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Late last week, it was reported that Forrester Research had implemented a policy under which analysts with personal blogs related to the technology markets they cover at Forrester would be required to ditch them and instead publish their blogs on Forrester.com.
The move raised eyebrows since some of Forrester's analysts and former analysts are well-known bloggers in the markets they cover.
What happens when brand marketers think of a mobile application the same way an ad? Solid revenue with exponential value-adds.
Online video gets a lot of attention, but while the YouTubes and Hulus of the world typically attract the spotlight, more and more companies are developing their own strategies around online video.
Benjamin Wayne is the CEO of online video solutions provider Fliqz. I spoke to him about the ways companies are using online video, self-hosting and video SEO.
Times are tough for the traditional news organizations. Their business models battered, many question the future viability of the investigative journalism these organizations have historically funded.
Some suggest that nimble internet-based upstarts, possibly staffed with citizen journalists and volunteers, are the future. With lower overhead, these new media upstarts may be able to step in and fill the void. Or so the thinking goes.
Book publishers, like record labels before them, are struggling to adapt to the digital world. And their struggles are only growing larger thanks to the growing e-book market, where a price war has broken out.
The price war, which has driven down the cost of e-book bestsellers, is of concern to book publishers for several big reasons, a primary one being that low-priced e-books could potentially devalue their physical counterparts.
The rise of social media has posed a challenge to the well-known. That challenge: working social media without being forced to work too hard on social media. After all, if you're rich and/or famous, blogging and tweeting is more likely to seem like a burden on your lifestyle than, say, a pastime.
An obvious solution: hire a ghostwriter. Which is precisely what many business executives, media personalities, professional athletes and celebrities have done. The February issue of Entrepreneur Magazine goes behind the scenes and profiles some of the 'ghostbloggers' who blog and tweet for well-known clients.
The actions of internet entrepreneur Jason Calacanis, no stranger to controversy, have sparked a debate about media credibility after his off-the-wall tweets about the Apple tablet were picked up by prominent online and offline media outlets.
Prior to the launch of the iPad, Calacanis tweeted that he had been "beta testing" the "Apple tablet" for two weeks and spilled the beans on his experience and the specs. From old media stalwarts like CNN and the Wall Street Journal to new media mavens like TechCrunch and Silicon Alley Insider, 'reporters' were quick to relay Calacanis' claims to their audiences.
Location sensing within mobile devices is reaching a new phase of development and distribution. This new phase, now commercially available for augmented reality developers, delivers powerful local search solutions.
When Google purchased YouTube for $1.65bn in 2006, many questioned whether it could turn YouTube's popularity into a big business.
Just over three years later, the answer appears to be 'maybe'. Google has made a lot of progress building an ad-supported business model for YouTube, but that alone might not be enough if YouTube is to realize its full potential.
Following in the footsteps of the US government, which launched data.gov last year, the UK government has teamed up with Sir Tim Berners-Lee, the 'inventor of the internet', to launch data.gov.uk.
As the domain suggests, data.gov.uk is an online repository for data the government has in its virtual vaults and wants to make more accessible to citizens. From the economy to education, data.gov.uk currently offers just under 3,000 datasets - nearly triple what's available across the pond on data.gov.
Most news organizations get that social media is important. And while many are embracing it, in a lot of cases social media is still kept in a silo.
But Sky News is looking to change that. It plans to install the popular Twitter client Tweetdeck on all of its journalists' computers in an effort to encourage them to incorporate social media into their news gathering efforts.
AOL CEO Tim Armstrong has a big goal for his newly-independent company: revitalize AOL by turning it into a bona fide content company.
A big part of his plan is Seed.com, AOL's recently-launched content platform. Seed.com essentially employs the same model as Demand Media, which relies on freelance writers and editors to create SEO-friendly content on a mass scale.