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Some content is so flat and boring that it can be hard to read.
No one wants to be faced with an article that is corporate, uninspiring, and feels like it has been written by a robot.
A growing number of companies are investing more heavily in content marketing, but not all of their campaigns will deliver the performance they're expecting.
There are a number of reasons content marketing campaigns don't succeed.
Here are six of the most common.
Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.
Great marketing creative is always popular on the Econsultancy blog.
Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!
When you're writing for the web, there are many, many things to consider.
To help our readers keep track of many of these considerations, Econsultancy regularly posts helpful tips and reminders about writing high-quality online copy.
Times are tough for pharma marketers.
This week, Facebook held its annual F8 conference during which the world's largest social network makes key announcements and launches new offerings.
Here are the five biggest developments from this year's event.
Facebook is evolving, and one of the trends has the attention of the CEO of the world's largest social network.
Facebook users are sharing less about themselves and Mark Zuckerberg is personally imploring his staff to reverse the trend of what the company internally refers to as "context collapse."
Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.
Is the message on brand? Does it sound spammy? Will it drive sales?
According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.
Brands like BMW, Southwest Airlines, Target and GE are increasingly experimenting with livestreaming, and some believe the medium will become an important part of the digital video marketing mix.
So what should brands looking to embrace livestreaming do to increase their chances of success?
Here are seven tips.
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.
Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.
Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.
After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.