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Awesome domain name? Check. A content guy at the helm? Check. A solid strategy? Very questionable.
That's AOL's new Love.com for you.
Linkbaiting is a widely used term to describe strategies where new web content or services are created specifically to boost rankings through attracting lots of inbound links.
Some argue that linkbaiting is an unnecessary term which just means 'great content'. Nevertheless, it is a neat term that prompts marketers to focus their minds on what makes for genuinely useful or engaging content.
Let's take a look at 10 strategies for linkbaiting.
The BBC's descriptive yet concise news headlines are a great example of writing for the web, and are always written to the 'highest web usability standards' according to usability guru Jakob Nielsen.
He cites headlines like 'Mass Thai protest over leadership' and 'Iran accuses journalist of spying' as best practice examples, with the average news headline containing five words and 34 characters.
Yesterday, I called the Wall Street Journal on its shoddy reporting about blogging as a profession.
As fortunate as I am to call myself a 'professional blogger' and as much as I believe blogging has a very bright future, the WSJ's article claiming that there were more people earning a living as bloggers in the United States than there are firefighters, CEOs, computer programmers or bartenders was just plain wrong.
Marketing effectively on the internet can be pretty tough.
Sure, search and email are awesome and, when done right, are two of the most accountable forms of marketing around. But ask about other forms of online marketing and you'll probably meet more marketers who aren't producing ROI (or who aren't even tracking it) than you will find marketers who are.
I often fill these pages with rants about what not to do when writing copy for search engine optimisation (SEO) and for a web audience.
However, it struck me recently that I have not spent much time exploring best practice in SEO copywriting and how to ensure your content is as fit for purpose as possible.
I am going to remedy that today. Please comment if you have any questions or additions.
If you're using the ongoing global recession to explore a new career path, blogging probably isn't at the top of your list. After all, how many bloggers are earning real money?
But blogging as a profession is something you should take seriously since there are now more professional bloggers in the United States than there are firefighters, CEOs, computer programmers and bartenders.
A quality landing page is one that reinforces ‘conversion intent’. To achieve this, you need to consider the mindset of your visitor and provide enough information to persuade them to convert, as well as taking care to avoid any unnecessary distractions.
I recently found this list by Online copywriter Nick Usborne, who we interviewed a few weeks ago, with seven tips for improving landing page headlines to increase conversion rates.
Here are a few of Nick's tips...
Content may be king but many companies have found that producing and distributing quality content requires a royal bank account.
The plight of the newspaper industry is a good example: news hasn't gone out of style but, for many newspapers, the cost structures associated with producing the news is incompatible with today's market. Costs simply exceed revenues.
When Digg launched the DiggBar early this month, it wasn't immediately clear how people would respond.
It didn't take long, however, to find out what website owners thought about it as the DiggBar was met with immediate criticism, resistance and anger. From arguments that Digg was essentially stealing content to concerns about the impact of the DiggBar on SEO, many were voting to 'bury' the DiggBar.
With many proclaiming the death of print media and even online media reeling from recession, the future of journalism has never been more in question.
A lot of the discussion around the future of journalism has to do with business models and money. But is there more to the discussion of business models than how to generate revenue? Is it possible that the product of journalism needs to be reevaluated entirely?