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It’s been a part of the publishing industry for decades, but now, Marie Claire is entering a new domain – the world of retail.
‘Fabled by Marie Claire’ is a new venture in partnership with Ocado.
Yet another example of a brand aligning the offline and online shopping experience, it has just opened a physical store alongside a new ecommerce site.
Customer relationship management (CRM) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.
So what are the challenges facing CRM marketers?
I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.
Whenever I go to out to dinner, I probably already know what I'm going to order.
Call me impatient, but I just can’t resist checking out the menu online beforehand.
Domino’s Pizza is the latest brand to jump on the chatbot bandwagon, announcing a new feature that allows customers to order directly via Facebook Messenger.
Instead of calling up or ordering online, customers will be able to simply message Dom, the Domino’s pizza bot, and request food with a single world or emoji.
The logic behind retailers' aversion to collecting sales tax wasn't hard to understand: if given a choice between two retailers, one charging sales tax and one not, many consumers would probably choose the former.
The continued growth of Pets at Home proves that even in the midst of economic uncertainty, the UK's love of animals never waivers.
With a 2.7% increase in like-for-like sales in the 16 weeks to July 21, the retailer’s success is also down to its customer-focused strategy both on- and offline.
Its return to profit has been put down to a restored focus on customers.
Now, Tesco is continuing its efforts to increase loyalty with a foray into experiential marketing.
Dollar Shave Club has come a long way in just four years and is the most oft-cited direct-to-consumer model in FMCG.
The brand had a wildly successful viral ad and sells a subscription to razors for as little as three dollars per month - its sales reached $152m in 2015.
Recently, the company’s success was cemented when Unilever snapped it up for a cool $1bn.
By focusing on the customer experience rather than sales, smaller brands and retailers can effectively compete with their largest competitors.
A great example of this comes from flower delivery service UrbanStems.
Fintech startups have major financial institutions in their sights.
From banking to payments to lending, upstart companies are increasingly attempting to compete with companies that have been around far longer and that have far more money than they do.
On the back of last year's immersive exhibition for wonder.land, the National Theatre has launched its very own virtual reality studio.
Designed to help writers, directors and actors explore VR as well as create unique experiences for visitors, it’s one of the first theatres to experiment with the technology.
It’s no secret that the UK has become a smartphone society, with over 80% of UK adults now owning a device.
Along with the growth of wearables and tablets, this means that consumers have access to a wide array of gadgets to get online wherever and whenever they want.