Posts in Content

As social grows, community manager roles proliferate

Social media is all about people, and as social role's prominence as a business tool continues to grow, and according to software provider EPiServer, there will soon be substantial growth in the number of people -- 'community managers' -- who are hired to manage social media.

In a survey of 250 senior marketing executives in the UK, EPiServer found that nearly three-quarters of companies are involved with online communities or planned to be within the next 12 months.

As would be expected, much of the activity in this area is taking place on popular third party-owned sites like Facebook, Twitter and LinkedIn.

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NoSQL for the rest of us

NoSQL is fast becoming one of the trendiest tech buzzwords, and that means one thing: geek fights!

The relational database may not be dead, but there are legitimate debates about NoSQL alternatives to popular RDBMSes like MySQL, MS SQL Server and Oracle.

For most companies, however, such debates may seem too technical and abstract to be of any importance. But that doesn't mean that the NoSQL 'movement' should be ignored.

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Q&A: Tomas Bella of Piano Media on the paywall that's working

While many publishers in the West struggle to build profitable paywalls, I recently reported that a paywall in the East may provide a blueprint for success.

That paywall was erected in Slovakia by a company called Piano Media. It brought together nine of Slovakia's largest news publishers, and the early results are impressive given the size and characteristics of the Slovakian market.

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To prevent cord cutting, cable networks embrace the web

Are cable customers ditching their cords, or shaving them? While the debate over what cable customers are doing and planning to do with their cords continues, one thing is clear: cable players are concerned.

So in an effort to prevent cord cutting, they're increasing looking to find ways to embrace the channel cord cutting is blamed on the internet.

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Belgian newspapers: Google is boycotting us. Oh wait...

In 2006, a Belgian newspaper group, Copiepresse, sued Google. It claimed that the search engine was violating its copyrights in showing headlines and excerpts from its newspapers in Google News.

Google lost in court, but it may have won a small moral victory when it left those same newspapers crying 'Bloody Mary!' this week. The reason? They noticed that their websites were no longer appearing in Google search results.

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How to beat Panda: split into multiple sites?

Google's Panda update was designed to eliminate spam and content farm content, thus improving the quality of Google's index and SERPs.

Many sites caught in Panda's grip claim that they were unintended victims of the update, and have sought ways to recover.

Many have been unsuccessful in reestablishing themselves with Google, but according to the Wall Street Journal, one publisher may have found the secret to recovery.

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Did Netflix just make a huge multichannel mistake?

With a market cap of over $15bn and a share price of $290, Netflix is one of the internet's highest flying stars. But changes the company is making to its pricing could have it crashing back down to earth.

Yesterday, the company announced that it is offering two separate plans going forward: one for unlimited DVDs by mail, which costs $7.99/month, and one for streaming, which also costs $7.99/month. Currently, Netflix customers can receive both unlimited DVDs and streaming for only $9.99/month.

Not surprisingly, a 60% price increase has sparked an online fury, with angry Netflix customers threatening to drop their Netflix subscriptions.

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The move towards social 2.0: mirroring our offline and online social behaviour

The launch of Google+ has caused quite a stir in the ‘digital community’ with many viewing it as a potential game changer while others see only a desperate, and ultimately futile, attempt to try and combat the seemingly unstoppable Facebook juggernaut.

Whether Google+ succeeds or fails, only time will tell. But, for me, some of the subtler – and indeed less subtle – features in this new network points towards a change in our approach to social networking and online social behaviour in general.

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Five reasons why B2B marketers need a coherent approach to digital content

In an interesting though at times over-excited Marketing Manifesto ebook Velocity proposes six B2B Staples, the first of which is content marketing.

Content has always been important to B2B, so why all of a sudden am I writing a blog post about it? For the simple reason that the business audience mindset has been shifting and digital content is the new brochure. 

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Should publishers sell tablets?

When Apple announced the iPad, many executives in the publishing industry voiced high hopes for the tablet device. "This could be the technology that helps us capitalize on digital," they effectively said in one way or another.

Of course, today we know that the iPad isn't a panacea for traditional publishers. That, of course, doesn't mean that tablet devices aren't important to them, or that they should abandon all hope. 

But how much hope is too much hope?

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Could Oracle destroy Android?

Two software giants, Oracle and Google, are fighting a fierce war that could upend the mobile market. Oracle, which owns Sun Microsystems, alleges that parts of Android use Sun software that Google didn't license.

Apparently, the allegation may be legitimate, and preparing for victory, Oracle is reportedly approaching handset makers that use Android and asking them to license its software directly at significant cost.

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Psychographic targeting in B2B marketing

There are so many ways to segment an audience and target your messages – by job title, industry, seniority, behaviour... But there's an important dimension that's often ignored by B2B marketers: psychographics.

How different prospects feel about things can guide your segmentation, offers and creative. The trick is to find ways to get your psychographic targets to identify themselves so you can market to their specific biases.

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