Posts in Conversion Rate Optimization

Why online shoppers abandon their baskets and how to stop them

Basket abandonment remains a big challenge for ecommerce retailers, with the latest stats suggesting a global abandonment rate of 76.9%.

How to reduce this is just one of the topics discussed in Econsultancy’s Ecommerce Best Practice guide, which also delves into other important areas of ecommerce such as search data and landing page design.

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cro importance

Research shows fewer marketers see CRO as ‘crucial’ in 2017, but is the discipline misunderstood?

Econsultancy has published its new Conversion Rate Optimization (CRO) Report, in association with RedEye, for the ninth consecutive year.

This year, a combination of survey results and expert comment paint a picture of a misunderstood discipline which can deliver consistent value for businesses, but only with the right data, skills and collaborative approach.

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butterfly

Why the butterfly effect is killing the conversion optimisation industry

I have spent the last 15+ years working in the digital industry, primarily in user research, UX and “conversion optimisation”.

My experiences running a conversion optimisation agency have led me to conclude that the conversion optimisation industry is really, really messed up.

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customer journey

Ask the experts: Conversion rate optimisation trends, challenges & strategy

We've already covered Mobile SEO in our ask the experts series, and now we move on to CRO (conversion rate optimisation).

We asked our chosen experts the following questions. Click on one if you want to jump straight to it.

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Save the recruitment fees: Focus on process & culture, not more resources

If there’s one common complaint across clients, large and not-so-large, with whom we have worked over the past six years, it’s been around ‘talent’.

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Arsenal vs. Spurs: Which Premier League club offers the best mobile UX?

Arsenal FC have been able to boast some impressive results after revamping their ecommerce site.

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10 thrilling digital marketing stats we’ve seen this week

We’ve got more stats than you can shake a stick at this week, including news about influencer marketing, online search, and ad viewability. As always, the Internet Statistics Compendium includes lots more to boot.

Now, let’s get stuck in.

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How 10 online retailers promote free and fast shipping

Delivery is one of the most important parts of the ecommerce experience, with cost and convenience impacting whether or not customers shop in-store or online.

However, a recent report by Temando suggests that online retailers could be failing to properly promote shipping capabilities and placing greater value on the wrong kind of delivery.

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13 creative call-to-action examples and reasons why they work

A call-to-action (CTA) is any copy that encourages someone to act in-the-moment. Be that to purchase a product, watch a video, share content, or even just to find out more information.

For online brands, the challenge is to avoid the age-old clichés and to find creative ways to prompt users into action – as well as ensuring the language fits in with the company’s wider tone of voice.

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Teaser image shows email from Very inviting the customer to write a review for two products purchased, a girls denim jacket and a toaster, with the added incentive, the chance to win £500 in a monthly draw each time you leave a review.

How to attract lots of quality online reviews to your ecommerce store

Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development, as we discovered in this previous article.

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iot

The marketing (to) automation problem: How will IoT products sell their services to other devices?

Data becomes more valuable when you share it.

Waze users share traffic data to help each other to have better car journeys. Uber users generate information about taxi journeys which can help town planners. Medical devices may share data to give doctors a more complete picture of the patients’ situation.

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Using data to improve your mobile conversion: A simple but effective approach

Delivering a step-change in mobile revenue isn’t easy, but a clear understanding of your user journey gives you a head start.

The key? Break the journey down into meaningful micro-conversions, then benchmark these to prioritise and unlock the biggest opportunities.

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