Posts in Content

Data in a social age

Like. Tweet. Follow. Mention. Comment. What do these all mean to a marketer?

There’s no doubt that social has gone loco in the past few years and every big brand worth its marketing salt is investing in a strong social presence as part of their multichannel strategy.

But so what? What is social delivering?

What is it adding to the marketing mix, and how do we know if you’re any good at it?

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Google+ gets a major design overhaul

When Google+ was unveiled in June of last year, it was clear that the company had created its best social networking product to date.

Obviously inspired to some extent by Facebook, if Google+ had been launched by a start-up instead of the world's largest search engine, some pundits might have labelled it a potential threat.

And for good reason: there was a lot to like about Google+.

It was clean, sort of like Facebook back in the day, and lest it be accused of copying Facebook entirely, Google added some interesting features to the mix - such as Circles and Hangouts.

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US sues Apple, book publishers over ebook pricing

In a move widely anticipated, the United States Justice Department today filed an antitrust lawsuit against Apple and some of the largest book publishers over allegations that they colluded to raise ebook prices.

The publishers named in the lawsuit are Simon & Schuster, Hachette, HarperCollins, Penguin and Macmillan.

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Stüssy: will Strip for Likes on Facebook

Fashion brands are generally in the business of selling clothes.

But getting consumers to Like you on Facebook is difficult, so Amsterdam-based Stüssy apparently decided that a different approach was required to boost the number of fans it has on Facebook.

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Linkpreneur, new school of link building

Linkpreneurs: the new school of link building

One of the reasons I am so attracted to link building and SEO, is the very fact that it is so capricious.

I thrive on constantly learning and love the demand of having to adapt, evolve and challenge myself everyday. I feel that without that desire for variation and a thirst for knowledge, that you can't compete at a high level.

Coming from a creative background, I recognise the similarities between the personalities of art directors, link builders and entrepreneurs (when I use the term I am only referring to quality link builders): a diverse skill set, creative spark and tenacity for the dogged pursuit of the seemingly impossible at all times.

Being an entrepreneur is about finding solutions to problems where no-one else can; like securing the link no-one else can get and creating the unique design solution. Creatives and entrepreneurs have their brains wired differently to other people.

Where a normal person finds a dead end, the creative entrepreneur builds a ladder over the wall (or creates spring loaded shoes to bounce over!).

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content marketing strategy

How to be sure content marketing produces sales

Most content marketing experts say, "engaging content drives sales." In reality even the most engaging blogs, Facebook timelines or LinkedIn discussions fail to produce leads and sales.

For most businesses, engaging customers creates profitless prosperity. They have impressive marketing statistics that ultimately don't directly help generate leads and sales. Businesses who DO create leads and sales using social selling seem to know something the rest of us don't.

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Feedback fail! How too many stakeholders spoil the content...

Does your content quality take a nosedive at stakeholder signoff rounds? Here's how to avoid 'content by commitee'.

"What’s the biggest obstacle to better quality content in your organisation?" I ask at the start of each content strategy seminar. And somebody (often several somebodies) will reply, with a sigh, “stakeholders”. 

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Netflix: the algorithm company

If you were asked to think of one company that is defined by its use of algorithms, you might name Google.

And for good reason: the search giant's algorithms are not only at the heart of its success, but for many, they're the source of constant hope and fear as changes to them can literally make or break businesses.

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What the Lumia 900 means for Nokia and Microsoft, and how they're bringing it to market

Nokia and Microsoft’s sharp-looking new phone, the Lumia 900, is coming out today, and while there are no visible signs of panic, both companies desperately need a winner.

Nokia has been struggling for years now to compete in the rapidly changing mobile market, and Microsoft’s Windows Phone 7 OS has achieved only 2% penetration. Both companies are in danger of being locked out entirely, and need a smash hit.

So far, the results of their labors look pretty good. But will that be good enough? Nokia lost $1.4b in 2011, which includes a fourth quarter cash payment of $250m made by Microsoft. If the Lumia isn’t a breakout, is Microsoft willing to keep Nokia afloat?

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Court reinstates Viacom lawsuit against YouTube

Google has taken YouTube to new heights since it acquired the popular online video service in 2006 for $1.65bn. And in 2010, it looked like the search giant would be able to continue to grow YouTube without worrying about the billion-dollar lawsuit media conglomerate Viacom had filed against it.

That lawsuit, which alleged that YouTube and Google were responsible for copyright infringement of Viacom content, was thrown out of court on the grounds that YouTube was protected by the safe harbor provisions of the Digital Millennium Copyright Act (DMCA).

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Amazon launches eBooks Kindle en Español

According to new research from the Pew Internet & American Life Project, 21% of American adults have read an e-book in the past year. In mid-December, that number stood at 17%.

Chalk that increase up to the rise of affordable e-readers and tablets, like the Kindle Fire and NOOK Tablet, which many Americans received as gifts this past holiday season.

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Six tips for an effective online press room

What happens when a journalist comes to your web site and tries to find information? Can they easily find what they need or instead, do they click off, and visit one of your competitors to get the info they need?

Your online press room should be an important component of your PR, sales and marketing plans. Your press room is open and working for you 24/7. Editors and writers often work late at night, on the weekends and holidays when your PR and marketing teams are not available. Your website and its press room have to be able to provide all the info needed.

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