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A few weeks ago I released a mini eBook about link building for SEO titled “Becoming a Clockwork Pirate.” Although I put my heart, soul and everything I know about link building into the 30,000 word digital mini-book, that’s not what made the book most interesting.
What made it unusual was the approach I took in ‘monetising’ it.
Gawker's recent launch of a new design may prove to be one of the worst redesign launches in the history of the internet. It not only sparked an outcry from users, but let to a massive drop in traffic for one of the internet's most popular publishers.
In the face of what can only be described as an online publisher's worst nightmare, Nick Denton, the outspoken head of Gawker, has been unusually silent. Until now.
In an email he sent to staff, he admits that "the transition was definitely more bruising for readers and our own staff than it needed to be" and discusses what is being done to rectify the situation.
Bar staff and subway buskers will routinely ‘seed’ their tips jars and guitar cases with some change so that passers by think that contributing is what is expected and are then compelled to do so themselves.
Can online marketers tap into this same psychology?
For many industries, digital technology is both destroyer and savior. Take the newspaper and music industries, for instance. The internet is frequently blamed for their demise, yet new technologies are also expected by many to help save them.
When it comes to how digital is killing and saving established industries, book publishing may not grab the most headlines, but it is arguably one of the most affected.
For many companies, the web has become a cornerstone, if not the heart, of their business. So what would happen if your site went down for a significant length of time? Or even for just a few minutes?
For a company with a static page it may not mean much, but for an online retailer trading in the run up to Christmas or a bookie on the day of the Grand National, the effects on the bottom line could be catastrophic.
Are you prepared for the unexpected?
Last week, Google unveiled an algorithm update designed to ensure that its SERPs aren't dominated by low-quality content farms which specialize in producing rivers of search engine-friendly pages.
The rationale for this update is clear: faced with increasing public criticism over the quality of its SERPs, Google had to act.
A/B testing is an incredibly useful tool for designers, developers, managers and executives. Sadly, despite the benefits, it’s often underused.
The news for those who shun A/B testing is particularly bad: it can facilitate dramatic improvements in numerous KPIs, including conversions and sales, as evidenced in the following five case studies.
Increasingly the content marketing is growing from a glint in the copywriter’s eye to a fully fledged marketing beast, rampaging through budgets and upsetting marketing manager’s neatly planned timetables (We even run a course about it).
Someone, somewhere finally figured out that if you have a lot of compelling content, then you’ll get more readers hanging out on your site. Of course, the trick lies in making people aware of all that fantastic content in the first place.
It’s fair to say that users are often creatures of habit, visiting the same blogs and sites on a daily basis, so while link building and guest blogging have major parts to play in a detailed content strategy, occasionally the only way to get in front of those cloistered users is to market articles directly to sites they are already visiting.
Social networking started its meteoric rise more than a half a decade ago, but some of the biggest names in the space are just getting set to really cash in.
One of those names: LinkedIn, the social network that has carved out a lucrative niche as the social network for professionals. It's going public soon, and could pave a golden path for social networking brethren like Facebook when they go public.
The monolithic brands of the industrial age are giving way to the distributed, participative and democratized brands of the digital age.
In this post, I'll explain how APIs can take your brand in promising new directions by harnessing the power of the community...
Some publishers believe that Apple may hold the key to a profitable future. Thanks to the success of the company's iPad, for instance, there's a lot of excitement amongst traditional publishers who have seen their revenue from 'old' channels like print plummet. Some publishing moguls, such as Rupert Murdoch, are so excited that they're investing tens of millions of dollars in iPad publishing.
But previously, there was a huge barrier: a lack of an Apple-sanctioned solution for selling subscriptions from within Apps. That solution came yesterday, and it offers some things publishers will probably love, but a few things publishers will likely hate too.
iOS, Android, Windows 7, the App Store, Android Market, Windows Marketplace, Facebook, Twitter, Quora, Google TV, PS3...
The number of channels and platforms on the internet and mobile internet is astounding. And it's growing practically every single day. In many ways, this is a blessing, but it's also a curse for developers and publishers.