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Posts in Conversion Rate Optimization

Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

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conversion rate by content score

Is content really the solution to lacklustre conversion rates?

Dramatic shifts in ecommerce over the last three years have created many challenges for retailers – with perhaps the most alarming a relentless downward pressure on conversion rates.

It is not news to point out that the response has been a rush to ‘content’, the received wisdom being that strong content directly contributes to improved conversion - but should we take this much-vaunted link at face value?

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Has Amazon Prime Day 2016 made up for 2015’s #PrimeDayFail?

Promoted as the ‘Black Friday’ of the summer, Amazon Prime Day was originally launched in celebration of the retailer’s 20th birthday.

You might remember that last year didn’t go quite as planned.

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Facebook's Offline Conversions API is a big deal for merchants

For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging.

This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses.

But savvy merchants will soon be able to change that thanks to Facebook's Offline Conversions API.

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Why ASOS is still leading the online retailing pack

I have been a long-time admirer of the ASOS user experience.

For over six years I have been using examples from throughout the site's end-to-end experience in training and presentations.

Dare I say ASOS is the epitome of “ecommerce best practice”?

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Lead generation forms

Lead generation forms: Five uncommon strategies to increase conversion rates

Forms sit at one of the most critical points in your marketing funnel - the point at which a visitor can become a lead.

Because of this, forms have a disproportionate amount of influence on your marketing results.

When you double the conversion rate of your form, you double the effectiveness of every single traffic source, marketing channel, and campaign that relies on it.  

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The Competition & Market Authority issues open letter about fake reviews

The UK’s Competition and Market Authority has issued a stern warning to businesses who fake reviews - but is it more toothless than ruthless?

In June of last year, the UK’s Competition and Market Authority launched the findings of a 'call for information' it put out the previous February.

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Forget AO.com, does Benefit Cosmetics offer the best ecommerce experience?

In a previous post I asked the question “Is AO.com the best ecommerce experience online?

In my opinion there are four areas in which the brand excels and that are the foundation of a market-leading online experience.

These are:

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CRO trends

Seven conversion rate optimization trends to take advantage of in 2016

I’ve been in the CRO industry for many years now, and each year I ask the same questions.

Is 2016 finally going to be the year of conversion rate optimisation? 

What will be the latest new trends shaping the success of CRO? What new tools or services will appear? Will CRO start to approach the popularity of web analytics or SEO?

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How record-breaking sales may have masked Black Friday failure

By all accounts, Black Friday was a big success in terms of online sales, with IMRG and Experian reporting a 36% increase in spend year-on-year.

But did UK retailers make the most of the opportunity?

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Flickr user: Michele Hubacek

Disproving the myth about display clicks & conversions

The belief that people who click display adverts are the ones who convert is a popular one but in fact the complete opposite is true – clickers are actually less likely to convert.

The notion that clicking and converting must be related is highly intuitive which is probably why the theory’s proved incredibly persistent.

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graph sowing conversion rates

Is lack of strategy really killing conversion rate optimisation?

Do you know any conversion rate optimisation nuts? It’s likely you do, and that in itself is strange.

Why should improving the efficiency of your marketing online be an acquired taste, like rugby league or larping?

One of the alarming findings of Econsultancy’s Conversion Rate Optimisation Report (in association with RedEye) is a continued strategy vacuum.

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