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Posts in Content

Three months in: the new Cap Code and online business

Anyone in the online marketing space from large, million-pound retail sites to a retired teacher who sells animal portraits are subject to new and changing regulations, updates and directives.

The responsibility to understand these new regulations now falls not just on those marketing online, you now just have to be online.

1 comment

Schema.org: good for Google, Bing and Yahoo, bad for everyone else?

Google, Bing and Yahoo may not be the best of friends, but every once in a while they do get together in a high-profile way.

That was the case yesterday, when the search trio announced the launch of Schema.org, which seeks to add more structure to content on the web.

17 comments

Rolling Stone founder: "generations" before tablets meaningful for mags

Magazines may not have the best track record when it comes to adopting the newest technologies, but when the iPad launched, it was hard to find a magazine chief who wasn't excited.

Print publishing is particularly tough these days, and the iPad represented hope. As a result, many magazine executives were eager to give the iPad a try. That was a good thing.

Unfortunately, businesses don't run on hope, and despite the fact that the iPad and tablet devices are still very nascent, magazines have thus far found that tablets aren't a panacea for their industry's ailments. Some are even cutting back on their iPad plans.

5 comments

Is faith-based ROI ever acceptable?

In the digital world, tracking ROI is supposed to be easy. After all, there are so many tools for analyzing traffic and conversions, and attributing them to particular sources.

But in reality, tracking ROI isn't always as simple as it would seem. Many marketers, for instance, still focus exclusively on the last click despite the increasingly sophisticated tools that are capable of going beyond the last click.

As a result many either misattribute conversions to the wrong source, or miss them altogether.

7 comments

iPad app usability better, but issues persist: report

A year ago, Jakob Nielsen's firm, Nielsen Norman Group (NNG) looked at the usability of apps on the world's hottest new computing device, the iPad. What it found: problem areas that create "significant user confusion." The three most prominent: low discoverability, low memorability and accidental activation of UI elements.

At the time NNG conducted its study, the iPad was new, so it wasn't unexpected to see that iPad apps were still rough around the edges usability wise. The tablet is a decidedly different device, and with no best practices yet developed based on real-world observation, developers of iPad apps were sort of left to experiment.

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Retailers and journalists: a match made in heaven?

Copy has always been important to online retailers. For obvious reasons, a well-written product description, for instance, is likely to produce more sales than the standard manufacturer's version.

But there's a new trend: online retailers going beyond product descriptions and building content-rich properties run in large part by folks from the publishing world.

3 comments

Five things to look for in a cloud provider

With cloud solutions becoming more and more popular with businesses, selecting the right providers is becoming more and more important.

Thanks to its skyrocketing popularity, established technology companies and upstarts alike have rushed to create cloud offerings. The competition this produces is a boon for companies shopping for cloud offerings, but it also creates challenges when looking for a provider that can be trusted.

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As website management derails, marketers suffer

Studies show large websites are failing to deliver on the most basic expectations for usability and accessibility.

Why is this? How does it impact marketers? And what can they do about it?

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Getting back to basics online

Websites should always be designed to deliver an engaging user experience. To succeed, marketers need an understanding of how online communication works and they need to be clear about how a business can serve the needs of its customers on the web.

The websites that are succeeding online are the ones that concentrate on the delivery of quality user experience, functionality and added value elements such as personalisation to really engage with visitors.

5 comments

The Wall Street Journal: WikiLeaks 2.0?

Journalism or not? Ethical or unethical? WikiLeaks, the infamous internet-based organization that releases sensitive and often-classified material that is leaked to it, is perhaps one of the most controversial organizations in the world today.

But despite the controversy surrounding WikiLeaks, it appears that at least one major newspaper is envious enough of what it's doing to start its own online service designed to allow 'whistleblowers' to share their wares.

3 comments

Tablets aren't killers: report

Thanks to Apple, we know that there's a market for tablet computing devices. But what we still don't know is how the growth of tablet devices will impact the usage of other computing devices.

Some, not surprisingly, believe that the tablet is a killer. A popular meme on this front: the iPad is killing netbooks. But is that really the case?

6 comments

Fortune bets on the web for its Fortune500+ mobile app

Mobile is here to stay, and publishers are eager to embrace it, even if figuring out how to is not an easy task.

Thus far, publishers have focused much of their effort on building native mobile apps, and it's no surprise why: mobile apps are being downloading at a frantic pace.

According to a recent report by IHS Screen Digest, the top four mobile app stores may generate close to $4bn in revenue this year, and ABI Research has forecast that by 2016, consumers will download 44bn mobile apps.

1 comment