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In the movie What Women Want, Nick Marshall (played by Mel Gibson) has an accident and finds himself able to hear what the women around him are really thinking. At first he uses it to his advantage selfishly before he falls in love.
Chances are you're not going to suffer from an accident that gives you Nick Marshall-like abilities, but fortunately when it comes to finding out what customers want, market research can tackle the challenge.
Want to break into Hollywood? Try breaking into Twitter first. Just ask 28 year-old Justin Halpern and he'll tell you: Twitter can be your golden ticket.
On August 3, Halpern set up an account, @shitmydadsays. The purpose: share some of his 73 year-old dad's wisdom with the world. You see, Halpern had just moved back in with the folks and figured that some of the things his dad told him might be worth rebroadcasting on Twitter. Turns out he was right: @shitmydadsays now has over 700,000 followers.
When it comes to launching a business model, Twitter has been as slow as molasses. Co-founders Ev Williams and Biz Stone are always quick to point out that their focus right now is on the product, not on making money.
One of the potential business models that has been discussed: brand management tools and data access for brands. But what happens if Twitter takes too long and third parties take over the market?
Rupert Murdoch is a media mogul who hasn't shied away from revealing his true feelings towards Google. The best way to sum them up? If Google didn't exist, he would be all the happier.
Earlier this year, Murdoch asked cable industry execs "Should we be allowing Google to steal all our copyrights?" His response: media execs should be saying "Thanks, but no thanks" to Google.
Bloomberg is wasting no time in getting to work on BusinessWeek, which it agreed to acquire last month. Although the deal is not expected to close until next month, Bloomberg is already plotting out the future for the weekly business magazine.
According to MediaWeek, Bloomberg's initial plans are to make BusinessWeek "bigger, glossier and more international". Talking Biz News, whose sources were at a meeting conducted by Bloomberg exec and future BusinessWeek chairman Norm Pearlstine, is reporting that the overhaul would "focus on making it more competitive with The Economist and less like Fortune and Forbes".
If your website gets massive traffic, or you are building a new website and can't sleep at night because you're worried that you will, Yahoo wants to help. And it doesn't want anything in return, except maybe your love.
On Tuesday, Yahoo will announce that it has open sourced Traffic Server, the HTTP web proxy cache it uses internally to serve up millions upon millions of requests to its users on a daily basis in an efficient manner.
The trajectory of Gourmet magazine is starting to sound like a Celine Dion song. Conde Nast may have shut down, but Ruth Reichl will go on. The former Gourmet editor was a well respected food writer and editor before her tenure with Conde Nast, and she is bringing her association with the brand with her as she goes forward with her career.
The author is currently on a book tour for her book “Gourmet Today,” and her public television show “Gourmet’s Adventures With Ruth” premiered on Boston's WBGH on Oct. 17.
Those projects were already in the works when Gourmet shuttered earlier this month, but they point to a fact that many in the publishing business would rather not spend much time on: there's no reason that a brand has to die just because its main product ceases to exist.
Today marks the 15th anniversary of the display ad. The first banner ads were run on Hotwired.com (the first digital offshoot of Wired magazine) on October 27, 1994. And according to advertisers and marketers at Digiday's DPAC4, display advertising is ready to rise again.
After being battered by search advertising and dwindling click-through rates, display ads are experiencing a resurgence of sorts. At the Digital Publishing and Advertising Conference in New York on Tuesday, speakers on The State of Display II panel were in agreement that display ads are back.
It is not the end of the world as we know it. Microsoft caused a bit of an uproar last week when it announced plans to sponsor a full episode of FOX's "Family Guy." (TechCrunch called it The End of Television.) But the software giant hadn't quite thought that plan through. Or, you know, watched Family Guy.
After seeing a preview of "Family Guy Presents: Seth and Alex's Almost Live Comedy Show," Microsoft decided it would not promote Windows 7 with its proposed sponsorship. FOX still plans to air the show on November 8th and is looking for another sponsor. So who's the biggest loser in this situation?
Paid links are something I've written about lately as the possibility of Twitter data being incorporated into the Google and Bing search indexes has raised the spectre of a much more complicated situation vis-à-vis paid links.
In the case of Google, the rules are clear: paid links are bad. If you get caught buying or selling them, you could find yourself in a world of hurt. But just how good is Google at detecting paid links? If the example I'm about to give is any indication, it's not good at all.
Mothers of young children are a rapidly growing segment of the smartphone population, and considering how important the demographic is in household purchasing decisions, marketers should take note of how they're using their phones and the mobile space generally.
According to mobile ad network Greystripe, “iPhone moms” (female iPhone owners with young children) use mobile media more than other iPhone users. But from previous studies, we know that moms also don't take to iPhone ads. What's a marketer to do?
CNN is one of the world's leading news organizations and it's website is arguably one of its most valuable assets today. In an effort to make it even more valuable, CNN has launched a new design for CNN.com over the weekend for both its U.S. and International versions.
According to Nick Wrenn, Vice President of Digital Services for CNN International, "We had a look on how our users use the site, and put a lot of thought and research behind it". The finding: "Breaking news is our core brand and will continue to have a prominent spot. But we wanted to showcase a lot more of the deep, rich content we have. It was falling off the main page too quickly and people couldn't find it".