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Posts in Content

Five things to look for in a cloud provider

With cloud solutions becoming more and more popular with businesses, selecting the right providers is becoming more and more important.

Thanks to its skyrocketing popularity, established technology companies and upstarts alike have rushed to create cloud offerings. The competition this produces is a boon for companies shopping for cloud offerings, but it also creates challenges when looking for a provider that can be trusted.

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As website management derails, marketers suffer

Studies show large websites are failing to deliver on the most basic expectations for usability and accessibility.

Why is this? How does it impact marketers? And what can they do about it?


Getting back to basics online

Websites should always be designed to deliver an engaging user experience. To succeed, marketers need an understanding of how online communication works and they need to be clear about how a business can serve the needs of its customers on the web.

The websites that are succeeding online are the ones that concentrate on the delivery of quality user experience, functionality and added value elements such as personalisation to really engage with visitors.


The Wall Street Journal: WikiLeaks 2.0?

Journalism or not? Ethical or unethical? WikiLeaks, the infamous internet-based organization that releases sensitive and often-classified material that is leaked to it, is perhaps one of the most controversial organizations in the world today.

But despite the controversy surrounding WikiLeaks, it appears that at least one major newspaper is envious enough of what it's doing to start its own online service designed to allow 'whistleblowers' to share their wares.


Tablets aren't killers: report

Thanks to Apple, we know that there's a market for tablet computing devices. But what we still don't know is how the growth of tablet devices will impact the usage of other computing devices.

Some, not surprisingly, believe that the tablet is a killer. A popular meme on this front: the iPad is killing netbooks. But is that really the case?


Fortune bets on the web for its Fortune500+ mobile app

Mobile is here to stay, and publishers are eager to embrace it, even if figuring out how to is not an easy task.

Thus far, publishers have focused much of their effort on building native mobile apps, and it's no surprise why: mobile apps are being downloading at a frantic pace.

According to a recent report by IHS Screen Digest, the top four mobile app stores may generate close to $4bn in revenue this year, and ABI Research has forecast that by 2016, consumers will download 44bn mobile apps.

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Newspaper circulation declines, even with free copies

Newspapers need help anywhere they can get it, and the Audit Bureau of Circulations is trying to help. Recently, it updated the rules it uses to calculate newspaper circulation.

One of the changes: free copies given to local schools and newspaper employees are now counted.

That should help, right? Apparently, it's not that easy. Despite the Audit Bureau of Circulations' good intentions, newspaper circulation in the U.S. continues to decline.


Content as an appreciating asset

Content may be king. At least that's what many companies in the business of producing content think for obvious reasons.

Take Demand Media, for instance. It's so confident that its content is an appreciating asset that will produce value over a long period of time that it amortizes the costs of producing content over five years.


Five multichannel tips for publishers

Today, traditional publishers face numerous challenges. While some will not rise to the challenge and meet them, others may one day look back and find that today's challenges pushed them to even greater heights.

A big reason for that is a proliferation of channels that publishers can use to reach consumers in meaningful ways. To take advantage of multi-channel opportunities, however, publishers need multi-channel strategies.


Forget the pay wall: introducing the like wall

Faced with the reality that viable businesses require revenue, more and more newspapers and magazines are erecting pay walls on their websites.

But paid content isn't a panacea, and it's far easier -- and more comfortable -- to erect a pay fence. Case in point: the New York Times, whose new pay wall features enough holes to fit a truck through.


How to use content curation to add value to your own website

If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original.


Using rewriteable URLs to help user experience and SEO

It doesn’t take much to send a story viral on Twitter, but a recent quirk in the URL system at The Independent saw a flurry of humorous web links scattered across the Twittersphere.