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Should publishers like Facebook's new Like button? I recently wrote about some of things publishers might not like about it.
One commenter who is a fan of the Like button took issue with them. He asked, "...allow me to ask you whether YOU have quantitatively measured the impact of the five risks that you are warning against?"
When the New York Times tried to have Apple pull the plug on the hit iPad news reader, Pulse, I noted that as newspapers like the New York Times attempt to 'save' their businesses, it would be wise of them to figure out how they can work with creative third parties. After all, individuals outside of these organizations may be able to do more for them in some areas than they can currently do for themselves.
But if emails between an online publisher who wanted to license content from Dow Jones is any indication, news organizations may be better at talking about getting paid for their content than they are at actually accepting money from businesses that are ready to pay them.
Many expect that search engines will eventually incorporate signals from the realm of social media into the SERPs. There's good reason to believe this: both Google and Microsoft have, for instance, already signed deals with Twitter to access the company's firehose.
But if Bing Social, "the first search experience" based on both the Twitter and Facebook firehoses, is any indication, social search is going to have an uphill battle.
An iPad news reader app designed by two college students has taken more than a few breaths away. Developed as part of a class at Stanford University’s Institute of Design, Pulse is everything you'd want out of an iPad news reader: it has both form and function.
The user experience is obviously a big reason why the app, which sells for $3.99, quickly became the top-selling iPad app in the App Store. And it's a big reason why Steve Jobs, who was reportedly disappointed with the New York Times' own iPad app, personally highlighted Pulse this week.
Need a Caffeine boost? After much anticipation and discussion, Google's latest 'big update' is officially here.
Unlike many major Google updates, which include alterations to the factors Google uses to rank pages, Caffeine instead represents an update to Google's web indexing system. The result: Google says Caffeine "provides 50 percent fresher results for web searches than our last index."
AOL's CEO Tim Armstrong has been at the company for over a year now. As he readily admits, AOL has a long way to go before it will be able to stop depending on its slowly depleting dial-up revenues. But on stage at CMSummit in New York on Tuesday, Armstrong highlighted a key point of his strategy. Journalism is technologically challenged. AOL's trying to change that.
Journalism, apparently, is in trouble. The once-dominant financiers of journalism -- newspapers -- are dying. And while some see hope in new media, the harsh reality is that journalism's woes have less to do with distribution mediums and more to do with business models.
That's because the kind of journalism that is threatened is expensive, and even online, there aren't too many business models that can support it. So what should we do?
Yesterday, Sugar Inc., an online publisher focused on women's media, purchased FreshGuide, a group buying startup similar in nature to Groupon.
According to Sugar Inc. CEO Brian Sugar, the purchase was a no-brainer for his media company: "We believe the winning business model for next generation media companies must include diverse revenue streams...we believe that FreshGuide will provide local advertisers the ability to advertise to Sugar's large audience in a high-quality and cost-effective manner."
If the numbers are any indication, publishers really like Facebook's new Like button. But should they?
For obvious reasons, Facebook is attractive to publishers, and it wants to keep it that way. It provides publishers with plenty of tools that they can use to bring Facebook-driven experiences to their websites. The Like button is one of the newest offerings for publishers but there are several reasons publishers may want to think twice about putting it on their pages.
Producing relevant content is important for site optimisation, both for pure SEO benefit and to improve the user experience and drive conversion.
This post looks at how you can make the most of four types of web content (information pages, images, videos and blogs) and move away from a flat view where content is isolated in one place.
Much of this is common sense but I know many web teams who don’t fully appreciate the value of their content.
For nearly as long as the internet has been available to the general public, entrepreneurs and technologists have dreamed of the convergence of the television and the web. From WebTV to today's internet-enabled gaming consoles, the small screen and the internet have been introduced to each other.
But the type of convergence that many have predicted and sought to create has remained elusive. The world's biggest search engine, however, hopes to change that.
Facebook may increasingly be on the receiving end of criticism related to its stance on privacy, but the world's largest social network is still one of the top places to reach consumers online.
With more than 400m registered users globally, Facebook is the world's largest social network, and publishers looking to stay connected with their users and acquire new users have plenty of Facebook tools at their disposal to do just that. Here are seven of them.