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According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.
Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole.
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
According to Pat Symonds, CTO of Williams, digital technologies like virtual reality are set to play a key role in how fans engage with the Formula One experience.
From fashion to travel, we’ve seen many brands utilise this new technology to enhance the consumer experience.
For the motor racing industry - a sport that’s occasionally criticised for being elitist and inaccessible to fans – it could help to bridge the rather large gap between the fan and the race track.
The experience of shopping on Oxford Street can be frustrating at best - sweaty, rage-inducing and exhausting at worst.
So, stepping into Dyson’s new flagship store is a rather calming experience in comparison.
For most women, buying lingerie or swimwear can be a torturous experience.
The combination of unrealistic advertising and unflattering lighting means that it’s usually the least enjoyable shopping trip of the year.
Like, I can’t find a bikini, let’s just cancel the holiday...
In the world of luxury clothing brands, there are two that stand out: Burberry and Hermes.
Both brands are longstanding international status symbols at the forefront of the fashion industry - each featuring distinct and exceptional product lines.
But where they differ greatly is in their digital commerce offerings.
With people aged 18-24 twice as likely as any other age group to research a charity online before making a donation, it's essential that non-profits pay close attention to their digital presence.
From your site itself through to email marketing, social media strategy and paid search it’s vital to seize every opportunity to make the case for your charity to an audience that's increasingly looking for reassurance before parting with their cash.
Healthcare marketing might not be one of the most obvious applications of augmented reality (AR) and virtual reality (VR) technology.
However a new GlaxoSmithKline (GSK) campaign shows the very real potential.
I recently attended Think Retail by Google, an event to launch Customer Match for Shopping (a new tool to help retailers better target existing consumers).
While there were a number of impressive presentations, one that particularly stood out was all about how brands are increasingly targeting the ‘phygital’ generation.
Last month, home improvement company Houzz won ‘best app’ at the Google Play Awards.
Originally born out of a desire to find ideas while remodelling their home, founders Adi Tatarko and Alon Cohen have gone on to create something far more than just an interior design site.
Along with some of my colleagues, I recently attended Destination Melbourne’s first tourism marketing conference forum - Melbourne LIVE.
The focus of the conference was on destination marketing strategies and tactics to help Melbourne adapt and excel through changing times.
The new Oasis ecommerce website has lots of novel features that are worth noticing.
Luckily, I've compiled them here for all UX enthusiasts to enjoy.