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Posts in Content

Can PayPal crack the micropayment and mobile payment nuts?

PayPal was the bright spot in eBay's third quarter earnings. The company, whose name has become synonymous with online payments, boosted the online auction company with its strong continued growth.

And if the company has its way, that growth won't be stagnating anytime soon. At the Innovate 2010 developer conference yesterday, PayPal made it clear: its future is micropayments and mobile.

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Woulda, coulda, shoulda: the movie studios and their Netflix stock

Last month, beleaguered video rental chain Blockbuster filed for bankruptcy. While the company's demise can be blamed on a number of factors, it's hard to ignore one: the rise of Netflix.

Netflix, which is now an $8bn corporation trading at just over $153 per share, looks poised to capture a big part of the nascent streaming business.

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Q&A: Doug Kessler on the B2B Marketing Manifesto

Doug Profile

Doug Kessler is Creative Director at B2B agency Velocity, which has just published its B2B Manifesto, a call to action for marketers. 

I interviewed Doug about the manifesto, what is wrong with B2B marketing at the moment, and what marketers should be doing...

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The adult entertainment biz takes a page from the RIAA, MPAA playbooks

Downloading a hit song or Hollywood movie from BitTorrent might become an expensive mistake if you find yourself targeted in a lawsuit, but downloading an adult video might become an expensive and embarrassing mistake.

That, at least, is what Third World Media is hoping. As CNET News.com has reported, the California-based adult entertainment studio is filing suits around the country against John Doe defendants who the studio alleges illegally downloaded its content through file sharing networks like BitTorrent. If the courts permit, those John Does will be unmasked by their ISPs, subjecting them to more than just legal headaches.

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Google experiments with a Google News social layer

Few search experts doubt that social media will have some impact on the SERPs in the future, but up until now, it hasn't been very clear that search engines like Google and Bing quite know the best way to integrate social content and signals into their algorithms and UIs.

But if several changes spotted in the wild on Google News results are any indication, they're increasing their rates of experimentation.

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Linkbait may not deliver ad clicks, but it delivers...links

Linkbait may be good for online publishers' traffic levels, but what does it do for their bottom lines? According to research conducted by Perfect Market, not much.

The company, which aims to help online publishers, including newspapers, better monetize their properties, analyzed more than 15m articles across 21 newspaper websites this summer to determine which types of articles bring home the bacon.

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France saves the music industry

The music business isn't as easy as it once was, and record labels often blame the internet for that. After all, the internet has enabled piracy on a scale never seen before, which is often cited as a major reason CD sales have declined so much.

While the internet did usher in an era of digital piracy, the truth of the matter is that industries change over time, and the strongest players in them find ways to adapt.

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Journalism's real problem: cynical, negative journalists

The rescue of 33 miners in Chile this week is the 'feel-good' story of the year. No fictional Hollywood movie could surpass the hope and joy it has inspired around the world.

Yet according to some journalism academics, what happened in Chile is really "a story about journalism’s failure."

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The secret to The Financial Times' iPad success

The Financial Times is one of the few major print publishers that has succeeded in a big way with paid content. And while other print publishers who hoped that the iPad would help them revitalize their businesses struggle with the iPad, the FT looks like it has extended its existing success to the platform.

According to The Guardian, the FT's iPad app has now produced more than £1m in ad revenue since it was released to the public in May. What's more: of the 400,000 people who have downloaded the app, a decent number are subscribing; the iPad app now delivers 10% of the FT's new digital subscribers.

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The real problem with magazine iPad apps

Prior to the launch of the iPad, many magazine publishers hoped that the iPad might do for them what the iPod and iTunes did for digital music: provided a viable marketplace for them to sell their wares. Operative word: sell.

Getting consumers to pay for content has, of course, proven challenging for many magazine publishers. And despite the warm reception the iPad has received from consumers, it hasn't exactly meant overnight success for publishers that have rushed to develop iPad versions of their magazines.

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The democratization of news media? Perhaps not

Back when social media first burst into the mainstream in a big way and popular Web 2.0 services like Digg and Flickr were the subject of articles touting phrases such as "the wisdom of crowds" and buzzwords like "democratization," it might have seemed that the web was truly changing the fundamental dynamics of information distribution.

But a new CNN study hints that some of the hype around this notion has been overblown.

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Facebook's new data download feature: the good, the bad, the ugly

On Wednesday, the world's largest social network, Facebook, announced several new features.  One of the biggest: a new "Download Your Information" feature that, as the name hints, gives Facebook users the ability to export and download much of their profile information in a single ZIP file.

It's something that just a year or two ago probably would have been inconceivable. After all, if Facebook controls your content, chances are you won't leave Facebook. But at 500m users and growing, Facebook doesn't seem concerned that freeing user data will lead to a mass exodus.

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