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Posts in Content

Create social media results with utilities

Today I'll begin to reveal how service-focused businesses can move forward and realize tangible, meaningful returns using social media & mobile marketing. Results like leads, sales and increased customer value that creates loyalty. 

Here's how in two words: Build utility.


Adapting content management to real time search

There’s been a lot of change in deciding what ranks on a Google search result page over the last few months. According to Andrew Girdwood'Too many SEOs are in denial about the radical changes that have overhauled Google in recent months.'

One of the biggest changes Andrew’s talking about is the importance of ‘real time search’, which requires a fundamental shift in how you go about producing content.

So how can make your content production process more suited to the demands of real time search?

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Is the iPad already influencing big publishers?

The iPad is on its way. Apple started accepting pre-orders earlier this month, but there are still many unanswered questions about what iPad will deliver in its final form.

One thing that almost certainly won't be present when the iPad ships: support for Adobe Flash. That has numerous raised questions about both the iPad and Flash. After all, if the device Apple is betting so big on doesn't support Flash, will publishers, who have seen Apple's success with the iPhone, be forced to adopt Flash alternatives in order to position themselves to cash in if the iPad achieves success of its own? Or is Apple simply fighting a fight it can't win?

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Five tips for developing a sensible comments policy

For many online publishers, user-generated content is often created through commenting systems that allow users to engage in discussion around a publisher's content. In many cases, these user-generated comments are more interesting than the content they are in response to. That's a boon to publishers.

But comments can be problematic. Trolls and spammers, often anonymous, can wreak havoc and turn a friendly experience into an experience plagued by hate and vitriol.


'Celebrifying' your business: pros and cons

Some of the world's most recognizable brands collectively spend billions of dollars annually associating themselves with celebrities (movie stars, athletes, etc.). The logic is simple: consumers love celebrities, and by associating with the right ones, brands can generate goodwill and buzz.

Most young internet businesses don't have the moola to ink celebrity sponsorships, but that doesn't mean that celebrities haven't become an important part of the web startup ecosystem. Just look at Twitter.


Nine ways to #fail at digital marketing

There’s no shortage of information telling online marketers what they should be doing. After all, everyone wants to be at the top of their game and best practice stuff really helps – but I rarely ever see a list of some of the DON’Ts.

So I made one. It should hopefully help you continue to steer clear of the online marketing taboos... If you are doing any of this, then shame on you.


Another reason to avoid URL shorteners: they're slow

It is said that necessity is the mother of all invention, and that's certainly true of URL shortening services. The rise of the status update means that there's no room for an extraneous character, and that has in turn led to the rise of URL shortening services that make sure the links shared in status updates don't take up any more room than needed.

As these services have grown in popularity, it's not uncommon to see shortened URLs used in places where there's really no need for them, from blog comments to emails.


New Pew data: newspaper pay walls will likely fail

A number of prominent newspapers, including the New York Times, have publicly committed to setting up pay walls as they struggle to find new sources of revenue.

But according to the Pew Research Center's Project for Excellence in Journalism "State of the News Media 2010" report, newspapers planning to erect pay walls could be in for a rude awakening.


PayPal plans better micropayment solution

Much has been made about the market for micropayments over the years, but for the most part, billing for small transactions remains a challenge for online merchants, especially small and mid-size publishers who sell content and virtual goods.

PayPal, however, hopes to provide some relief later this year with a new offering that makes it easier for online merchants to process micropayments cost-effectively.


Digg 2.0 tries to woo publishers

Social media has been a boon for savvy online publishers who make a concerted effort to take advantage of it. Back when social media was coming into its own, Digg was one of the popular services that publishers latched on to.

The reason was obvious: hitting the Digg homepage could easily drive massive amounts of traffic in a very short amount of time. Few publishers, of course, dream of anything less.


Pink Floyd tracks: goodbye cruel (digital) world?

Interested in taking a trip back to the 1960s and 70s? You had better download individual tracks of your favorite Pink Floyd songs quickly.

Thanks to a High Court ruling that gave Pink Floyd a small victory over record label EMI in a battle over millions in royalties, individual tracks of the legendary rock band's music could potentially leave the digital world at some point.


The benefits of taking fashion e-tail international

The marked and continuing growth reported by online fashion retailers demonstrates the potential e-tailing holds in times when the high street is suffering. 

The e-commerce industry body IMRG reports that online sales of clothing, shoes and accessories were up by 18% from Dec 2008 – 2009, and that fashion e-tailers were the leaders in the UK online market. 

By taking the notion of online retailing one step further and going international, the opportunities for growth for the retailer are taken to a whole new level.