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IBM recently published research showing that about 80 percent of those who begin a corporate blog never post more than five entries. And that's just blogging. The Internet is littered with near-tweetless Twitter accounts, expressionless Facebook pages, no-one-home YouTube channels. In the rush to adopt social media as a tactic, too many marketers leave strategy in the dust.
Increasingly, marketing isn't about buying media, the advertising model. Media is cheap -- or often even free. But rolling your own media brings with it a new set of challenges: coming up with enough content to fill all those blank pages, blog posts, profiles and such....and doing so on a regular basis, not just in a one-off burst of Week 1 enthusiam.
Does giving away free product lead to more sales? Many argue that, online, it does. But there are an equal number of skeptics. So who is right?
When it comes to how free e-books influence print sales, a study published in the Winter 2010 edition of the Journal of Electronic Publishing concluded that giving away free e-books is often good for business, at least in the short-term.
Ken Fisher, the founder and editor-in-chief of popular online tech publisher Ars Technica has a message to readers who use ad blockers: you're killing us.
In an effort to defeat ad blockers, last Friday Ars experimented with a technique designed to prevent Ars readers with ad blockers from viewing Ars content. According to Fisher, the experiment was a success "technologically" but not surprisingly, a "mixed bag" socially.
Google might as well have been called Simple. Back when Google was a new entrant in the search engine market and larger competitors were cluttering up their homepages with as much content as could be aggregated on a single page, Google took a different approach and offered internet users an alternative: a clean, if not sparse, homepage that focused on one thing -- search.
Relatively-speaking, that homepage hasn't changed much in the past decade. But what has changed: Google's SERPs.
The battle between Adobe Flash and HTML5 is a subject that looks like it will be receiving a lot of attention in 2010. That has a lot to do with the iPad, which, like the iPhone, isn't expected to support Flash.
Some believe HTML5 could kill off Flash (and for that matter Silverlight), others don't. Of course, the full HTML5 spec probably won't be finished for another decade, but the debate over HTML5 and its impact on Flash is heating up because subsets of it are available and being adopted.
What's in place to measure advertising within mobile augmented reality applications?
When it comes to print advertising, audit circulation bureaus provide the best verification of frequency and reach for broadcasting ads to a targeted audience. TV has Nielsen ratings and other vendors approved by large advertisers to measure frequency and reach. On-line digital advertising vendors provide data about ads rather than published content. Thus they have the ability to measure ad engagement, not just published content engagement like a TV show or a magazine.
With so many brands jumping at the chance to integrate real-time content into their interface, there are sure to be a few slip ups. But this time, Google has stepped in it with the launch of Google Buzz.
The search giant has already gotten into trouble over privacy issues surrounding its new social sharing service. But now Google is having ad scraping issues. Namely, the search giant has been serving its ads with other people's content.
On Wednesday, an Italian court convicted three Google executives. Their crime? Google failed, in the eyes of the prosecutor, to pull down a video uploaded to Google Video.
The video, which showed several students in Turin bullying a classmate with Autism, resulted in 10 months of community service for the uploader. But because Google 'allowed' the video to be uploaded in the first place, an Italian prosecutor chose to charge four Google executives for criminal defamation and the violation of Italian privacy laws.
So, "Rewrite your site” came in at number one in the Top five things you need to do online in 2010. What a shame most companies will mess that job up quite atrociously.
And for one simple reason: they’ll ask far too many people what they think...
How active is Twitter? In a blog post yesterday, Twitter revealed that 50m tweets are now being sent across the Twitterverse on a daily basis. As Twitter's Kevin Weil points out, that's around 600 tweets per second.
Needless to say, the growth in Twitter's activity level, as measured by tweets, is impressive. In 2007, its first full year in operation, Twitter saw an average of 5,000 tweets per day.
According to a recent dotCommerce report, over 70% of brands with social media presence fail to publicise this on their website.
For many retailers there are quick wins for content aggregation that are seemingly untapped. It costs time and money to build social profiles and generate compelling content, so why do so few companies ensure it has the biggest possible impact?
You don’t have to pay for the simple ideas. This blog looks at five quick wins for content integration, giving you easy to follow advice to increase the reach and impact of your content.
Apple is, for lack of a better word, an unconventional company. And in the past several days, it has apparently decided to take on the conventional wisdom that 'sex sells'.
In a publicly unannounced and unexplained move, several days ago Apple began a mass purge of the App Store. The target: iPhone apps that somebody, somewhere might find a sexual overtone in. From bikinis to ice skating tights to mere silhouettes, Apple is reportedly done with any apps whose purpose is to create "excitement or titillation" -- for both males and females alike.