Posts in Content

Demand for digital marketing freelancers soars: trends

Hiring online freelancers for marketing roles and projects is a trend that has experienced significant growth over the last year.

We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. And, the increase from UK businesses was even greater (124%).

There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend.

In the first of a series of monthly posts, I'll look at more trends in digital marketing jobs...

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Old filing cabinets

Start your content strategy with an audit

As a discipline, content strategy isn't suited to rigidly standardised processes. Different businesses have radically different needs around content planning, creation and governance.

This means that a successful content strategy will always be customised, using the best tools for the job at hand.

This lack of a standard methodology can make beginning a content strategy a daunting proposition - whether you're creating the strategy internally or hiring an external content strategist.

Fortunately, there's one step that almost all strategists agree should come first: a content audit

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Apple to move away from Google Maps in iOS: report

Apple and Google may be arch rivals thanks to their competing mobile operating systems, iOS and Android, but the relationship between the two tech giants hasn't always been so rocky.

Case in point: since the iPhone's launch, Apple has used Google Maps to provide mapping in iOS.

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Facebook testing paid status update highlights

Facebook may have a long way to go in proving that it can monetize its rapidly growing mobile audience, but with its IPO just days away, the company is making it clear that it has plenty of options for generating revenue.

Case in point: the world's largest social network is experimenting with a "Highlight" option that allows users to pay for a status update that may be more widely distributed and seen for a longer period of time.

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Is SEO a science?

Is SEO a science? Yes, says Mike Baxter, Lead Consultant on Econsultancy's Digital Certificate in Search Engine Optimisation

Econsultancy recently launched the UK's first university accredited Digital Certificates, which focus on strengthening digital marketing skills for those looking to begin or develop their careers in this industry. 

Here, Mike discusses the value of the certifcates, and explains why SEO is a science, not an art...

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Harry Potter is coming to Amazon, the Kindle

The Harry Potter series is one of the most popular series of books ever written, but if you're looking for your fix of wizardry, you'll have to put your Kindle down.

That's because Harry Potter's author, J.K. Rowling, has refused to sell her books in digital format directly through companies like Amazon.

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Google+ brand pages seeing adoption, engagement growth: report

The future of Google's greatest social networking effort to date, Google+, may be debatable, but the search giant hasn't found it very difficult to lure brands to Google+.

And for good reason: Google+ has been Google's most respectable social effort to date and brands have learned that getting on board services before they get big is often a far better strategy than waiting until it's too late.

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How to survive the transition to digital direct response

The social media revolution was an over-hyped lie. Digital marketing is forcing marketing communications to evolve, not re-invent itself.

Mass media ideas that aren't working anymore (like branding) are winding down as "what works" is becoming increasingly evident: direct response marketing. Like it or not, whether you're a small business owner or a brand manager, surviving this evolution means embracing and practicing traditional direct response marketing.

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Facebook changes send social reader apps into a nosedive

A couple of months ago, Tanya Cordrey, the director of digital development for the Guardian, made a statement that raised some eyebrows. "It’s only a matter of time until social overtakes search for the Guardian," she told attendees at the Guardian Changing Media Submit.

The impetus for that comment was the Guardian's Facebook app, which enables Facebook users to share the articles they read on guardian.co.uk with their Facebook friends.

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Twitter showdown: Ford vs General Motors

As the newest Fortune 500 list came out this morning, we've pulled two of the top 10 to be today's competitors in our Twitter showdown: General Motors (ranking 5th on the list) and Ford (who came in 9th). 

Everyone knows how passionate people are about their cars but will their standings on the Fortune 500 reflect how they are doing in the social space? Let's find out.

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screen convergence

How many screens are there really?

The number of screens we interact with depends on who you ask. While we, as marketers, would like to think tablets have already replaced couch laptops, the reality is that consumers today are more likely to be looking at their smartphones while watching TV. 

Mobile devices may very well be the third or fourth screen, but that is assuming TV is the first one, and that assumption may be more wrong than right as screens converge and content follows.

In that context, it is difficult to develop proper multiscreen strategies, when ordinal numbering doesn't necessarily help us identify which specific device is being used by consumers and, most importantly, what is their current state of mind.

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Zynga brings brands to Draw Something

When Zynga shelled out $200m for OMGPOP, the maker of Draw Something, the social gaming giant was buying what was, at the time, the owner of the hottest mobile game in the world.

But despite its popularity and the fact that it was generating hundreds of thousands of dollars each day in revenue, the steep price Zynga paid for a company that was once on the brink of failure naturally raised questions about whether it overpaid.

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