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As many web design firms take on the remit of upgrading a client’s website, it is important to integrate best practice SEO techniques into the web design process.
This will ensure that your client both maintains and benefits from the free rankings available in the organic listings of the major search engines.
No matter how successful an e-commerce site is, there are often ways in which a site can be improved to maintain its appeal to customers and maximise conversions.
Snooth is a wine review site that previously covered only the US, but recently launched worldwide and now displays information from sellers in 40 countries.
There are a number of ways for etailers to handle the problem of unavailable items, from not displaying the products at all, or offering customers alternatives.
In last year's Online Retail 2007: Checkout Special report, we advised that customers should not be allowed to begin to purchase items that are out of stock, as this can frustate customers.
A new study has been critical of the quality and accessibility of UK government websites.
The report (pdf), by the Public Accounts Committee, finds that the public sector has some work to do on the usability of its websites - which it says have barely improved since 2001.
I've been looking for a new laptop lately and have been doing my research online at a number of sites.
Two of the best known are PC World and Comet, so how do they measure up?
When one looks at the landscape of the social networking market, it's apparent that most of the major internet companies (Google, Yahoo, Microsoft, etc.) have been left behind in one way or another.
Despite the fact that they have a presence in the market, all have played catch-up more than they've led and none has been able to fully cash in on one of the most hyped internet trends ever.
The Guardian's ongoing site redesign continues this week with the launch of an all new sports section, complete with embedded video and enhanced photography.
The Daily Mail launched a new beta version of its website last week and is running it alongside the current layout so users can provide feedback.
We've taken a look at how it shapes up....
Whether you are a new entrant to e-tail or an old hand with large sales volumes, the right content optimisation strategy is vital in order to effectively leverage multivariate testing tools within your organisation.
The number of people using the web is increasing every day, but the adoption rate of RSS as a technology is still way down at 5%.
Email users are more than ready to hit the 'report spam' button for emails they no longer wish to receive, spam or not, so making the unsubscribe process quick and easy is essential.
Still, some email marketers have yet to take this on board if the following example from Real Networks is anything to go by.