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Posts in Customer Experience

20 colour tips for website design

Choosing the right colours when designing a website is something that requires a lot of patience and experimentation, and – ideally – a minimum of guesswork.

Thankfully there are some useful rules of thumb to follow when it comes to working with colours, as well as some truly excellent sources of inspiration out there to help you make the right colour choices for your brand, website, and audience.

Let's start off by considering why colour matters, then I’ll list 20 colour recommendations for web professionals, followed by some pointers to my favourite tools at the end of this article.

17 comments

Go lean to improve on-site performance

Traffic acquisition is a tough game, especially in current times. However, it’s a little easier if you know that you can drive more conversions from the same traffic than your competition can.

This can be achieved by cutting on-site waste.

1 comment

12 PPC landing page tips

Effective landing pages are the key to converting customers through paid search. There is little point in spending money attracting people to your site if your pages aren't doing the job properly.

Taken from our newly updated Paid Search Marketing Best Practice Guide, here are twelve landing pages success factors which should help improve your landigng pages and convert more vistors...

2 comments

Delicious launches revamped website

Online bookmarking service Delicious has relaunched with an improved version of its site, with improvements including an enhanced search facility.

New Delicious homepage

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Would you buy a diamond ring from this website?

This week's episode of Dragons' Den featured Gloucestershire jeweller Clive Billing asking for a £255,000 investment in his website diamondgeezer.com.

diamondgeezer homepage

Billing received an offer from three of the Dragons (the highest ever in the programme's history) but backed away due to the 40% equity the VCs were demanding. See him here via the iPlayer.

Have the Dragons missed out on a golden opportunity? Or has Billing? We have taken a look at the site to find out...

6 comments

Site review: Google Knol beta

Google Knol, the search engine giant's answer to Wikipedia, launched in public beta last week.

Knol homepageWe've taken a look to see how it measures up to the popular online encyclopedia, and whether it offers any potential SEO benefits...  

0 comments

Argos beats competition with user-friendly web design

Everyone knows clear and easy to use design is important for web sites and pays well to have in the competitive online environment. How exactly to achieve that goal and how to measure the user friendliness of your web design is often much less clear...

1 comment

Site review: Mirror.co.uk redesign

In a bid to catch up with its tabloid rivals online, Mirror.co.uk launched the first stage of its website redesign last week, starting with a new look for the homepage.

New Mirror homepage

We've taken a look at the site to see what other improvements have been made...

1 comment

Site review: Deezer - free on-demand music

Formerly known as Blogmusik.net, Deezer offers free, on-demand music from record labels, including Universal, Warner and Sony BMG.

Deezer

Already popular in France, it has recently launched a version of its service in the UK. We have been taking a look... 

3 comments

Is the downturn leading to greater use of e-commerce?

Evidence suggests that as more people are feeling the pinch of higher fuel and household bills, they are seeking savings online. 

Could greater use of e-commerce be a silver lining to the cloud of the Credit Crunch?

8 comments

Site review: Telegraph.co.uk revamp

Telegraph.co.uk unveiled its new look website this week, with the stated aim of increasing the number of pages each visitor views on the site.

New Telegraph homepage

We've taken a look to see how it shapes up...

1 comment

Web-based HTML and CSS validation tools

Are you validating your website's HTML/XHTML and CSS? If not, you should be.

1 comment