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Posts in Content

For Procter & Gamble, the indirect approach increased sales

Social media is very popular these days. But is it effective at bringing in revenue? Yes. This week, Josh Bernoff spoke at IAB's Social Media Conference to show how not only can social efforts increase sales, they can do so more effectively than traditional advertising.

6 comments

Hulu tries to schedule its UK debut: report

Hulu has fast become one of the internet's top destinations for professional video content. With free high-def programming from the likes of NBC, FOX, Comedy Central and many others, it's not hard to see why.

There's only one problem: it's only available in the United States.

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Q&A with Thomas A. Cohn, Venable LLP

thomas a cohn venableTom Cohn is an online advertising legal eagle. During a 17 year stint with the FTC, he was regional director for the Northeast region in the marketing practices division. He's also worked as a legal advisor to the director of the Bureau of Consumer Protection.

Currently, Cohn is with Venable LLP's New York office, where along with legally representing clients, he also advises them on legal and practical aspects of FTC and industry regulatory compliance. His clients include some of the major players in digital advertising as well as industry trade organizations including the IAB, AAAA, AAF, and the  DMA.

We caught up with Tom to ask what he sees as the burning legal issues in online advertising today. Number one on his list? The still-in-progress FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising.

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Poor conversions: the usual suspects

You've spent lots of time and money building what you believe is a great website. You've got products or services to sell. You've got some traffic. Now all you need is customers.

There's only one problem: you're not converting that traffic into customers at nearly the rate you thought you would.

6 comments

Missing the point in the debate about the future of journalism

The debate over the future of journalism is only getting more heated as some of the most storied newspaper companies sink deeper and deeper into financial distress.

Recently, there has been a noticeable shift in the debate: some are now calling for government intervention. And they're serious about it.

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An anti-ad network for paid content?

Paid content, which many online publishers left for dead when advertisers were throwing money at anybody breathing, is back in fashion.

Everyone wants a piece of the pie. Big publishers, such as the New York Times, are revisiting the model. And 'content entrepreneurs' who less than a year ago touted 'free' are now singing 'fee'.

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E-tailers need to do more to sell big ticket items

Online retailers can do a lot more to help sell their products online, by using better product descriptions to convince customers to buy, and providing better quality product photos, especially in the case of more expensive items.

A post by Katie Lee on the Telegraph blog yesterday asks the question: 'Why is shopping online still so terrible?', and based on the headline, I was prepared to defend e-tailers, as there are some excellent e-commerce sites around, and most have improved over the last year or so.

While the title may be a bit of a generalisation, there are some good points about the quality of sales copy on product pages, and the poor quality of product photos. I've been having a look at some examples where retailers could do a lot more to sell expensive items...

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Publish your blog on Amazon Kindle in 10 easy steps

Amazon has launched a very simple self-publishing tool for the world’s blogger community, to expand the amount of blogs available on Kindle.

Kindle Publishing for Blogs allows bloggers to sign up and submit their feed/s. Amazon will turn your blog feed into a Kindle-ready format. Why wouldn't you?

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What Google's new Search Options mean for you

When Google makes changes and adds new features, the implications for website owners can be significant.

A new feature that Google announced at its Searchology event yesterday falls into that category.

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Website security as SEO

If you're putting together a list of all the components of a successful SEO strategy, there's a decent chance website security probably isn't on it.

After all, how is website security going to boost your placement in the SERPs?

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A digital studio dies

There are a lot of good reasons to believe that the internet is the future of the content business. From the woes of the traditional media to the evident power of internet distribution, I think it's hard to argue that the internet isn't going to play a prominent role in the future of content. It already is.

But that doesn't mean that online content is easy.

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Q&A: Sam Decker, CMO of Bazaarvoice

Make no doubt about it, social commerce is a reality online. From online reviews to cutting-edge social media experiments, user-generated content is playing an increasingly important role amongst businesses that sell and market online.

Bazaarvoice is a provider of social commerce technology and services. We spoke with Sam Decker, the company's Chief Marketing Officer, about the state of the market and how companies can make use of user-generated content to benefit their businesses.

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