Posts in CRM

10 exciting digital marketing stats we’ve seen this week

Ready for your stats roundup? It’s a good’un, I promise.

This week’s includes news about smartphone usage, in-store tech, mobile ad spend, and lots more. Be sure to check out the Internet Statistics Compendium for further facts (and a few fancy charts).

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10 dazzling digital marketing stats from this week

Let’s sink our teeth into some juicy stats, shall we?

This week’s roundup includes news about GDPR, emojis, online search, and lots about Amazon Prime Day. You can also download the Internet Statistics Compendium for more.

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Amazon launches 'Subscribe with Amazon' to help companies sell subscriptions

Amazon's effort to take over the world continues unabated.

This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.

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Three key marketing skills for 2017

Nowadays, marketers need to know so many systems, platforms, formats, and channels that it can be tough to keep up. 

As we can't be researching everything all the time, it is important to 'park' some skills while training up on others. As an example, a marketing team may decide to hold steady with their AdWords strategy while spending time and effort on improving how they approach social media.

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The five steps to an effective and repeatable sales process

A repeatable and effective sales process is key to scalable business growth, and it's a much more straightforward endeavour than you might imagine. 

Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.

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How L’Oreal uses personalisation to increase brand loyalty

If like me you are a beauty junkie, or perhaps just a bit of a hoarder, you probably have far too many products cluttering up your bathroom cabinet. 

Similarly, you also might not realise just how many of them are made by L’Oréal.

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Depending on social networks for your CRM? Time for a rethink

The latest social network to announce a move away from a reverse chronological timeline is Instagram, impacting its 14m UK users.

Many of these snap happy bloggers are in uproar – one petition has already attracted hundreds of thousands of protesters. But what about advertisers?

Is this a further nail in the sequential social storytelling coffin? Is this bad news for all but brands with the largest followings?

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Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016

Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.

These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.

And each year there seem to be a different number. 

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facebook Pages

Do new features make Facebook a viable customer service platform?

Last week, Facebook revealed it is now home to 50m active business Pages.

So it's no surprise that the world's largest social network is working to make itself more business-friendly.

In August, Facebook unveiled messaging functionality for Pages to facilitate communication between users and businesses. A month later, it released updates, such as prominent call-to-action buttons, designed to improve the productivity of Pages for business use cases.

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How brands can build brilliant customer relationships

Gone are the days when a marketer could say that a boosted bottom line was the only end goal.

Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect.

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Starbucks, Costa & Caffè Nero: how do they build customer loyalty?

The votes are in, the numbers are tallied and it's official, we in Britain have turned on our tea drinking tradition and become a nation of coffee drinkers.

Today we consume around 1.7bn cups of coffee a year, with the majority of us drinking two cups a day and spending about £25 a week on coffee alone.

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How purchase intent data can help you understand the customer journey

The earlier a customer is along their journey, the less marketers know about that person. But early on is when you can best influence shoppers.

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