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Posts in Customer Experience

People hate intrusive ads, so why do publishers love them?

eMarketer has published a timely post on the endurance limits of web users in relation to one of the lamest online ad formats know to man, aka the floating overlay.

By looking at data provided by Dynamic Logic, the firm found that the average person can tolerate two sucky ads per hour, before doing an Assault on Precinct 13 in the comfort of their own office. Doing a Rambo might be more appropriate...

10 comments

To link or not to link?

Recently, Tim O'Reilly asked "Is Linking to Yourself the Future of the Web?"

In his post, he observed that many online properties are linking to themselves more than they're linking out, oftentimes by building aggregators of some form or another to do so.

1 comment

MySpace launches MyAds, but will it work?

MySpace has unveiled ‘MyAds’ to the world, an advertising platform aimed at small businesses with small budgets. Display ads can be bought on a cost-per-click basis.

The company wants to increase revenues during the economic downturn / correction / recession, but is this the magic bullet?

As I see it, there are five problems areas for MySpace to overcome (aside from the minor complaints that the site requires the latest version of Flash to work, and doesn’t work in Google Chrome).

1 comment

Halfords improves e-commerce offering

A few months ago, I looked at Halfords' e-commerce site from a user experience perspective, and found it lacking in some areas.

A bit of tweaking has happened since, so it's only fair to comment on the improvements that have been made...

8 comments

Owls will beat the recession, ostriches won’t

It seems fair to say that we can now start using the term ‘recession’ openly, without being called pessimists. The question is: what are you going to do about it?

To find out, you only need to figure out whether you are going to be an ostrich, or an owl.

You’ve probably already guessed where I’m going with this one…

0 comments

Q&A: Santiago Siri of Popego

Launched recently, Popego gathers together your profiles from various social media sites, and uses them to build up an 'interest profile' to recommend content to users.

We talked to founder Santiago Siri about Popego's user experience, privacy concerns, and how the company plans to monetise the site...

0 comments

High street retailers: menus make a big difference

Home pages for high street retailers may initially come across as similar, but their actual performance differs strongly due to the design of the navigation menus.

16 comments

Q&A: Lou Rosenfeld on site search analytics

Lou Rosenfeld is the founder of Rosenfeld Media, a publishing house focused on user experience design, and the co-author of Information Architecture for the World Wide Web (O’Reilly & Associates; 3rd edition, 2006).

He also co-founded the Information Architecture Institute and UXnet, the User Experience Network, and as an information architecture consultant, has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find.

Here, we asked Lou a few questions about site search analytics (SSA) – it’s importance in site design and development, and how it is being used by different types of businesses online.

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MySpace Music sings a disappointing tune

The unveiling of MySpace Music last week was eagerly anticipated and was notable because the site managed to launch with all four major record labels as joint venture partners.

But as a product, does MySpace Music live up to its promise? I decided to give it a test drive to find out.

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Unity in search is crucial to success

Over the course of the last couple of weeks, we have been on the lookout for new bits of furniture for the living room, which has involved the internet as the primary resource during this research period.

This has also exposed me to a wide range of online marketing tactics, and a very wide range of websites from the good, to the unusable to the just plain bad.

It is, however, the lack of unity that has been one of the main features of many of the strategies.

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Q&A: Gareth Williams, CEO of Skyscanner

Skyscanner is a website that allows users to search for flights by price and location; according to Hitwise, it has an 11.34% share of the UK travel search market.

Recently, Skyscanner has been making a few changes to its website, aimed at improving the user experience.

We have been talking to CEO Gareth Williams about the changes and finding out more about the site...

0 comments

Site review: social shopping with Tribesmart

Launched in beta earlier this month, Tribesmart is a social shopping website which aggregates products and user reviews.

Tribesmart

I've been taking a look around the site to see how it measures up...

1 comment