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Getting chilly outside, isn’t it?
Why not grab yourself a nice cup of tea and settle down with some stats. You deserve it.
Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.
This is crucial information in a world where paths to conversion are so complex.
With Facebook Messenger now able to accept payments through chatbots, a new era of ecommerce is here.
The new functionality lets retailers accept payments directly, right there within a Messenger conversation with a user.
In new research, Econsultancy has discovered startling ways modern marketing is failing at what should be its top priority: Recognizing customers as individuals across devices and media.
It began with a premise that won’t startle many data-weary marketers - that despite the assurances of the vendor community, achieving true customer recognition isn’t easy and isn’t happening for many companies.
I think of football (soccer) club websites much as I do automotive websites; traditionally pretty poor and, dare I say it, a reliable indicator of little digital knowledge at a board or senior management level.
The stereotypical Premier League club website would have a big interstitial with a button to 'enter site', then a clunky UX that's too busy, not mobile-friendly, or both.
As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too.
Earlier this month, I was lucky enough to spend a week or so in Japan and there were several bits of everyday and unassuming design that struck me.
Though these were not digital examples, I thought I should share them anyway to provide a bit of inspiration.
Jaguar Land Rover is the latest brand to open a showroom in London’s Westfield Stratford shopping mall.
Designed by digital retail experts Rockar, it aims to capture the changing needs of car consumers – those who prefer greater flexibility and less pressure to buy on-the-spot.
There’s nothing quite like a bit of holiday research to get you through a rainy day.
Now, according to new stats from Signal, more of us than ever are using our smartphones to do it.
It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.
Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives.
Cure & Simple is a subscription-based service for bacon enthusiasts.
It doesn't just deliver any old bacon of course – but ethically sourced, cured and flavoured with ingredients like bourbon and pancetta.
Data-driven marketing is super popular right now.
Topics that stem from it - like personalization, performance optimization and customer experience - dominate blogs and research.
There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business.
There is still significant debate about the long-term impact of that disruption but if a new study conducted by Hitwise, a division of Connexity, is any indication, these sites are complicating hotels' online efforts.