Posts in Customer Experience

What makes Argos the UK’s top multichannel retailer?

According to Retail Week, Argos is the UK’s best multichannel retailer, recently named number one in its ‘Top 30 multichannel retailers’ list.

But what exactly makes Argos so successful?

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How can brands combat a lack of consumer trust?

New research suggests that today’s consumers are more distrustful than ever before. 

According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.

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Six cool things about Leicester City FC's new website

Leicester City FC unveiled a new website in July 2017. I spoke to Daniel Ayers, consulting partner at Leicester's digital sports agency partner Seven League, to find out more.

Let's start with a bit of background and then look at six cool things about the site.

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How Warby Parker’s newsjacking campaign eclipsed the competition

Newsjacking, or agile marketing as it can also be known, is a tricky thing to get right.

While Oreo succeeded in 2013 – cleverly capitalising on the infamous Superbowl blackout – other brands that followed suit were called out for lazily jumping on the bandwagon. 

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10 remarkable digital marketing stats we’ve seen this week

There’s lots to enjoy in this week’s stats roundup.

We’ve got news about personalisation, data partnerships, and predictive tech. And if that’s not plenty enough, you can also always head on over to the Internet Statistics Compendium for lots more.

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Inbound Marketing and ABM - friends or foes?

Inbound marketing vs. Account-based marketing: Diverging or aligning strategies?

Today, most companies have some sort of inbound marketing strategy. Certainly more than have a formal account based marketing (ABM) strategy.

But is it an either or situation?

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Four ways travel brands can improve the customer experience

When it comes to the opportunity for customer engagement, the travel industry already has a head-start – because who doesn’t get excited at the prospect of going on holiday?

But while travel consumers might naturally be more inclined to engage, this also means there is greater opportunity for brands to get it wrong. Delays and disruptions might mar a travel experience, but how a brand deals with it can make or break a customer relationship.

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Four big digital trends impacting travel & tourism marketing

Tourism boards have come a long way in recent years. 

Once a forgotten-about resource, now an increasing number are actively reaching out to international travellers, and using their online presence to persuade and motivate people to visit.

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Six charities with excellent online donation user journeys

We’re always talking about the ecommerce checkout process here on the blog. Features like guest checkout, progress trackers, and basket summaries – they’re all helpful for streamlining the path-to-purchase.

But what about when there’s no product at the end of it? This is the task at hand for charities, who are asking consumers to hand over their hard earned money in exchange for the promise that it will be going to a good cause. 

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Birchbox's UK Managing Director on content, personalisation & forays into physical retail

I recently put together a round-up of great content marketing examples from beauty brands. Birchbox stood out as one of the best, effectively using its online magazine to help customers make the most of their monthly subscription box.

But how exactly does Birchbox create and execute its content strategy across all its digital channels? 

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How Lush delights customers with brand marketing, strong values and digital innovation

Lush isn’t one of those places you suddenly decide to pop in to for some bubble bath.

It seems you’re either a Lush devotee, or you tend to give its (rather odoriferous stores) a wide berth. As someone who falls in the latter category, I felt like a bit like a fish out of water at the Lush Creative Showcase this week.

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How Uber-competitor Curb used location-based targeting to drive app downloads

Despite recent controversy surrounding Uber, many of its competitors have fallen by the wayside - dwarfed by the app’s easy and all-too-convenient UX. 

However, while the likes of Sidecar and Hailo have been defeated, Curb is putting up a good fight. 

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