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Content may be king. At least that's what many companies in the business of producing content think for obvious reasons.
Take Demand Media, for instance. It's so confident that its content is an appreciating asset that will produce value over a long period of time that it amortizes the costs of producing content over five years.
Today, traditional publishers face numerous challenges. While some will not rise to the challenge and meet them, others may one day look back and find that today's challenges pushed them to even greater heights.
A big reason for that is a proliferation of channels that publishers can use to reach consumers in meaningful ways. To take advantage of multi-channel opportunities, however, publishers need multi-channel strategies.
Faced with the reality that viable businesses require revenue, more and more newspapers and magazines are erecting pay walls on their websites.
But paid content isn't a panacea, and it's far easier -- and more comfortable -- to erect a pay fence. Case in point: the New York Times, whose new pay wall features enough holes to fit a truck through.
If you are responsible for adding high-value content to your website, you are constantly being challenged to find page or post topics which are new, shareable, helpful and original.
It doesn’t take much to send a story viral on Twitter, but a recent quirk in the URL system at The Independent saw a flurry of humorous web links scattered across the Twittersphere.
Stories about the decline of print publishing often focus on newspapers and magazines, but following new data released by the Association of American Publishers last week, we might soon be hearing more than more about the decline of print book publishing.
According to the Association, e-books sales recently achieved a notable milestone: they are now selling at a faster clip than hardcovers, trade paperbacks and mass market paperbacks individually.
Every business is now a media business. Smart and successful ones think and behave like media publishers even though their origins are miles away from content creation.
The internet has popularized the freemium model like no other channel, but building a successful business on this model can be quite a challenge.
One company that has succeeded: Spotify, the Swedish company that has become Europe's most popular music streaming service.
E-commerce consultant James Gurd is the author of Econsultancy's new report entitled How to Run a Successful E-commerce ITT which is aimed at e-commerce managers. The report, which will also interest vendors and agencies, goes into great detail about the whole Invitation to Tender process. Here, he answers some questions about the report and what drove him to write it.
Scott Roen is vice president of digital marketing for the award-winning American Express OPEN Forum, which was established to position the financial service provider at the center of small business relationships.
We talked with Roen about how AmEx took its offline learning to develop the online community and what has been discovered about driving engagement.
Today’s savvy web visitors are increasingly looking for that ‘little something special’ and are flocking to websites that treat them in unique and targeted ways.
To keep your content fresh, engaging and relevant to ensure a visitor returns time and time again, investment in an effective personalisation strategy is key.
In the past few weeks a number of people have asked me about the key characteristics of a good writer. How has this changed in recent years? What do we want to see when hiring writers?
I thought I’d outline my views in a handy cut-out-and-keep list. I’ve probably forgotten a few things but I hope you’ll be able to see where we’re coming from...