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Posts in Content

Identify and Fix Google Panda

How to identify and fix Google Panda in 2012

Google’s Panda update was a direct attack on bad content, which comes in many different flavours, including duplicate, weak, thin and template. 

Panda acts like a domain wide penalty, so your whole site is affected and your good pages are dragged down by your bad pages.

This is a guide on how to find and fix Google's Panda algorithm update, based on our Panda fighting experience at SEOgadget in 2011.

33 comments

Q&A: XYDO CEO Eric Roach on email automation

XYDO launched its new curated content email platform this week after testing its service on a range of companies from professional basketball teams to FX brokers.

Last month, it sent out over 12 million emails tailored from a pool of content based on what three million people have been sharing on social networks that day. Marketers continue to discuss how to keep a personal touch in marketing automation. Though XYDO send out automated emails, they have seen a five percent increase in open rates across the board.

We spoke to Eric Roach, CEO and co-founder XYDO, to find out more about their approach and success so far.

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Social media for the healthcare industry: examples from MENA

Are you a medical practitioner? Are you wondering how to harness the power of social media for your organization? Do you have a Twitter and Facebook account that has remained dormant because you lack a proper engagement strategy?

Hospitals, clinics and pharmaceutical companies need effective social media strategies to thrive in this age.

3 comments

How brands lost the Super Bowl race for the second screen

Here in New York last week, digital media and advertising commentators were all talking about the role that digital and in particular, social media, was going to play during the Super Bowl TV ad breaks. With advertisers paying about $3.5 million for a slot, this has been another record year for TV ad revenue and the show was the most watched TV event in American History.

Sunday night was going to be #Hashtag-Heaven, we were told – or at least a #FacebookFrenzy, with brands falling over themselves to drive people off their 47 inch flatscreens and onto their other devices – the so-called ‘second screen’. So you’d think that the ad execs would have thought the web in all its forms - mobile, tablet and laptop - would be the place to go make sure they extended the reach and level of audience engagement worthy of such an expensive commodity. 

You’d be wrong. 

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Understand your digital ocean and audience intent

The Digital Ocean: how to market to fishers and swimmers

More B2C and B2B marketers are shifting their focus towards increased digital in their tactical mix.

Understanding the digital locations of their target audiences is becoming a standard step in the creation of a digital plan, but many are overlooking the intentions of their online audiences, and adapting their tactics accordingly.

This blog introduces the concept of the digital ocean and the need to locate and market to both fishers (those actively researching products/services) and swimmers (those not looking and just ‘hanging out’ online).

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Budweiser Super Bowl ad: something new or just another flash mob?

Yesterday, Budweiser released a video on YouTube of two amateur hockey teams surprised with pro treatment as screaming fans, cheerleaders and mascots attended their pick up game. This two minute spot is the extended version of their new ad premiering in Canada during the Super Bowl.

Compared to the other Super Bowl ad promos bouncing around the internet, this one seemingly created an emotional connection with consumers that the other more gimmicky and "clever" ads, aren't delivering. But is this just another tired use of flash mobs in advertising?

Budweiser's marketing manager, Ben Seaton, says no.

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Tumblr brings in editorial team to run staff blog

Tumblr, the blogging platform valued at $500m, has hired an editorial team to cover the goings-on within the company.

Putting a not-exactly-new but certainly notable slant on the ‘company blog’, the team will document changes in Tumblr's services in an updated blog that will be accessible to the company’s 42m users.

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How visible are universities on social networks?

With UK universities allowed to charge up to £9,000 for fees from this autumn, many institutions are likely to have ramped up their marketing in order to engage and attract students.

So how successful have they been in creating a presence on the main social networks?

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Acquiring talent is the biggest challenge for 2012: report

It was the best of times, it was the worst of times. That may very well describe 2012 for media companies.

As detailed in Econsultancy's 2012 Media Growth Trends report companies are optimistic about what they can accomplish this year, but they also face numerous challenges - the least of which is the prospect of deeper economic pain in Europe.

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Apple wants to reinvent the textbook, but is it destined to fail?

A few hours ago Apple held its much-anticipated education event in New York City, and as expected, announced a new offering that seeks to reinvent the textbook around the iPad.

Seeking to make textbooks more interactive, more durable, more searchable and more easily refreshable, iBooks 2 offers a "new textbook experience for the iPad." And boy is it pretty.

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Connected TV: journey to the centre of the living room

As this year’s Consumer Electronics Show (CES) came to an end, the shiny, light-weight, thin gadgets were packed away and the technology industry took a step back to evaluate which ground-breaking development will really make a difference to consumer’s everyday lives.

While the in-car technology, digital health devices, ultrabooks and smartphones will all undoubtedly impact and improve our lives, it was the connected TVs that created the greatest buzz.

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How first party data can boost your retargeting campaign

With the advancement of digital innovation in display ad targeting and personalization, it is now possible for advertisers to optimise their display campaigns in real time, based on their internal business data.  

Tying advertisers' own internal data with their display campaigns is a pot of gold that few advertisers have fully tapped.

Here are some best practices for increasing online sales by using information you already have...

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