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Posts in Customer Experience

Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

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Customer experience drives revenue growth, but marketers lack CX skills

Customer experience (CX) is a hot topic, and according to a recently published study by Forrester Research, there's good reason for that.

In analysing five pairs of publicly traded companies in which one of the companies in each pair had a significantly higher score than the other according to Forrester's Customer Experience Index, Forrester found that CX leaders exhibited significantly higher revenue growth between 2010 and 2015.

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Connected clothing: What are the implications for brands and retailers?

Connected clothing is already here. It may not be mature but there's plenty to think about.

So, what will connected apparel mean for brands and retailers?

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Three ways UK retailers can utilise the post-Brexit GBP drop to target international customers

The decline in the British pound since the Brexit referendum has made UK goods and services more affordable to customers in other countries.

This has resulted in a surge of international shoppers browsing UK retail websites.

So how can retailers capitalise?

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Eight examples of fashion ecommerce product filters: Good & bad

Product filters might seem like a small and even insignificant feature on an ecommerce site. But in reality, a slick system can be the difference between a seamless user experience and a clunky one.

With this in mind, I did a little digging to see the state of play on some of the most popular fashion retailers online.

Here are a few product filters that caught my eye – both good and bad.

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tom barton

A day in the life of... Online Capability Consultant at BT

This week's 'day in the life' comes from a man who has a broad-ranging digital role in a very large organisation.

Tom Barton is an online capability consultant at BT. Let's find out what such a role entails...

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content optimisation tool

Answering the key question of content auditing: Where do I start?

Functional content, on-site content, static content or whatever term you prefer to use, is the lifeblood of any brand’s digital presence.

It plays a crucial role in search visibility, guides users through the customer journey and reflects your brand personality. But it is all too often neglected and left untouched.

One of the reasons for this are two dreaded words; “content” and “audit”.

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crayola

23 clever uses for colour in ecommerce UX

Colour plays an important part in web design and ecommerce.

From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.

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10 notable digital marketing stats of the week

This week's stat round-up includes news about Amazon, data regulation, ad spend and, of course, Pokemon Go.

Check out the Internet Statistics Compendium for lots more information and insight.

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pokemon go

The week's news in digital (in five minutes)

Yes, yes, we'll be talking about Pokémon.

But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.

Here's your five minute update on the week's digital news.

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How marketers can use new tech to deliver meaningful brand experiences

According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.

Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. 

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Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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