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It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.
Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives.
Cure & Simple is a subscription-based service for bacon enthusiasts.
It doesn't just deliver any old bacon of course – but ethically sourced, cured and flavoured with ingredients like bourbon and pancetta.
Data-driven marketing is super popular right now.
Topics that stem from it - like personalization, performance optimization and customer experience - dominate blogs and research.
It’s probably no surprise to read that the travel industry is going through a period of digital transformation, where a prospective holidaymaker’s next destination is just a Google search away on their phone.
No longer do the majority rely on travel agents in high-street locations first, walking out with piles of glossy brochures to thumb through over a cup of tea.
There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business.
There is still significant debate about the long-term impact of that disruption but if a new study conducted by Hitwise, a division of Connexity, is any indication, these sites are complicating hotels' online efforts.
Mail Newspapers has recently relaunched its ecommerce site, expanding its product offering for greater relevancy and choice for consumers.
If this is news to you, don’t worry, I wasn’t aware the publisher had ventured into the world of online shopping either.
It's still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences.
In this post we look at three such brands doing just that.
Airbnb started in 2008 and got its name when its three founders rented out air mattresses on the floor of their San Francisco apartment during a conference.
Since then, the company has come a long way.
It’s been disrupting the travel industry by understanding, and moving with, shifts in consumer behaviour.
I recently paid a visit to Nestle’s KitKat Chocolatory in London’s Westfield.
A pop-up store allowing visitors to ‘create their own break’, it is open for five weeks up until November 8th.
Our Conversion Rate Optimization Report, in association with RedEye, explores the tactics and processes companies are using to help improve conversions.
With 55% now seeing conversion rate optimization as crucial to overall strategy, it is undoubtedly an integral part of digital and ecommerce success.
With 900m customers and a yearly turnover of 21bn euros, it’s easy to think of Danone as just another giant corporation.
However, with its core values dedicated to helping mums and children during the most vital time in their lives, it has a resolutely customer-centric approach.
I can’t say I was surprised when British Home Stores went into administration earlier this year.
It was a high street staple, yet a lack of innovation meant it was never going to compete with digitally-focused competitors like Debenhams and House of Fraser.