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Posts in Conversion Rate Optimization

Where is data-driven marketing headed in 2017?

'Data-driven' is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?

As marketing increasingly moves to digital platforms, however, the concepts behind the term 'data-driven marketing' have become distinguished from more traditional marketing and even have their own vocabulary.

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Amazon Payments usage grows: should you adopt it?

Don't look now: while PayPal continues to be the dominant online payments service, Amazon's Pay with Amazon is growing rapidly.

In a press release last week, the ecommerce giant revealed that 33m of its customers have now used Amazon Payments to make a purchase, and last year Pay with Amazon transaction volume doubled.

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How retailers are targeting mobile shoppers this Valentine’s Day

According to new statistics, mobile presents a big opportunity for retailers this Valentine’s Day.

Analysis of more than 1.2bn digital purchases shows that sales via mobile devices grew by 79% between February 10-12 last year.

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Does ‘buy now, pay later’ reduce mobile basket abandonment?

With 78% of people reportedly making a purchase on mobile within the last six months, it is clear that mobile shopping is on the rise.

However, despite this fact, basket abandonment remains a particularly big problem for online retailers – especially considering the often spontaneous and time-sensitive nature of buying on a smartphone.

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Lack of resources and budget still the main barriers to CRO: report

Within marketing there’s a lot of focus on raising brand awareness and getting in front of new customers.

While this is important, there’s a danger that we spend too much time focusing on KPIs high up the marketing funnel.

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Online merchandising: The importance of showing products in context

According to research, 64% of women who shop on their smartphone say that seeing images of products in context positively influences their purchasing decisions.

It’s a simple tactic, but by including context, the online customer experience can be greatly improved - and this doesn't just apply to shopping on mobile either.

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10 stirring digital marketing stats from this week

Congratulations are in order. You have survived the first week of January (hopefully without too much complaint or injections of coffee).

What better way to reward you than with a jam-packed roundup of digital marketing stats?

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Five predictions for conversion rate optimisation (CRO) in 2017

2017 may finally be the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now).

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Ecommerce in 2017: What do the experts predict?

What will be the biggest trends to hit the world of ecommerce next year?

With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about.

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Was 2016 the year companies finally moved beyond button testing in CRO?

Green for “go!” will convert better, surely?

I’m still shocked at the basic nature of A/B testing taking place across the digital industry.

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Seven tactics for increasing online conversion at Christmas

In order to avoid the sweaty, stressful nightmare that is a department store during December – many consumers now choose to do their Christmas shopping online.

So, how do retailers ensure customers buy during this incredibly competitive period?

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How six retailers are using gift guides to inspire online shoppers

If you're struggling to find the perfect gift for that weird uncle you only see once a year - don't worry.

Many of the UK’s biggest retailers are currently promoting gift guides and finders, conveniently designed to help you discover the ideal present for all.

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