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Aldo is a footwear retailer with a heavy presence in shopping centres and high streets, but while in-store revenue climbed 5% in 2016, online revenue increased by 15%.
With clear demand from online consumers, Aldo decided it was time to freshen up its digital presence, recently redesigning its online and mobile website as well as launching ecommerce in 10 additional countries.
This week’s roundup of stats is the perfect way to finish off a four-day week. Go on, give it a read, we promise it won’t take long…
We’ve got news about delivery methods, chatbots, marketing budgets and lots more. If that’s not enough, be sure to check out the trusty Internet Statistics Compendium.
From cheap flights to positive reviews - there are a number of obvious factors that can influence whether or not someone books a trip online.
One thing that might not spring to mind is the language used by the travel brand in question.
Website relaunches fail.
Sometimes they are big, public ‘blow up in your face’ failures like M&S a couple of years ago. Often they are just a bit of a disappointment – waves of optimism petering out when they hit the shores of reality.
ASOS is arguably a ‘millennial’ brand, and while this term might cover a whole spectrum of life stages – from entering the world of work to starting a family - the student experience stands out as one that’s truly unique.
I recently attended YMS17 – an event focusing on youth marketing – where I heard ASOS talk about how they have specifically targeted the student demographic.
Alongside traditional methods of customer service, many ecommerce brands are now turning to social media to solve user queries and concerns.
While this is an effective way of tapping into customer pain points, brands shouldn't overlook the opportunities afforded by live chat.
According to recent research, mobile accounted for 41% of retail revenues in the UK last Christmas. Unsurprisingly, with smartphone shopping on the rise, it looks set to be a key area of focus for marketers in the year ahead.
Of course, being mobile-friendly is not the only priority. Econsultancy's latest Digital Trends in Retail Report, published in association with Adobe, outlines how retailers are striving to improve customer experience across the board.
According to research, loyalty schemes remain one of the best ways to lock in impulsive shoppers.
This is because the ‘impulse-led shopper’ is someone who displays little brand loyalty during the browsing stage. However, if they do show allegiance, they can offer a brand huge returns over time.
It’s safe to say that the influence that Google has had in the last two decades has been phenomenal.
The search giant has completely changed the way we discover and access information, providing a faster and more direct path to what we are seeking. In fact, it is estimated that in 2016 over 2trn searches were made worldwide, equating to well over 50,000 per second.
We’ve got more stats than you can shake a stick at this week. The roundup includes news about chatbots, Brexit, brand perception, supermarket loyalty, and more.
Don’t forget, you can also download the Internet Statistics Compendium for further insight.
'Data-driven' is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?
As marketing increasingly moves to digital platforms, however, the concepts behind the term 'data-driven marketing' have become distinguished from more traditional marketing and even have their own vocabulary.
Don't look now: while PayPal continues to be the dominant online payments service, Amazon's Pay with Amazon is growing rapidly.