Posts in Content

Make social media sell: here's how

What you are doing right now with Facebook, blogging, Twitter, YouTube and the like is probably working against your best interests.

How can this be? There is no money in your knowing the truth: the Social Media Revolution is a lie.

Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using social media know the truth; they know something most of us don’t.

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Will Netflix one day be part of your cable bundle?

Netflix CEO Reed Hastings probably won't win a CEO of the Year award for his efforts in 2011.

After all, he was largely responsible for one of the biggest strategic and branding disasters of the year when he jumped the gun on trying to move his company away from delivering DVDs by mail and focusing on streaming instead.

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Five steps for creating phenomenal content

We’re all publishers now, aren’t we? The barriers to enter the publishing game are low and Google’s given its public seal of approval to decent content (thanks Panda).

As someone passionate about content, this seems like a good thing, having content be more valued and recognised for the brand awareness, visibility and engagement it can bring.

But here’s the thing - just because we can all be publishers doesn’t mean we should be. How can you tell if you should jump into the game? And how can you ensure your content is right for your customers and your brand?

Here are five steps to help you figure out the right strategy.

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Facebook Brand Pages

A further look into Facebook’s new brand pages

After weeks of speculation, Facebook has finally unveiled its new brand pages as we discussed earlier today.

Here's a further look through some of the most notable changes in more detail including the loss of landing tabs, and what it means to you and your business.

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France: stealing books isn't piracy when the government does it

If you were to download a copy of a copyrighted book through BitTorrent, you might be accused of stealing. And as piracy becomes a larger problem for publishers, you might even find yourself in court facing a lawsuit.

But there's good news: if you're the government, you don't have anything to worry about.

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B2B Content marketing is about you AND your customers

As content marketing goes mainstream in B2B, it's becoming something of a religion. And like all religions, a lot of it is based on articles of faith that are handed down, tweet by tweet, until they're considered gospel.

To question them is to risk being denounced as a heretic and made to do any of those horrible things religions do to their heretics (many involving fire or flaying or feathers).

I'm not in the market for a flaying or a feathering but there's one article of faith that I'd like to challenge here.

The one that says, "Content marketing is not about you, it's about your customers. Great content marketing is as far from old-school, interruption-based, broadcast-style marketing as Jamon Iberico is to Pepperami".

Let's pick that one apart...

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Content strategy trends in the Middle East

Personalisation and localisation of content are considered key trends in the Middle East – but it goes so much further than just language...

Here are some of the key take-outs from the Content Strategy roundtables at Econsultancy's Digital Cream Dubai 2012, which I moderated.

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Apple announces March 7 iPad 3 event

Facing increased competition in the tablet space, Apple's still-dominant iPad has been expected to receive a refresh next month.

Today, Apple made it official by announcing an iPad-related event for March 7.

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Yahoo treads lightly in social with Open Graph integration

Last week, Yahoo brought together a panel led by Patrick Albano, VP Sales of Social, Mobile and Innovation, to talk about how Yahoo is using its own content across social media.

The panel focused on the integration of Facebook’s Open Graph into their home page and the use of Social Bar, a tool that allows advertisers to ask consumers questions through the ads themselves.

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London Fashion Week AW12: a digital review

This past week, all eyes have been on London for Fashion Week AW12.

It’s been one of the most interesting seasons from a digital perspective. Not because all of a sudden fashion brands have ‘caught on’, but because integration with online has matured. It’s more valuable, comprehensive and better thought out.

As such, we've compiled some of the best digitally-enhanced offerings from fashion magazines, designers and the organiser itself.

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Planning for site-specific marketing, and how to get it right

Whether you’re doing a print ad with a QR code, updating your brand’s Facebook page, or rigging for SEO, all of the instances of marketing that you create will ultimately be seen in a unique location by a unique viewer. 

People always encounter marketing in a specific context. Subsequently, marketers need to anticipate what that context is, in order to engage and connect more deeply with it.

Campaign and brand experiences can and should be integrated across physical space and multiple objects - the impact of multiple brand engagements has been proven to deliver positive results. Strategists need to make certain as best as possible that the chosen medium and messaging tactics accommodate and compliment people’s unique identities, activities, and location.

How can marketers get this mix right? By thinking it through.

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The future for Barnes & Noble may be the NOOK

Barnes & NobleWith the iPad, Apple is the dominant tablet manufacturer and with the Kindle Fire, Amazon has become the company to watch in the tablet space.

But don't write bookseller Barnes & Noble (B&N) off. Its NOOK business, which started with E Ink e-readers, now has two tablets in its stable, the NOOK Color and the NOOK Tablet.

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