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Social commerce hasn’t quite taken off in the way it was predicted to.
Lunch time in London usually involves paying £8 for the privilege of a soggy wrap. If you manage to avoid the temptation of a Boots meal deal, that is.
MealPal is a new service that’s aiming to make lunch times both more enjoyable and affordable.
Aldo is a footwear retailer with a heavy presence in shopping centres and high streets, but while in-store revenue climbed 5% in 2016, online revenue increased by 15%.
With clear demand from online consumers, Aldo decided it was time to freshen up its digital presence, recently redesigning its online and mobile website as well as launching ecommerce in 10 additional countries.
Cramped seats and stale peanuts used to be the hallmark of most airlines.
Today, the state of air travel isn’t quite so depressing – even if some budget airlines stand by their dedication to no-frills ‘efficiency’.
In a recent Econsultancy survey, we asked marketers whether they work to engineer mobile moments which reflect well on their brand.
But what are 'mobile moments'? And what can brands do to be a part of them?
What is a customer mental model?
Simply put, a mental model is what the user believes about a particular system. This system doesn't have to be a digital product or service, it could be anything from a supermarket store to the entire end-to-end journey of buying a car.
Improving customer experience requires as much attention to how things work inside the company as how customers are interacting with the brand.
What internal initiatives do marketers feel are essential for improving customer experience from within the company?
Do you ever find yourself in desperate need of designer clobber? If so, Farfetch recently a solution for the ultimate #firstworldproblem – a super-fast delivery service for luxury fashion.
Launching in partnership with Gucci, F90 promises to hand-deliver Gucci clothes and accessories within 90 minutes, all thanks to a team of dedicated couriers.
Let me start off with a disclaimer.
I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.
Dark patterns are deceptive parts of a digital user interface, designed to trick the user into making a decision that benefits the business involved.
Darkpatterns.org is a terrific website conceived by Harry Brignull as part of a campaign to raise awareness of dark patterns. The site includes a roundup of the most common categories of dark patterns, as well as a hall of shame with examples submitted by the UX community.
'Why?' questions are always difficult to answer, but the current state of customer experience is puzzling.
Almost every survey of marketers indicates that improving the customer experience is at the top of the priorities list, yet marketers often lament at their inability to make the changes necessary to do so.
Upstart fintech companies are disrupting established financial services players, namely large banks, but just how serious a threat are these upstarts to firms that collectively control trillions of dollars of capital?
According to a new study conducted by PricewaterhouseCoopers, which polled more than 1,300 executives, established financial services firms could lose nearly a quarter (24%) of their revenue to fintechs in the next three to five years.