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Posts in Content

Murdoch and Branson: blinded by the iPad's glare?

In the run-up to the launch of the iPad, there was a lot of talk about the impact Apple's tablet computing device would have on traditional publishers. For some, including publishing execs, the iPad was seen as potential source of revitalization for newspapers and magazines.

While it remains to be seen whether or not the iPad will be as beneficial to traditional publishers as many hoped, it has become clear that finding success on the iPad isn't any easier than finding success in the broader market.

1 comment

A/B testing comes to the masses with WordPress plugin

Multivariate testing is one of the most powerful tools available to online publishers. But many of them don't use it for various reasons, from lack of knowledge about multivariate testing to lack of simple testing solutions.

At a weekend hackathon event, a couple of developers decided to change that by building a Headline Split Tester WordPress plugin that gives WordPress publishers the ability to set up A/B testing of their post headlines.

8 comments

ACTA one step closer to reality with EU Parliament approval

Last November, I suggested that ACTA, the not-so-secret-anymore Anti-Counterfeiting Trade Agreement that governments have been negotiating for more than a year, could be "the worst thing for the internet - ever."

And with a 331-294 approval in the EU Parliament, it's one step closer to reality.

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Are you ignoring affluent shoppers with your holiday campaigns?

holiday giftThough the US economy is showing signs of a slow recovery, most holiday messaging will still focus on discounts and lower pricing to attract shoppers. It makes sense to target price-conscious consumers, but etailers that just promote discounts could be missing another important holiday shopper segment: affluents. 

2 comments

Safari gets important updates with iOS 4.2

Is the future of the mobile internet apps or web browsers?

Despite the current popularity of apps, particularly those offered through Apple's App Store and Google's Android platform, many believe that eventually we'll interact far more with the mobile internet through the web browser than we do with individual apps.

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Six rules for producing optimised web content

Content is king for many reasons but principally because content helps satisfy your visitors’ information needs, driving conversion, and it enables search engines to include your webpages in SERPs for relevant keywords and phrases.

So why do many web owners fail to keep their websites fresh and leave old content hanging around waiting to be put out to pasture? The common theme I’ve picked up on is that web teams struggle to know what content to produce and how to prove that the time invested has an ROI, so it becomes their bete-noire.

This blog tackles the first dilemma and sets out simple rules that will help structure the creation of relevant content.

11 comments

Ads, not internet, to blame for newspaper woes: study

It's common wisdom that the long, painful decline of newspaper business models began as the internet blossomed.

The internet is blamed for just about everything, from declining print subscription revenue to freefalling classified ad revenue. But is the common wisdom about the internet and newspapers wrong?

1 comment

Will Amazon move aggressively into content?

Amazon may be the internet's dominant ecommerce company, but its ambitions extend well beyond retail.

It has fast become a key player in a market that is expected to become very large -- cloud infrastructure -- and now it appears to be making some moves into content which could be harbingers of things to come.

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Is branded content the great equalizer?

Building a well-recognized brand isn't easy, and it isn't cheap either. But is the internet changing that, even if just slightly?

A recent study entitled conducted by YouGov on behalf of social media marketing agency The 7th Chamber hints that the answer might be 'yes'.

3 comments

Will the Boxee Box meet the same fate as Google TV?

The battle to bring the internet to the small screen is heating up. And the fight to control when and how the internet is brought to the small screen is heating up too.

After finding Google TV blocked by a number of television networks, a Google product manager for Google TV recently stated that the company hasn't done a good enough job communicating what the product is to content owners. And it doesn't seem to be improving in that effort.

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The twisted world of online copyright

Copyright has proven to be a thorny subject in the digital era we live in. That's particularly true for traditional media. From record labels to newspapers, the internet has taken a lot of the blame for the woes of media companies that were once dominant. A lot of the time, their woes are connected, directly and indirectly, with internet-based copyright infringement.

To be sure, the internet has raised a lot of copyright-related questions. Where does fair use end and copyright infringement end? Are "hot news" laws a necessity given that bloggers can so easily piggyback on the reporting of major news organizations?

1 comment

17 tips for creating a great website tagline

Taglines may seem like a just a few words next to a logo, but they can really help define and differentiate your core brand message in seconds. A slogan can be the difference between grabbing a visitor's attention or losing them to your competitor.

You've got yourself a good domain, built a really neat site, designed a cool logo, completed your SEO checklist, and if you’re lucky got a good copywriter to crank out some some engaging content for you.

There’s just one more thing you might want to think about. A tagline.

12 comments