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In hard times, winners will sharpen their customer experience to focus on what matters most to customers and feedback takes on a crucial role; but only if it provides actionable results.
As reported yesterday on this blog, Amazon has made the smart decision to lower its threshold for free delivery to £5.
The site trumpets this by displaying a letter from Jeff Bezos on its homepage, as well as in bold text on the product pages, so no customer can be in any doubt about the offer:
If your website has a lot of content, offering your users search functionality that makes it easier for them to find the content they're looking for is a usability must.
It can also enable you to track which content is most popular.
Fish4 launched a revamped version of its classifieds website last week, aiming to provide more useful advice to searchers alongside its jobs, car, homes and holiday listings.
As well as the new section, Fish4 says it has also improved functionality and added a new search tool.
I've been taking a look at the site to see how it measures up...
As ever, Grokdotcom has some useful e-commerce tips, this time on optimising site search results pages.
According to Daniel McGuigan, the search box can be the last chance to get a visitor to take action on your site, if they haven't found what they want through navigation, landing pages or your homepage.
This is certainly true, but some visitors may also use the search box as their first port of call if they have a particular product in mind when visiting a site.
eMarketer has published a timely post on the endurance limits of web users in relation to one of the lamest online ad formats know to man, aka the floating overlay.
By looking at data provided by Dynamic Logic, the firm found that the average person can tolerate two sucky ads per hour, before doing an Assault on Precinct 13 in the comfort of their own office. Doing a Rambo might be more appropriate...
MySpace has unveiled ‘MyAds’ to the world, an advertising platform aimed at small businesses with small budgets. Display ads can be bought on a cost-per-click basis.
The company wants to increase revenues during the economic downturn / correction / recession, but is this the magic bullet?
As I see it, there are five problems areas for MySpace to overcome (aside from the minor complaints that the site requires the latest version of Flash to work, and doesn’t work in Google Chrome).
It seems fair to say that we can now start using the term ‘recession’ openly, without being called pessimists. The question is: what are you going to do about it?
To find out, you only need to figure out whether you are going to be an ostrich, or an owl.
You’ve probably already guessed where I’m going with this one…
Launched recently, Popego gathers together your profiles from various social media sites, and uses them to build up an 'interest profile' to recommend content to users.
We talked to founder Santiago Siri about Popego's user experience, privacy concerns, and how the company plans to monetise the site...
Home pages for high street retailers may initially come across as similar, but their actual performance differs strongly due to the design of the navigation menus.