Posts in Content

content outreach

How to create a killer authority outreach map

Google's eponymous Panda update and recent Search + Your World integration has changed the landscape as far as reward for quality content is concerned.  

Out of it is growing a new industry based around intelligent content marketing and authority outreach.

In my first post for Econsultancy I want to explore this area in more detail and give some insight into how best to approach the task of discovering, and then reaching out to, the right people to maximise return on your time invested.

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Navigating a world where everyone is a media company

Yesterday at the Brite conference, one of the breakout sessions explored how we can navigate a world where everyone is a media company.

Matthew Quint, Associate Director of Columbia Business School, brought together four very different speakers to discuss the opportunities and fears of this future of content and curation.

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Corbis launches digital music licensing service

If you're a consumer, finding a buying your favorite tunes is as easy as opening up iTunes or heading over to Amazon.com or Google Play.

But where do you go if your business is in search of the perfect song for a presentation, corporate video or trade show event?

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Top 4.5 marketing lessons of the Rush Limbaugh PR fiasco

In less than a week, political radio host Rush Limbaugh has seen upwards of 30 sponsors flee his radio program. Their migration began in response to a public boycott campaign which has relied heavily on social media.

The actions and inactions of Limbaugh and the companies involved provide lessons for marketers in how to respond to crises, buy media and even outflank competitors.

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Google rolls apps, movies, music and ebooks into Google Play

There are numerous differences between Apple's content ecosystem and Google's. One of the biggest: through iTunes, Apple offers a unified and arguably superior experience. Whatever you're looking for, be it music, apps or books, can be purchased and downloaded in a single place.

This apparently hasn't been lost on Google, which today announced that it's combining Android Market, Google Music and the Google eBookstore into a single entity dubbed Google Play.

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Are pre-roll pains now a solved problem?

When online video was still nascent, there was a general sense that the advertising models underpinning television would one day be a thing of the past.

But despite the online video boom and the rise of powerful digital distribution platforms like YouTube and Hulu, advertising in online video still looks a lot like advertising on television. Case in point: the pre-roll.

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You need an API, but not one like ESPN's

Are you a sports fan? Are you a developer? If you answered yes to both questions, ESPN wants to talk to you.

Why? Because the sports media giant has jumped on the API bandwagon and is courting developers who can take its content and data to build cool sports apps.

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17 tips for choosing a B2B content marketing agency

As content marketing leaps 'the chasm' and lands in Geoffrey Moore's back garden, more and more marketers are on the lookout for a B2B content marketing agency that can make them famous. 

That's a good thing. But almost every B2B agency out there is hurriedly carving a new 'Content Marketing' sign for their front door.

So it pays to have a think before you get yourself committed.

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Make social media sell: here's how

What you are doing right now with Facebook, blogging, Twitter, YouTube and the like is probably working against your best interests.

How can this be? There is no money in your knowing the truth: the Social Media Revolution is a lie.

Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using social media know the truth; they know something most of us don’t.

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Will Netflix one day be part of your cable bundle?

Netflix CEO Reed Hastings probably won't win a CEO of the Year award for his efforts in 2011.

After all, he was largely responsible for one of the biggest strategic and branding disasters of the year when he jumped the gun on trying to move his company away from delivering DVDs by mail and focusing on streaming instead.

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Five steps for creating phenomenal content

We’re all publishers now, aren’t we? The barriers to enter the publishing game are low and Google’s given its public seal of approval to decent content (thanks Panda).

As someone passionate about content, this seems like a good thing, having content be more valued and recognised for the brand awareness, visibility and engagement it can bring.

But here’s the thing - just because we can all be publishers doesn’t mean we should be. How can you tell if you should jump into the game? And how can you ensure your content is right for your customers and your brand?

Here are five steps to help you figure out the right strategy.

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Facebook Brand Pages

A further look into Facebook’s new brand pages

After weeks of speculation, Facebook has finally unveiled its new brand pages as we discussed earlier today.

Here's a further look through some of the most notable changes in more detail including the loss of landing tabs, and what it means to you and your business.

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