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It wasn’t long ago that most advertising pundits were ridiculing and criticizing the native ad format.
Jump forward to 2017 and current forecasts estimate that native ads will capture 30% of the global ad spend by 2020.
Ready for the mother of all stats roundups?
You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street. That's right, robots.
Imagine if, in the movie Her, just as Joaquin Phoenix's character feels the pangs of love for his automated personal assistant, Samantha, she had said: "I'm not sure about you, but personally I feel Bank of America offers a very competitive mortgage product for first time buyers."
Complete mood killer.
Amazon has been using algorithms to try to sell you extra stuff for years.
But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce.
ASOS is arguably a ‘millennial’ brand, and while this term might cover a whole spectrum of life stages – from entering the world of work to starting a family - the student experience stands out as one that’s truly unique.
I recently attended YMS17 – an event focusing on youth marketing – where I heard ASOS talk about how they have specifically targeted the student demographic.
There's a fine line between transforming customer experience and transforming a product or service.
That distinction hasn't been lost on international banking group BNP Paribas as it seeks to respond to the digital disruption that is prevalent in the financial services sector.
More than ever, customers expect better experiences when interacting with businesses.
Digital has changed the connection between people and business, transforming existing commercial models and creating disruption.
For the past year, About.com has been slowly rolling out new sites under the verticals of health, finance, technology and - with its latest title ‘The Spruce’ - home and décor.
It is evidence of About.com’s ongoing evolution from a home-interest website to a collection of premium brands, which will eventually see the brand ditch its name for something entirely new.
Alongside traditional methods of customer service, many ecommerce brands are now turning to social media to solve user queries and concerns.
While this is an effective way of tapping into customer pain points, brands shouldn't overlook the opportunities afforded by live chat.
Following on from the success of last year’s ‘Mission Impeccable’ push, Ted Baker is going one step further for its new Spring/Summer campaign.
With activity on Instagram Stories, in retail stores, and with the launch of a new kind of shoppable film – it’s another example of Ted Baker’s multichannel approach to marketing.
According to recent research, mobile accounted for 41% of retail revenues in the UK last Christmas. Unsurprisingly, with smartphone shopping on the rise, it looks set to be a key area of focus for marketers in the year ahead.
Of course, being mobile-friendly is not the only priority. Econsultancy's latest Digital Trends in Retail Report, published in association with Adobe, outlines how retailers are striving to improve customer experience across the board.
A majority of companies in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives.