketing-oriented technology company: part one

“What is Marketing?” Mark Ritson asked me when I took his course at London Business School ten years ago.

Ironically, marketing has an image problem and dispelling these myths is the enabler to great marketing decisions.

Being at the heart of two tech organisations I can now share six tips from my experience on how to become a marketing oriented technology company. This will come in two parts with these three tips now to start you off...

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Twitter API 'evolution' cuts off LinkedIn

What do you do when your company surpasses 100m users and begins cementing its status as one of the internet's most popular services?

If you're Twitter, you apparently start adding restrictions to the API that helped you achieve some of your popularity, cutting off functionality offered by other popular services in the process.

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What's your content marketing plan of attack? [infographic]

This infographic from Quaturo looks at content marketing in Google's post-penguin/panda world, and how marketers can avoid the SEO minefield that has developed as a result of recent algorithm updates.

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Earning a place in the future of marketing

Marketing today has so many different guises that it’s impossible for professionals to live by one skill alone. 

Ten years ago there were clear divisions and defined roles and skillsets. PRs, writers, marketers, web developers and search marketers hardly spoke, let alone crossed into each other’s worlds.

The situation has changed dramatically since then and it’s time for the agency world to follow suit.

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Latin America has the most engaged social network users

According to Econsultancy’s latest Internet Statistics Compendium, Latin America’s users spend the most time on social networks with a total of 7.6 hours spent per month, ahead of Europe and North America with 7 and 6.4 hours respectively.

Despite this trend, the same report also revealed that Latin America has among the lowest social network penetration in the world with only 25% of the population using them.

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The 34 types of blog post that work wonders for Econsultancy

We’ve been blogging at Econsultancy for the past six years and it has been great for our company. I have long held the view that all businesses should have a blog.

Our blog now accounts for two thirds of site traffic and has claimed lots of valuable search placements on Google, which we’d otherwise have to buy. It also provides our social media manager with a bunch of fresh content to feed into the likes of Twitter and Facebook.

Furthermore, it has helped to grow awareness and perceptions of our brand, while establishing a warmer tone of voice than might otherwise be expected of a ‘consultancy’ (we’re actually a learning-based business, as opposed to an outright consultancy!).

When new writers start at Econsultancy I give them a handy cut out and keep list of blog post templates, which they can use for inspiration. Everybody gets writer’s block from time to time, and my checklist helps to provide a framework for the blog.

I have adapted these 34 ideas to make them less Econsultancy-centric, so that you can use them. I hope they prove helpful, whether you’re a writer, editor or content strategist.

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