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Posts in Content

51 essential link building tips

I’ve been fortunate enough to write over 275 blog posts across a variety of different SEO blogs, some have been successful, others have had more a lead balloon vibe. Often you have no idea beforehand which ones are going to work. 

But one pattern I’ve been able to discern is people love in-depth blog posts. So inspired by great posts, like Aaron Wall and Glen at Viperchill’s long-form posts, I wanted to produce my link building opus of as many ways I could think to build links for here on Econsultancy.

So below are some of my top tips that cover off pretty much every way you can go about building links...


Online video usage up significantly: report

Online video may have a long way to go before it dethrones the television in the United States, but its rapid rise shows no signs of slowing down.

According to Nielsen, home and work online video usage rose a whopping 45% in January 2011 as compared to January 2010. Perhaps the most impressive fact: this growth isn't being driven by new users. The number of unique viewers only increased by slightly more than 3%, meaning that those who are already consuming video online are consuming more of it.

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The anatomy of an ideal guest blogger

The anatomy of an ideal guest blogger  At Econsultancy we’ve always tried to share the knowledge of our community, which is far greater than our own collective brain.

We used to do this primarily through a weekly interview with an in-house e-commerce professional, where we’d try to ask the kinds of questions that would lead to some revealing answers. We’ve always greatly preferred actionable insight, rather than exclusive company news.

A few years ago we published the first post on this blog and shortly thereafter started to invite industry experts to contribute articles. The Econsultancy brand is heavily aligned to ‘learning’, and what better way to learn that to share first-hand insight from guest bloggers who are insanely knowledgeable in their field?


Bing copies Google, again!

You'd think that after being caught red handed copying Google (or not), the engineers at Bing would come up with something original. But copying Google is just far too easy.

Sarcasm aside, Bing announced yesterday that it has added new personalization and localization features closely resembling similar features Google has had in place for some time.


HP TouchPad: the iPad's first real contender?

The market for tablet devices, which basically didn't exist at this time last year, is now a major focus for just about every large computer and mobile manufacturer.

Yet despite this, one company is reaping almost all of the rewards: Apple.


Introduction to DDG and digital sales & marketing for SME/SMBs

This is an introductory article for small to medium businesses who are either behind the digital sales and marketing curve, or who are dabbling with digital tactics for either branding or lead generation purposes. 

The focus of this article is 'Digital Demand Generation' (DDG), a discipline that combines a custom combination of digital tactics for lead generation (traffic), and an implementation of a marketing automation tool to manage lead progression through the funnel towards a closed sale. 

This discipline is now emerging as Revenue Performance Management (RPM) and was originally termed Marketing Automation. Regardless of title, progressive organisations can make significant strides forward with DDG  by increasing their number of leads, number of sales qualified conversions and reduction of the sales cycle in terms of time and expense. 

Using digital marketing tactics, marketing automation tools and the latest best practices can result in a tremendous revenue growth opportunity for SMEs, but be sure to consider the suitability of DDG for your business.


AOL and The Huffington Post: you've got fail?

Yesterday's surprise announcement that AOL is buying The Huffington Post for $315m sent shockwaves through the blogosphere.

The deal is not only one of the biggest in the consumer internet space in the past several years, it's one of the biggest online publishing acquisitions ever involving a 'blog'.


Everyone needs a tagline: welcome to the age of micro-celebrity.

In the age of Personal Branding, or Micro-Celebrity, quickly giving visitors to your profiles an all important nugget about who you are is very important. 

Okay, I admit it, coming from a tagline professional like me, that headline might sound just a tad self-serving, and maybe it is, but there's more than a shred of truth in the statement too.


Site search: five ways to improve your information architecture

To a lot of people Information Architecture (IA) is some kind of remote construct with no apparent significance.

However,  IA permeates every aspect of our lives, and for e-commerce sites, good information architecture is paramount to success. 


Murdoch's The Daily: can it work?

Yesterday, News Corp. made what many publishing executives hope will be one of the most important announcements in the annals of digital publishing: the launch of the much-anticipated iPad publication, The Daily.

But while subscribing to The Daily is probably accurately described as 'affordable' at 99 cents a week, or $39.99/year, producing the publication isn't. News Corp. has confirmed that its investment to date is already a whopping $30m, and that The Daily will have a weekly overhead of $500,000.


Optimism and uncertainty in media: the C-suite looks to the future

Media Growth Trends Cover

A new study by Econsultancy explores the opportunities and challenges in media and publishing using feedback from nearly 500 media company CEOs and senior executives.

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Mobile app sales to explode in 2011: report

Mobile applications have taken off in the past several years. Thanks in large part to the rise of the iPhone, millions upon millions of consumers treat their mobiles like computing devices. It's a trend that nobody expects to slow anytime soon.

But despite the rapid growth of mobile apps, when it comes to app sales, there's good news for everyone in the mobile ecosystem: the best is yet to come.