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According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.
With the majority focusing on acquisition instead of retention, this stat is hardly surprising.
It’s officially December, which in marketing terms means waving goodbye to non-Christmas related subjects until the start of the Boxing Day sales.
Are you ready? Are ya?
If you're looking for an organisational guide to user experience and interaction design, look no further.
Econsultancy has just published User Experience and Interaction Design for Mobile and Web, a best practice guide available to subscribers.
Your email inbox was no doubt flooded with Black Friday offers last weekend.
But did any of them actually make you want to buy something?
Focusing on customer experience may be all the rage, but you might not associate it with utility companies.
Bulb is trying to change that (and for renewable energy, too).
We caught up with the team to talk to them about their market.
Marketers have become quite knowledgeable about the online customer journey.
They collect more digital touchpoint data than ever before and have tools to piece this data together.
It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.
I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies.
Missguided is all about fast fashion and fast delivery.
It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money or time trawling the high street.
I recently discovered Anthropologie has Wi-Fi in its London Regent Street store.
While this might seem like an insignificant detail, it meant I spent a lot longer in there than I planned, which then resulted in me spending far more money than I should have.
Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.
So, nearly three years later, have things changed?
The UK’s rail system has got to be one of the most-complained about services on social media.
With delays and cancellations, here there and everywhere – Twitter is usually a firestorm of negativity.