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Posts in Customer Experience

Four key features to appreciate about Google Trips

Google has been increasing its focus on travel for a while now.

Along with recent updates to its online airfare comparison tool, Google Flights (which now tells users the cheapest times to book tickets), it’s also launched its first native app in the sector. 

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The impact of artificial intelligence on the travel industry

At the end of last year, we asked a few experts to predict the social media trends we’ll be seeing in 2017

Live video was a running theme, as was virtual reality. However, we thought we’d take the opportunity to explore another interesting topic - artificial intelligence (or AI).

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What can marketers learn from Amazon Go's customer experience?

Last December, Amazon unveiled its first ever bricks-and-mortar grocery store.

Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of).

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Five predictions for conversion rate optimisation (CRO) in 2017

2017 may finally be the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now).

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dance

Five examples of meaningful motion in web design

At the beginning of the year we take a look at current web design trends.

In our summary of what to look out for in 2017, we highlighted meaningful motion in web design. It's a concept defined by Google, as part of Material Design.

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hamburger

Five apps & websites that ditched the hamburger menu

The hamburger menu has always been contentious, with many believing its rather smug parallel lines are too abstract, not understood by all users.

Even as the icon proliferated, as more and more company websites went responsive, it has seldom been viewed as a standard.

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How 10 ecommerce sites present returns policies

Now we’re all back in the swing of things, Thursday 5th January might seem like any other day. 

In the world of retail, however, it’s apparently known as ‘National Returns Day’ – AKA, the day we all send back the stuff we didn’t want to receive this Christmas.

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10 important stats from Econsultancy's 2016 research

A new year means a brand new start, but it’s also a good chance to take stock of everything we've learned during the previous 12 months.

With this in mind, here’s a look back at some of Econsultancy’s research, with 10 of the most important stats from our 2016 reports.

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Why more brands should write like The Economist

I recently listened to a podcast by The Writer, where Robert Lane Greene, columnist for The Economist, talked about all things language-related.

While it was largely geared around The Economist's famous style guide, I think many of the points raised can be applied to industries outside of publishing.

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Three reasons behind The White Company’s boost in profits

Luxury retailer The White Company has reported a 51% surge in earnings, seeing profits rise to a total of £17.3m in the year leading up to the end of March 2016.

Not bad for a brand that sells just a single colour, right?

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andrew clark

A day in the life of... a full stack designer

At Econsultancy we've recently been turning the spotlight on design.

So, for this week's Day in the Life, we caught up with Andrew Clark, a full stack designer at the digital agency DXagency.

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click here

Was 2016 the year companies finally moved beyond button testing in CRO?

Green for “go!” will convert better, surely?

I’m still shocked at the basic nature of A/B testing taking place across the digital industry.

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