Posts in Content

B2B content marketing sweet spot

B2B content marketing: finding your sweet spot

In B2B content marketing, what you write about can be as important as what you write.

But there's a hell of a lot of so-called 'thought leadership' out there that isn't leading anyone's thought at all. That's because it isn't written from the company's true sphere of authority -- from the 'sweet spot'. 

If you're committed to content marketing (as I'm sure you are) it's incredibly important to think about your sweet spot and keep your content inside it.

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TED launches new YouTube channel as part of education drive

The non-profit organisation TED is responsible for some of the most inspiring talks relating to technology and innovation in circulation today.

Unsurprisingly, videos of these often become viral hits within relevant communities online. But many believe TED is ignoring an important audience: youngsters.

As TED curator Chris Anderson explains, "Over the past few years...we've seen these talks spread over the Web and a recurring theme from people in the community has been, 'These are great, but could you do something more for the kids?'"

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More than 2m Kindle Singles sold by Amazon: report

As ebooks become a more prominent part of the publishing market, authors, publishers and digital distributors like Amazon are increasingly experimenting with new formats.

One of those formats is the 'esingle'. As the name suggests, these are ebooks that are fairly short (usually longer than a magazine article but shorter than a full book).

Typically sold in the range of 99 cents to $2, or 70p to £2, the value proposition of esingles to the consumer is simple: quality content, no bloat.

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Visibli wants to help marketers better segment their Twitter followers

Between Facebook and Twitter, marketers have access to hundreds of millions of consumers around the world.

That, for obvious reasons, has helped make social media one of the hottest areas for marketing investment in the past several years.

But social media marketing isn't without its challenges. Audience doesn't always equate to reach, and reach doesn't always produce ROI.

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content outreach

How to create a killer authority outreach map

Google's eponymous Panda update and recent Search + Your World integration has changed the landscape as far as reward for quality content is concerned.  

Out of it is growing a new industry based around intelligent content marketing and authority outreach.

In my first post for Econsultancy I want to explore this area in more detail and give some insight into how best to approach the task of discovering, and then reaching out to, the right people to maximise return on your time invested.

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Navigating a world where everyone is a media company

Yesterday at the Brite conference, one of the breakout sessions explored how we can navigate a world where everyone is a media company.

Matthew Quint, Associate Director of Columbia Business School, brought together four very different speakers to discuss the opportunities and fears of this future of content and curation.

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Corbis launches digital music licensing service

If you're a consumer, finding a buying your favorite tunes is as easy as opening up iTunes or heading over to Amazon.com or Google Play.

But where do you go if your business is in search of the perfect song for a presentation, corporate video or trade show event?

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Top 4.5 marketing lessons of the Rush Limbaugh PR fiasco

In less than a week, political radio host Rush Limbaugh has seen upwards of 30 sponsors flee his radio program. Their migration began in response to a public boycott campaign which has relied heavily on social media.

The actions and inactions of Limbaugh and the companies involved provide lessons for marketers in how to respond to crises, buy media and even outflank competitors.

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Google rolls apps, movies, music and ebooks into Google Play

There are numerous differences between Apple's content ecosystem and Google's. One of the biggest: through iTunes, Apple offers a unified and arguably superior experience. Whatever you're looking for, be it music, apps or books, can be purchased and downloaded in a single place.

This apparently hasn't been lost on Google, which today announced that it's combining Android Market, Google Music and the Google eBookstore into a single entity dubbed Google Play.

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Are pre-roll pains now a solved problem?

When online video was still nascent, there was a general sense that the advertising models underpinning television would one day be a thing of the past.

But despite the online video boom and the rise of powerful digital distribution platforms like YouTube and Hulu, advertising in online video still looks a lot like advertising on television. Case in point: the pre-roll.

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You need an API, but not one like ESPN's

Are you a sports fan? Are you a developer? If you answered yes to both questions, ESPN wants to talk to you.

Why? Because the sports media giant has jumped on the API bandwagon and is courting developers who can take its content and data to build cool sports apps.

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17 tips for choosing a B2B content marketing agency

As content marketing leaps 'the chasm' and lands in Geoffrey Moore's back garden, more and more marketers are on the lookout for a B2B content marketing agency that can make them famous. 

That's a good thing. But almost every B2B agency out there is hurriedly carving a new 'Content Marketing' sign for their front door.

So it pays to have a think before you get yourself committed.

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