Posts in Customer Experience

BBC has the best headlines on the web - Nielsen

The BBC's descriptive yet concise news headlines are a great example of writing for the web, and are always written to the 'highest web usability standards' according to usability guru Jakob Nielsen.

He cites headlines like 'Mass Thai protest over leadership' and 'Iran accuses journalist of spying' as best practice examples, with the average news headline containing five words and 34 characters.

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Facebook opens up

Facebook is already pretty open. Its developer platform enables developers to build applications that leverage Facebook users' 'social graphs' and its Connect API gives developers the means to 'connect' their websites with Facebook.

But, perhaps in an effort to compete with the service Facebook CEO Mark Zuckerberg can't have (Twitter), the social network is set to become even more open.

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Google introduces Product Search results for iPhone

Google has begun to integrate Product Search results for users of Android and iPhones in the US and UK, presenting users with results tailored to their mobile phone.

Product Search for mobile makes for a useful price comparison service, allowing users to check prices and reviews while shopping instore to make sure they are getting a good deal. So how well does it work?

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Mobile site review: The Guardian

The Guardian recently relaunched its mobile site, bringing the look and feel of the site more in line with the newspaper's website, and moving away from the AvantGo platform.

It's a long overdue revamp, as the old mobile site was looking a bit tired and didn't compare well with more recent offerings from FT.com and The Telegraph. I've been having a closer look...

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Review: Debenhams' online clearance store

Several online retailers, including ASOS, Argos and JD Sports, have recently launched clearance sites to provide an outlet for older stock, and appeal to bargain hungry web shoppers.

Debenhams is the latest retailer to follow this trend; yesterday it launched Outlet, which sells discounted products all year round. I've been trying the site out...

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MySQL 5.4 looks hot

MySQL is the most widely-used open-source database in the world. Many popular open-source applications, from WordPress to SugarCRM to Joomla!, use it. And popular websites like Facebook and Twitter rely on it as well.

The popular database system is offered by MySQL AB, which was purchased by Sun Microsystems in 2008. Sun Microsystems, of course, was just purchased for $7.4bn by database and enterprise software giant Oracle.

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What if customers don't want to give card details online?

While online shopping is safe for the vast majority of customers, there are still some people who are so concerned about fraud that they are reluctant to enter their card details on an e-commerce site.

According to a Get Safe Online survey (pdf) from last year, 14% of people in the UK are deterred from using the internet due to fear of online crime, so what can e-tailers do to combat such concerns?

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Coming to a television near you: Adobe Flash

Adobe Flash, the rich media technology that's pretty much ubiquitous on the internet, will soon have a second home: your television set.

Thanks to deals that will include the Flash software in the chips that go into televisions and set-top boxes, in the near future you may start coming across Flash while watching and using your TV.

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Yelp updates its iPhone app

US based local listings and reviews website Yelp launched in the UK at the beginning of the year, and had already launched an iPhone app to accompany the main website.

I was impressed with the iPhone app when I compared it with Qype Radar a few months ago, and it has just updated with some more useful features, as well as content tailored to UK users.

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Digg tries to dig itself out of a hole

When Digg launched the DiggBar early this month, it wasn't immediately clear how people would respond.

It didn't take long, however, to find out what website owners thought about it as the DiggBar was met with immediate criticism, resistance and anger. From arguments that Digg was essentially stealing content to concerns about the impact of the DiggBar on SEO, many were voting to 'bury' the DiggBar.

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Site review: Clarks

Having seemingly taken its time to get its online strategy together, shoe retailer Clarks finally launched its first transactional website at the end of last year. 

I had previously highlighted Clarks as an example of a company that was failing to make to most of the web by not offering its product range online, so I've been having a look at the new site from a user experience perspective...

Clarks

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Supermarkets missing out on an SEO opportunity?

The number of searches for store opening times and related terms spiked over the Easter weekend, as people looked to see if it was worth a trip to the local supermarket, but retailers aren't making the most of these searches.

Robin Goad from Hitwise has been looking at the number of searches for these terms, finding that Tesco, Asda and Sainsburys all featured in the top ten.

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