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We’ve got more stats than you can shake a stick at this week. The roundup includes news about chatbots, Brexit, brand perception, supermarket loyalty, and more.
Don’t forget, you can also download the Internet Statistics Compendium for further insight.
'Data-driven' is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?
As marketing increasingly moves to digital platforms, however, the concepts behind the term 'data-driven marketing' have become distinguished from more traditional marketing and even have their own vocabulary.
Don't look now: while PayPal continues to be the dominant online payments service, Amazon's Pay with Amazon is growing rapidly.
According to new statistics, mobile presents a big opportunity for retailers this Valentine’s Day.
Analysis of more than 1.2bn digital purchases shows that sales via mobile devices grew by 79% between February 10-12 last year.
With 78% of people reportedly making a purchase on mobile within the last six months, it is clear that mobile shopping is on the rise.
However, despite this fact, basket abandonment remains a particularly big problem for online retailers – especially considering the often spontaneous and time-sensitive nature of buying on a smartphone.
Within marketing there’s a lot of focus on raising brand awareness and getting in front of new customers.
While this is important, there’s a danger that we spend too much time focusing on KPIs high up the marketing funnel.
According to research, 64% of women who shop on their smartphone say that seeing images of products in context positively influences their purchasing decisions.
It’s a simple tactic, but by including context, the online customer experience can be greatly improved - and this doesn't just apply to shopping on mobile either.
Congratulations are in order. You have survived the first week of January (hopefully without too much complaint or injections of coffee).
What better way to reward you than with a jam-packed roundup of digital marketing stats?
2017 may finally be the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now).
What will be the biggest trends to hit the world of ecommerce next year?
With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about.
Green for “go!” will convert better, surely?
I’m still shocked at the basic nature of A/B testing taking place across the digital industry.
In order to avoid the sweaty, stressful nightmare that is a department store during December – many consumers now choose to do their Christmas shopping online.
So, how do retailers ensure customers buy during this incredibly competitive period?