Posts in Customer Experience

Coming to a television near you: Adobe Flash

Adobe Flash, the rich media technology that's pretty much ubiquitous on the internet, will soon have a second home: your television set.

Thanks to deals that will include the Flash software in the chips that go into televisions and set-top boxes, in the near future you may start coming across Flash while watching and using your TV.

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Yelp updates its iPhone app

US based local listings and reviews website Yelp launched in the UK at the beginning of the year, and had already launched an iPhone app to accompany the main website.

I was impressed with the iPhone app when I compared it with Qype Radar a few months ago, and it has just updated with some more useful features, as well as content tailored to UK users.

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Digg tries to dig itself out of a hole

When Digg launched the DiggBar early this month, it wasn't immediately clear how people would respond.

It didn't take long, however, to find out what website owners thought about it as the DiggBar was met with immediate criticism, resistance and anger. From arguments that Digg was essentially stealing content to concerns about the impact of the DiggBar on SEO, many were voting to 'bury' the DiggBar.

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Site review: Clarks

Having seemingly taken its time to get its online strategy together, shoe retailer Clarks finally launched its first transactional website at the end of last year. 

I had previously highlighted Clarks as an example of a company that was failing to make to most of the web by not offering its product range online, so I've been having a look at the new site from a user experience perspective...

Clarks

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Supermarkets missing out on an SEO opportunity?

The number of searches for store opening times and related terms spiked over the Easter weekend, as people looked to see if it was worth a trip to the local supermarket, but retailers aren't making the most of these searches.

Robin Goad from Hitwise has been looking at the number of searches for these terms, finding that Tesco, Asda and Sainsburys all featured in the top ten.

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Fashion brands missing out by not selling online

The UK's fashion brands are missing out online by not making the most of their websites and offering a full range of products to web shoppers.

In the YouGov survey conducted for GSI Commerce, brands such as H&M, TK Maxx, Primark and Matalan were highlighted for failing to make the most of their web presence, despite the obvious benefits of selling online.

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Q&A: Ben Freeborn on Interflora's mobile site

Retailer Interflora launched a transactional mobile site recently, offering mobile users the chance to purchase flowers and gifts on the move.

Ben Freeborn is Interflora's head of brand development and has been behind the design and launch of Interflora's mobile site; I've been talking to Ben about the new site...

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Unemployed? Learn to Flex your skills on Adobe's dime

If you're an unemployed developer looking to build up your skill set while you sit on the sidelines, Adobe has a deal for you.

If you can vouch for your unemployment, it's offering up a $699 software application absolutely free.

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Tips on making the most of product images

While standard photos may be acceptable for items such as DVDs, books and CDs, which are more or less the same wherever you choose to buy them, for most other products good quality photos can make a real difference.

This is especially true for clothes and shoes, and online retailers need to work hard to overcome the web's limitations in this area when customers cannot touch and see a product close up as they would in-store.

I've been reading a post on the Future Now blog where Jeff Sexton explains how effective use of product images can answer questions and ease a customer's doubts about a product.

I've summarised some of Jeff's tips here and added some of my own...

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Yahoo prepares to apply the social glue to its network

Yahoo has a lot of work to do as it looks to rebuild under new CEO Carol Bartz. Bartz has assets to work with, namely Yahoo's diverse portfolio of highly-trafficked properties.

One of the biggest challenges: figuring out a way to pull them all together, both from an operational standpoint and a functional standpoint.

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What is the best way to handle e-commerce registration?

Having looked at whether some of the UK's most popular online retailers are still making customers register before they checkout a couple of weeks ago,  I'm now going to look at the different options for dealing with the issue.

While I'm not in favour of sites making registration compulsory before entering the checkout, user registration does have its advantages; retailers can use the information to customise future emails, while from the customer’s point of view, logging in to the site avoids having to type in all their delivery and payment details again, making subsequent purchases smoother.

So what is the best way for e-tailers to deal with registration? I've been looking at a few different approaches to the issue...

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Ten Twitter search tools

If you want to keep an eye on what is being said about your company / brand on the web, then searching Twitter is pretty essential nowadays.

Twitter is currently testing new versions of its search engine and it needs to, because the current version can be frustrating to use at times. There are plenty of third party Twitter search tools around though, so I've been trying out a few of them...

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