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Producing relevant content is important for site optimisation, both for pure SEO benefit and to improve the user experience and drive conversion.
This post looks at how you can make the most of four types of web content (information pages, images, videos and blogs) and move away from a flat view where content is isolated in one place.
Much of this is common sense but I know many web teams who don’t fully appreciate the value of their content.
For nearly as long as the internet has been available to the general public, entrepreneurs and technologists have dreamed of the convergence of the television and the web. From WebTV to today's internet-enabled gaming consoles, the small screen and the internet have been introduced to each other.
But the type of convergence that many have predicted and sought to create has remained elusive. The world's biggest search engine, however, hopes to change that.
Facebook may increasingly be on the receiving end of criticism related to its stance on privacy, but the world's largest social network is still one of the top places to reach consumers online.
With more than 400m registered users globally, Facebook is the world's largest social network, and publishers looking to stay connected with their users and acquire new users have plenty of Facebook tools at their disposal to do just that. Here are seven of them.
The Hurt Locker won six Oscars earlier this year, and if its producers have their way, it will also be a big winner in court.
U.S. Copyright Group, a company operated by a group of intellectual property attorneys, has been retained by Voltage Pictures, which financed The Hurt Locker, to file a lawsuit targeting potentially tens of thousands of individuals who downloaded the film via BitTorrent. Ouch.
The iPad is selling like hot cakes. Already, Apple has sold more than 1m of the tablet devices.
But how does the iPad stack up in terms of usability? According to a study conducted by Jakob Nielsen and his firm, Nielsen Norman Group, there's room for improvement.
Despite the fact that paid content and premium services are back in fashion today, a significant number of online publishers still rely wholly or partially on advertising revenue.
Yet many of them shoot themselves in the foot by engaging in behavior that limits their potential to generate ad revenue instead of boosting it.
The carnage in the print world continues. The latest big-name publication to go up for sale: 77 year-old Newsweek.
The magazine, which covers U.S. and global news on a weekly basis, has, like many print publications, seen its subscriber base erode over the years. That has made it hard to run as a sustainable business. Newsweek lost nearly $30m last year, and just over $16m in 2008.
Copy, copy, copy. Not a Labour Party election slogan but an ode to the all important words that help elevate your website above the masses and improve on-page engagement and conversion.
Website copy plays a crucial role in informing your visitors, presenting your values and directing people to take actions, not to mention giving a boost to your SEO efforts.
But what is good copy? Is it copy that raises your search engine visibility? Or words that extol your virtues as the next laureate?
In my latest attempt to open myself to professional and personal slaughter, this blog explores the qualities of good web copy, linking to useful articles written by respected copywriters. I don't claim it to be definitive but the intention is to open a discussion about what good copy really is.
Prominent blog network operator Gawker Media paid only $5,000 for the biggest tech scoop ever, but the total cost is proving to be far greater for Gawker Media.
As has been widely reported, police raided the home of Gawker Media employee Jason Chen. Chen is an editor for Gawker-owned Gizmodo, and is the man seen showing off the next-generation that was left in a Silicon Valley bar by an Apple employee before making its way to Gawker.
Popular European music streaming startup Spotify has been able to survive and thrive in a tough market that has seen its fair share of startup casualties. In an effort to maintain its growth, it has announced the largest upgrade since it first launched in 2008.
The goal: turn Spotify into a "total music management platform". The means: a hefty dose of social features.
Is Foursquare the next consumer internet startup that's on the verge of making a big mainstream splash? A growing number of print publishers seem to hope it is and are in turn aligning themselves with the young company.
Recently, I detailed the Financial Times' initiative with Foursquare, which will give certain Foursquare users the ability to access FT.com without a subscription at no cost for a limited time.
If you're an online publisher in the tech space, you probably have reason to envy Gawker Media. After all, one of its properties, popular tech gadget blog Gizmodo, recently broke what Gawker Media owner Nick Denton himself has billed "pretty much the biggest tech scoop ever."
That scoop, of course, is the 'lost' next-generation iPhone. As the story goes, Denton purchased it for $5,000 from the man who found it in a bar after an Apple employee left it behind.