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Times are tough and that's especially true for big media companies, including publishers like newspapers.
Advertisers are cutting back and that means that all online publishers are competing for a piece of a smaller pie. While traffic figures aren't the be all and end all of ad sales, traffic does matter.
No one can deny the phenomenal rise of Twitter over the past few months. But with a massive 750% growth rate within 12 months and hundreds of tweets every second, it means there is an awful lot of ‘noise’ being channelled through the medium.
So how can you make yourself heard through all this activity? What will make you stand out from everyone else? Although there’s no definitive rule, we’ve come up with ten tips to guide you in the right direction.
It's funny the difference a couple of years can make. Two years ago, the global economy was roaring along and everyone was excited about internet advertising.
Growth in spend was strong and many companies big and small saw unlimited potential in their future advertising revenues.
Playboy is the world's iconic 'male magazine' but it's had a hard time keeping its relationship with consumers and investors spicy.
The company's story resembles that of media businesses today: evolving markets have changed the game, brought new competition and eroded old competitive advantages.
While I often argue that social media marketing is an excellent way to build brand loyalty, it occurred to me recently that the benefits of such consumer commitment may not be immediately obvious to all marketers.
Clearly, customers who are engaged with a brand are less likely to leave for a competitor. That is the main perk of consumer loyalty but some marketers may question whether that is enough to justify the effort (and therefore budget) needed to build those relationships. After all, that cash could have been spent on developing a new customer base.
Web video is hot. From the user-generated video content on YouTube to the professional video content on Hulu, everybody loves watching video online.
But achieving real success financially with online video has proven to be much more difficult than achieving popularity.
If 'platforms' were a piece of clothing, it'd be safe to say that everybody's wearing them.
News organizations are getting into the act too and The Guardian yesterday announced the launch of its Open Platform.
Digital music is the future of the recording industry but sometimes you wonder if we'll make it to the future with all of the fighting that takes place over licensing.
The online music market is no stranger to disputes and the latest is resulting in premium music videos on YouTube being turned off for UK users.
Google’s website testing and optimization tool, Website Optimizer, can be a powerful tool in an online publisher's arsenal.
It enables publishers to test the impact different content and designs have on website conversions.
He's bright, well-connected, has a lot of money to spend and the political capital do it. Meet the new nominee for FCC chairman Julius Genachowski. While his confirmation is virtually a lock, his stance on "net neutrality" has content providers on edge.
Genachowski comes from a solid Internet background. He worked in several different positions at IAC, co-founded technology investment firm Rock Creek Ventures and was part of the team at LaunchBox Digital.
If The New York Times fails, it won’t be for lack of effort. The cash-strapped Gray Lady launched an aggressive new content-driven effort today, aimed at more engaged readers and hopefully, new advertisers.
It’s called “The Local.” Before you say, "Right, newspapers are local," understand this is actually hyperlocal. It's an attempt by The Times to re-position itself from the center of the globe to the center of town.