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There are an overwhelming amount of tips and tricks to help you become a better online copywriter.
To help you organise these tips into a useful 'writers toolbox', we have covered two high-level best practices in previous posts:
Millennials, Generation Y, or young adults.
Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all.
The question is – if millennials are the market to target, how exactly should brands be talking to them?
Predicted to be one of the key content marketing trends of 2016, it is clear that video is here to stay.
In fact, with Cisco predicting that 80% of all internet traffic will stem from video by 2019, it looks set to take over.
This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".
As usual, it would be remiss of me not to plug Econsultancy's Internet Statistics Compendium, too.
Whatever apathy, excitement, rage or despair you might feel about the main candidates for Mayor of London, there’s no doubting that the vote on May 5th was a big deal.
The winner will enjoy the third-biggest direct personal mandate of any politician in Europe. That’s a lot of people power.
So how did the main candidates use people power in the run up to the election?
Live streaming via Facebook Live was opened to all verified brands at the end of 2015.
Since then, many brands have got involved, not just broadcasters (such as the BBC, who trialled the tool as early as October of last year).
Facebook's F8 conference revealed that APIs will be made available, allowing the integration of Live into third-party apps.
With lots to look forward to, let's look at the baby steps brands have taken so far.
Part of the luxury of my job is that we get to work with a lot of brands and identify new opportunities for them to gain extra search traffic.
One topic of conversation that’s ‘hot’ at the moment is around understanding Micro-Moments to drive long tail traffic and also use these to capture additional search real estate by occupying the Google Answer Box.
With the departure of writer Jack Simpson, there’ll be a new source of monthly social roundups.
That source is the new social media executive, Andrew Chrysostom (yes, I did refer to myself in the third person).
Now that’s out of the way, let’s take a look at what’s been hot during social in a month which has been both creatively exciting and innovative.
Look up at the sky. Is it a bird? Is it a plane? No, it's a drone.
And in the very near future, it's possible that drone will be serving a marketer.
Here are three ways marketers can benefit from this much talked about technology.
Writing copy online is difficult. On one hand you have a set message to deliver, but on the other you have be interesting.
Otherwise, you risk losing your easily-distracted audience.
Those that have used Medium (300,000 have published there) know it to be a slick and enjoyable tool.
But now Medium has decided it's a platform and not just a social network for writers.
So, what should marketers know about Medium?
How do UK adults consume media? On what devices? And in what frequency?
The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.
I've picked my highlights for marketers from the survey of 1,841 adults.