Posts in Content

Rolling Stone founder: "generations" before tablets meaningful for mags

Magazines may not have the best track record when it comes to adopting the newest technologies, but when the iPad launched, it was hard to find a magazine chief who wasn't excited.

Print publishing is particularly tough these days, and the iPad represented hope. As a result, many magazine executives were eager to give the iPad a try. That was a good thing.

Unfortunately, businesses don't run on hope, and despite the fact that the iPad and tablet devices are still very nascent, magazines have thus far found that tablets aren't a panacea for their industry's ailments. Some are even cutting back on their iPad plans.

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Is faith-based ROI ever acceptable?

In the digital world, tracking ROI is supposed to be easy. After all, there are so many tools for analyzing traffic and conversions, and attributing them to particular sources.

But in reality, tracking ROI isn't always as simple as it would seem. Many marketers, for instance, still focus exclusively on the last click despite the increasingly sophisticated tools that are capable of going beyond the last click.

As a result many either misattribute conversions to the wrong source, or miss them altogether.

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iPad app usability better, but issues persist: report

A year ago, Jakob Nielsen's firm, Nielsen Norman Group (NNG) looked at the usability of apps on the world's hottest new computing device, the iPad. What it found: problem areas that create "significant user confusion." The three most prominent: low discoverability, low memorability and accidental activation of UI elements.

At the time NNG conducted its study, the iPad was new, so it wasn't unexpected to see that iPad apps were still rough around the edges usability wise. The tablet is a decidedly different device, and with no best practices yet developed based on real-world observation, developers of iPad apps were sort of left to experiment.

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Retailers and journalists: a match made in heaven?

Copy has always been important to online retailers. For obvious reasons, a well-written product description, for instance, is likely to produce more sales than the standard manufacturer's version.

But there's a new trend: online retailers going beyond product descriptions and building content-rich properties run in large part by folks from the publishing world.

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Five things to look for in a cloud provider

With cloud solutions becoming more and more popular with businesses, selecting the right providers is becoming more and more important.

Thanks to its skyrocketing popularity, established technology companies and upstarts alike have rushed to create cloud offerings. The competition this produces is a boon for companies shopping for cloud offerings, but it also creates challenges when looking for a provider that can be trusted.

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As website management derails, marketers suffer

Studies show large websites are failing to deliver on the most basic expectations for usability and accessibility.

Why is this? How does it impact marketers? And what can they do about it?

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Getting back to basics online

Websites should always be designed to deliver an engaging user experience. To succeed, marketers need an understanding of how online communication works and they need to be clear about how a business can serve the needs of its customers on the web.

The websites that are succeeding online are the ones that concentrate on the delivery of quality user experience, functionality and added value elements such as personalisation to really engage with visitors.

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The Wall Street Journal: WikiLeaks 2.0?

Journalism or not? Ethical or unethical? WikiLeaks, the infamous internet-based organization that releases sensitive and often-classified material that is leaked to it, is perhaps one of the most controversial organizations in the world today.

But despite the controversy surrounding WikiLeaks, it appears that at least one major newspaper is envious enough of what it's doing to start its own online service designed to allow 'whistleblowers' to share their wares.

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Tablets aren't killers: report

Thanks to Apple, we know that there's a market for tablet computing devices. But what we still don't know is how the growth of tablet devices will impact the usage of other computing devices.

Some, not surprisingly, believe that the tablet is a killer. A popular meme on this front: the iPad is killing netbooks. But is that really the case?

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Fortune bets on the web for its Fortune500+ mobile app

Mobile is here to stay, and publishers are eager to embrace it, even if figuring out how to is not an easy task.

Thus far, publishers have focused much of their effort on building native mobile apps, and it's no surprise why: mobile apps are being downloading at a frantic pace.

According to a recent report by IHS Screen Digest, the top four mobile app stores may generate close to $4bn in revenue this year, and ABI Research has forecast that by 2016, consumers will download 44bn mobile apps.

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Newspaper circulation declines, even with free copies

Newspapers need help anywhere they can get it, and the Audit Bureau of Circulations is trying to help. Recently, it updated the rules it uses to calculate newspaper circulation.

One of the changes: free copies given to local schools and newspaper employees are now counted.

That should help, right? Apparently, it's not that easy. Despite the Audit Bureau of Circulations' good intentions, newspaper circulation in the U.S. continues to decline.

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Content as an appreciating asset

Content may be king. At least that's what many companies in the business of producing content think for obvious reasons.

Take Demand Media, for instance. It's so confident that its content is an appreciating asset that will produce value over a long period of time that it amortizes the costs of producing content over five years.

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