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In new research, Econsultancy has discovered startling ways modern marketing is failing at what should be its top priority: Recognizing customers as individuals across devices and media.
It began with a premise that won’t startle many data-weary marketers - that despite the assurances of the vendor community, achieving true customer recognition isn’t easy and isn’t happening for many companies.
I think of football (soccer) club websites much as I do automotive websites; traditionally pretty poor and, dare I say it, a reliable indicator of little digital knowledge at a board or senior management level.
The stereotypical Premier League club website would have a big interstitial with a button to 'enter site', then a clunky UX that's too busy, not mobile-friendly, or both.
As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too.
Earlier this month, I was lucky enough to spend a week or so in Japan and there were several bits of everyday and unassuming design that struck me.
Though these were not digital examples, I thought I should share them anyway to provide a bit of inspiration.
Jaguar Land Rover is the latest brand to open a showroom in London’s Westfield Stratford shopping mall.
Designed by digital retail experts Rockar, it aims to capture the changing needs of car consumers – those who prefer greater flexibility and less pressure to buy on-the-spot.
There’s nothing quite like a bit of holiday research to get you through a rainy day.
Now, according to new stats from Signal, more of us than ever are using our smartphones to do it.
It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.
Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives.
Cure & Simple is a subscription-based service for bacon enthusiasts.
It doesn't just deliver any old bacon of course – but ethically sourced, cured and flavoured with ingredients like bourbon and pancetta.
Data-driven marketing is super popular right now.
Topics that stem from it - like personalization, performance optimization and customer experience - dominate blogs and research.
There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business.
There is still significant debate about the long-term impact of that disruption but if a new study conducted by Hitwise, a division of Connexity, is any indication, these sites are complicating hotels' online efforts.
Mail Newspapers has recently relaunched its ecommerce site, expanding its product offering for greater relevancy and choice for consumers.
If this is news to you, don’t worry, I wasn’t aware the publisher had ventured into the world of online shopping either.
It's still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences.
In this post we look at three such brands doing just that.
Airbnb started in 2008 and got its name when its three founders rented out air mattresses on the floor of their San Francisco apartment during a conference.
Since then, the company has come a long way.
It’s been disrupting the travel industry by understanding, and moving with, shifts in consumer behaviour.