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The rise of social media has been a boon for developers. Thanks to open platforms and APIs created by companies like Facebook and Twitter, developers have been able to help grow, and at the same time piggyback on, the success of some of the internet's most popular online properties.
But is the marriage between these properties and developers destined to come to a messy end?
Recently, Google has stepped up its effort to improve the quality of its SERPs. But despite its effort, which seems as concerted as it is genuine, one thing is clear: there's only so much that can be done.
Google can't uncover every paid link, and even after cracking down on content farms, there are those who think it hasn't done enough.
Social media is increasingly changing the way individuals discover and consume the news. From Facebook to Twitter, some find that following what their friends and colleagues are liking and tweeting is more than enough to stay informed.
Professional social network LinkedIn has in many ways largely been absent from this shift in news discovery and consumption. But that changed yesterday when the soon-to-be publicly traded company launched LinkedIn Today.
Netflix is fast becoming the king of digital movies, and is one of Hollywood's biggest frenemies. But even though Netflix would appear to be sitting pretty, it may have some stiff competition soon.
The source: Facebook.
It’s been long established in marketing research circles that the more choices you give a consumer, the less likely he or she is to decide on one.
Sheena Iyengar, a professor at Columbia Business School and author of The Art of Choosing, addressed a roomful of marketers at BRITE ‘11 about how to navigate the problem. Her work has implications for selling anything online or offline.
Your web visitors come to your site to find out more about what you do. They’re looking for someone to help them. If you’re like most companies, you are willing to invest large sums in the design and build of your website but much less in web copy to make it whistle and whirr.
Writing compelling web copy is a hugely undervalued skill. Too many companies think that being able to write is all that’s required. But even people who write well for the paper page can come unstuck with website copy.
Only a very small minority of writers have a good understanding of the digital mindset.
A few weeks ago I released a mini eBook about link building for SEO titled “Becoming a Clockwork Pirate.” Although I put my heart, soul and everything I know about link building into the 30,000 word digital mini-book, that’s not what made the book most interesting.
What made it unusual was the approach I took in ‘monetising’ it.
Gawker's recent launch of a new design may prove to be one of the worst redesign launches in the history of the internet. It not only sparked an outcry from users, but let to a massive drop in traffic for one of the internet's most popular publishers.
In the face of what can only be described as an online publisher's worst nightmare, Nick Denton, the outspoken head of Gawker, has been unusually silent. Until now.
In an email he sent to staff, he admits that "the transition was definitely more bruising for readers and our own staff than it needed to be" and discusses what is being done to rectify the situation.
Bar staff and subway buskers will routinely ‘seed’ their tips jars and guitar cases with some change so that passers by think that contributing is what is expected and are then compelled to do so themselves.
Can online marketers tap into this same psychology?
For many industries, digital technology is both destroyer and savior. Take the newspaper and music industries, for instance. The internet is frequently blamed for their demise, yet new technologies are also expected by many to help save them.
When it comes to how digital is killing and saving established industries, book publishing may not grab the most headlines, but it is arguably one of the most affected.
For many companies, the web has become a cornerstone, if not the heart, of their business. So what would happen if your site went down for a significant length of time? Or even for just a few minutes?
For a company with a static page it may not mean much, but for an online retailer trading in the run up to Christmas or a bookie on the day of the Grand National, the effects on the bottom line could be catastrophic.
Are you prepared for the unexpected?
Last week, Google unveiled an algorithm update designed to ensure that its SERPs aren't dominated by low-quality content farms which specialize in producing rivers of search engine-friendly pages.
The rationale for this update is clear: faced with increasing public criticism over the quality of its SERPs, Google had to act.