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Are cable customers ditching their cords, or shaving them? While the debate over what cable customers are doing and planning to do with their cords continues, one thing is clear: cable players are concerned.
So in an effort to prevent cord cutting, they're increasing looking to find ways to embrace the channel cord cutting is blamed on the internet.
In 2006, a Belgian newspaper group, Copiepresse, sued Google. It claimed that the search engine was violating its copyrights in showing headlines and excerpts from its newspapers in Google News.
Google lost in court, but it may have won a small moral victory when it left those same newspapers crying 'Bloody Mary!' this week. The reason? They noticed that their websites were no longer appearing in Google search results.
Google's Panda update was designed to eliminate spam and content farm content, thus improving the quality of Google's index and SERPs.
Many sites caught in Panda's grip claim that they were unintended victims of the update, and have sought ways to recover.
With a market cap of over $15bn and a share price of $290, Netflix is one of the internet's highest flying stars. But changes the company is making to its pricing could have it crashing back down to earth.
Yesterday, the company announced that it is offering two separate plans going forward: one for unlimited DVDs by mail, which costs $7.99/month, and one for streaming, which also costs $7.99/month. Currently, Netflix customers can receive both unlimited DVDs and streaming for only $9.99/month.
Not surprisingly, a 60% price increase has sparked an online fury, with angry Netflix customers threatening to drop their Netflix subscriptions.
The launch of Google+ has caused quite a stir in the ‘digital community’ with many viewing it as a potential game changer while others see only a desperate, and ultimately futile, attempt to try and combat the seemingly unstoppable Facebook juggernaut.
Whether Google+ succeeds or fails, only time will tell. But, for me, some of the subtler – and indeed less subtle – features in this new network points towards a change in our approach to social networking and online social behaviour in general.
In an interesting though at times over-excited Marketing Manifesto ebook Velocity proposes six B2B Staples, the first of which is content marketing.
Content has always been important to B2B, so why all of a sudden am I writing a blog post about it? For the simple reason that the business audience mindset has been shifting and digital content is the new brochure.
When Apple announced the iPad, many executives in the publishing industry voiced high hopes for the tablet device. "This could be the technology that helps us capitalize on digital," they effectively said in one way or another.
Of course, today we know that the iPad isn't a panacea for traditional publishers. That, of course, doesn't mean that tablet devices aren't important to them, or that they should abandon all hope.
But how much hope is too much hope?
Two software giants, Oracle and Google, are fighting a fierce war that could upend the mobile market. Oracle, which owns Sun Microsystems, alleges that parts of Android use Sun software that Google didn't license.
Apparently, the allegation may be legitimate, and preparing for victory, Oracle is reportedly approaching handset makers that use Android and asking them to license its software directly at significant cost.
There are so many ways to segment an audience and target your messages – by job title, industry, seniority, behaviour... But there's an important dimension that's often ignored by B2B marketers: psychographics.
How different prospects feel about things can guide your segmentation, offers and creative. The trick is to find ways to get your psychographic targets to identify themselves so you can market to their specific biases.
Here's a question most publishers would love to have an answer to: what's the secret to building a successful pay wall?
Although one might expect major publishers like the New York Times to eventually provide the answer, newspapers in Slovakia may have beat their Western counterparts to the task.
The popularity of social media has encouraged many companies to create accounts and profiles on popular services like Facebook and Twitter.
However, one of the earliest components of a social media strategy, the company blog, still has the potential to provide some of the greatest value.
And for good reason. While a company blog can't fix a product or service that's lacking, or send your site to the top of the SERPs overnight, it does things that may not be possible on third party services that determine the format of content and how it's distributed.
The noughties have been a good to the world of the web. Open standards and a philosophy of interoperability have led to widespread adoption of several languages which offer power without proprietary limits.