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Posts in Content

Can AOL find success in niches?

The CEO of newly-independent AOL, Tim Armstrong, knows that AOL's future is not its past. But that doesn't mean AOL can't recapture some of the glimmer it's lost over the years.

In an effort to accomplish that, Armstrong is changing AOL's its focus by, well, getting focused.

1 comment

Are tech retailers missing a trick with customer reviews?

You should all know the rationale for retailers putting customer reviews on their websites. What is less explored is how customer ratings & reviews can be integrated with content from independent experts, respected industry voices whose opinions influence the masses.

Media sites are great at providing expert reviews and news content but retailers rarely look at the potential for content syndication in supporting website and conversion optimisation.

11 comments

The Econsultancy Innovation Awards 2009: The Winners

After weeks of judging, occasional arguments, far too much coffee and – thankfully - lots of internal support, we are now in a position to reveal the winners of our 2009 Innovation Awards.

The judges felt that the standard of the 400 or so entries was remarkably high, and that the winners represent innovation, which can be defined in pure technology or creative terms, but also in context to an organisation or sector. The judging panel included Econsultancy’s in-house internet fiends and a bunch of third party experts. 

Our hearty congratulations to all the winners, and also to the shortlisted runners up, and particularly to the ‘highly commended’ runners up named below. Kudos, glory and acclaim to all who triumphed.

13 comments

Rupert Murdoch clears the air on the future of journalism

Rupert Murdoch's media empire produces news, but he also has a habit of making it himself. Most recently, he was a headline-creator when he stated he'd be pulling his websites out of Google's index.

Journalism in the 21st century is clearly something that matters a lot to Murdoch, both financially and personally. And in an op-ed piece in his own Wall Street Journal, Murdoch laid out his views on where he sees journalism going, and who needs to stay out of it.

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Reuters targets consumers with its new design

Tis the season to redesign. CNN recently launched a new look for CNN.com, and now news service Reuters has launched a new look for Reuters.com.

But while CNN.com's redesign was all about the content, Reuters' redesign is all about the focus. The new Reuters.com design is all about one thing: making the website a much more attractive destination for consumers.

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What a lot of rubbish everyone is talking about Google and paywalls

The biggest load of old rubbish ever has been written about the changes to Google's first click free program. Here's a round up of who understands what they are talking about (and might survive with a paywall) and who hasn't got a clue ...

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A journalist’s guide to SEO

Last week the BBC announced it was to start optimising its headlines in an attempt to gain greater visibility in the search engine results pages, so I thought I’d take a look at journalism and the web.

50 comments

It's time to get rid of the word 'microblogging'

The word 'microblogging' has been popularized by services like Twitter. It's not too difficult to see where the word came from.

But when I read a post the other day on TechCrunch by Erick Schonfeld entitled "Blogging Vs. Microblogging: Twitter’s Global Growth Flattens, While WordPress’ Picks Up", the first question that popped into my mind: is 'microblogging' really blogging at all?

5 comments

Say goodbye to Cyber Monday as shopping habits merge

Black Friday used to be a day of excessive shopping and deals for retailers taking advantage of consumers with Thanksgiving vacation time. But as the online and offline worlds merge, the distinction between Black Friday and Cyber Monday is quickly disappearing.

Retailers are stepping up their online offers for the weekend, but those who wait until Cyber Monday to lure customers are going to miss out on large returns.

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Tynt tracks and links copy and pastes

Think you're tracking just about every possible user metric on your website? But what about, say, copy and pastes?

If you have an insatiable appetite for tracking everything, a nifty little product from a company called Tynt is probably going to excite you. It tracks how many times users copy and paste your content and increases the chances that those copy and pastes will turn into backlinks.

7 comments

Google buys Teracent to improve display ads

Google's bread and butter is search advertising but it isn't neglecting display advertising. It made that clear when it purchased DoubleClick for $3.1bn in 2008.

And it continues to make bets in the display advertising space. Yesterday, Google announced that it was acquiring dynamic ad serving and optimization startup Teracent.

1 comment

Can Microsoft's money save the newspaper industry?

Maybe Rupert Murdoch isn't so crazy after all. Little more than two weeks after he essentially stated "Google? We don't need no stinkin' Google", reports have surfaced that Microsoft is talking with News Corp. and other newspaper publishers.

The proposition Microsoft is reportedly floating: "delist" from Google and give Bing exclusivity when it comes to indexing your content. In exchange, Microsoft would pay the publishers the cold hard cash they're so desperately seeking as print revenues continue their rapid erosion.

5 comments