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Posts in Content

Mommy bloggers: FTC? What FTC?

When the FTC first announced that it was looking closely at blogs and social media, one of the groups that many thought would come under close scrutiny was mommy bloggers.

Flash forward to today. The FTC rules are in place but it's business as usual for mommy bloggers who get free product in exchange for product reviews on their blogs. That's according to a survey of 130 mommy bloggers conducted by Mom Central Consulting.

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Q&A: Patrice Lamothe of Pearltrees on personal organisation of the web

Believe me when I say you've never used a web application quite like pearltrees. With this application, you can literally map your personal web. Take all of the bookmarks scattered across your web browser, assign them a category and you've got a pearltree. It's a new way of seeing the web. Think of it as Web 2.5.

Pearltrees was the darling of the 2009 LeWeb conference, which included a keynote and product demonstration by pearltrees CEO Patrice Lamothe (no relation). During the presentation, he showed this video explaining how pearltrees works.

I met Patrice while in Paris at the LeWeb conference. A few months have passed and pearltrees has continued to grow. I decided to find out what has changed and how the application has grown since its unveiling at LeWeb...

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The BBC's misguided approach to social media

News organizations are getting hip to social media. For many of them, figuring out how to use social media hasn't been easy, but a growing number of them have seen the light and realize that social media platforms can serve as valuable tools for journalism.

But should news organizations require that their journalists use, say, Twitter and Facebook? The director of BBC Global News, Peter Horrocks, apparently thinks so.

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The blurring of online fashion retail and publishing

The link between retail and publishing has always been strong. A product promoted in print sells products that are available online or in store.

Thanks to online, the link is getting stronger, and now the lines are becoming blurred, as retailers become publishers and publishers begin to move into retail.

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Forrester to analysts: you can blog, but...

Late last week, it was reported that Forrester Research had implemented a policy under which analysts with personal blogs related to the technology markets they cover at Forrester would be required to ditch them and instead publish their blogs on Forrester.com.

The move raised eyebrows since some of Forrester's analysts and former analysts are well-known bloggers in the markets they cover.

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Augmented Reality for Mobile Advertising

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What happens when brand marketers think of a mobile application the same way an ad? Solid revenue with exponential value-adds. 

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Q&A: Fliqz CEO Benjamin Wayne on online video and SEO

Online video gets a lot of attention, but while the YouTubes and Hulus of the world typically attract the spotlight, more and more companies are developing their own strategies around online video.

Benjamin Wayne is the CEO of online video solutions provider Fliqz. I spoke to him about the ways companies are using online video, self-hosting and video SEO.

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Wikileaks: whistleblowing, investigative journalism isn't cheap

Times are tough for the traditional news organizations. Their business models battered, many question the future viability of the investigative journalism these organizations have historically funded.

Some suggest that nimble internet-based upstarts, possibly staffed with citizen journalists and volunteers, are the future. With lower overhead, these new media upstarts may be able to step in and fill the void. Or so the thinking goes.

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Macmillan, Amazon battle over e-book pricing

Book publishers, like record labels before them, are struggling to adapt to the digital world. And their struggles are only growing larger thanks to the growing e-book market, where a price war has broken out.

The price war, which has driven down the cost of e-book bestsellers, is of concern to book publishers for several big reasons, a primary one being that low-priced e-books could potentially devalue their physical counterparts.

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Should you hire a ghostwriter to be your social media personality?

The rise of social media has posed a challenge to the well-known. That challenge: working social media without being forced to work too hard on social media. After all, if you're rich and/or famous, blogging and tweeting is more likely to seem like a burden on your lifestyle than, say, a pastime.

An obvious solution: hire a ghostwriter. Which is precisely what many business executives, media personalities, professional athletes and celebrities have done. The February issue of Entrepreneur Magazine goes behind the scenes and profiles some of the 'ghostbloggers' who blog and tweet for well-known clients.

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iPad hoax lessons: people are gullible, trust is overrated

The actions of internet entrepreneur Jason Calacanis, no stranger to controversy, have sparked a debate about media credibility after his off-the-wall tweets about the Apple tablet were picked up by prominent online and offline media outlets.

Prior to the launch of the iPad, Calacanis tweeted that he had been "beta testing" the "Apple tablet" for two weeks and spilled the beans on his experience and the specs. From old media stalwarts like CNN and the Wall Street Journal to new media mavens like TechCrunch and Silicon Alley Insider, 'reporters' were quick to relay Calacanis' claims to their audiences.

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Augmented reality [AR]: The technology is now market ready

Location sensing within mobile devices is reaching a new phase of development and distribution. This new phase, now commercially available for augmented reality developers, delivers powerful local search solutions.

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