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Posts in Customer Experience

The 10 principles for creating amazing online retail experiences

In order to deliver amazing online experiences, retailers need to first understand and visualise what they should look like. 

This appreciation comes from reviewing great physical retail experiences to form a frame of reference.

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Four ways Tiger is transforming the in-store retail experience

If you’re ever in need of batteries, bunting or a bumper-pack of highlighters, Tiger is the place to go. Sort of like a ‘posh Poundland’ - you’ve probably noticed its brightly coloured presence on a high street near you.

So, just how has Tiger become so successful? Here’s a bit of insight into what it’s been doing right. 

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How travel brands are capitalising on YouTube adventure search trend

A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.

For travel brands, this means greater opportunity to engage and capture consumer interest.

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fs priorities

What are the priorities for financial services marketers in 2017?

What are the priorities for financial services marketers in 2017?

Econsultancy's Digital Trends in Financial Services and Insurance report, in association with Adobe, attempts to answer this question and a variety of others.

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How retailers are capturing the loyalty of impulse shoppers

According to research, loyalty schemes remain one of the best ways to lock in impulsive shoppers.

This is because the ‘impulse-led shopper’ is someone who displays little brand loyalty during the browsing stage. However, if they do show allegiance, they can offer a brand huge returns over time.

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Five excellent features of uSwitch’s energy-switching app

I recently wrote about a new generation of ‘smart-switching’ apps that are aiming to make changing energy tariffs as pain-free as possible.

uSwitch, one of the most established and well-known comparison services, has been using this technology for a while. So, I figured it deserved a review in its own right.

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free shipping casper

27 bold UX & design features from disruptive retail brands

Shopping online can be a refreshing and enjoyable experience. But consumers may have forgotten that fact, after years of using identikit ecommerce sites that are functional but drab.

Thankfully, challengers and disruptors in retail are imbuing their websites with brand character and providing a customer experience not far removed from a store visit.

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Facebook scales back on chatbots: What does it mean for brands?

According to recent reports, 70% of Facebook Messenger chatbots are failing to fulfil user requests. Consequently, the social network is set to scale back its AI efforts, instead focusing on a more simplistic system to ensure success.

But will this spell the end of the current chatbot trend? And what does it mean for brands that have already invested? 

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Four ways nostalgia can help to boost your marketing efforts

Whether it’s an old song or a retro fashion trend - everyone loves to experience a blast from the past. 

When it comes to marketing, nostalgia can do more than just raise a smile. A study by the Journal of Consumer Research found that nostalgic sentiment can lead to an increased willingness to pay for desired objects.

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What we learnt from adding responsive product search to an ecommerce website

It’s safe to say that the influence that Google has had in the last two decades has been phenomenal.

The search giant has completely changed the way we discover and access information, providing a faster and more direct path to what we are seeking. In fact, it is estimated that in 2016 over 2trn searches were made worldwide, equating to well over 50,000 per second. 

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10 monumental digital marketing stats from this week

This week we’re welcoming in March with a monumental roundup of stats.

We’ve got news about cyber security, smartphone sales, sponsored content and lots more.

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Special bank charters could shake up the US fintech market

Fintech companies are already disrupting established financial services institutions in markets like banking and auto lending, but their future fortunes could be based in large part on government policy.

On that front, one of the biggest regulatory developments in years could be on the horizon in the United States.

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