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While conventional thinking tells us that tech geeks and early adopters tend to have a Y chromosome, research shows that women are increasingly the most prolific users of hardware and networks, spending more time online and engaging more often and more meaningfully.
With the launch of the Glamour Magazine app, Conde Nast is taking steps to engage this important market more directly.
Have a pressing question? Need an answer? Chances are you'll turn to your friends and family, but doing so isn't always easy. Time and distance often separate us from the people we know, and sometimes a second or third opinion is needed.
So what's the solution? If the company has its way, the answer to that question is Facebook. Yesterday, the world's largest social network announced that its much-anticipated product, Facebook Questions, has entered beta and is being released to a growing number of Facebook users.
The iPhone, despite the recent unwanted attention, is still arguably the most desirable smartphone in the world. But in the United States, the mobile carrier the iPhone is exclusive to, AT&T, is far from the most popular carrier.
It has been hampered by complaints about network quality, and while many argue that AT&T simply needs to invest more in its network, others argue that AT&T is the victim of the iPhone.
Linkbaiting is sometimes perceived in a negative light, perhaps because some linkbaiting techniques intentionally polarise opinion. But mainly linkbait is simply a case of creating great content. Hardly controversial.
At Econsultancy we try to create compelling content in order to drive traffic, recommendations and links.
Broadly speaking, the more links you attract, the higher your Google positions are going to be, though nowadays there’s a little bit more to linkbait than SEO.
Back in the day people would blog about your article, whereas today they may choose to share the link on Twitter. And that's not quite the same thing...
The iPad? Hot. Social media? Hot. Magazines? Not so hot.
What do you get, however, when you put them all together? One startup is trying to find out, and some notable venture capitalists and angel investors were eager enough to pony up $10m to help it.
You never get a second chance to make a good first impression. And when it comes to email, you only have a couple of seconds to make a good impression.
That's according to Litmus, a provider of email marketing and analytics solutions. Using its Email Analytics service, it looked at "4 million opens across hundreds of different email campaigns" and what it found should both frighten and encourage email marketers.
Posterous, the "dead simple place to post everything", has won a lot of praise for building an easy-to-use publishing platform. And it's so confident that users of other platforms will like it that it recently launched a campaign that is enabling users of other platforms to migrate their content over to Posterous.
Tomorrow, Posterous will set its sights on perhaps the juiciest target in the blogosphere: WordPress. WordPress, of course, is the popular open source blogging platform/content management system. And WordPress.com, which is the hosted solution offered by WordPress parent Automattic, hosts millions of blogs.
Whatever the size of your business, there are several pitfalls we all face when putting together a marketing strategy and sticking to it.
These include daily tasks, too much research to do, the temptation to head to the pub. All of these things regularly pop up and threaten to knock us off course. Here's seven simple steps that will help keep your marketing on track...
Yahoo's identity crisis is nothing new. And under the reign of the company's current CEO, Carol Bartz, Yahoo's identity crisis has arguably turned into an identity tragedy.
Nothing reflects that better than Yahoo's newfound 'product development' strategy: outsource everything to third parties, some of which were previously competitors. Recently, Yahoo outsourced Yahoo Personals to online personals competitor Match.com, and yesterday it was announced that Yahoo is outsourcing a good chunk of Yahoo Real Estate to real estate competitor Zillow.
The founder of Woot, Matt Rutledge, may be a wealthier man following Amazon.com's acquisition of his company, but that isn't stopping him from sending a clear message to the Associated Press: you owe me $17.50. Why does the AP owe Rutledge? According to Rutledge, AP violated his copyright when they included a quote from Rutledge's email to Woot employees in their story about the acquisition.
The quote: "For Woot, our vision remains the same: somehow earning a living on snarky commentary and junk."
In the age of Facebook, Twitter and blogs, one might think that social media is a far more important to startup success than, say, email. But a new generation of startups, many of which are lean and achieve profitability early on, are proving that email can be a powerful contributor to success.
In a blog post entitled "Email Newsletters Are Still A Serious Business", startup entrepreneur Jason L. Baptiste details how email is an important ingredient for an impressive group of upstarts, including Groupon, the group buying site that investors have valued at more than $1bn, Help a Reporter Out (HARO), which was recently purchased for a rumored eight-figure sum and Thrillist, which is reportedly on pace to do more than $10m in revenue this year.
A CMS is just about content so it doesn’t need much attention, right? Wrong. In an e-commerce environment CMS means so much more than being able to edit and publish content.
E-commerce pages have dynamic content served by code and this content can change depending on the visitor session; given such variation, how can you weave static content into dynamic pages without screwing the display?
As the sophistication of consumers and online technology has risen, so have the demands on e-commerce managers to understand which tools are the best-fit for the business. Having worked on many CMS implementations and seen the pitfalls, I thought I’d share some advice on what questions you need to be asking.