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Posts in Content

10 ways of using Posterous at work or home

10 ways of using PosterousPosterous is one of those web apps that comes along and brightens up the world. It is a gift that keeps on giving. And here’s why: it’s flexible, and it’s really easy to use.

The core USP that underpins Posterous is the ability to post content quickly from a range of sources. To create posts you can use the bookmarklet, email, or the Posterous web editor. It's about the fastest way of publishing content to the web and I for one love it.

So how can you use Posterous to get the best out of it? I have a few ideas...

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Wall Street Journal taking paid content into new markets

While other newspapers like the New York Times grapple with how to charge readers for content online, the Wall Street Journal stands out as one of the few newspapers that doesn't have to deal with such issues.

Unlike many other newspapers, the Journal didn't drink the 'content just wants to be free' kool-aid. When it seemed like advertisers had an unlimited amount of money to throw around, the Journal stuck to its guns and ironically, has managed to have its cake and eat it too. Its ad sales are healthy and the mixed model it employs has apparently proven to be the secret sauce.

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Conde Nast hunts for new revenue with GQ iPhone app

Amid staff layoffs and magazine closings, Conde Nast launched a new potential source of revenue today with the launch of a GQ iPhone app.

Conde Nast will start selling digital versions of its issues on the iPhone for the discounted price of $2.99 (versus $4.99 on the newstand). The first question that comes to mind is this: Who will start doing this next?

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What happens in Vegas: Nielsen Usability Week (day two)

It’s 7.30am on day two of Nielsen’s Usability Week in Caesar’s Palace Las Vegas and let’s just say I’m pleased they’re pumping pure oxygen into the casinos...

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What happens in Vegas: Nielsen Usability Week (day one)

Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.

At 9am, having eaten my own way through a Vegas breakfast buffet the length of a tube carriage, I’m ready to present six hours of brand new material onhow to write cost-effective customer care copy at Jakob Nielsen’s Usability Week.

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Email is alive and well. And helping your social media campaign.

The Wall Street Journal may have declared "The End of the Email Era" this week, but that obituary went live far too soon.

Email is still alive and kicking. Beyond the fact that email usage still continues to grow, it is also a key factor in all of the more recent social tools that are seeing explosive growth. And according to a new study by Pontiflex, marketers are finding consumers much more willing to share information via email than social media, meaning that email is still an integral tool in marketing campaigns.

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Will BusinessWeek bring social media to Bloomberg?

Times are tough for many magazines these days. BusinessWeek knows that first-hand. The weekly business magazine will reportedly lose some $40m this year.

But after a long bidding process, it has found a knight in shining armor: Bloomberg LP. The privately-held financial software, data and news company is acquiring BusinessWeek for an undisclosed sum rumored to be in the range of $2-$5m (yes you read that right, million). It will also take on BusinessWeek's liabilities, which could far exceed that amount.

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Little things mean a lot: Usability & the wonky tray table effect

Even relatively small usability problems can have a big effect on user experience and user confidence on your site, especially at crucial stages of the user journey. 

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The Economist puts up a paywall

By just about any reasonable measure, The Economist is doing pretty darn well for a magazine. As the print world frequently looks to be in a state of perpetual implosion, The Economist stands out as one of the print publications that's not only surviving, but thriving.

While struggling print publications like The New York Times mull a paid content strategy from a position of desperation, The Economist is going paid from a position of strength.

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Google wants to crawl your AJAX

Every day, more and more web designers and developers are taking advantage of new technologies and tools that enable more enjoyable user experiences. From jQuery to Flex, designers and developers have no shortage of options for building more intuitive, responsive and efficient websites.

But many, if not most, of these options come at a price: an SEO hit. That's because it's difficult for search engines to make sense of content that is controlled by these technologies and tools.

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SlideShare gets into the lead gen, PPC business

SlideShare is a hub for wickedly-awesome slideshows and presentations. And that has made it a popular place for savvy marketers to publish some of their wares.

That's something SlideShare is not unaware of and like any smart startup looking to find new revenue streams, The company is looking to turn popularity with businesses into profits with a new offering called SlideShare Business.

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Viacom has 'smoking gun' evidence in YouTube lawsuit: report

According to Google CEO Eric Schmidt, Google willingly paid a $1bn premium to acquire YouTube back in 2006. And if Viacom has its way, he'll soon be paying another $1bn 'premium'.

In the search giant's legal battle with the media giant over copyright infringement, Viacom has fired a potentially devastating salvo: it claims it has evidence that YouTube employees were uploading copyrighted content without authorization.

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