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Posts in Content

New York Times Editor: content does not want to be free

Facing the worst financial situation in its history and being challenged to produce more revenue from its increasingly important digital ventures, The New York Times is revisiting a tried and true business model: charging people for content.

Despite the fact that NYT abandoned its TimesSelect subscription service in September 2007, New York Times Editor Bill Keller told the audience at a Q&A panel that "The lesson of that experiment, however, was not that readers won’t pay for content...Really good information, often extracted from reluctant sources, truth-tested, organized and explained — that stuff wants to be paid for."

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7 Valentine's Day tips for etailers

With Valentine's Day less than 2 weeks away, it's a good time for etailers to take advantage of this underrated holiday to boost sales.

From flowers to candy to consumer electronics, the economy may be tough but Valentine's Day is one of those holidays that wise men and women in committed relationships aren't going to cut corners on. Here are 7 tips for etailers looking to maximize Valentine's Day sales.

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Leveraging the synergies: death to PRspeak

I have recently been working on a style guide for Econsultancy, to help internal and external writers achieve a measure of consistency. 

As part of the style guide I’ve compiled a ‘Common Words’ section (because 'email' has no hyphen, but 'e-commerce' does), and an ‘Acronyms’ section (because if you don’t know your SEO from your WTF then people tend to LOL). 

I am also assembling a ‘Banned Words and Phrases’ section, to try to rid our pages of the meaningless guff typically found in press releases and Powerpoint slideshows. There is no room for ‘bleeding-edge solutions’ at this inn.

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ABC: web video viewers don't mind more ads

According to research conducted by American television network ABC and Nielsen Media Research, web video viewers aren't all that put off by the addition of multiple ads to each 'commercial break'.

With that, ABC looks poised to do something it has talked about the need for: boosting the amount of advertising shown with its online videos to bring online revenue in line with television revenue.

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International SEO and localisation is the key to surviving the recession

This year promises to be a rollercoaster ride like no other. For anyone with an internet businesses, two major factors are about to have a major effect on their daily dealings.

One is monetary, one is regulatory. Both are equally important, and businesses should take time to understand them. Both will speed up the multilingual shift we are seeing in business – that is, the end of English as the language of business, and the beginning of a much more localised, cultural approach to customer relations.

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Q&A with Nick Reynolds, editor of the BBC Internet Blog

Nick Reynolds has worked at the BBC for the past 20 years in a variety of roles and is currently editor at the BBC's Internet Blog.

I recently asked him a few questions about his work and the BBC's editorial policies and processes...

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Does the internet need an open video format?

Mozilla, the non-profit foundation behind the popular Firefox browser, is putting its weight behind the development of an open, royalty-free video codec for the internet.

While popular video formats such as MPEG4 are quite robust, most are proprietary, covered by patents and require some sort of licensing on the part of software vendors.

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Best of both worlds? The age of the hybrid content model

Last week, we reported on Encyclopaedia Britannica's pending changes to Britannica.com that would enable users to contribute content to the Britannica's online entries.

The move was clearly designed to take a page out of the book of the user-generated online encyclopedia Wikipedia, which has come to dominate the online market.

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Lawsuit could have big implications for online publishers

Is copying a headline and the lead sentences from a news story on a third party website you link to fair use or copyright infringement?

That's a question that a Massachusetts court will have to answer in a trial that has been scheduled to begin next week.

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5 reasons Britannica.com is losing out online

With Encyclopedia Britannica gearing up to launch a new version of Britannica.com that will incorporate more community features, I decided it was a good time to take a look at Britannica.com.

Is it in a good position to compete with Wikipedia, the user-generated online 'encyclopedia' that eclipses Britannica.com in popularity, or will it have to do more? Here are 5 criticisms of Britannica.com that I believe it needs to address to be successful.

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Encyclopedia Britannica takes a page from Wikipedia

When it comes to online 'encyclopedias', chances are that Wikipedia springs to mind faster than the 241 year-old Encyclopedia Britannica.

Despite the virtues of an encyclopedia that is 100% edited by humans, Britannica's influence has waned in today's Wikipedia world.

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Interview with Rebecca Lieb, VP at Econsultancy

Rebecca Lieb recently joined Econsultancy to help spearhead our roll-out in New York (and beyond) to get closer to our existing US subscribers and readers. 
Rebecca is a former VP and editor in chief at The ClickZ Network and is a sought-after public speaker and author (look out for her new book on SEO, due for release in the coming weeks). She has also worked for Universal Television and RTL Networks, and has written for the New York Times and Wall Street Journal.
We're delighted to have her onboard. Last week I interviewed Rebecca to throw some more light on her role at Econsultancy, and to find out what makes her tick.

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