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Internal linking is an important and often overlooked element of SEO and, unlike external links, the site owner has complete control over this, so it's crucial to make the most of it.
Open source blogging platform Wordpress can be enhanced with the use of free plugins which can help you manage comments and spam, as well as improving SEO and user experience.
We've put together a list of some of the most useful plugins for Wordpress...
Combining content optimisation with web analytics allows online marketers to take optimisation to the next level by creating solutions that will improve online performance.
In my last post, I provided a number of useful online resources for stock photography because visitors tend to make very quick decisions as to whether they're going to stay on a site based on aesthetics.
Another important aspect to an appealing website is using the right colours. Fortunately, there are lots of great online tools and resources for discovering and choosing them.
Enabling customers to write honest, unedited product reviews is practically required on ecommerce sites today. Consumers want to hear from people like them, and they have plenty to say about the products they purchase. Smart online retailers analyse reviews’ impact on sales conversion, average order value, return rates, and more.
But to stop at these results would mean missing out on the entire potential of customer reviews – and of the customer’s voice in general.
Online music provider Last.fm is currently in the process of revamping its website, with a beta version running alongside the old site.
We've taken a look at to see what improvements (if any) have been made...
Duplicate content is an important issue and something that can have an adverse effect on a website’s search engine rankings.
So lots of site owners will be pleased to hear that Google has provided some tips on how to address it.
Studies have shown that visitors decide very quickly whether or not to stay or leave a website.
A big factor in that decision is the visual aesthetic of your website. Does it look appealing? Is it professional? Does it convey the right message?
For anyone doing research online, or just spending a lot of time browsing, bookmarking tools are an extremely useful of saving content for later or sharing it with friends and colleagues.
Here are five of my favourite bookmarking tools for your viewing pleasure...
I recently attended an event in Amsterdam which gathered together senior etailers from across Europe (kindly sponsored by Fredhopper – I owe them at least that plug…).
For me the most fascinating talk was by the VP Merchandising & Buying at a major European multi-channel retailer. It reminded me just how much we still have to learn about how online selling works, and how much we can apply from offline.
Booking flights online can be tricky and mistakes are common due to poor usability.
Apparently, however, many airlines are unwilling to refund these user errors or learn lessons from them.
Polar Rose is a Swedish startup that has been developing facial recognition technology for image search since it launched at the end of 2006.